September 2013 saw the sixth straight quarter of a global decline in personal computer sales, mainly due to the rise of mobile devices such as the smartphone and tablet. Pavel Marceux, Contributing Analyst for Technology, Communications and Media at Euromonitor states that in developed markets, consumers are not upgrading their PCs. In emerging markets, consumers are choosing handheld devices as their first computing platform and are circumventing the PC altogether. Marceux states that the PC industry will have to adapt by targeting businesses rather than individual consumers.
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