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May 20, 2015

The Success of Korean Beauty Products in the United States

South Korea is known for its smartphones, K-dramas, and K-pop. Now this Asian country is having success exporting its beauty products outside of Asia. BB creams originated in Korea and have exploded around the world. We are now seeing cushion compact foundations that blend color with skin care benefits as well as sleeping masks you wear overnight. What’s driving their success? Korean beauty products offer the latest in technology, cute packaging, and affordable prices. In the US, Korean beauty products have moved beyond ethnic Korean grocers to Target, Sephora, and Urban Outfitters.

Virginia LeeVideo features Virginia Lee - Senior Research Analyst

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May 18, 2015

Which Emerging Market Economies Would Be Most at Risk from a US Slowdown?

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With the USA posting significantly lower-than-expected real GDP growth in the first quarter, struggling with low productivity and facing a widening trade deficit, the global economy’s chief engine of growth appears to be more fragile than previously thought. A US slowdown, should it occur, would hurt global economic growth and many are concerned about the impact on emerging markets in particular. According to our CAMI Macro Model, the five most affected emerging markets from a US slowdown in 2015 would be Vietnam, Mexico, India, China and Russia.

Potential Impact of a US Slowdown on Emerging Markets: 2015

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Source: Euromonitor International CAMI Macro Model

Note: US slowdown refers to a 1 year ahead net effect of 0.5 percentage points from Q1 2015 with a moderate deterioration in credit markets and borrowing conditions and a moderate decline in business and consumer confidence.

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May 15, 2015

Visa Incorporated in Talks to Acquire Visa Europe

Visa

According to reports, Visa International is in talks to buy its subsidiary, Visa Europe.  A deal would benefit both companies, with Visa Europe bringing a sizable payment network to the already vast network of Visa International, and Western Europe is a growing region for card payments in its own right. With an acquisition, Visa could finally become a global network. 

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May 13, 2015

Hispanic Population Growth Not the Sole Driver of Mexican Beer Imports in the US

Eric PenickaAnalyst Insight by Eric Penicka - Research Associate

Euromonitor International data show premium imported lager in the US experienced volume growth of 4% in 2013, reaching 3.3 billion litres sold, and a five year CAGR of 1%. This comes in contrast to beer’s struggling performance overall, which declined by 2% in 2013, and with a 2008-2013 CAGR of -1%.  Companies with beer portfolios primarily composed of imported lager, as is the case with Constellation Brands, have reaped the benefits of the category’s exceptional performance. In its 2014 annual report, Constellation Brands attributed its astonishing 74% growth in net sales to its beer portfolio, which is almost entirely comprised of Mexican imports. In fact, driving the growth of the entire imported premium lager category are beers coming from south of the US border.

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May 10, 2015

The ‘Thrill of Thrift’: From Circular Economics to Online Bargain Hunting in the Americas

Daphne KasrielAnalyst Insight by Daphne Kasriel-Alexander - Consumer Trends Consultant

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Buying used, recycled or re-manufactured items has no longer to do with saving up. For millions of consumers throughout the Americas, it is all about taking part in the new so-called circular economy, which implies the re-entry of previously used items in the production/sales cycle. Consumers are not alone in their ‘thrill of thrift’ – firms have joined them, forging alliances with their customers and adding value to used items. Meanwhile, the internet offers an unprecedented window of opportunity for bargain hunters, who shop with near-impossible discounts.

Key trends

  • The new clothing cycle;
  • Virtual communities;
  • The new outlet shops. 

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May 7, 2015

Euromonitor to Speak at Probiota America 2015

Probiota-Americas-2015_master-logo

Event: Probiota America

Location: San Diego, CA

Dates: June 3-5, 2015

Description: The action of probiotics and prebiotics on the gut-brain axis, metabolism, sports performance and much more will take center stage at the Probiota Americas conference in San Diego next month. Speakers from Euromonitor, UCLA, NBTY, Bayer Healthcare, Nestlé Health Sciences, McMaster University, The University of Massachusetts, and more will present cutting edge research and business insights. 

