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June 6, 2015

Dietary Supplements and their Positioning in the Marketplace

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In the next five years, we expect dietary supplements to outperform vitamins in value sales as consumer emphasis on personal health and healthy habits. Producers need to focus on product positioning, advertising claims, and regulations in emerging markets.  Listen to the podcast for complete insights.

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June 5, 2015

Commodities Roundup – May 2015

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The rebound in oil prices reflects increasing demand in China and the falling number of oil drilling rigs in the US, but it is too early to tell whether this rebound is temporary since there is still an oversupply of oil globally. This podcast discusses this trend as well as global events in hard metals commodities and food prices. Listen for complete insights.

An HodgsonPodcast features An Hodgson - Industry, Infrastructure and Environment Manager

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African Crude Oil Producers Struggling with Fossil Fuel Prices

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African crude oil producers are facing challenges as a result of low oil prices.  These countries are facing budget revisions and storage shortages, which mean that they need to look beyond Europe for strategic trading partners. This podcast discusses potential alternative actions plans and strategies. Listen for complete insights.

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June 2, 2015

LATAM Airline's Strategic Objectives and Challenges

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This podcast examines the performance and future strategies for LATAM Airlines based on the recently released Q1 results statement. Memership in the OneWorld Alliance will help the company strengthen it's international network, giving it strength beyond being the leading regional player.  Additionally, updating its fleet of aircraft will help move the company into a more competitive position.  Listen to the podcast for complete insights.

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May 31, 2015

The Growth in Popularity of Craft Beer in New Zealand

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New Zealand consumers are turning away from regional and national mainstream beer brands in favor of craft and craft-positioned alternatives. Despite a flat beer market overall, craft brands both owned by major brewers and by microbreweries continue to see growth in the market. Listen to the podcast for complete insights.

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May 29, 2015

Fashion Friday – Fashion Brands Embracing Digital Presence

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Visual merchandising outside of retail outlets has become increasingly important for luxury brands.  In this respect, social media has provided a valuable advertising channel, particularly in emerging markets as mobile internet penetration sees rapid growth.  Listen to the podcast for complete insights.

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May 24, 2015

Whole Foods to Open Low-Cost Chain

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Whole Foods recently announced that the company would be launching a low-cost variant of its existing brand targeted at millennial consumers.  This move is in line with overall trends in the US grocery market, where discount grocers have seen rapid growth over the last few years.  This podcast goes in-depth into the competitive landscape and potential strengths for this new brand.  Listen for complete insights.

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May 21, 2015

Is Radio Dead?

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Based on ownership statistics, radio is a declining medium. Radio possession rates dropped by a significant percentage between 2009-2014, and listening rates dropped by a third over the same period. Still, global radio ad spend has remained stable. Listen to the podcast for complete insights.

Pavel_MarceuxPodcast features Pavel Marceux - Technology, Media and Communications Specialist

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May 19, 2015

The Paradox of Choice in Soft Drinks

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In a world with more choices than ever before, effective curation is key. This podcast discusses the growing importance of curation in soft drinks. While consumers demand choice, they also seek guidance, and brands which can provide this—whether they are retailers, foodservice operators, or manufacturers—can reap significant long-term benefits.

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May 18, 2015

Digital Trends Podcast: May 2015

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This podcast discusses which countries are the world's top internet performers, looking at internet penetration rates, digital business innovation, and mobile internet access. Looking forward, we expect markets in the Middle East to see major growth in the digital economy as the world moves away from oil dependance. Listen to the podcast for complete insights.

Continue reading "Digital Trends Podcast: May 2015" »

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