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April 19, 2014

Dishwasher Manufacturers Must Educate to Penetrate New Markets

Jamie_KoAnalyst Insight by Jamie Ko - Head of Consumer Appliances

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Dishwashers remained the smallest category in major appliances in 2013, accounting for a mere 4.4% share of overall volume sales. It is also a category in which average unit price, at US$609, is significantly higher than in major appliances as a whole (US$444). Dishwashers are generally not perceived as an everyday necessity, but rather as a luxury item in the kitchen. So, why do appliances with similar washing and cleaning functionality but for different items enjoy such a contrasting degree of popularity? That said, over the forecast period Euromonitor International predicts a credible volume CAGR of 3.6% for dishwashers globally.

Expenditure Per Household on Dishwashers by Region and Growth, 2008-2018

Source: Euromonitor International

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April 17, 2014

Western European Phosphate Ban to Reward Innovative Formulations

Anaïs_MirvalAnalyst Insight by Anais Mirval - Ingredients Analyst

The 2010 phosphate ban in North America forced manufacturers of automatic dishwashing detergents to move away from sodium triphosphate, and this has not been without consequences. The performance of automatic dishwashing products has declined and the habit of using cheap automatic dishwashing powders and liquids is very much alive. Consumers are trading down while also adding automatic dishwashing additives to their shopping trolleys.

However, the impact of the 2017 phosphate ban in Western Europe could take another direction. With a wide range of new performing builders now available on the market, Western Europeans may not trade down and sales of automatic dishwashing detergents could even increase. Thus, glutamic acid diacetic acid tetrasodium salt (GLDA), methylglycine diacetic acid trisodium salt (MGDA) and trisodium citrates (TSC, TSA) are very much in line to benefit the most from the ban, even though product manufacturers remain sceptical about the potential of newly developed ingredients. 

Consumption of Automatic Dishwashing Detergents

Source: Euromonitor International

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April 16, 2014

The Battleground of Automatic Dishwashing

Serena-jianAnalyst Insight by Serena Jian - Senior Home Care, Tissue and Hygiene Analyst

Globally, automatic dishwashing (ADW) continues to be led by Reckitt Benckiser and its eponymous Finish brand, which generated value sales of US$2.1 billion in 2013, three times those of Procter & Gamble’s Cascade brand and over 10 times the sales of Fairy (also owned by Procter & Gamble).  

Although its global value share plateaued at 37% in 2013, Finish has grown strongly over the last decade, up from a 30% value share in 2004, with the best performances in 2007 and 2008, when the economic boom encouraged consumers to purchase dishwashers and trade up to Finish Quantum, released at the tail end of 2005. While the brand continued to see value sales grow even during the recession, although at a reduced rate, most notably due to a downturn in the US ADW market in 2013, the Finish brand has been somewhat unaffected by the recession or the threat of private label, which might have been predicted to derail its development. 

While private label might still be considered a threat, rival brands Fairy and Cascade, although trailing, are fast becoming a notable challenger with packaging one way to achieve on-shelf differentiation. How long can Finish hold onto its throne? Euromonitor International investigates. 


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The Cheesecake Factory Takes its Success Worldwide

Although casual dining has been a long-struggling category in consumer foodservice, the niche segment of premium casual dining has performed particularly well in recent years. Premium casual includes chains such as The Cheesecake Factory, Bonefish Grill and BJ’s. The Cheesecake Factory continues to be a highlight with a strong presence in the US and recent expansion to countries including the UAE, Mexico and Brazil. The chain has consistently outperformed its peers in recent years and is expected to continue to grow worldwide over the next five years.

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April 15, 2014

Dietary Supplements Positioning Focus – Memory Health

Mark StrobelAnalyst Insight by Mark Strobel - Consumer Health Analyst

Dietary supplements is a booming business that accounts for a growing share of global consumer health retail value sales each year. As the health literacy of the general public improves, they increasingly turn to dietary supplements to improve or maintain their health, and growing healthcare costs and incidence of chronic illnesses lead consumers to these products as a preventive measure. Dietary supplements are progressively more targeted with specific formulations by need state, and the growing concern of cognitive well-being has driven the retail sales of memory health supplements. In 2013, memory health supplements outpaced the category as a whole to reach US$1.5 billion worldwide.

Global Retail Value Sales Year-On-Year Growth of Dietary Supplements and Memory Health Supplements 2008-2013

Source: Euromonitor International

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April 14, 2014

What are the Implications of Mars’ Acquisition of Procter & Gamble’s Pet Food Brands?

Damian ShoreAnalyst Insight by Damian Shore - Contributing Analyst

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Mars’ acquisition of the Iams, Eukanuba and Natura brands (outside Europe) from Procter & Gamble for US$2.9 billion in cash changes the dynamic of the dog and cat food market, particularly in North America. What will Mars get out of this deal, and what are the risks?

