Analyst Insight by Frank Jiang - Contributing Analyst
One of the most attended industry trade shows for convenience store and forecourt retailer operators in Canada, the Convenience U CARWACS Show concluded on 19 March 2014 in Toronto after a busy couple of days.
The convenience store channel continues to play an important role in a number of product areas in Canada, including beverages, tobacco and packaged food. Within the latter, confectionery is one of the key categories, driven by impulse purchases, and its performance in convenience retail is drawing considerable attention from manufacturers, distributors and marketers of sweets and chocolate.
Euromonitor International participated in the event and exchanged views with industry players, with a particular focus on confectionery products.
Sharing Occasions and a Return to Large-Sized Chocolate Bars
A noticeable trend observed by a number of industry participants in Canada is the increasing sharing of sweets and chocolate with family and friends as well as to connect with other people. Subsequently, manufacturers of confectionery are seeking to tap into this trend and encourage purchase by increasing the size of individual bags/pouches of selflines/softlines.
Furthermore, in categories like tablets and countlines, smaller pack sizes and portion-control products have failed to excite many consumers in Canada, including the female consumers the products sought to target. This is leading to changes in product development and marketing activities, with a return to regular and large-sized chocolate bars to support sales.