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January 27, 2015

Estimating Category Leaders in FMCG Industries

Virgilijus NaruseviciusAnalyst Insight by Virgilijus Narusevicius - Senior Data Scientist

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In this article, we have attempted to characterise category leaders across FMCG industries and the typical market shares they achieve. “Category leader” is generally a highly coveted status as it allows price-setting power and a better ability to influence category trends, enables economies of scale and implies a better bargaining power over retailers and suppliers. It also suggests that the company is doing many things right and it is thus rather common to benchmark against the category leaders and study their past strategies. However, category leader shares vary between industries and a successful company in one industry may differ from another.

 

Figure 1: Average Category Leader Share across FMCG Industries

CAMI1

 

Source: Euromonitor International

Note:  Retail value sales

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January 20, 2015

How Nordic BARF-Manufacturers Will Turn Niche Into Mainstream

Stefan AnbroAnalyst Insight by Stefan Anbro - Research Analyst

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BARF is a niche on the Nordic market.  But holding 5% of total dog food value sales it’s a big one. And it’s growing. This should make BARF manufacturers happy and it does, but more interestingly, growth stimulates the appetite for further growth, and so we see a number of ambitious BARF manufacturers taking concrete steps to expand their target group further. If they succeed they may not turn things upside down. But they will cause some change.

New channels and new products

BARF is an acronym for biologically appropriate raw food. Basically, it’s raw meat, raw bones and raw organs. These products are sold frozen and manufactured by small specialised players, which are building up this market parallel to the mainstream market for processed dog food. So far, the primary target group has been a rather small minority of dog owners, who share a strong belief that raw meat is what healthy dogs are meant to eat by nature. This community of BARF enthusiasts has helped BARF manufacturers to grow their business. But in order to grow further they will need to reach out to the mainstream consumer.       

Continue reading "How Nordic BARF-Manufacturers Will Turn Niche Into Mainstream" »

November 28, 2014

Driving Pet Care: Leveraging Retailers' Full Potential

Petcare-Banner

Players in the pet care industry are facing competition from the rise of internet retailing. To stay in the game, an increasing number of supermarkets and hypermarkets are developing aggressive strategies to target pet owners, placing added pressure on pet shops and superstores.

Should your route to market strategy include only internet retail to be successful, should it focus on brick and mortar store sales or a mixture of both? Join our webinar to discover key strategies employed within the pet care industry.

Register now to learn:

  • The latest developments in pet care
  • Which pet care categories are trending
  • Tactics for growth within hypermarkets and supermarkets

    Recording

 

Continue reading "Driving Pet Care: Leveraging Retailers' Full Potential" »

November 26, 2014

Product Development Trends in the North American Pet Food Market

Euromonitor continues to explore product development trends on the Canadian and US pet food market. Having looked at locally sourced, ethically sourced and “free from” trends in the previous video, this second videocasts looks at product development in alternative and mixed proteins on the North American pet food marketplace.

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November 2, 2014

Three Trends Shaping the North American Pet Food Market

In September of 2014, Euromonitor once again presented the result of its annual pet care research at the National Pet Industry trade show organized by PIJAC Canada. The video – first in a series – discusses some of the trends in pet nutrition that featured prominently at the show and reflect well trends observed in pet food retail in US and Canada. In this video, Euromonitor takes a look at three trends – locally sourced food, ethically sourced food, and “free from” food. Stay tuned for the second videocast, which will discuss product development trends with emphasis on expanding array of proteins used in pet food.        

SvetlanaUduslivaiaVideo Features Svetlana Uduslivaia - Senior Research Analyst

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October 24, 2014

Petfood 2.0: Pet Humanisation Moves Down the Supply Chain

JaredKoertenAnalyst Insight by Jared Koerten – Senior Research Analyst

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The concept of pet humanisation is not new, and its effects on pet food aisles in the US have been evident to even the most casual observer. Pet food labelled as “natural” or “grain-free” increasingly command larger portions of shelf space, and buzzwords like “superfoods”, “high protein”, or “freshly made” have migrated into pet food. Sales of premium pet food have significantly outpaced other price tiers and average unit prices have risen alongside consumer demand for higher-quality food for their pets. As consumers are increasingly concerned with eating a healthier diet as part of their own wellness regimen, they are looking to mirror these choices in the food they are choosing for their pets.