Mars will Account for a Quarter of the North American Market

As a result of this deal, Mars’ share of the North American dog and cat food market will jump from 16% to 25% (based on 2012 market share data), compared with Nestlé’s 36% share and the 11% share of both Del Monte and Colgate-Palmolive.

The real prize for Mars is undoubtedly the strong presence of Procter & Gamble’s brands in the North American premium segment, where they accounted for 19% of value sales in 2012. Combined with its existing 12% share, this almost puts Mars on a par with Nestlé (32%), ending its overdependence on economy and mid-priced brands and thus boosting its profitability.

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April 13, 2014

China and the US at Odds in Online Games

Rob-PorterAnalyst Insight by Rob Porter - Toys and Games Analyst

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Globally, online games is forecast a gain of more than US$4.7 billion in absolute terms over 2012-2017, making it one of the fastest growing categories in video games. However, not all markets will contribute to this growth. In the US, online games sales have shifted from a subscription payment model to a free-to-play system, hence the country’s weaker forecast. China, however, is anticipated strong growth globally in absolute sales over the coming years as online games there have witnessed a move in the opposite direction, from free-to-play to a subscription model.

Absolute Sales of Online Games in the US and China, 2012-2017

Source: Euromonitor International

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April 12, 2014

Blueberries the Most Dynamic Fruit in 2013

Simone_BarokeAnalyst Insight by Simone Baroke - Contributing Analyst

Blueberries’ exceptional consumer appeal made them the fastest-growing fruit of 2013, and there is no end in sight for their ardent growth trajectory. Blueberries have a number of coveted characteristics which make them superior to other types of fruit, including a good shelf life, convenience and superfruit status. Strawberries, cherries and grapes may, to date, be more popular in terms of volumes sold, but blueberries have excellent potential for catching up. High price points are still an issue, although this may soon be resolved as producers are making a concerted effort to boost supplies.

Blueberries Have What it Takes

Fresh cranberries/blueberries delivered an outstanding performance in 2013 as the fastest-growing fruit category in volume terms globally. With a growth rate of 9%, the category not only managed to double the gain achieved the previous year but also clocked up triple the growth mustered by fresh fruit overall.

There is no arguing that blueberries are the perfect berry snack. Compared to other popular berries, like strawberries and raspberries, which are highly “squish prone”, blueberries have a long shelf life. Besides washing, they need no further preparation before being consumed. From the consumer’s point of view, in terms of consumption convenience and durability, blueberries are on a par with grapes, which lack the coveted “superfruit” status.

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April 9, 2014

Procter and Gamble Sells Pet Care Brands to Mars, Inc.

Procter and Gamble recently announced the sale of their pet care brands to Mars, Inc. The announcement is not a surprise as P&G’s global pet care shares have been declining due to recalls and weak performance in emerging markets. Mars will now have additional brands to market in its already diverse pet care portfolio.

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March 31, 2014

Rethinking Carbonates: Potential in Un-Soda

Dana LaMendolaAnalyst Insight by Dana LaMendola - Beverages Analyst

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In 2013, US carbonate consumption decreased by 902 million litres, marking the tenth consecutive year of declining soda volume. Health and wellness concerns regarding the high sugar and artificial sweetener content of soda are the most highly publicized drivers behind this decline. Yet as US soda sales flounder, other carbonated beverages including energy drinks and enhanced bottled waters are increasing, in spite of the fact that many of these beverages also contain sugar or sweeteners. This shift reveals that while the perception of soda is growing increasingly negative, US consumer demand for flavoured, fizzy beverages persists. Consequently, there is still plenty of potential for carbonates, so long as they are positioned as something distinctly different from traditional "soda".


Sweeteners: Culprit or Scapegoat?

Between 2008 and 2013, US retail carbonate sales contracted by nearly 3 billion litres. Much of this decline has been blamed on the negative perceptions regarding soda’s nutritional properties, or lack thereof. While the high sugar content of full-calorie carbonates is the most-cited offender, in recent years there has also been increasing backlash against artificial sweeteners. Indeed, in 2013 reduced sugar carbonates, which include diet and mid-calorie sodas, declined by 2% in volume and 3% in value as compared to full-calorie carbonates, which decreased by just 1% in both retail volume and value. This decline in low calorie carbonates demonstrates that an increasing number of consumers view low calorie sodas as unhealthy due to their inclusion of artificial sweeteners.

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Recent Posts

Dishwasher Manufacturers Must Educate to Penetrate New Markets

Western European Phosphate Ban to Reward Innovative Formulations

The Battleground of Automatic Dishwashing

The Cheesecake Factory Takes its Success Worldwide

Dietary Supplements Positioning Focus – Memory Health

What are the Implications of Mars’ Acquisition of Procter & Gamble’s Pet Food Brands?

China and the US at Odds in Online Games

Blueberries the Most Dynamic Fruit in 2013

Procter and Gamble Sells Pet Care Brands to Mars, Inc.

Rethinking Carbonates: Potential in Un-Soda