September 15, 2014

Heineken NV rebuffs the SABMiller Plc bid

Amin AlkhatibAnalyst Insight by Amin Alkhatib - Alcoholic Drinks Analyst

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SABMiller Plc’s move to buy the majority family-owned Heineken NV was a surprise to the global beer industry, but it being rebuffed was not. This seems to be a defensive move by SABMiller and a reactionary one to speculation of an Anheuser-Busch NV take-over at a time when the latter is accumulating capital in preparation for the biggest ever buy-out in the beer market. Heineken’s decision to rebuff the offer is of no surprise due to the majority ownership by the de Carvalho-Heineken family.

According to Euromonitor, the consequences of this buyout would significantly reshape the competitive landscape for the global beer market as the second and third largest brewers would bring together over 37 billion liters of beer sales at around a 19% share of global market volume sales in 2014. The combined companies would reassert their dominance on the beer market in Western and Eastern Europe, and Middle East and Africa (MEA) placing them on the heels of Anheuser-Busch InBev NV in second place on a global level with less than 1% volume share separating the top two brewers. A-B InBev’s chances to buy out SABMiller, as speculated by the industry, would weaken as the capital required for the buy-out significantly expands. Furthermore, A-B InBev would have to deal with a major competitor in future consolidation moves, beyond those that would already exist.

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Latest Research: Packaged Food 2015 Edition Now Live

Lamine_LahouasniaAnalyst Insight by Lamine Lahouasnia - Head of Packaged Food Research

We’re pleased to announce that the new 2015 Packaged Food 2015 Edition is now live and available to access on Passport. The updated research provides the latest data and insights on the food industry and identifies the key prospects through to 2019.

We have continued to strengthen and refine coverage of all 80 country markets tracked across 19 food categories and their respective constituent sections (298 category product levels in total). This latest edition adds tremendous extra value to our already comprehensive industry coverage.

Against the backdrop of rising commodity prices and greater political instability, 2014 has been a challenging year for the food industry and yet 2013 and 2014 have delivered some of the highest growth rates in retail value terms in the last decade. This marks a departure from the historically volume-driven nature of the industry and this is perhaps the most telling story from the new data: How the food industry is seeking to increase profitability through higher prices.

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Assessing the Economic Cost of Epidemics

Global attention has turned to the Ebola outbreak in West Africa, turning the spotlight away from the economic costs of lifestyle diseases and health problems such as obesity and diabetes toward the cost of infectious disease. In the short-term, the economic consequences for the affected countries can be significant, but in the longer term the impact can be harder to decipher. The cost depends on the longevity and severity of the crisis and the demographic and economic profile of those directly affected.

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September 14, 2014

Euromonitor to speak at Health Ingredients Europe (Hi Europe) 2014


Date: 2 – 4 December 2014

Location: Amsterdam RAI, The Netherlands

Conference: Euromonitor International is pleased to be a part of Health Ingredients Europe. The leading nutritional ingredients event, Health ingredients (Hi) Europe & Natural ingredients (Ni) have created a powerhouse exhibition that will provide a complete 360 perspective of the Nutritional + Wellness industry. Becoming the global meeting place for nutritional food and beverage innovation, HiE will highlight ingredients and solutions for food and drink formulation/reformulation, dietary supplements, nutraceuticals, organics and packaging & processing.

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Asia Continues to be a Driving Force in Health and Wellness

Diana.cowlandAnalyst Insight by Diana Cowland - Senior Health and Wellness Analyst

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Healthy food and drink is in demand globally, driven by the many individuals who are becoming more aware of their nutrition intake. Such products – particularly those with a functional positioning – are often more expensive than conventional packaged food and beverages. Despite this, global sales were up 3% over 2012-2013 in constant value terms, to reach an impressive US$749.6 billion in 2013, equivalent to 34% of total beverage and packaged food sales globally.

However, it is the emerging markets that are the global engine of growth in health and wellness (HW). Euromonitor International’s HW data shows that in 2013 of the top 10 fastest-growing countries in HW packaged food and HW beverages five and four of them were in Asia Pacific, respectively. While China (inclusive of Hong Kong) led, partly driven by the incredible demand for fortified/functional milk formula, opportunities do not only lie here. Indonesia, Vietnam, Thailand and India are significant growth markets – albeit from a smaller base – with increasing disposable income levels and rising availability of healthier food and drink. In addition, rising health concerns related to dietary intake are also helping to fuel this demand for health and wellness.

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Competition between Expedia and Priceline Heats Up - Part 1

Angelo RossiniAnlayst Insight by Angelo Rossini - Contributing Online Travel Analyst

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While online travel retail sales are continuing their steady growth globally, consolidation is increasing among online travel agencies, with Expedia and Priceline strengthening their positions as the most successful and innovative companies and constantly gaining share in the category.

Priceline managed to record the sharpest growth over the 2004-2013 period, which allowed the company to stand beside Expedia at the top of the global online travel agency (OTA) and travel intermediary ranking in 2013. Competition between the two OTA giants is getting tougher in 2014, with Priceline continuing its sharp rise and Expedia also achieving a remarkable performance.

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September 13, 2014

Latin America: Insight into a Luxury Goods Anomaly

Rob WalkerAnalyst Insight by Rob Walker - Consulting Analyst

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Latin America is a frustrating region for the luxury industry. It has held huge promise over the last decade, but has largely failed to live up to expectations. Brazilians, for example, are among the biggest spenders in the world when it comes to fashion and beauty care; yet, demand for luxury goods is subdued by comparison, at least on home soil. It is a similar story across the region.

To put things in global context, Brazil’s luxury market totalled less than US$5.0 billion last year compared with more than US$75.0 billion in the US. A disparity is to be expected, but not one so cavernous. The collective wealth of Brazil’s high net worth individuals is widely reported to be the third biggest in the world, after all. Furthermore, in 2013 Brazil and Mexico ranked fifth and sixth in the world, respectively, in terms of the size of their social class A populations.

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Cocoa Prices Hit Three-Year High

Cocoa prices hit a three-year high in June of 2014 due to a global deficit. There are many reasons for this deficit including supply issues and price hikes, but the main reason is that demand for cocoa in emerging markets is higher than ever. Consumers in markets such as India see chocolate as an affordable luxury and a gift option. Most chocolate manufacturers have absorbed the high prices so far, but companies such as Mondelez are producing smaller versions of their chocolate products and selling them for the same prices.

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Euromonitor to Speak at KBB Review Kitchen Conference 2014

KbbEvent Name: KBB Review Kitchen Conference

Date: 24th September, 2014

Location: Warwickshire, UK

Event Description: The KBBREVIEW KITCHEN SUPPLIER CONFERENCE 2014 is for everyone supplying products to the independent kitchen retailer and will concentrate on the wider market with overview case studies and presentations on marketing, business strategy and influences.


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September 12, 2014

Examining Monster’s Newest Energy Brands

Howard TelfordAnalyst Insight by Howard Telford - Beverages Analyst

Last week, Coca-Cola Co and Monster Beverage Corp formalised a landmark partnership for the two companies, with the cola giant purchasing an equity stake in the energy drinks maker and transferring ownership of its own global energy brand portfolio to Monster. The distributional advantages of the deal for Monster brand energy are paramount, with the Coca-Cola system giving the company an excellent international growth platform for its eponymous, flagship brand. Yet Monster Beverages also adds upwards of 10 former Coca-Cola energy drinks brands to its portfolio as part of the deal. Which are worth keeping, and where could Monster benefit the most from this new stable of brands?

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