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April 22, 2015

Euromonitor to Speak at 3rd Global DIY-Summit 2015

3rd-Global-DIY-Summit

Date: June 11 – 12 2015

Location: London, Park Plaza Westminster

Event Description: The 3rd Global DIY Summit, which is being jointly hosted by the leading professional organisations EDRA (European DIY Retail Asssociation), fediyma (European Federation of DIY Manufacturers) and ghin (Global Home Improvement Network), is the world's major event for the home improvement industry where manufacturers and retailers have the opportunity for an exchange of views of current and future developments within the global market. This congress was described lately by their attendees as "the best networking event of the DIY industry".

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April 21, 2015

Sampling in Beauty: How Sampling Became Profitable

Nicole_TyrimouAnalyst Insight by Nicole Tyrimou - Beauty and Personal Care Analyst

View Nicole Tyrimou's profile on LinkedIn

While once simply a way to entice consumers, beauty product samples are now a beauty offering of their own, thanks to innovative start-ups, travel restrictions on beauty packaging  sizes and consumer desire to continually try new products. The biggest driver to this change has been innovative start-ups in the form of subscription sites. Websites like US-based Birchbox, launched in 2010, and Glossybox, its key competitor in Europe, have turned product sampling into a profitable business. The rise of online shopping and the rise of beauty advent calendars at Christmas have also capitalised on samples, turning them from freebies to commercially-viable products.

Sampling products - a key purchase influencer for consumers

Despite efforts by marketers to convince consumers to buy without trying, product sampling remains an important part of the path to purchase equation. In Euromonitor International’s Annual Survey on Personal Appearances, free samples was the fourth biggest influencer for purchasing beauty products across all four biggest beauty categories. Past experience, friends and family’s recommendations and price preceded sampling.

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April 19, 2015

Turning Clicks Into Sales: Fashion’s Future in Monetising Hashtags

Bernadette-KissaneAnalyst Insight by Bernadette Kissane - Apparel and Footwear Research Associate

View Bernadette Kissane's profile on LinkedIn

Social media plays an imperative role in all consumer goods industries, but can be considered even more relevant in the fashion world. As the global social media base passes the 2.0 billion user milestone and internet retailing continues to grow, at a constant 2014 value CAGR of 14% globally over 2014-2019, brands are eager to expand beyond trending hashtags and create a lucrative sales channel.

Developing countries have been making strides in s-commerce, while advanced economies are struggling to capitalise on the opportunities social media presents. According to the latest Euromonitor International survey data, in China and India, 43% of consumers make purchases through social media, while only 11% and 15% of consumers use s-commerce in the US and UK, respectively. Growth in emerging markets is being driven by the dominating e-commerce behemoths Flipkart, Alibaba and TaoBao. These local players have monopolised the s-commerce cycle,  controlling the online marketplace, social media platforms and marketing channels.

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April 13, 2015

Etsy Risks Diluting its “Indie” Cachet as IPO Beckons

Rob WalkerAnalyst Insight by Rob Walker - Contributing Analyst

View Rob Walker's profile on LinkedIn

Etsy, the New York-based Internet retailer that specialises in handmade and vintage products (everything from old-school manual typewriters to trendy hand printed t-shirts), has filed plans to list on the stock market. It’s a big deal. The IPO could value Etsy as high as US$2 billion, and turn it into a major global e-commerce player. Currently, it still ranks outside the top 25 Internet retailers in the US, according to data from Euromonitor.

There are risks in turning a quirky ‘indie’ brand into a fully-fledged corporate one, though. Etsy is made up mostly of small-scale producers with staunchly artisanal principles. The business is not even profitable (see chart below). There is an argument that once Etsy becomes answerable to shareholders, it will need to distance itself from some of its core arts and crafts heritage. That, in turn, could jeopardise a key point of competitive differentiation from bigger e-commerce rivals, not least eBay and Amazon.

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April 11, 2015

Morinaga’s Flagship Dars Store, in the Footsteps of Nestlé’s KitKat

Raphael_MoreauAnalyst Insight by Raphael Moreau - Food Analyst

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The chocolate brand Dars’ pop-up store on the prestigious Omotesando Avenue, where brands such as Chanel and Louis Vuitton battle for the attention of shoppers and tourists, closed its doors on 15 March after a three-month tenure. This initiative represented part of a wider strategy from Morinaga to build a more premium and exclusive image for Dars, positioning it closer to Nestlé’s KitKat, with this company accelerating expansion of its KitKat Chocolatory store-in-store network.

We visited the Dars store during its last week of opening, days before White Day. Celebrated on 14 March a month after Valentine’s Day, White Day traditionally gives men the opportunity to offer presents to women from whom they received a gift a month earlier, with the occasion likely to have boosted footfall at the Dars outlet.

