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April 14, 2014

What are the Implications of Mars’ Acquisition of Procter & Gamble’s Pet Food Brands?

Damian ShoreAnalyst Insight by Damian Shore - Contributing Analyst

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Mars’ acquisition of the Iams, Eukanuba and Natura brands (outside Europe) from Procter & Gamble for US$2.9 billion in cash changes the dynamic of the dog and cat food market, particularly in North America. What will Mars get out of this deal, and what are the risks?

Mars will Account for a Quarter of the North American Market

As a result of this deal, Mars’ share of the North American dog and cat food market will jump from 16% to 25% (based on 2012 market share data), compared with Nestlé’s 36% share and the 11% share of both Del Monte and Colgate-Palmolive.

The real prize for Mars is undoubtedly the strong presence of Procter & Gamble’s brands in the North American premium segment, where they accounted for 19% of value sales in 2012. Combined with its existing 12% share, this almost puts Mars on a par with Nestlé (32%), ending its overdependence on economy and mid-priced brands and thus boosting its profitability.

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April 11, 2014

Italia: prima in Europa per le vendite di prodotti per il benessere degli animali da compagnia

Con una spesa complessiva di 343 milioni di dollari nel 2013, gli italiani si classificano primi in Europa per l’acquisto di prodotti per il benessere degli animali da compagnia e seguono solo Stati Uniti e Brasile a livello globale. È quanto emerge dal rapporto Euromonitor “Pet Healthcare e Dietary Supplements” in cui si evidenzia come l’aumento del numero di persone che vivono da sole, cresciuto da 6.6 milioni nel 2007 a 7.4 milioni nel 2012, abbia favorito la crescita della spesa nel settore, nonostante la crisi economica. Anche l’invecchiamento della popolazione favorisce questa tendenza: secondo Euromonitor International, l’Italia sarà il paese più vecchio d’Europa e il secondo più vecchio nel mondo dopo il Giappone entro il 2030.  Il settore dei prodotti per il benessere degli animali ha registrato una crescita del 6% negli ultimi cinque anni e si prevedono vendite per oltre 386 milioni di dollari nel 2018.

Italia Pet Care Slide

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April 9, 2014

Procter and Gamble Sells Pet Care Brands to Mars, Inc.

Procter and Gamble recently announced the sale of their pet care brands to Mars, Inc. The announcement is not a surprise as P&G’s global pet care shares have been declining due to recalls and weak performance in emerging markets. Mars will now have additional brands to market in its already diverse pet care portfolio.

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March 19, 2014

Global Briefing: Addressing Food and Lifestyle: Innovations in Global Pet Care

Pet Care Global Briefing Sample Slide

 

In the face of continued economic uncertainty and challenging market forces, companies must innovate carefully to ensure new products will succeed. The pet care industry is increasingly influenced by ‘lifestyle’ with trends in human life frequently crossing over into the world of pets. This report evaluates the opportunity for new products and how new trends might relate to adjacent industries which may, at least at first, seem to have little in common.

Purchase the full report "Addressing Food and Lifestyle: Innovations in Global Pet Care"

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March 13, 2014

Therapeutic Pet Food Prospects

EMI_therapeuticPetFood-v1.0

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The best prospects for therapeutic dog and cat food come from emerging markets. Consumer education, clearly conveying the benefits of a therapeutic diet, will remain key to growth in the future. Mature markets are expected to remain more sluggish, particularly due to the impact of economic circumstances, as evident in Spain and Italy. The US remains buoyant, ensuring its place as the most developed market.

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February 19, 2014

KKR Considers Cashing in on Pets at Home

Damian ShoreAnalyst Insight by Damian Shore

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The flotation or sale of UK pet superstore chain Pets at Home is reportedly under consideration by owner KKR, the US-based private equity firm. What are the strengths and weaknesses that potential suitors should consider?

Pet Humanisation Trumps Recession

The UK pet care market has been remarkably resilient in recent years, exhibiting a real compound annual growth rate (CAGR) of 2.4% over 2008-2013, to US$6.6 billion. This came against the backdrop of a steep decline in economic activity, followed by prolonged stagnation (economic output remains below its pre-recession peak), with a dose of inflation (which peaked at 4.5% in 2011) mixed in. The Office for National Statistics estimates that real average hourly earnings fell by 8.5% between 2009 and 2012.