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May 6, 2015

Global Cultural Diversity: The Key Market Drivers

Gina WestbrookAnalyst Insight by Gina Westbrook - Director of Strategy Briefings

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The recent Strategy Briefing, Cultural Diversity and its Impact on Global Consumer Markets, looks at the wealth of new opportunities open to marketers and the shift from traditional ethnic marketing to “marketing in a multicultural world”.  These are key market drivers behind the trend:

  • The changing ethnic, cultural and religious mix within Western societies is having a profound impact on consumer lifestyles, shopping behaviour and company strategies.

  • Minority communities often identify with one another on the basis of a boundary that distinguishes them from the majority of the population or other minorities, for example common ancestry or elements of cultural, language or religion.

Leading Countries for Net Migration in 2013

Key-Market-Drivers

Source: Euromonitor International

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April 28, 2015

Is US RTD Tea Arizona a Multinational Brand in the Making?

Hope.LeeAnalyst Insight by Hope Lee - Senior Beverages Analyst

US number one health and wellness RTD tea brand Arizona is actively stretching itself outside its homeland and exploring opportunities abroad. Its recent achievements in some European markets should alert local small start-ups and major players. Private and family-owned business AriZona Beverage Co LLC’s key brand Arizona’s prominent position in world’s HW RTD tea category is underpinned by its healthy, natural formulation and premium positioning. In 2014, the company lost some share in its core US market in the face of strong competition from The Coca-Cola Co (TCCC), PepsiCo/Unilever and Nestlé. In 2014 Arizona maintained its leadership in both US RTD tea and HW RTD tea by retail value, as most of its offerings are associated with health and wellness credentials. Arizona has also expanded into bottled water and juices, as it is looking to diversify in the US soft drinks market. International expansion seems one of its priorities to sustain growth momentum.

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Are Artisanal Pet Treats Going Mainstream?

Damian ShoreAnalyst Insight by Damian Shore - Contributing Analyst

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Once a niche catering to a tiny minority of affluent and indulgent owners, pet bakeries are expanding rapidly in the US. This could represent an opportunity for grocery retailers with in-store bakeries.

Rapidly expanding Woof Gang Bakery chain plans to grow to 80 stores by the end of the year

Orlando, Florida-based Woof Gang Bakery, which combines a pet bakery with a pet shop that sells high-end pet food and pet care products and a grooming salon, is expanding rapidly: As of the beginning of April 2015, it had 26 franchised stores in Florida and more than 60 nationwide from Texas to New Jersey. According to CEO Paul Allen, the company aims to increase the latter figure to 75 by the end of 2015. It is also planning to open corporate-owned stores, with five locations planned by summer 2015.

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Challenges and Opportunities in Targeting the Senior Consumer

250_seniorConsumer-v1.0The senior market is a lucrative market to explore. The population over 60 stood at 912 million in 2014, representing 12.6 percent of the global population. By 2030, this segment will account for 18 percent, reaching 1.5 billion globally. While China is the fastest growing ageing market with over 60s forecast to grow by more than 46 percent between 2014 and 2030, Japan has the oldest population, with a massive 33 percent aged over 60. Japan is a model on the impact of this demographic shift, showing the effects of different methods of governmental intervention and product development opportunities.

 

 

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Key findings:

  • E-health, home assistance and elderly-friendly services will drive technology developments in the senior market, with health being the most dynamic consumer expenditure category through 2030.

  • Efficacy and natural features remain key features when it comes to marketing beauty products to the over 60s.

  • Demand for luxury goods focusing on heritage and craftsmanship is popular among senior consumers.

  • As senior consumers usually invest in timeless, quality clothing, an older population will have a negative impact on sales volume in the apparel market.

  • Presbyopia represents a key market driver in eyewear.

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Recent Posts

The Success of Korean Beauty Products in the United States

Which Emerging Market Economies Would Be Most at Risk from a US Slowdown?

Visa Incorporated in Talks to Acquire Visa Europe

Hispanic Population Growth Not the Sole Driver of Mexican Beer Imports in the US

The ‘Thrill of Thrift’: From Circular Economics to Online Bargain Hunting in the Americas

Euromonitor to Speak at Probiota America 2015

Global Cultural Diversity: The Key Market Drivers

Is US RTD Tea Arizona a Multinational Brand in the Making?

Are Artisanal Pet Treats Going Mainstream?

Challenges and Opportunities in Targeting the Senior Consumer