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March 25, 2015

Kraft and Heinz Merger a Cost Cutting Story


The recent merger between Kraft and Heinz is not a growth story, but a cost cutting story. Heinz has already cut staff and manufacturing plants previous to the merger, and in order to achieve mutual benefits, Kraft will likely have to follow suit. With the combination of insights and consumer trends teams, new product launches catering to US palates are likely in the near future.

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The Global Impact of the Kraft and Heinz Merger


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The announcement of the merger of Kraft and Heinz is big news for the industry as the merger creates one of the largest global food companies. The main goals of the merger for both Kraft and Heinz are to cut costs and develop co-branding opportunities.

Podcast features Raphael Moreau - Packaged Food Industry Analyst

March 23, 2015

Frugal Innovation: When Less is More and Simplicity Sells


View Sarah Boumphrey's profile on LinkedIn

Frugal innovation, or removing non-essential and often costly features from a product or service, can be a win-win for business – because it’s a process which is sustainable, cost-effective, and potentially very rewarding in terms of extending reach to new consumers. At its heart, frugal innovation is about focusing on customers, observing their core needs and designing products, services and business models that meet these needs.

Not just for emerging market consumers

In the past, frugal innovation has been seen as an idea for emerging market consumers and indeed many impressive ideas have come out of emerging and developing countries.

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March 19, 2015

Chai: The Indulgent Value Driver in US Tea

Howard TelfordAnalyst Insight by Howard Telford - Senior Beverages Analyst

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Slowly, but surely, the tea category in the US continues to grow in value terms, even as consumption plateaued in the last year. Retail volume sales of tea in the US were flat in 2014, while value sales increased by 3%. The strong performance of higher priced black specialty tea and the shift towards premium fruit/herbal and green tea brands sustained positive growth despite a failure to increase overall retail tea volumes with US consumers. The mainstream, mass-market appeal of high-end tea remains unclear.

Starbucks – through both its Tazo brand of tea concentrates and through its upscale Teavana café chains and brand – has placed a great deal of focus on ‘chai’ flavour in recent product development. Chai tea – at least as defined by North American consumers – still represents a versatile avenue of value growth in the retail tea segment, particularly for those consumers seeking an indulgent, convenient and full-flavour hot beverage. Brands seeking opportunities in chai tea must focus on flavour and the single-serve product format in chai beverages in order to realize its mass appeal.   

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March 16, 2015

Urban Poor to be the Last to Climb out of the Recession

UgneSaltenyteAnalyst Insight by Ugne Saltenyte - City Analyst

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During the global economic downturn, household incomes fell in most of the developed world. Seven years later, in 2014, key North American cities had mostly recovered, with their average household disposable incomes being on average 4% higher than before the crisis in 2007. In Western Europe, household incomes exceeded the pre-crisis levels in a third of the major metropolises. However, regardless of the development in the average living standards, the urban poor (defined as the lowest-earning 10% of households in the city) still found themselves earning less in 2014 than they did in 2007 across both North America and Western Europe.

Change in Average Disposable Income of the Lowest-Earning 10% (decile 1) and the Highest-Earning 10% (decile 10) of Households, 2007-2014 (Constant 2014 Values)


Source: Euromonitor International

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March 4, 2015

The Rising Power of Female Consumers


The global female population totalled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. Average disposable income amongst women is the highest it's ever been, and women are living longer than men.

What are you doing to reach this growing market?

View now to learn:

  • The size and distribution of the female consumer market
  • Literacy and education rates
  • Labour participation
  • Purchasing power


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March 3, 2015

The Colour of a Dress and Milan's Catwalks Illuminate Online/Real World Convergence

Daphne KasrielAnalyst Insight by Daphne Kasriel-Alexander - Consumer Trends Consultant

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Who would have thought that a posting on the colour of a dress worn to a wedding in Scotland, asking whether it was blue and black or white and gold, would spread like wildfire over social networks, engaging close to 30 million people within a matter of days. It polarized consumers and led to extended discussions on perception which broke traffic records on Buzzfeed and Tumblr and got twitterers tweeting with relish. Real world sales of the dress have soared.  Buoyed by simplicity and universality, this ‘debate’  “definitely felt like a special thing” said Buzzfeed’s editor in chief, Ben Smith. “It sort of erased the line between web culture and real culture”. Milan's Autumn/Winter 2015 catwalks too have been featuring symbols saluting the importance of things digital with fashion businesses switching their haute couture launches to the virtual world.

