In 2014, global retail value sales of confectionery reached an all-time high of US$198 billion according to Euromonitor International’s newly published data, an increase of nearly $4 billion over 2013. Driven by a desire for more premium products, consumers in both developed and emerging markets are increasingly turning towards chocolate confectionery as an affordable indulgence and the category represented over half of total confectionery sales in 2014. Meanwhile, growth of sugar confectionery is much lower, although sales were up by US$1.4 billion in 2013 to reach US$62.5 in 2014, thanks mostly to growth in Asia Pacific and Latin America. Increasing dental health concerns mean that the gum category has seen no growth, with the strong performance of sugar-free gum being offset by declines in sugarised gum and bubble gum, with retail value sales static in 2014 at US$24.6 billion.
2014 Sees a Shift in Top 10 Country Rankings
In 2014, Asia Pacific overtook North America to become the second largest confectionery market globally, although it is still a long way off the leader Western Europe, which saw retail value sales of US$62.9 billion in 2014.
- The US remains the largest confectionery market globally with 2014 retail value sales of US$31.6 billion, double that of second place China, which sent the UK into third place in 2013.
- Russia has been closing in on Germany since 2009 and has since become the fourth largest confectionery market globally, with retail value sales of US$13.4 billion in 2014, US$500 million higher than Germany.
- Brazil has leapfrogged both France and Japan to take sixth spot. Confectionery sales in Japan have fallen by US$344 million since 2009, with sales of gum falling particularly hard.