A growing number of consumers are participating in Day On / Day Off Diets, where food is consumed normally one day and restricted the next. This trend presents an opportunity for the packaged food industry to sell multi-pack products where half the pack is for on days and half for off days. These kinds of products can be marketed to specific consumers through lifestyle magazines or fitness websites. With many companies already selling low-fat or healthy versions of specific items, the multi-pack option would consist of products already being manufactured.
To learn more about global trends in the packaged food industry, download Euromonitor's global briefing, "14 Food Trends to Watch in 2014: Part One"
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