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April 15, 2014

Using Health and Wellness to Target the Ageing Global Population

 

The age of the global population is on the rise, opening up massive opportunities for global food and drink companies offering products with health and wellness benefits to older consumers. These benefits fall into four major positions: cardiovascular health, bone and joint health, brain health and vision health. By targeting these four positions, food and drink companies can help boost the stagnant fortified/functional segment and help aging consumers live healthier lifestyles.

See Diana Cowland at Vitafoods Europe, 14-16 May 2013

Read the global briefing, "Opportunities to Target the Ageing through Functional Food and Drink"

Watch on Youtube

April 12, 2014

Top 10 Global Consumer Health and Wellness Trends for 2014

Simone_BarokeAnalyst Insight by Simone Baroke - Contributing Analyst

In 2014, the global health and wellness market will continue to be driven by demand for natural products, with consumers becoming increasingly sophisticated in their expectations. Not only do they want less of the “bad” stuff (and this now includes gluten, lactose etc), but they also want more of the good, such as protein, veggie and functional properties. Emerging economies, characterised by poverty and wealth co-existing side by side, are driving global health and wellness growth, and, sadly, the challenging economic conditions mean that food fraud has crept into the spectrum of First World consumer concerns.

Top 10 Global Consumer Health and Wellness Trends for 2014
1. Protein rules
2. Enhanced natural merging with free from
3. Meat reduction is the word
4. More veggies please!
5. Sugar reduction – by stealth in food but openly in beverages
6. Emerging markets drive global health and wellness growth
7. Cold pressed juice is the new premium
8. Probiotics are conquering the southern hemisphere
9. Wholegrain controversy
10. Health and wellness products under suspicion of fraud

Source: Euromonitor International

Continue reading "Top 10 Global Consumer Health and Wellness Trends for 2014" »

April 11, 2014

FUSE 2014: Can Better Design Translate into Better Sales for CPG?

Howard TelfordAnalyst Insight by Howard Telford - Beverages Analyst

View Howard Telford's profile on LinkedIn

This week, Euromonitor International’s Beverages Analyst Howard Telford attended the FUSE 2014 brand strategy and design conference in Chicago, a premier global conference for the design profession. Below, he shares his thoughts on the growing role of design in the food, beverages and food service sectors.

Pepsi’s high profile rebranding of its US Tropicana orange juice in 2009 was an unmitigated disaster, with a US$35 million investment in new packaging scrapped in favour of the original design after just one month of consumer complaints and shrinking sales. While the formula of the orange juice remained unchanged, the company failed to appreciate the extent to which the package and logo of the brand resonated with its loyal consumers.

Clearly, design matters in soft drinks, food service and packaged foods. Amid the important questions of how healthy a product is - or how much it costs – it is important to remember that the question of brand design can play a similarly vital role in shaping consumer experiences. At this year’s FUSE 2014 conference in Chicago, consumer goods took a front seat in the discussion of how better design can strengthen brands and improve sales.

Continue reading "FUSE 2014: Can Better Design Translate into Better Sales for CPG?" »

April 9, 2014

Sound Bite: Examining the Fiscal Results of Global Packaged Food Companies

image from http://aviary.blob.core.windows.net/k-mr6i2hifk4wxt1dp-14013120/e0ff1a9d-324a-4cf8-8d38-a817a8f6a37a.png Ildiko-Szalai With Lamine Lahouasnia and Ildiko Szalai

As the fiscal year closes on 2013, several surprises have occurred in the packaged food industry. Danone, for example, took a huge hit in the third quarter of 2013 due to product recalls, and Mondelez’s 2013 results were less than 1 percent growth in terms of net revenue due to the lackluster sales of the Oreo brand in key markets. These hard hit brands can look forward to 2014, as global events such as the World Cup can help packaged food bands, especially in the snack sector, regain lost revenue. 

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April 6, 2014

Palm Oil to Create Winners and Losers in Packaged Food

Lauren BandyAnalyst Insight by Lauren Bandy - Food Analyst

With half of all food products containing palm oil, food companies are some of the biggest users of the ingredient but there is increasing pressure on them to move to sustainably sourced variants. Ironically, the popularity of palm oil was driven, in part, by consumer pressure on the food industry to switch to trans-fat-free alternatives to partially hydrogenated vegetable oil. However consumer priorities are constantly changing, and ethical consumption is flavour of the year in many markets. The actual amount of palm oil contained in packaged food products varies, from 1% in bread, 2% in ready meals, 4% in chocolate confectionery and 14% in biscuits. Given the relatively small amount required for most packaged food products, none of the global top 10 packaged food companies will be particularly heavy users, yet the negative consumer reaction against palm oil can be damaging for a company’s brand image, as Kellogg’s has learnt all too well recently. Conversely, companies which have managed to set and reach sustainability targets are hailed as ‘responsible’ members of the food industry by consumer groups, a highly sought after label.

