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405 posts categorized "Packaged Food"

May 9, 2014

Day On / Day Off Diets Present Opportunities for Packaged Food

 

A growing number of consumers are participating in Day On / Day Off Diets, where food is consumed normally one day and restricted the next. This trend presents an opportunity for the packaged food industry to sell multi-pack products where half the pack is for on days and half for off days. These kinds of products can be marketed to specific consumers through lifestyle magazines or fitness websites. With many companies already selling low-fat or healthy versions of specific items, the multi-pack option would consist of products already being manufactured.  

To learn more about global trends in the packaged food industry, download Euromonitor's global briefing, "14 Food Trends to Watch in 2014: Part One"

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Check back every Friday in May for a new video on trends in the packaged food industry.

May 8, 2014

Mondelez’s FMCG and Coffee Opportunity

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Packaged food currently accounts for Mondelez’s major sales globally and is the focus for future growth. The news that Mondelez will combine its coffee operations with DE Master Blenders, and the potential formation of Jacobs Douwe Egberts (JDE), means that Mondelez is likely to streamline its business lines, focusing on snacks. Expansion into the Latin American hot drinks market will also be a key factor in this latest deal.

Continue reading "Mondelez’s FMCG and Coffee Opportunity " »

May 5, 2014

The Global Link Between Wages and Seasonal Chocolate Prices

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Seasonal chocolate is the most expensive type of chocolate in many markets globally. With the cost of food rising and wages stagnating in many countries in real terms, Euromonitor International analyses the correlation between wages and seasonal chocolate prices to highlight how consumers are being squeezed by these trends. In Brazil for example, the average 2013 hourly wage is US$4.9 compared to the US$13.8 average cost of 250g of seasonal chocolate.

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May 2, 2014

The War on Waste in Packaged Food

Consumers are becoming more aware about how much food is thrown away globally. According to a recent report from the United Nations, 1.3 billion tonnes of food is wasted up and down the food supply chain each year. Companies are being pressured to reduce this waste, and Tesco has recently proposed limiting the number of promotional offers on perishable items such as dairy and fruit in order to prevent shoppers from buying more than they may consume.

To learn more about global trends in the packaged food industry, download Euromonitor's global briefing, "14 Food Trends to Watch in 2014: Part One"

Watch on Youtube

Check back every Friday in May for a new video on trends in the packaged food industry.

April 29, 2014

Nutrition Podcast Series: High-Protein Market Booming Globally, Creating Risk for Oversaturation

Diana.cowland

Lauren Bandywith Diana Cowland - Health and Wellness Analyst and Lauren Bandy - Ingredients Analyst

High-protein food and drinks are booming globally, with protein bars alone worth more than US$840 million in 2013. Companies are jumping on the high-protein bandwagon with products such as egg white crisps, high protein ice cream and even high protein beer. With so many innovations, the high-protein market could become oversaturated, especially since most people in developed countries already consume adequate amounts of protein. However, there are still opportunities to target consumer groups that could benefit from high-protein food and drinks, particularly the elderly.

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Continue reading "Nutrition Podcast Series: High-Protein Market Booming Globally, Creating Risk for Oversaturation " »

April 15, 2014

Using Health and Wellness to Target the Ageing Global Population

 

The age of the global population is on the rise, opening up massive opportunities for global food and drink companies offering products with health and wellness benefits to older consumers. These benefits fall into four major positions: cardiovascular health, bone and joint health, brain health and vision health. By targeting these four positions, food and drink companies can help boost the stagnant fortified/functional segment and help aging consumers live healthier lifestyles.

See Diana Cowland at Vitafoods Europe

Read the global briefing, "Opportunities to Target the Ageing through Functional Food and Drink"

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April 12, 2014

Top 10 Global Consumer Health and Wellness Trends for 2014

Simone_BarokeAnalyst Insight by Simone Baroke - Contributing Analyst

In 2014, the global health and wellness market will continue to be driven by demand for natural products, with consumers becoming increasingly sophisticated in their expectations. Not only do they want less of the “bad” stuff (and this now includes gluten, lactose etc), but they also want more of the good, such as protein, veggie and functional properties. Emerging economies, characterised by poverty and wealth co-existing side by side, are driving global health and wellness growth, and, sadly, the challenging economic conditions mean that food fraud has crept into the spectrum of First World consumer concerns.

