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September 19, 2014

Going Green Unlikely to Significantly Boost Western Europe’s Bottled Water Market

James MaddockAnalyst Insight by James Maddock - Packaging Analyst

Western Europeans love bottled water: in 2013 they drank over 45 billion litres of it. However, while it may be a valuable product to producers and packagers alike, the truth is that growth in per capita consumption rates are expected to slow over the forecast period. Packagers and/or brand owners will be hoping that breakthroughs in eco-friendly packaging will help to arrest this slowdown in demand, but successfully accelerating growth is likely to take more than this.

Growth in demand to slow in Western Europe

In 2013, Western Europe had the highest per capita bottled water consumption of any region, with only North America coming close. This high level of average annual consumption, which stood at approximately 93 litres in 2013, drives demand in the region, a sharp contrast with Asia Pacific. Asia represents a bigger overall market, but demand comes from a far greater number of individuals consuming at about one fifth of the levels that their Western European equivalents do. The bad news for packagers and producers alike is that growth in per capita consumption is expected to slow over 2013-2018, with North America set to overtake Western Europe as the region with the highest consumption rate by the end of the forecast period.

Continue reading "Going Green Unlikely to Significantly Boost Western Europe’s Bottled Water Market" »

August 20, 2014

Euromonitor to Speak at PET Value Chain Americas 2014

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Event Name: PET Value Chain Americas

Event Date: October 14-15, 2014

Event Location: Miami, FL

Event Description: Increasing challenges pertaining to a short supply of PX and potential overcapacity of MEG, due to the shale gas boom, are causing a state of flux in PET markets globally. New plants coming on stream in China, Brazil and the United States are fuelling the fears of PET overcapacity. New developments in Bio- PET and growing demand for R-PET indicate increasing competition for the virgin PET market. It is also essential for you to keep up-to-date on potential products that could be replaced by PET and how this will sustain industry growth in the coming years. PET Value Chain Americas has been specifically designed to address the key issues affecting the North and Latin American markets and will provide you with the tools required to ensure your business overcomes these obstacles.

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August 19, 2014

Wine Demand Shifts from Mature to Developing Regions

Karine.DussimonAnalyst Insight by Karine Dussimon - Senior Packaging Analyst

View Karine Dussimon's profile on LinkedIn

The future of packaging for still light grape wine is rather positive. By 2018, global retail demand is set to rise by a 2% CAGR to reach 20.3 billion units. Yet it is also going through rather revealing changes. While the ‘Old World’ continues to dominate still wine consumption in glass bottles in 2013, Western Europe is predicted to see a decline and glass is finding a new lease of life among developing regions. Asia Pacific holds some of the best opportunities for packaging and closure unit volume increase in still red wine but also white and rosé. 

A Seemingly Homogenous Market

Demand for still light grape wine packaging is on the rise, globally. Still wine packaging also remains rather concentrated in format, with the ubiquitous 750ml glass bottle and cork representing the bulk of volumes. Glass holds a share of 85% of the entire category; a characteristic which comes to a great extent from the traditions of wine production and consumption in the Old World. Western Europe still accounts for 49% of global wine packaging sales in 2013. This homogeneity in the market for still wine packaging and closures is not expected to change in any drastic manner through to 2018; yet there are some areas of diversification in evidence.

Continue reading "Wine Demand Shifts from Mature to Developing Regions" »

August 18, 2014

Smaller Packs for Bigger Sales? Part Two: The Importance of Pricing

James MaddockAnalyst Insight by James Maddock - Packaging Analyst

In part one of Smaller Pack for Bigger Sales? some of the arguments relating to the value of lower-income consumers in emerging markets were explored. In part two, we will look at the importance of pricing and the role packagers can play in this. Although there are a number of challenges to overcome when it comes to connecting with lower-income consumers in emerging markets, packaging manufacturers are in a good position to deal with the key issue of affordability

Affordability a Key Concern for Packagers, Consumers and Brand Owners

Goods must be packaged in a reasonable pack type and size in order to meet the household budgets of low-income consumers. For example, although it may be commonplace for UK shoppers to buy milk in a four-pint HDPE bottle, such a size would represent a considerable outlay for both a consumer and a small retailer in a developing country.

Continue reading "Smaller Packs for Bigger Sales? Part Two: The Importance of Pricing" »

August 12, 2014

Smaller Packs for Bigger Sales? Part One: Capturing Value in Lower-Income Demographics

James MaddockAnalyst Insight by James Maddock - Packaging Analyst

With increasingly competitive landscapes and maturity of consumption levels in much of the Western world, packaging companies are looking to alternative consumer bases in order to drive growth. One group which should prove to be particularly valuable is lower-income individuals in emerging markets.

Small Budgets but Big Potential

While emerging markets, such as the BRIC and MINT nations, yield demographic groups with the same purchasing power as Western consumers, the majority of residents in these countries operate on a far lower budget. Despite this, the sheer number of untapped households in these countries makes them a potentially valuable group. Additionally, capturing these consumers early gives manufacturers the opportunity to move them onto more valuable products as wages and disposable incomes rise in these territories. If manufacturers are able to grow these customers and move them onto more valuable pack sizes, the brand loyalty accrued through this process should make purchasers more receptive to new or unfamiliar product or pack types, providing further opportunities.

