March 22, 2015

A Bittersweet Future for Sugar Consumption in Packaged Food

Jack SkellyAnalyst Insight by Jack Skelly - Research Analyst

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At the start of the last century, most people worried whether they’d be able to put food on their plate: today, they’re more concerned about whether their plate has too much food. Almost every day, there are cautionary tales regarding the health risks of consuming excessive calories, fat or sugar. A modern-day version of Oliver Twist would likely be clinically obese rather than going hungry.

In Western Europe and North America, there is subsequently more pressure on soft drink and confectionery manufacturers to act responsibly. In the UK and US, there has been much effort by companies to reformulate their products, with Mars, Mondelez and Nestlé all aiming to reduce the calorie content within their countlines. As data from Euromonitor International’s Nutrition research demonstrates, many chocolate bars sold in the UK now meet a voluntary target of less than 250 calories per pack. However, will continuing concerns regarding sugar consumption affect sales?

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March 21, 2015

Why Online Privacy Matters to both Consumers and Brands

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As internet penetration grows in both emerging and developed markets, consumer concern about privacy and safeguarding personal information grows alongside it.  This topic has been highlighted by a number of recent scandals regarding privacy breaches from both government organizations and from brands.  These have pressed both consumers and brands to consider the ethics surrounding the use of consumer data. Listen to the podcast for complete insights.

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Eggs: The New Favourite Protein

Simone_BarokeAnalyst Insight by Simone Baroke - Contributing Analyst

Eggs are very much on the menu. In the US, their dynamism not only puts dwindling fresh meat sales to shame, but it seems that protein-packed eggs are turning into a threat for carbohydrate-based breakfast cereal. As eggs shed their high-cholesterol stigma, sales will increasingly be fuelled by rising demand from mature consumers, providing excellent long-term growth prospects.

Eggs beat meat

Consumers who love protein love eggs, and they certainly have a lot to offer. Eggs are tasty, nutritious, versatile and relatively cheap. Plus, frying one up does not require an advanced master class in haute cuisine.

The high-protein trend originated in the US, where eggs are benefitting from consumers searching out alternatives to meat. As growing numbers of people tune into environmental and health issues, they start to realise that their meat consumption is already on the high side, and that meat for breakfast, lunch and dinner is not the way forward.

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New Chapter for Appliances Industry: Smart Appliances

Jamie_KoAnalyst Insight by Jamie Ko - Head of Consumer Appliances

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A scenario where you can control your refrigerator, washing machine and air conditioner via your laptop, tablet or smartphone appears likely to become a reality in the short-term future. In response to explosive growth in the number of global internet users, appliances manufacturers’ product development is increasingly aligned with mobile connectivity and apps. This is an inevitable evolution, as the industry is considered to be mature in terms of technological application and product penetration in comparison to product areas such as smartphones or tablets. As leading manufacturers vigorously invest in boosting the commercialising of smart applications, it is only a matter of time before smart appliances become mainstream for consumers.

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March 20, 2015

Revlon's Potential for Expansion in Growth Markets

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This podcast discusses Revlon's optimism regarding growth markets including the company's 2014 results highlights and what this means for the company's future across product categories including beauty, haircare, colourants and planned innovations. Listen for complete insights.

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Case Study: Identifying Potential Targets for Milk Products after the end of EU Milk Quotas

At the end of March 2015, the European Union will abolish milk quotas, meaning EU member states are no longer restricted on the amount of milk they can produce. This increased output means a likely oversupply of milk. Using Passport and Euromonitor's Competitor Analytics system, Euromonitor identifies key markets, categories and companies that ingredients suppliers should target.

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Premiumisation Takes Spirits to a New Level in Australia

Daniel GrimseyAnalyst Insight by Daniel  Grimsey - Senior Research Analyst

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Given all the hype around premiumisation, there’s nothing ground-breaking in assuming that premiumisation will prove a defining trend of 2015. But why are consumers trading-up?

Australian aspirations

People are always talking about premiumisation, but nobody really talks about why.

Firstly, we need to look at how we got here.  We need to understand that Australia is not like other countries.  For many observers, the fact that we can even talk about a trend like premiumisation in Australia doesn’t feel right – after all this is a nation in which spirit-based RTDs outsell full-strength bottled spirits by a mind-boggling margin.

Australians drank 269 million litres of spirit-based RTDs in 2013, compared to only 63 million litres of spirits.  This is quite unique.  In the United States, for example, 45 million litres of spirit-based RTDs and 1.8 billion litres of spirits were consumed in 2013.  And the rest of the world resembles the US far more than it does Australia.

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March 19, 2015

Chai: The Indulgent Value Driver in US Tea

Howard TelfordAnalyst Insight by Howard Telford - Senior Beverages Analyst

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Slowly, but surely, the tea category in the US continues to grow in value terms, even as consumption plateaued in the last year. Retail volume sales of tea in the US were flat in 2014, while value sales increased by 3%. The strong performance of higher priced black specialty tea and the shift towards premium fruit/herbal and green tea brands sustained positive growth despite a failure to increase overall retail tea volumes with US consumers. The mainstream, mass-market appeal of high-end tea remains unclear.

Starbucks – through both its Tazo brand of tea concentrates and through its upscale Teavana café chains and brand – has placed a great deal of focus on ‘chai’ flavour in recent product development. Chai tea – at least as defined by North American consumers – still represents a versatile avenue of value growth in the retail tea segment, particularly for those consumers seeking an indulgent, convenient and full-flavour hot beverage. Brands seeking opportunities in chai tea must focus on flavour and the single-serve product format in chai beverages in order to realize its mass appeal.   

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The Athleisure Trend in Japan

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The sportswear market in Japan grew by 5% in 2014. Since the 2011 earthquake, fashion perceptions in Japan have changed and women feel more comfortable replacing formal styles with more comfortable options, particularly in footwear. This podcast discusses the growing trend in sportswear that can be worn for both athletic activity and leisure occasions. Listen for complete insights.

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Global Brewers’ 2014 Results: Champions and Disappointments

Amin AlkhatibAnalyst Insight by Amin Alkhatib - Alcoholic Drinks Analyst

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Global beer market volume sales in 2014 were forecast to grow by 2%, according to Euromonitor international, primarily driven by the top five global brewers, which account for 48% of global sales. However, the continued volume sales decline in Russia and Ukraine, the dreary performance in the US and Western Europe, and the faltering Chinese beer market are likely to lower actual sales in 2014. 

Yet it’s a better year for some global brewers

For A-B InBev 2014 has been a turnaround year as it reported 0.5% volume growth in 2014, compared to the previous year’s decline of 2%. It did so by fighting back in terms of inter-category competition in the US via product development in niche categories such as malt-based RTDs, extensively promoting its key brands in China, and “piggybacking” on the FIFA World Cup in AB-InBev
Brazil. The Belgian-Brazilian brewer’s halted decline in US volume sales in the fourth quarter is showing signs of potential growth in its North American operations for the coming year. In China it recorded positive growth via its three key brands Budweiser, Harbin and Sedrin in the face of a declining beer market in 2014. Budweiser globally had a positive year, sourcing further growth from the UK and Brazil on the back of its promotional World Cup activities. Furthermore, the Corona portfolio continued to witness volume growth in Mexico and to expand in the export market, as well as gains in margins due to its premium pricing.

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