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February 28, 2015

Euromonitor to Speak at CARTES America 2015


Event Name: CARTES Secure Connexions – America

Dates: May 5-7, 2015

Location: Washington, DC

Description: The Global Event for Payment, Identification and Mobility - CARTES SECURE CONNEXIONS AMERICA will take place in Washington, DC, May 5-7, 2015 for its 4th edition. The 2014 event attracted attendees from more than 50 countries, with 166 companies exhibiting, a 20 percent increase from the CARTES SECURE CONNEXIONS EVENT in 2013.

CARTES SECURE CONNEXIONS AMERICA hosts a top-quality, three-day conference uniquely concentrated on North American issues for senior level decision makers. In addition, the show floor features one of the largest cross-sections of the industry suppliers, representative of the full supply chain. Register with a 20% conference discount and free expo hall badge as a Euromonitor International subscriber using promo code: EURO15!

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February 26, 2015

Organic and On-the-Go, Recipes for Soup's Recovery?

Raphael_MoreauAnalyst Insight by Raphael Moreau - Food Analyst

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With the launch of an organic soup range under the Campbell’s brand in the US in February, Campbell Soup Co is seeking to focus on premium soup, moving away from its core ranges of canned/preserved soup, and attempting to appeal to a younger audience. Almost concurrently, under its Plum Organics brand, the group also introduced an organic soup range, adopting a similar strategy to other baby food manufacturers in extending its reach beyond baby food and into children’s food to widen its target audience.

As the two organic ranges, already announced in August and October 2014, respectively, were introduced almost simultaneously in February 2015, they may struggle to each succeed in establishing their presence in their adjacent niches. The Plum Organics brand may also suffer from too much diversification, which could result in further dilution of its image, until recently rooted in baby food.

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February 23, 2015

Macro Model Quarterly Forecast Update, 2015 Q1

Daniel SolomonAnalyst Insight by Daniel Solomon - Economist

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The global economic outlook for 2015-2016 presents a mixed picture. The Eurozone’s recovery remains weak, with Italy re-entering a recession at the end of 2014 and slower than expected growth in Germany and France.  Eurozone growth is expected to reach 1.1% in 2015 and 1.6% in 2016. Japan’s economy is expected to barely grow by 0.3% in 2015 after entering a technical recession in the 3rd quarter of 2014. The US and the UK are expected to continue their relatively strong expansion in 2015, with GDP growth of 3.3% and 2.5% respectively.

China is expected to slow down towards an average growth rate of 6% in 2017-2021. India is expected to rebound in 2015-2016 towards an annual growth rate of 6.4% in 2017-2021. Meanwhile our outlook for Brazil has worsened yet again with 0.5% growth in 2015, followed by below average growth of 1.7% in 2016. Russia is now expected to spend 2015-2016 in recession with output falling by 3.8% in 2015 and by another 0.4% in 2016, and the risks are heavily tilted to the downside.

In the rest of this report, we take a closer look at the economies of the US, Eurozone, China, Japan, Russia and the UK. In this report, we have also started to publish long term potential growth rate forecasts for 2022-2030.

Continue reading "Macro Model Quarterly Forecast Update, 2015 Q1" »


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Recent Posts

Kraft and Heinz Merger a Cost Cutting Story

The Global Impact of the Kraft and Heinz Merger

Frugal Innovation: When Less is More and Simplicity Sells

Chai: The Indulgent Value Driver in US Tea

Urban Poor to be the Last to Climb out of the Recession

The Rising Power of Female Consumers

The Colour of a Dress and Milan's Catwalks Illuminate Online/Real World Convergence

Euromonitor to Speak at CARTES America 2015

Organic and On-the-Go, Recipes for Soup's Recovery?

Macro Model Quarterly Forecast Update, 2015 Q1