Continue reading "Smaller Packs for Bigger Sales? Part One: Capturing Value in Lower-Income Demographics" »

June 27, 2014

Why is the Metal Beverage Can Becoming More Successful in Beer Packaging in Latin America?

Karine.DussimonAnalyst Insight by Karine Dussimon - Senior Packaging Analyst

View Karine Dussimon's profile on LinkedIn

Latin America is expected to be a key growth region for metal beverage cans used in the packaging of beer, with an additional 3 billion units expected to be generated over 2013-2018. This is despite the established returnable system for glass bottles characterising Latin American countries, as retail distribution and consumption patterns are both changing. The beverage can, as one-way packaging, enables brewers to stand out on the shelves of new retailing outlets; at the same time, the can is also answering demand from Latin American consumers for more single-serve pack sizes.

Metal Beverage Can Sales in Beer by Region and Forecast Growth

Source: Euromonitor International

Continue reading "Why is the Metal Beverage Can Becoming More Successful in Beer Packaging in Latin America?" »

May 27, 2014

Innovative Packaging Products Combine Shelf Appeal with Functionality

 

Shelf appeal and pack functionality are two of the main trends Euromonitor observed at interpack 2014, and some the innovative brands are combining these trends into one package. For instance, Japanese canned preserved food brand Meidi-Ya recently changed its corned beef packaging from a metal can to a plastic container. This switch helps the product stand out on the shelf due to the material used, and is easier to open than a metal can with a key. Another instance of these converging  trends is found in the Lancôme product Rénergie Lift Multi-Action Reviva-Concentrate, which is hot stampped to produce a metal look and has an innovative closure that twists to open or close the product to prevent spillage.

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May 20, 2014

Universal Design: Home Care Products for Ageing Populations

Tim BarrettIn May 2014, Euromonitor Research Analyst Tim Barrett presented on designing home care products for the global ageing population at CSPA Innovention.

View Tim Barrett's profile on LinkedIn

The CSPA InnoVention Conference, hosted from May 6-7 in Chicago at the Downtown Marriott, is an annual showcase of product trends and development surrounding the home care market. It brings together international players from different backgrounds including manufacturers, retailers, ingredient producers and market experts. Euromonitor International US Research Analyst Tim Barrett was pleased to present there, bringing to light some important packaging trends within home care, with a special focus on universal design.

Read Tim's summary of trends at the event CSPA-Slide

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Continue reading "Universal Design: Home Care Products for Ageing Populations" »

May 14, 2014

CSPA InnoVention Conference 2014 & Home Care Packaging Trends

Tim BarrettAnalyst Insight by Tim Barrett - Research Analyst

View Tim Barrett's profile on LinkedIn

The CSPA InnoVention Conference, hosted from May 6-7 in Chicago at the Downtown Marriott, is an annual showcase of product trends and development surrounding the home care market. It brings together international players from different backgrounds including manufacturers, retailers, ingredient producers and market experts. Euromonitor International US Research Analyst Tim Barrett was pleased to present there, bringing to light some important packaging trends within home care, with a special focus on universal design.

Universal Design and the Current Global Market

Product design based on the core value of equal accessibility for the elderly, disabled, and able-bodied alike is more eloquently known as universal design. In a nutshell, these products strive to be efficient, easy to use, and to provide the same results regardless of the user’s age or ability. Home care manufacturers have sought to incorporate the principals of universal design into their products in order to make their goods more attractive and useful to a wider proportion of the population.

Products which are manufactured with universal design in mind will become increasingly important as the global population evolves. As fertility rates across the developed world and even some emerging economies have dropped below 2.1 children per couple, the prospect of aging populations is inevitable for many countries. By 2030 it is predicted that there will be about 1 billion people over the age of 65, twice as many as there were in 2000. Japan faces the worst of this crisis, but the US, Germany, and even China will all face a future where over 20% of their respective populations are those over the age of 65, making these markets impossible to ignore.

Continue reading "CSPA InnoVention Conference 2014 & Home Care Packaging Trends" »

May 13, 2014

Metal Aerosol Cans: A Modern Day Solution for Developing Markets

D-gWith Daniel Grimsey, Senior Research Analyst

Metal aerosol can growth in developed markets is slowing down, but emerging markets are pushing growth of the pack type globally. This strong growth in emerging markets is due to convenience, low cost and the switch towards more modern solutions in products such as air fresheners, shaving cream and insect repellant. As emerging markets continue the trend of urbanisation and rising disposable incomes, aerosol cans are expected to continue their growth.

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Recent Posts

Going Green Unlikely to Significantly Boost Western Europe’s Bottled Water Market

Euromonitor to Speak at PET Value Chain Americas 2014

Wine Demand Shifts from Mature to Developing Regions

Smaller Packs for Bigger Sales? Part Two: The Importance of Pricing

Smaller Packs for Bigger Sales? Part One: Capturing Value in Lower-Income Demographics

Why is the Metal Beverage Can Becoming More Successful in Beer Packaging in Latin America?

Innovative Packaging Products Combine Shelf Appeal with Functionality

Universal Design: Home Care Products for Ageing Populations

CSPA InnoVention Conference 2014 & Home Care Packaging Trends

Metal Aerosol Cans: A Modern Day Solution for Developing Markets