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March 4, 2015

The Rising Power of Female Consumers


Webinar | Thursday, March 19 | 9 a.m. CST / 2 p.m. GMT

The global female population totalled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. Average disposable income amongst women is the highest it's ever been, and women are living longer than men.

What are you doing to reach this growing market?


Register now to learn:

  • The size and distribution of the female consumer market
  • Literacy and education rates
  • Labour participation
  • Purchasing power


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March 3, 2015

The Colour of a Dress and Milan's Catwalks Illuminate Online/Real World Convergence

Daphne KasrielAnalyst Insight by Daphne Kasriel-Alexander - Consumer Trends Consultant

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Who would have thought that a posting on the colour of a dress worn to a wedding in Scotland, asking whether it was blue and black or white and gold, would spread like wildfire over social networks, engaging close to 30 million people within a matter of days. It polarized consumers and led to extended discussions on perception which broke traffic records on Buzzfeed and Tumblr and got twitterers tweeting with relish. Real world sales of the dress have soared.  Buoyed by simplicity and universality, this ‘debate’  “definitely felt like a special thing” said Buzzfeed’s editor in chief, Ben Smith. “It sort of erased the line between web culture and real culture”. Milan's Autumn/Winter 2015 catwalks too have been featuring symbols saluting the importance of things digital with fashion businesses switching their haute couture launches to the virtual world.

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February 28, 2015

Euromonitor to Speak at CARTES America 2015


Event Name: CARTES Secure Connexions – America

Dates: May 5-7, 2015

Location: Washington, DC

Description: The Global Event for Payment, Identification and Mobility - CARTES SECURE CONNEXIONS AMERICA will take place in Washington, DC, May 5-7, 2015 for its 4th edition. The 2014 event attracted attendees from more than 50 countries, with 166 companies exhibiting, a 20 percent increase from the CARTES SECURE CONNEXIONS EVENT in 2013.

CARTES SECURE CONNEXIONS AMERICA hosts a top-quality, three-day conference uniquely concentrated on North American issues for senior level decision makers. In addition, the show floor features one of the largest cross-sections of the industry suppliers, representative of the full supply chain. Register with a 20% conference discount and free expo hall badge as a Euromonitor International subscriber using promo code: EURO15!

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February 26, 2015

Organic and On-the-Go, Recipes for Soup's Recovery?

Raphael_MoreauAnalyst Insight by Raphael Moreau - Food Analyst

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With the launch of an organic soup range under the Campbell’s brand in the US in February, Campbell Soup Co is seeking to focus on premium soup, moving away from its core ranges of canned/preserved soup, and attempting to appeal to a younger audience. Almost concurrently, under its Plum Organics brand, the group also introduced an organic soup range, adopting a similar strategy to other baby food manufacturers in extending its reach beyond baby food and into children’s food to widen its target audience.

As the two organic ranges, already announced in August and October 2014, respectively, were introduced almost simultaneously in February 2015, they may struggle to each succeed in establishing their presence in their adjacent niches. The Plum Organics brand may also suffer from too much diversification, which could result in further dilution of its image, until recently rooted in baby food.

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February 23, 2015

Macro Model Quarterly Forecast Update, 2015 Q1

Daniel SolomonAnalyst Insight by Daniel Solomon - Economist

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The global economic outlook for 2015-2016 presents a mixed picture. The Eurozone’s recovery remains weak, with Italy re-entering a recession at the end of 2014 and slower than expected growth in Germany and France.  Eurozone growth is expected to reach 1.1% in 2015 and 1.6% in 2016. Japan’s economy is expected to barely grow by 0.3% in 2015 after entering a technical recession in the 3rd quarter of 2014. The US and the UK are expected to continue their relatively strong expansion in 2015, with GDP growth of 3.3% and 2.5% respectively.

China is expected to slow down towards an average growth rate of 6% in 2017-2021. India is expected to rebound in 2015-2016 towards an annual growth rate of 6.4% in 2017-2021. Meanwhile our outlook for Brazil has worsened yet again with 0.5% growth in 2015, followed by below average growth of 1.7% in 2016. Russia is now expected to spend 2015-2016 in recession with output falling by 3.8% in 2015 and by another 0.4% in 2016, and the risks are heavily tilted to the downside.

In the rest of this report, we take a closer look at the economies of the US, Eurozone, China, Japan, Russia and the UK. In this report, we have also started to publish long term potential growth rate forecasts for 2022-2030.