Top 10 Global Consumer Health and Wellness Trends for 2014
1. Protein rules
2. Enhanced natural merging with free from
3. Meat reduction is the word
4. More veggies please!
5. Sugar reduction – by stealth in food but openly in beverages
6. Emerging markets drive global health and wellness growth
7. Cold pressed juice is the new premium
8. Probiotics are conquering the southern hemisphere
9. Wholegrain controversy
10. Health and wellness products under suspicion of fraud

Source: Euromonitor International

Continue reading "Top 10 Global Consumer Health and Wellness Trends for 2014" »

April 11, 2014

FUSE 2014: Can Better Design Translate into Better Sales for CPG?

Howard TelfordAnalyst Insight by Howard Telford - Beverages Analyst

View Howard Telford's profile on LinkedIn

This week, Euromonitor International’s Beverages Analyst Howard Telford attended the FUSE 2014 brand strategy and design conference in Chicago, a premier global conference for the design profession. Below, he shares his thoughts on the growing role of design in the food, beverages and food service sectors.

Pepsi’s high profile rebranding of its US Tropicana orange juice in 2009 was an unmitigated disaster, with a US$35 million investment in new packaging scrapped in favour of the original design after just one month of consumer complaints and shrinking sales. While the formula of the orange juice remained unchanged, the company failed to appreciate the extent to which the package and logo of the brand resonated with its loyal consumers.

Clearly, design matters in soft drinks, food service and packaged foods. Amid the important questions of how healthy a product is - or how much it costs – it is important to remember that the question of brand design can play a similarly vital role in shaping consumer experiences. At this year’s FUSE 2014 conference in Chicago, consumer goods took a front seat in the discussion of how better design can strengthen brands and improve sales.

Continue reading "FUSE 2014: Can Better Design Translate into Better Sales for CPG?" »

April 9, 2014

Sound Bite: Examining the Fiscal Results of Global Packaged Food Companies

image from http://aviary.blob.core.windows.net/k-mr6i2hifk4wxt1dp-14013120/e0ff1a9d-324a-4cf8-8d38-a817a8f6a37a.png Ildiko-Szalai With Lamine Lahouasnia and Ildiko Szalai

As the fiscal year closes on 2013, several surprises have occurred in the packaged food industry. Danone, for example, took a huge hit in the third quarter of 2013 due to product recalls, and Mondelez’s 2013 results were less than 1 percent growth in terms of net revenue due to the lackluster sales of the Oreo brand in key markets. These hard hit brands can look forward to 2014, as global events such as the World Cup can help packaged food bands, especially in the snack sector, regain lost revenue. 

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April 6, 2014

Palm Oil to Create Winners and Losers in Packaged Food

Lauren BandyAnalyst Insight by Lauren Bandy - Food Analyst

With half of all food products containing palm oil, food companies are some of the biggest users of the ingredient but there is increasing pressure on them to move to sustainably sourced variants. Ironically, the popularity of palm oil was driven, in part, by consumer pressure on the food industry to switch to trans-fat-free alternatives to partially hydrogenated vegetable oil. However consumer priorities are constantly changing, and ethical consumption is flavour of the year in many markets. The actual amount of palm oil contained in packaged food products varies, from 1% in bread, 2% in ready meals, 4% in chocolate confectionery and 14% in biscuits. Given the relatively small amount required for most packaged food products, none of the global top 10 packaged food companies will be particularly heavy users, yet the negative consumer reaction against palm oil can be damaging for a company’s brand image, as Kellogg’s has learnt all too well recently. Conversely, companies which have managed to set and reach sustainability targets are hailed as ‘responsible’ members of the food industry by consumer groups, a highly sought after label.

Continue reading "Palm Oil to Create Winners and Losers in Packaged Food" »

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