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April 5, 2015

Euromonitor to Speak at IE-SMU Business Summit

IE_SMU-logo

Location: Singapore Management University, Singapore

Event Description: IE Business School (IE) and Singapore Management University(SMU) have joined hands to provide a joint-MBA to students. Hence, SMU is hosting a summit for the IE-SMU MBA students to better understand the Asian landscape of various industries like Banks, Retailing, Sports, Fashion, Luxury, etc, to better equip them to become well-informed and successful leaders of the future.

Presentation Topic: The Future of Internet Retailing in Asia Pacific

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¡Estaremos en el 1er Foro Internacional del Retail de Bolivia!

Nuevo-logo-cainco

Nombre del evento: 1er Foro Internacional del Retail: “La Voz del Comercio Moderno”

Fecha y lugar del evento: Jueves 23 de abril, Centro de Convenciones de CAINCO, Santa Cruz, Bolivia

Acerca del evento:  CAINCO (Cámara de Industria, Comercio, Servicios y Turismo de Santa Cruz - Bolivia), junto a la Asociación de Cadenas de Supermercados y Farmacias organizan el 1er Foro Internacional del Retail: “La Voz del Comercio Moderno” que tendrá como ejes temáticos las tendencias en la conducta del consumidor moderno, como también las tendencias en la exhibición de productos en tiendas para incrementar ventas, temáticas que serán expuestas por expertos internacionales y por personas referentes a nivel local que serán panelistas en cada exposición. Los participantes a este evento estarán compuestos por grandes, medianos y pequeños empresarios bolivianos relacionados al sector del Retail.

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March 29, 2015

Unilateral Pricing Policy Sparks Debate on Future of Optical Goods Store Retailing

Chloe WuAnalyst Insight by Chloe Wu - Personal Accessories and Eyewear Analyst

In 2014, major contact lens manufacturers announced the implementation of retail price floors for leading contact lens brands, including popular brands such as Acuvue 1-Day Moist, Acuvue Oasys, Dailies AquaComfort Plus, Dailies Total 1 and Ultra. The mandate is widely criticised by consumers as a move by contact lens manufacturers to protect sales margins.

Issues of consumer health and choice closely intertwined

The more vocal eye care practitioners (ECPs) and related trade associations have voiced their support for the UPP. Contact lens online retailers, on the other hand, are doing whatever they can to obtain an injunction. Here’s the long and short of the many arguments made for and against the UPP – ECPs see the UPP as a preventative measure against showrooming, arguing that shopping around (particularly on the internet) undermines consumer health as patients would bypass regular eye checks and optical fittings. On the other hand, online retailers fear losing their cost advantage, thus protesting against what they see as a restriction of consumers’ choice. Consumers have voiced their dismay, many of whom are less likely to replace their lenses as frequently as before due to price increases, which compromises the safety of contact lens use.

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March 27, 2015

Why the Changing US Grocery Retail Market Underpins the Kraft and Heinz Merger

Tim BarrettAnalyst Insight by Tim Barrett - Retailing Analyst

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On March 25th, 2015 it was announced that Kraft Foods and HJ Heinz would merge, ultimately forming a packaged food power house called the Kraft Heinz Co.  This combined company would have a 5.4% value share of the entire US packaged foods market, making it the number one company in the space with nearly US$20 billion in sales. This merger is primarily a response to a changing grocery landscape which prioritizes cost efficiencies, given the emphasis on low prices for the consumer.

Wal-Mart becomes king of grocery retailing

Within grocery retail, Wal-Mart maintains disproportionate power as the nation’s dominant grocery retailer with around 20% market share in 2014. Its second largest competitor, Kroger, only has 8%. Wal-Mart has managed to tighten its grip on the grocery market over the past ten years, growing sales from US$45.3 billion in 2004 to US$156.5 billion in 2014.  Wal-Mart was able to increase its grocery sales by 245% thanks to its core strategy:  lower prices. 

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March 13, 2015

Hudl Tablet a Bright Spot for Tesco's Future

Tesco will be addressing their hypermarket woes by cutting about 100 stores and 10,000 jobs and cutting product offerings. One bright spot for Tesco's future, however, is the Hudl tablet, which accounts for a 3% share in the first quarter of its release. This tablet functions primary for Tesco as a delivery system for coupons, financial services and other loyalty initiatives.  Watch the full video for complete insights.

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Recent Posts

Euromonitor to Speak at 3rd Global DIY-Summit 2015

Sampling in Beauty: How Sampling Became Profitable

Turning Clicks Into Sales: Fashion’s Future in Monetising Hashtags

Etsy Risks Diluting its “Indie” Cachet as IPO Beckons

Morinaga’s Flagship Dars Store, in the Footsteps of Nestlé’s KitKat

Euromonitor to Speak at IE-SMU Business Summit

¡Estaremos en el 1er Foro Internacional del Retail de Bolivia!

Unilateral Pricing Policy Sparks Debate on Future of Optical Goods Store Retailing

Why the Changing US Grocery Retail Market Underpins the Kraft and Heinz Merger

Hudl Tablet a Bright Spot for Tesco's Future