At the start of the last century, most people worried whether they’d be able to put food on their plate: today, they’re more concerned about whether their plate has too much food. Almost every day, there are cautionary tales regarding the health risks of consuming excessive calories, fat or sugar. A modern-day version of Oliver Twist would likely be clinically obese rather than going hungry.
In Western Europe and North America, there is subsequently more pressure on soft drink and confectionery manufacturers to act responsibly. In the UK and US, there has been much effort by companies to reformulate their products, with Mars, Mondelez and Nestlé all aiming to reduce the calorie content within their countlines. As data from Euromonitor International’s Nutrition research demonstrates, many chocolate bars sold in the UK now meet a voluntary target of less than 250 calories per pack. However, will continuing concerns regarding sugar consumption affect sales?