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July 16, 2014

Michael Kors’ Marketing Strategy Pays Off

Euroasia_Chloe.Wu_LThumbWith Chloe Wu, Personal Accessories & Eyewear Industry Analyst

Michael Kors is investing heavily in marketing its new diffusion line and as a result, consumers are associating the company as a lifestyle brand in line with Coach and Tory Birch. The company is also using social media as a way to use consumers to market its brands. It has a blog site called MK Timeless where consumers can upload pictures of their Michael Kors watches and a campaign called Watch Hunger Stop where the company donates money to the World Food Program for every 100 series timepiece purchased. These marketing strategies have paid off for the company with strong brand equity.

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July 13, 2014

Sound Bite: Expansion Strategies for Private Label Manufacturers

6a01310f54565d970c01a73de96494970d-120wiPinar HosafciWith Lianne van den Bos - Food Analyst and Pinar Hosafci - Food Analyst

Private label manufacturers need to establish various strategies when targeting different areas of the world. For example, in areas such as Western Europe and North America where private label is well established, manufacturers can add products at different price points to attract consumers. In areas where private label is less established, companies can export their private label brands or expand their chains. UK-based Waitrose has established both of these strategies, exporting its private label goods as far as Chile and Japan and expanding its physical outlets outside the UK.

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July 9, 2014

The Importance of Tracking Consumer Spending on Education for Businesses

An Hodgson

With An Hodgson, Income and Expenditure Manager

Tracking a country’s consumer spending on education can shed light on the labor force and productivity and gives insight on the spending patterns and priorities of consumers in a country, both of which are important factors to consider for businesses planning expansion. A key trend in consumer education is that when the lowest 10 percent of the population of a country spends significantly on education, that country tends to have a better-trained workforce overall – an attracting factor for foreign investment. 

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July 8, 2014

Strategies for Growth in the Japanese Beer Market

With Hiromi Yamaguchi, Research Analyst

 Beer in Japan has been on a steady decline in volume terms for the past ten years, and beer manufacturers in the country are working against this trend with several strategies. Focusing on the premium beer segment is one successful strategy as Japanese consumers are choosing quality over quantity. Beer manufacturers are also using convenience stores such as 7-Eleven and Lawson as test markets for different promotions and flavors. Finally, the craft beer market in Japan is small but growing, mirroring the expansion of the craft beer market in the US.

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July 7, 2014

Nutrition Podcast Series: Attention Turning Away from Fat as an Ingredient


Lauren Bandy with Diana Cowland - Health and Wellness Analyst and Lauren Bandy - Packaged Food Analyst

A study by the University of Cambridge in April 2014 has put fat as an ingredient back in the media spotlight. The study shows that total saturated fat has no association with heart disease. While the scientific community has criticized the study, many consumers are now focusing on limiting sugar and increasing protein in their diet rather than focusing on fat consumption. This trend is leading to small growth in foods such as butter and reduced sugar packaged food and a small decline in reduced fat packaged food.

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Listen to other podcasts in the Nutrtion Podcast Series

Sugar Reduction in Food and Beverages

High-Protein Market Booming Globally, Creating Risk for Oversaturation

July 4, 2014

Global Trends in Business Taxes

Carrie_LennardWith Carrie Lenard, Business Environment Manager

Business taxes are a key factor for companies when planning future investment strategies.  A low business tax environment encourages foreign direct investments, creates jobs and means high profit margins for companies. Since the global financial crisis, many developed countries lowered their business taxes in order to relieve burdens placed on businesses by unemployment rates. Emerging markets, on the other hand, tend to have higher business tax rates to bring in more funds to the government. As a result, these countries often miss important foreign investment.

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July 1, 2014

Indonesia: A Hotbed for the Beverages Industry

Euroasia_yulia.fransisca_LThumb[1]With Yulia Fransisca, Senior Research Analyst

Indonesia is an often-targeted country for companies attempting to enter a new market in Asia-Pacific due to its massive population, rising purchasing power and fast growing middle class. The soft drinks market in the country is on the rise, with categories such as juices, ready-to-drink coffee and ready-to-drink tea growing in consumption and awareness. For companies attempting to break into Indonesia, product differentiation is key as consumers in the country are constantly looking for new experiences within the beverage category.

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June 30, 2014

Combatting Income Inequality in the World’s most Unequal Cities

Neringa_UrnikyteWith Neringa Urnikyte, Cities Data Analyst

Nine out of ten of the world’s most unequal cities in terms of income were in Africa or Latin America in 2005, and governments in these cities have attempted to close the gap between the rich and the poor with varying results. Johannesburg and Cape Town in South Africa both consistently struggle with inequality created by apartheid, and the gap is increasing due to an increase in income levels for the wealthier population. In Latin America, many cities are revamping their education programs, moving more children into schools and subsequently into the labor force. As a result, the middle class is on the rise in cities such as São Paulo, Salvador, Quito, Guayaquil and Guatemala City.

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June 26, 2014

How Technology Drives Global Tourism

image from http://s3.amazonaws.com/hires.aviary.com/k/mr6i2hifk4wxt1dp/14052314/ad4f58b0-530a-4cd0-a12e-569f97c066b3.pngWith Pavel Marceaux, Technology, Communications and Media Analyst

37.5 percent of the global population was using the internet in 2013 and these consumers use digital services for hotel booking, flight booking, travel reviews and travel discounts. Websites such as Tripadvisor, Expedia and Kayak are valued in the billions of dollars, and the tourism industry will only benefit as the global population of internet users  reaches 46.1 percent in 2018.

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