Analyst insight by Damian Shore - Contributing Analyst
It has often been speculated that increased levels of pet ownership among young women are related to the fact that they are starting families later in life. This contention is now backed by a small, but growing, body of scientific research, shedding new light on recent trends in the pet care market.
Family life delayed
Largely as a result of changing social mores, the increased availability of contraception and a long-term increase in the proportion of women in the labour force, the average age of women at first childbirth has been steadily increasing. In Japan, the average age of women at first childbirth rose from 29.7 years to 30.2 years between 2009 and 2014. Women tend to start their families at a younger age in the US, but the gap is narrowing: the average age of women at first childbirth in this country leapt from 25.2 years to 26.8 years over the same period. In most of Western Europe, this figure is now around 30 years.
Continue reading "Pet Parenthood is Not Just a Figure of Speech" »
The global female population totalled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. Average disposable income amongst women is the highest it's ever been, and women are living longer than men.
What are you doing to reach this growing market?
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- The size and distribution of the female consumer market
- Literacy and education rates
- Labour participation
- Purchasing power
Continue reading "The Rising Power of Female Consumers" »
Event Name: interpets
Location: Tokyo Big Sight East Hall
Date: 2nd – 5th April, 2015
Event Description: The 5th version of Interpets will shift its date from late July to early April, and will be held as a part of the AJPET. Interpets has grown as the largest trade fair in the Japanese pet market since its sensational debut in 2011. Its unique variety of exhibitors continues to attract visitors from diverse industry sectors.
Continue reading "Euromonitor to Speak at Interpets 2015" »
Location: Bangkok, Thailand
Date: 11th – 13th March, 2015
Event Description: VNU Exhibitions Europe, part of Royal Dutch Jaarbeurs, is active organizing trade shows in the field of intensive animal farming for many years and has achieved a high international standard with the exhibition brand VIV. The exhibition program of VIV typically includes companies active in feed milling and supplying feed milling equipment, animal feed and feed additives, animal health products, breeding and housing, meat products, meat processing, packaging and logistics and other services related to the animal protein production industry.
Continue reading "Euromonitor to Speak at VIV Asia 2015" »
Analyst Insight by Virgilijus Narusevicius - Senior Data Scientist
In this article, we have attempted to characterise category leaders across FMCG industries and the typical market shares they achieve. “Category leader” is generally a highly coveted status as it allows price-setting power and a better ability to influence category trends, enables economies of scale and implies a better bargaining power over retailers and suppliers. It also suggests that the company is doing many things right and it is thus rather common to benchmark against the category leaders and study their past strategies. However, category leader shares vary between industries and a successful company in one industry may differ from another.
Figure 1: Average Category Leader Share across FMCG Industries
Source: Euromonitor International
Note: Retail value sales
Continue reading "Estimating Category Leaders in FMCG Industries" »
Analyst Insight by Stefan Anbro - Research Analyst
BARF is a niche on the Nordic market. But holding 5% of total dog food value sales it’s a big one. And it’s growing. This should make BARF manufacturers happy and it does, but more interestingly, growth stimulates the appetite for further growth, and so we see a number of ambitious BARF manufacturers taking concrete steps to expand their target group further. If they succeed they may not turn things upside down. But they will cause some change.
New channels and new products
BARF is an acronym for biologically appropriate raw food. Basically, it’s raw meat, raw bones and raw organs. These products are sold frozen and manufactured by small specialised players, which are building up this market parallel to the mainstream market for processed dog food. So far, the primary target group has been a rather small minority of dog owners, who share a strong belief that raw meat is what healthy dogs are meant to eat by nature. This community of BARF enthusiasts has helped BARF manufacturers to grow their business. But in order to grow further they will need to reach out to the mainstream consumer.
Continue reading "How Nordic BARF-Manufacturers Will Turn Niche Into Mainstream" »
Players in the pet care industry are facing competition from the rise of internet retailing. To stay in the game, an increasing number of supermarkets and hypermarkets are developing aggressive strategies to target pet owners, placing added pressure on pet shops and superstores.
Should your route to market strategy include only internet retail to be successful, should it focus on brick and mortar store sales or a mixture of both? Join our webinar to discover key strategies employed within the pet care industry.
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- The latest developments in pet care
- Which pet care categories are trending
- Tactics for growth within hypermarkets and supermarkets
Continue reading "Driving Pet Care: Leveraging Retailers' Full Potential" »
Euromonitor continues to explore product development trends on the Canadian and US pet food market. Having looked at locally sourced, ethically sourced and “free from” trends in the previous video, this second videocasts looks at product development in alternative and mixed proteins on the North American pet food marketplace.
Continue reading "Product Development Trends in the North American Pet Food Market" »
Analyst Insight by Jared Koerten – Senior Research Analyst
The concept of pet humanisation is not new, and its effects on pet food aisles in the US have been evident to even the most casual observer. Pet food labelled as “natural” or “grain-free” increasingly command larger portions of shelf space, and buzzwords like “superfoods”, “high protein”, or “freshly made” have migrated into pet food. Sales of premium pet food have significantly outpaced other price tiers and average unit prices have risen alongside consumer demand for higher-quality food for their pets. As consumers are increasingly concerned with eating a healthier diet as part of their own wellness regimen, they are looking to mirror these choices in the food they are choosing for their pets.
While the effects of pet humanisation have been most evident among consumers and the retail side of the market, the longevity of this trend is now making serious ripples across all levels of the pet food supply chain. This was a clear theme that emerged at the Petfood 2.0 conference in Chicago on 23-24 September 2014. A series of insightful speakers explored how various parts of the pet food supply chain are facing important new challenges in the face of pet humanisation and a consumer base that is more educated and discerning than ever before.
Continue reading "Petfood 2.0: Pet Humanisation Moves Down the Supply Chain" »