Pet humanisation (owners treating their pets like family members) has been the main driver of this growth. One regularly finds stories of fantastically indulged pets in the tabloids, while surveys repeatedly illustrate the depth and breadth of the pet humanisation phenomenon. For example, a study of dog owners that was conducted by website VoucherCodesPro.co.uk during summer 2013 found that owners spent an average of £276 (US$453) on dog food, £240 on dog treats, £180 on grooming, £106 on kennels/pet sitters, £251 on veterinary fees/insurance and £156 on accessories every year.

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February 18, 2014

Dinámico mercado de alimento para mascotas en México se enfrenta al IVA

DogFood

 

El mercado mexicano de alimento para mascotas es el décimo más grande del mundo. Sin embargo más que su tamaño, el mayor interés en este mercado recae en su dinamismo, ya que viene creciendo a tasas anuales de alrededor del 13% (en valor) desde 2008. En este podcast, Beatriz Torres, Analista de Investigación en Euromonitor discute las tendencias que hay detrás de este crecimiento, así como el impacto que tendrá en la industria la reciente aprobación del IVA al alimento para mascotas que incrementará el precio al consumidor en 16%.

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February 12, 2014

Can Amazon.com Kick-Start Pet Food Internet Retailing in the US?

Damian ShoreAnalyst Insight by Damian Shore - Contributing Analyst

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Media reports suggest that Amazon.com is set to launch a low-cost delivery service for pet food and other fast moving consumer goods during 2014. Will this send American consumers flocking to their computers and smartphones to buy pet food online – something they have up till now been rather reluctant to do?

Internet Retailing Slow to Take Off

Internet retailing has been relatively slow to take off in the US$21.4 billion American pet food market, accounting for a mere 1.2% of value sales in 2013, up from 0.6% in 2008. However, this was still much lower than in the likes of Japan (10.4%), the UK (7%), China (5.3%) and Spain (5.1%), in spite of the fact that 81% of Americans were internet users in 2012 (compared with 72% of consumers in Spain).

The main reasons behind the relatively low figure in the US are the fact that it has the best developed bricks-and-mortar retail infrastructure in the world (with just over half of value sales of pet food being accounted for by supermarkets and pet superstores) and an extremely high level of car ownership (88.8% of households had a passenger car in 2013).

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January 19, 2014

Challenges in the Pet Care Industry for 2014

Euromonitor International presented at the Canadian Pet Industry Joint Advisory Council’s National Pet Industry Trade Show in late 2013, highlighting key trends in pet care research and projections for 2014. The pet care industry faces challenges in the upcoming years as the pet population in many markets faces a slowdown in growth.

Chart

Innovation is a key in the pet industry as manufacturers are looking to add value to products, including an emphasis on natural and eco-friendly ingredients and components across pet food and pet care products, as well as fresh and frozen foods and products positioned as bonding experience for pets and their ‘parents’. Svetlana Uduslivaia, Senior Research Analyst at Euromonitor, explains some of the key trends in the pet care industry leading into 2014.

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December 14, 2013

Euromonitor to Speak at Global Pets Forum 2014

GPF2014-banner

GLOBAL PETS FORUM

Date: 23-24 January 2014

Location: Amsterdam

Presentation time and date: 13.45 to 14.30, 23 January 2014

Presentation Content:  Paula Flores, Head of Pet Care Research, will offer a presentation on the role of emerging markets for the future of the pet care industry. 

Global pet care has proved somewhat recession-proof, resisting the strong winds of economic uncertainty. While in mature markets retail value growth has remained somewhat sluggish, emerging markets are driving global value sales. Rising consumer awareness about the benefits of prepared food alongside greater spending power is expected to continue to fuel sales. In this presentation Paula Flores, Head of Pet Care, will analyse pet care global performance with a focus on the hot spots for the next five years.

Continue reading "Euromonitor to Speak at Global Pets Forum 2014" »

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Recent Posts

What are the Implications of Mars’ Acquisition of Procter & Gamble’s Pet Food Brands?

Italia: prima in Europa per le vendite di prodotti per il benessere degli animali da compagnia

Procter and Gamble Sells Pet Care Brands to Mars, Inc.

Global Briefing: Addressing Food and Lifestyle: Innovations in Global Pet Care

Therapeutic Pet Food Prospects

KKR Considers Cashing in on Pets at Home

Dinámico mercado de alimento para mascotas en México se enfrenta al IVA

Can Amazon.com Kick-Start Pet Food Internet Retailing in the US?

Challenges in the Pet Care Industry for 2014

Euromonitor to Speak at Global Pets Forum 2014