Small Pets on the Rise in Chile

Increasing urbanization in Chile is leading consumers to re-think the care a pet might need. Therefore, smaller pets such as birds, hamsters and fish are on the rise in the country. Urbanized Chileans who do get pets often don't want one that will require constant care, and smaller pets are perfect for their on-the-go lifestyle. In addition, smaller pets are growing in families because parents want their children to have pets they can easily play with and hold.
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Five Key Trends in Pet Care

Euromonitor's Pet Care Research team identified five key trends in the pet care industry.
Learn more about Euromonitor's pet care research here.

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Hear Euromonitor Speak at Zoomark International 2013

Date: 9-12 May, 2013 
Location: BolognaFiere, Italy
Our Presentation: 10 May, 10-10:30 a.m. local time

Join Euromonitor's Head of Pet Care Research Paula Flores as she discusses the global pet care industry. Despite economic uncertainty, the industry remains buoyant, as more consumers realise the benefits of a healthy diet for their pets.

Paula’s presentation outlines:

• Pet care overview: Growth rates and performance
• Pet care by region: North America/Western Europe/ Eastern Europe
• The growing importance of emerging markets
• Focus on Brazil and Russia
• Forecast

Acknowledged as the top trade event in the pet supplies industry in the odd years in Europe, Zoomark International is an excellent chance to grow with the market, boost business, exchange information, compare, transfer know-how, upgrade and broaden professional knowledge.

From food to care, from hygiene to comfort, from safety to transportation, from information to entertainment, the trade event is an outstanding showcase that attracts more than 20 thousand qualified buyers from all parts of the world. The exhibitors are manufacturers and distributors of pet food, care and comfort products, service suppliers, trade associations and publishers.

Can Cat Litter Gain a New Step?

The pet humanization trend, in which consumers treat their pets as members of the family, has affected many sectors in pet care: clothing, pet health care, pet food, to name a few. However, the trend has yet to reach cat litter. Sales of cat litter have been stagnant in most markets for some time. To combat slow sales, companies are looking to add value. Products launched with claims such as dust free, biodegradable and environmentally friendly have been popping up on store shelves recently.

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Acompáñanos en nuestra presentación en Mexico Pet Expo 2013

Fecha: 26 al 28 de Junio, 2013
Lugar:  Expo Guadalajara, Jalisco, México
Nuestra presentación: Jueves 27 de Junio

Acompaña a Paula Flores, Jefa de Investigación de la industria de Pet Care en su presentación que abarcará las principales tendencias globales:

• Panorama global, en términos de valor, de la industria de Pet Care: tasas de crecimiento y desempeño
• Tendencias clave de la industria: humanización/premiumización
• La industria por región: Norte América/Europa Occidental/Europa del Este
• La creciente importancia de los mercados emergentes
• Foco en Brasil y México
• Proyección del mercado

Mexico Pet Expo 2013 ofrecerá a los expositores la oportunidad de relacionarse con los compradores internacionales, este evento con su exhibición y conferencias también reunirá a los principales líderes en la industria de la mascota para compartir el desarrollo de proyectos, fomentar la innovación y discutir estrategias para el éxito en el mercado Mexicano, además será el escenario idóneo para:

• Ser parte de Conferencias para el análisis a profundidad y de una visión global de los avances en la Industria de la Mascota, así como ser clave en desarrollos tecnológicos
• Lograr encuentros de negocios con los principales ejecutivos y dueños de empresas que toman las decisiones, a fin de obtener retroalimentación inmediata sobre tus productos, diseños y servicios en el mercado
• Construir y fortalecer relaciones con los compradores nuevos y existentes a través del esfuerzo mercadológico de relación personalizada (one-on-one)
• Encontrar distribuidores y crear conocimiento de TU marca

Tendencias del mercado de mascotas en Chile

En Chile, el mercado de productos para mascotas sigue creciendo. La vida de los chilenos es cada vez más ocupada y la gente que vive en espacios reducidos va en aumento; por lo tanto de cada vez son más populares las mascotas pequeñas. Esto deriva en la tendencia de humanización que hace que la gente gaste más dinero en sus mascotas al comprar productos de mejor calidad como comida con salsas y galletas de premio.

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Global Prospects for Pet Health Care

The humanization trend in pet care effects almost every facet of the industry - pet health care included. Pet owners worldwide treat pets like members of the family, and are investing more money into pet health care products. Consumers are buying these products as preventative measures to avoid future trips to the veterinarian's office. Emerging markets are also contributing to this trend, with affluent consumers paying attention to pet health products and supplements.

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Mass Market Consumers Remain Elusive in South African Pet Care

Analyst Insight by Paula Flores, Head of Pet Care, Euromonitor International

South Africa may be by far the largest pet care market in the Middle East and Africa, but it remains undeveloped in comparison with many other emerging markets, particularly Latin American ones. While affluent consumers represent a lucrative niche segment for premium brands, the economy segment remains largely undeveloped, with less affluent owners still overwhelmingly feeding their pets table scraps/leftovers.

Is owning a dog un-African?

During December 2012, South African President Jacob Zuma courted controversy by arguing that South Africans should not have pet dogs. He maintained that spending money on buying a dog, taking it to the vet and walking it “belonged to white culture and was not the African way.”

Mars Remains on top in 2012 Pet Care Company Rankings

Mars remained the largest pet care company in the world in 2012, edging out Nestlé in the global rankings. Mars has proven strong in emerging markets, where it is quick to introduce a product, convince consumers to buy it, and then diversify. Nestlé remains the stronger presence in North America, however, where it has doubled its share in cat and dog treats since 2007. Globally, the pet care market remains dynamic, with countries such as Russia and Brazil expected to be the next battleground countries.

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Flexibles Become Leading Packaging Format for Dog and Cat Food in 2013

After global retail sales of dog and cat food packaging grew by 2% over 2012, flexible packaging gets set to overtake metal in 2013 and to hold the lion's share. Tight economic conditions are leading pet owners to seek economy savings in larger dry pet food pack sizes. In parallel, continued demand for high quality goods drives flexibles performance in wet pet food. This specifically makes the single serve pouch the number one contributor to global packaging volume growth in dog and cat food.