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June 13, 2015

Challenges and Opportunities for Food Manufacturers

Euromonitor International’s data reveals that the global packaged food industry will grow 2.4 percent to reach US$2.9 trillion in 2019. In this presentation, Euromonitor’s analysts Dimitrios Dimakakos, Lianne van den Bos and Lauren Bandy highlight the market trends and future prospects in packaged food and nutrition and identify the challenges and opportunities for Food Manufacturers globally and in Europe. Watch a quick snapshot HERE

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June 10, 2015

How can Nestle Recover from India's Maggi Noodles Lead Scare?

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The world’s leading food giant, Nestlé, is facing a food safety scandal in India over its popular Maggi noodles. In India, the Maggi brand is synonymous with noodles, and completely dominates instant noodles with 73% value share. Will Maggi be able to regain consumer confidence and continue its domination in India? Listen to this podcast for complete Insights.

Podcast features Manjunath Reddy - Research Analyst

 

June 9, 2015

General Mills Sets Sights on China for Yoplait: is this Too Little, Too Late?

Raphael_MoreauAnalyst Insight by Raphael Moreau - Food Analyst

View Raphael Moreau's profile on LinkedIn

General Mills began constructing a new plant in Eastern China and the group’s first research centre in the country in the second half of 2014. This was with a view to start producing Yoplait yoghurts in China by the end of 2015, under a US$15 million investment. While growth prospects for yoghurt sales remain promising, with more consumers attracted by functional pro/pre-biotic yoghurts’ health properties, is Yoplait likely to gain a strong competitive advantage as a late entrant against well-established local and international brands?

Late entrant facing powerful local players

Yoplait is mostly present in developed markets, with North America and Western Europe together accounting for over 80% of the brand’s sales in 2014, while Asia Pacific generated a paltry 3%. When General Mills acquired a majority stake in Yoplait from its previous owner, Sodiaal, in 2012, the group stated that bringing the brand to China was on the agenda. Already the world’s largest yoghurt market in 2014, China is forecast to generate over 40% of global absolute growth in value sales over 2014-2019. Per capita consumption is expected to rise from 4.0kg to 6.4kg over the same period, gradually closing the gap with Japan and South Korea, which stood at 11.8kg and 9.0kg respectively in 2014. Alongside other Asian markets, consumption of drinking yoghurt in China exceeds that of spoonable yoghurt, although the latter category is expected to continue recording stronger growth.

Continue reading "General Mills Sets Sights on China for Yoplait: is this Too Little, Too Late?" »

June 8, 2015

Maggi Noodles Tested Not Safe in India - is Nestlé's Global Brand Image in Danger (Again)?

Lianne van den BosAnalyst Insight by Lianne van den Bos - Food Analyst

View Lianne van den Bos's profile on LinkedIn

The world’s leading food giant, Nestlé, is facing a food safety scandal in India over its popular Maggi noodles. In India, the Maggi brand is synonymous with noodles, and completely dominates the market with 63% share in 2014. This means that the brand has a lot to lose. The severe drop in popularity as a result of this scandal is likely to have been exacerbated by the media which are keen to highlight public safety issues especially when connected with multinational organisations. Whilst the Indian government has now ordered Nestlé to stop selling and producing Maggi noodles nationwide, this could negatively impact other brands, as Maggi is so strongly associated with the product. Indeed, the government has launched investigations into other brands. Seeing as Maggi is such a significant player, will this scandal have negative repercussions for Maggi outside of India?  Moreover, how will this scandal affect the brand’s sales in the long run? 

Continue reading "Maggi Noodles Tested Not Safe in India - is Nestlé's Global Brand Image in Danger (Again)?" »

June 5, 2015

Can Australian Branding Revolutionise the UK Breakfast Market?

Sarah Vande VeldeAnalyst Insight by Sarah Vande Velde - Business Development Executive

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In the early 1990s, a trend started to emerge in urban areas of Western Europe and Australasia: breakfast skipping. It has since grown in popularity to become part of today’s lifestyles. However, this term is not entirely correct as most consumers are still eating breakfast, just not breakfast cereals.

As consumer lifestyles become increasingly busy, consumers are seeking quick and convenient ways to snack on-the-go, in transit or during working hours. In addition, in recent years, the health and wellness factor has come into play, with many consumers now looking not only for the easy, but also for the most nutritious option. As lives get busier, what is still widely considered the most important meal of the day is often missed.

Breakfast product manufacturers have picked up on this trend by offering more portable products, such as Belvita’s Breakfast Biscuits, Quaker’s OatSo Simple Breakfast Pot and Weetabix’s On the Go Breakfast Drink, all perceived to be healthy and which can be consumed on the go. A recent entrant to this market is Up&Go, an Australian brand that aims to redefine and revolutionise the UK breakfast market. The question is, can it really do so?

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June 4, 2015

Euromonitor to Speak at Snackex 2015

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Location: Istanbul Congress Centre

Date: 11th June 2015

Event Description: Organised by the European Snacks Association (ESA), SNACKEX is the only 100% focused savoury snacks and snack nut event in Europe which unites the savoury snack industry in a single-destination tradeshow and conference, serving as the pre-eminent business meeting place for the industry.

