Hassle-Free Travel Arrangements
Smartphones often serve as ‘digital assistants’, managing schedules, booking reservations and otherwise assisting with day-to-day plans. In theory, smartphones should play a similar role in travel planning. But do consumers actually use mobile technology to arrange travel logistics? If not, what is preventing them from doing so? To further explore this topic, Euromonitor turned to its global network of analysts in over 80 countries, uncovering the trends they see among consumers in their local area.
Most Use Computers Rather than Mobiles to Book Travel
Mobile technology may be proliferating across the globe, but laptops and desktops are still the go-to channel for booking travel, especially when it comes to flights and hotels. In both cases, well over 90% of analysts report that consumers in their country typically use a computer to make reservations. By contrast, slightly over 20% agree that smartphone apps or mobile websites via smartphones are mainstream booking methods. Most consumers also rely on a laptop or desktop to book a rental car, though booking in person is also a common option for many. In-person reservations are even more popular when it comes to arranging activities at a destination. Meanwhile, one third of analysts report that consumers in their country book hotels and rental cars over the phone - evidence that hearing a human voice remains important to many consumers.