While the effects of pet humanisation have been most evident among consumers and the retail side of the market, the longevity of this trend is now making serious ripples across all levels of the pet food supply chain. This was a clear theme that emerged at the Petfood 2.0 conference in Chicago on 23-24 September 2014. A series of insightful speakers explored how various parts of the pet food supply chain are facing important new challenges in the face of pet humanisation and a consumer base that is more educated and discerning than ever before. 

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October 18, 2014

Pet Humanisation: The trend and its Strategic Impact on Global Pet Care Markets

GinaWestbrookAnalyst Insight by Gina Westbrook - Director of Strategy Briefings

Pet owners are increasingly treating their cats, dogs and even small mammals like members of their family. The opportunity to commercialise this trend into a vast range of goods and services – from dog beer to cat counselling, from pet weddings to “social petworking” – is staggering for the company that can position itself to gain credibility among this growing demographic. Our new Strategy Briefing looks at the impact on pet care markets worldwide.  There are three main types of pet owner who are keen to spend heavily on their pets; they have different, albeit overlapping, priorities and interests.

crowned dog.jpg1. The mainstream humanising pet owner

This group likes brands that feel safe and reliable, that they believe to be credible and that they trust with their pet’s welfare. In many cases, especially at the higher spending end of this group, this can mean a focus on small businesses with an ethical business practice, and a distrust of large corporations.

 For services, local businesses with a good track record may be preferred over a more clinical, large-scale contenders, while products, especially food, with a cottage industry feel tend to perform well.

Continue reading "Pet Humanisation: The trend and its Strategic Impact on Global Pet Care Markets" »

October 14, 2014

Euromonitor to Speak at 2014 Summit for Urban Animal Strategies

UrbanAnimalSummitEvent Dates: October 22 to 25, 2014

Event Location: Lake Louise, AB

Event Description: The prestigious Summit for Urban Animal Strategies is held each October just before CanWest (ABVMA Vet Conference), in the beautiful Rocky Mountains of Alberta, Canada. One Hundred Executive Level Thought Leaders are selected by their peers to represent each sector of the Urban Animal Industry.

 

 

SvetlanaUduslivaiaSpeaker: Svetlana Uduslivaia - Senior Research Analyst

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Presentation Title: Pet care retail: current state, challenges and future opportunities for growth

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September 25, 2014

Dog Owners Fighting an Uphill Battle in the UAE

Damian ShoreAnalyst Insight by Damian Shore - Contributing Analyst

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The United Arab Emirates (UAE) has a small, but rapidly expanding, pet care market, although rising tensions between locals and dog-loving expatriates are threatening to put a brake on growth. However, this also represents an opportunity to boost sales of pet services and products.

Annual pet care sales approaching US$100 million

The UAE pet care market was worth US$94 million in 2013, having exhibited a real CAGR of 7% on 2008. The proportion of households with a cat rose from 7% to 8% over this period, while the proportion with a dog increased from 5% to 6%. As in many other Muslim countries, dogs are regarded as ‘haram’ (unclean) in the UAE. However, expatriates (many of whom are non-Muslims and from societies where pets in general, and dogs in particular, are increasingly indulged) significantly outnumber locals; according to one estimate, last year, they accounted for almost 90% of the local population.

Continue reading "Dog Owners Fighting an Uphill Battle in the UAE" »

August 18, 2014

Euromonitor to Speak at PFAC Conference 2014

Logo_PFAC

Event Name: Pet Food Association of Canada

Dates: November 13 and 14, 2014

Event Location: Fairmont Banff Springs Hotel, Banff, Alberta

SvetlanaUduslivaiaSpeaker: Svetlana Uduslivaia, Senior Research Analyst

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Presentation Title: Global Pet Food Trends Report

Presentation Time: November 14 12:00pm

Event Website: http://pfac.com/

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Recent Posts

Estimating Category Leaders in FMCG Industries

How Nordic BARF-Manufacturers Will Turn Niche Into Mainstream

Driving Pet Care: Leveraging Retailers' Full Potential

Product Development Trends in the North American Pet Food Market

Three Trends Shaping the North American Pet Food Market

Petfood 2.0: Pet Humanisation Moves Down the Supply Chain

Pet Humanisation: The trend and its Strategic Impact on Global Pet Care Markets

Euromonitor to Speak at 2014 Summit for Urban Animal Strategies

Dog Owners Fighting an Uphill Battle in the UAE

Euromonitor to Speak at PFAC Conference 2014