Continue reading "Palm Oil to Create Winners and Losers in Packaged Food" »

April 4, 2014

Foods of the Future Part 1: Stem Cell Meat a Step Too Far

Lauren BandyAnalyst Insight by Lauren Bandy - Food Analyst

How to meet the burgeoning demand for meat products is one of the biggest questions in food. Global retail sales of chilled and frozen processed meat are expected to increase by US$12 billion over 2013-2018, yet over the past 15 years global growth in processed meat consumption has outstripped growth in the number of cattle and the area of land used for pasture. Consumers need to cut down on the amount of meat in their diet, or accept new technologies such as stem cell meat production. At the moment though, the latter seems like a step too far.

Global Growth Consumption of Chilled Processed Meat Compared to Pasture Land and Cattle

Source: Euromonitor International

Continue reading "Foods of the Future Part 1: Stem Cell Meat a Step Too Far" »

March 27, 2014

Strauss FMCG Global Presence and Opportunities

EMI_strauss-v1.0

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Strauss is a versatile, mid-sized food (US$1.0 billion) and beverage (US$1.2 billion) player, with global ambition. Its US dips business leads as a result of its flavours range, healthy product image and strong retail distribution. In coffee, Strauss may find it hard to sustain its global rank in the medium term, and it needs to address its absence from key growth markets and accelerate its pod development. Brazil’s JV Strauss/São Miguel is expected to help with Strauss’ local penetration.

Continue reading "Strauss FMCG Global Presence and Opportunities" »

March 25, 2014

International Initiatives Seek to Further Develop the Chinese Dairy Industry

Ildiko-SzalaiAnalyst Insight by Ildiko Szalai - Senior Company Analyst

View Ildiko Szalai's profile on LinkedIn

China is expected to account for nearly one quarter of the global dairy industry’s retail value growth over 2013-2018, expanding by US$17.7 billion in actual value sales terms. However, at the same time, the market environment is not without major challenges, which include an underdeveloped infrastructure, unstable supply chains, a fragmented retail network and rapid market consolidation. In order to improve market conditions and ensure long-term sustainable growth, a number of initiatives are being launched by both international and local companies. Inner Mongolia Yili Industrial Group, the largest dairy player in China, has set up a European research and development centre in Wageningen, the Netherlands, while Fonterra has announced the establishment of the China-New Zealand Dairy Exchange Centre. Both initiatives aim to further develop China’s dairy industry in order to fully benefit from the growth potential provided by ongoing socio-demographic and economic trends in the country. These investments in market development are likely to benefit both local and international players but more of these needed to make full impact on growth.

Top Five Global Dairy Markets' Growth Prospects - 2013-2018

Source: Euromonitor International

Continue reading "International Initiatives Seek to Further Develop the Chinese Dairy Industry" »

March 20, 2014

Euromonitor to Speak at World Food Warsaw 2014

WorldFoodWarsawDate: April 9-11, 2014

Location:  EXPO XXI Warsaw International Expocentre, Warsaw, Poland 

Event Description:  World Food Warsaw 2014 is a business to business initiative designed for the food sector industry. For three days, industry members will be able to establish new contacts and foster existing ones, evaluate the market demand for their products or services, and track the global trends. Polish and international exhibitors, discussion panels and special conferences on food and trends in the food industry – all of this can be experienced throughout the first edition of the World Food Warsaw 2014. The entrance to the exhibition as well as to conferences is free of charge after the registration: http://worldfood.pl/visitors/online-registration/

Presentation Time: April 10, 10 AM

Presentation Topic: Vitalijus Savicius, Client Development Executive at Euromonitor International, will present packaged food market trends in Poland and Eastern Europe, focusing on the five main categories: Dairy, Bakery, Confectionery, Oils&Fats and Sauces, Dressings & Condiments.

March 4, 2014

Sound Bite: Analysing the Kraft/Mondelez Split

image from http://aviary.blob.core.windows.net/k-mr6i2hifk4wxt1dp-14013120/e0ff1a9d-324a-4cf8-8d38-a817a8f6a37a.png image from http://aviary.blob.core.windows.net/k-mr6i2hifk4wxt1dp-14030417/9846932f-2d4a-49ed-9707-4891fb24947c.pngWith Lamine Lahouasnia - Global Head of Packaged Food Research and Lauren Bandy - Foods Analyst

 

Kraft and Mondelez recently released their first full year results after the historic splitting of Kraft Foods Inc. The results see Kraft recording relatively stagnant growth while Mondelez only grew slightly. However, Mondelez is better positioned to take on the global market, as its portfolio contains products growing faster in emerging markets such as confectionary and biscuits. In order for Kraft to have a similar global position, it should leverage its well-known brand names into newer, faster growing categories. 

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Recent Posts

Using Health and Wellness to Target the Ageing Global Population

Top 10 Global Consumer Health and Wellness Trends for 2014

FUSE 2014: Can Better Design Translate into Better Sales for CPG?

Sound Bite: Examining the Fiscal Results of Global Packaged Food Companies

Palm Oil to Create Winners and Losers in Packaged Food

Foods of the Future Part 1: Stem Cell Meat a Step Too Far

Strauss FMCG Global Presence and Opportunities

International Initiatives Seek to Further Develop the Chinese Dairy Industry

Euromonitor to Speak at World Food Warsaw 2014

Sound Bite: Analysing the Kraft/Mondelez Split