The event provides a unique opportunity for industry professionals to buy, sell and network with top management, qualified buyers and key decision-makers. Attendees have numerous opportunities to interact with like-minded individuals at the exhibition and during the social functions that are an integral part of the event.

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May 29, 2015

Top 5 Food Trends at NRA Show 2015

NRAThe National Restaurant Association (NRA) Show took place in Chicago from May 16 to 20. The show and its BAR event hosted attendees from around the world who saw the latest in packaged foods, hot and soft drinks, alcoholic drinks, cooking equipment, and software for the restaurant industry. Below are the top 5 food trends that the Euromonitor research team of Emily Balsamo and Virginia Lee observed.
 
1. 3-D Printing: With the increase in foodies posting food and beverage photos on Instagram, Twitter, and Facebook, there is more pressure on chefs and mixologists to create an eye-popping entree or cocktail. Enter the 3-D culinary printer that can print out multi-coloured candy orchids and sugar skulls to decorate cakes and drinks. 3D Systems used its ChefJetPro food printer to print edible sugar objects on the show floor.
 
2. Ancient Grains: Amaranth, buckwheat, Kamut, millet, quinoa, and spelt have been growing in popularity in the US and companies are trying to capitalize on that trend.  Quinoa is one the most popular ancient grains with gluten-free positioning and high protein content making it appealing for multiple eating occasions. For example, yoghurt maker Chobani featured their Chobani Oats Ancient Grain Blend that includes amaranth and buckwheat in addition to steel-cut oats and chia. Atalanta Corporation positioned its Del Destino Ready to Eat Quinoa Salads as a quick, high-protein, vegetarian meal. PepsiCo introduced a quinoa variety of its Quaker Granola Bars to appeal to healthy snackers. While wheat has declined in popularity to the gluten-free trend, Americans have embraced ancient grains because those whole grains are high in fibre and minerals.

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May 25, 2015

Mondelez Aims to Breathe Life into Gum Sales with Launch of Trident in China

Jack SkellyAnalyst Insight by Jack Skelly - Food Analyst

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Despite an apparent slowdown in the Chinese market, it still appears to be the Holy Grail of sales growth for nearly every company in the confectionery world, with the notable exception of Lindt. Indeed, Mondelez is continuing its relentless effort to expand into Asia Pacific, where it acquired Vietnamese biscuit manufacturer Kinh Do in 2014. It has announced plans to adopt this acquisition strategy in several other countries in the region and, in May 2015, announced plans to launch its global gum brand Trident into China, despite already achieving some success in the country with its Stride range. The reasons for the move appear to be rooted in the gum world’s sclerotic growth.

Gum falling out of fashion in developed markets

On the surface, Mondelez’s gum sales appear solid; globally, the company added US$1 billion in sales between 2009 and 2014, equating to a 3% CAGR. However, this hides the fact that sales underperformed in North America and Western Europe, with the company’s combined sales declining by US$330 million. While gum sales have declined in both markets, Mondelez’s poor performance accounts for over 40% of the US$800 million combined sales decline of these gum markets. The decline is due to gum becoming socially stigmatised - it is viewed as being both anti-social and a public nuisance in that it contributes to littering.

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Fibre vs Protein: Which Will Be the Winner?

Simone_BarokeAnalyst Insight by Simone Baroke - Consulting Analyst

Protein, protein everywhere. High protein is usurping high fibre, which makes little sense, at least from a public health point of view. Consumer perception that a high-protein intake is healthy and essential for achieving and maintaining an optimum body weight has been drowning out the message that fibre-rich whole grains have much to offer on multiple health fronts, including weight management. The immediate future belongs to protein-fibre combination products, but in the long term, fibre is destined to regain the upper hand. 

Protein pushes grains off the plate

Right now, it seems, all that consumers want is protein, while carbohydrate-rich grains, whole or otherwise, are low down on the list, for the simple reasons that cereals are low in protein, while animal-derived products, such as dairy, eggs, meat and fish, by contrast, offer plenty of this fashionable nutrient. Grain-based foods have just as many calories as protein foods, and in a tussle for plate space, it is grains that are losing out in the current climate. The unfortunate fact that animal-derived foods are devoid of fibre does not seem to concern consumers all that much at the moment. 

Continue reading "Fibre vs Protein: Which Will Be the Winner?" »

May 12, 2015

Brazil's Business Environment: Consumption in Economic Slowdown

250_brazilBusiness-v1.0On the surface, Brazil looks like an attractive market. It is the seventh largest global economy and has a population of 200 million, with high consumer expenditure and high demand for commodities.
But Brazilians are spending less, industrial confidence is deteriorating, and inflation is rising, meaning a future of slow growth and economic recovery.

Consumer goods companies operating in Brazil need to adapt their strategy to integrate the global market place. What are the reasons behind this slowdown and how can organisations work it to their advantage? 

Download our white paper today to learn:

› How Brazil’s rapid currency depreciation has affected its economy and consumers 

› Which consumer industries are slowing down and which have new opportunities

› Why the middle class is changing Brazil’s economic landscape

Download-Now

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