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September 9, 2014

Основные тенденции на Российском рынке мороженого

Julija PЮлия Полищук, аналитик 

Один из самых важных атрибутов лета - мороженое. Россияне всегда крайне положительно относились к этому продукту. По данным Euromonitor International в 2013 году средний русский потребил немногим больше чем 3 л. этой сладости. Всё таки несмотря на разнообразность предложений, Российский рынок мороженого ещё далек от насыщения, а растущее количество детей в возрасте от 5-14 лет ведет к большому потенциалу этого рынка в будущем.

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Attracting Consumers to Ice Cream in Russia

Julija PWith Julija Poliscuk, Research Analyst

Russians have always been and continue to be steady consumers of ice cream, although the product remains an impulse buy in the country.  In fact, 75 percent of all ice cream sales in Russia are for single portion sizes. As a result, many manufacturers of ice cream products rely on eye-catching packaging and constant updates to attract consumers. These consumers are mainly children whom companies target using cartoon characters and unique shapes.

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September 7, 2014

Nutrition Podcast Series: Ongoing Innovation in Sodium Reduction


Lauren Bandy with Diana Cowland - Senior Health and Wellness Analyst and Lauren Bandy - Nutrition Analyst

Many consumers are aware of the health effects of a high-salt diet, and although the current health trend is to avoid sugars and fats, innovation in salt reduction is still an ongoing process. Currently most reduced salt food is implemented via stealth reduction so consumers are not aware they’re buying a product with lower sodium and therefore not aware of a difference in taste, but other methods are proving successful as well. Companies are developing apps that allow consumers to choose food items based on salt content and creating methods to enhance perceived saltiness using taste-modulating bioactive compounds, for example. Although companies and governments remain dedicated to reducing sodium consumption, there is still a long way to go to achieve a truly positive public health outcome.

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Listen to other podcasts in the Nutrtion Podcast Series

Attention Turning Away from Fat as an Ingredient

Sugar Reduction in Food and Beverages

High-Protein Market Booming Globally, Creating Risk for Oversaturation

September 1, 2014

Economic Reforms in the Eurozone


Growth figures for the second quarter in the eurozone are disappointing but countries that have enacted reforms are performing better. Spain for instance enacted financial and employment reforms and growth turned positive in the third quarter of 2013. Ireland enacted reforms as well and is now one of the top performers in the eurozone with consumer confidence growing and unemployment on a downward trend. Countries in the eurozone that have been slow to reform, such as Italy, are still paying the price. The country is in the midst of a triple dip recession with public debt reaching a new peak.

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August 31, 2014

Examining the Top Ten most Motorised Cities

Kasparas AdomaitisWith Kasparas Adomaitis, Senior City Analyst

In general, average income is the single most important factor that determines consumer preferences to spend on transport or to buy private vehicles. However, lower income cities such as Kuala Lumpur, Vilnius and Athens are among the top ten cities with the highest ratio of passenger car ownership in the world.


In these cities, passenger cars are a necessity due to inadequate transportation infastructure. Unfortunatley, poor quality vehicles tend to flood these cities, leading to air pollution and traffic.

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August 29, 2014

The Role of Social Media in China

image from http://s3.amazonaws.com/hires.aviary.com/k/mr6i2hifk4wxt1dp/14052314/ad4f58b0-530a-4cd0-a12e-569f97c066b3.pngWith Pavel Marceaux, Technology, Communications and Media Analyst

China holds the biggest social media networks by user numbers outside of Facebook, and as a result these networks have a large influence on many other industries including travel, ecommerce and banking. In fact, many retailers own their own social networks which Chinese consumers access to find discounts and deals. This blur between social media and ecommerce is more apparent in China than in the Western world.

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August 27, 2014

The Risks and Rewards of the Burger King and Tim Hortons Deal

6a01310f54565d970c01b8d05c9866970c-800wiWith Elizabeth Friend - Consumer Foodservice Analyst

Burger King recently announced they will purchase Tim Hortons for eleven billion dollars and move its headquarters to Canada. The new company will own about 23.5 billion in terms of annual revenue, putting them behind McDonald’s and Yum! Brands as the third largest consumer foodservice operator in the world. This merger gives Tim Hortons an opportunity to aggressively expand in new markets and gives Burger King a way to compete in the breakfast and coffee segments.

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August 26, 2014

Shake Shack IPO Rumors and the Better Burgers Trend

6a01310f54565d970c01b8d05c9866970c-800wiWith Elizabeth Friend - Consumer Foodservice Analyst

US-based burger chain Shake Shack is reportedly seeking an IPO, which would make it one of the first ‘better burger’ chains behind Five Guys to pursue a national expansion. Typically, many major restaurant trends have a well-defined boom and bust lifecycle, but the better burgers trend is extending far beyond the normal lifestyle-driven trend. Although Shake Shack is a regional chain with a long road ahead to becoming national, its design and appeal give it a good chance to come out on top among the competition.

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August 22, 2014

Kraft Licenses Coffee Brands for use in Green Mountain's Keurig

6a01310fa9a669970c01a511f73ed7970c-800wi 6a01310f54565d970c01a3fce3cf1a970b-800wiWith Jonas Feliciano, Beverages Industry Analyst and Dana LaMendola, Beverages Industry Analyst

The recent deal between Kraft and Green Mountain gives liscensing rights to Green Mountain to distribute Kraft's brand of products in pod form for use in Keurig machines. Kraft's brands are a large gain for Green Mountain, who's main strategy is to obtain liscenses from large coffee players. Kraft's Maxwell House brand is the second largest coffee brand in the US, and given the success of Starbucks and Folger's pods, Kraft's larger-known brands are expected to perform well in pod format.

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August 19, 2014

Scotts Acquires Solus Brands

EURO_NT_Jack.Skelly_LThumbWith Jack Skelly, Research Analyst

Scotts Miracle-Gro’s UK subsidiary, The Scotts Company, recently purchased the Solus brands which includes Yeoman hand tools.  Although Scott’s is the leading garden care company in the world, it lacks a competitive hand tools brand. Yeoman will fill a gap in Scott’s brand portfolio in the UK, and if this move is successful, Scott’s can adapt the strategy worldwide. 

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