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February 20, 2015

Mike’s Hard Lemonade Could Be a Hard Sell

Amin AlkhatibAnalyst Insight by Amin Alkhatib - Alcoholic Drinks Analyst

View Amin Alkhatib's profile on LinkedIn

Mark Anthony Group Inc hung up the “For Sale” sign for its 14-year-old RTD beverage subsidiary Mike’s Hard Lemonade Co earlier this month. In 2013, the Mike’s Hard Lemonade brand alone sold 140 million litres, contributing to sales revenue of US$500 million. Now it is being offered up at a price tag of US$1 billion, but will it find a buyer at that value?

Over the 2008-2012 period the company recorded a volume sales CAGR of 8%, and it had managed that on the back of its classic positioning, innovative product development and unique marketing. The product played on the nostalgic image of 1950s Americana, evoking the image of street lemonade stands. The company’s marketing team managed to identify areas of drink product groups or “white space” that have the minimum market overlap with other products, such as with the cider-based RTD Mike’s Hard Smashed Apple. It built on its innovativeness via a series of idiosyncratic TV advertisements, as seen with its 2014 Mike Hack series that speaks to the YouTube/hash-tag generation.

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February 19, 2015

Top Retailing Trends in the Americas in 2015

250_topRetailingTrends-v1.1Download this e-book for a regional overview of the retailing market in Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Mexico, Peru, United States, Uruguay and Venezuela.


Internet retailing is one of the most valuable and fastest growing channels globally with a 12% forecast compound annual growth rate (CAGR) from 2014-2019.  During the same period, Latin American internet retailing is expected to see a 10.8% CAGR and the US 9.6% growth, respectively. To keep up with their fast-growing competition, in-store retailers have added mobile apps for use in store to enhance consumers shopping experiences and supported higher taxes on internet purchases.

Convenience stores are also growing in popularity despite experiencing different levels of growth in North and South America markets.  For example, Super 24, the only convenience store chain in Guatemala, has tripled its stores since 2010 as many consumers are shopping at convenience stores in place of small independent grocers. Argentine cities are also turning to easier options to shop on the go and Colombians prefer the appealing prices and proximity of convenience stores.

“2014 saw a lot of opportunities for growth and change within the retail category,” said Latin America Research Manager, Sean Kreidler.  “In the coming years, both North and South American regions will remain a lucrative but challenging retail environment.  Sales will continue to grow due to innovation and the opportunity to utilize both online and in-store shopping experiences. However, companies need to be flexible to the needs of consumers, while differentiating themselves from their competitors to be successful in the industry.” 

February 13, 2015

Variety is the Spice of Life: Global Growth in Chili Sauces

Jack SkellyAnalyst Insight by Jack Skelly - Research Analyst

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The world’s tolerance for hot sauces appears to be rising. From a global perspective, sales of spicy chili sauces grew by nearly twice as much as packaged food. Moreover, growth was well balanced, with strong performances in both developing and developed markets, which have been struggling – in North America, chili sauces contributed 11% to all additional packaged food growth over 2009-2014, while in Asia Pacific, an extra US$493 million was added by these sauces. This is worth more than total packaged food value sales growth in Bulgaria over the same period. There are several reasons why these sauces are performing so well across the world. 

Where has all the spice come from?

High streets and street food are playing an important part in the West’s growing penchant for hot sauces. High street fast food chains are extremely interested in what foods are fashionable in street food. At the moment, there are a couple of standout trends: the first is the irresistible rise of all things Mexican, as Burritos have become ubiquitous. Chipotle, an American fast food chain that sells Mexican cuisine, recorded a 19% CAGR between 2008-2013, and is now expanding globally; Latin American chained fast food grew by 25% in the US over the same period. Elsewhere, Nando’s, which sells Portuguese/Mozambican food that utilises hot sauces, continues to enjoy success, with global sales almost doubling over the last five years. Pan-Asian street food has also risen, with Vietnamese and Korean food becoming particularly prevalent in the US and the UK. Sriracha sauce, which is the Asian equivalent to tomato ketchup, is an essential component of these forms of cooking.

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February 12, 2015

Nutrition Snapshot: US in 2014


The average American purchases 1542 calories a day from packaged food and soft drinks, with bakery, dairy and soft drinks being the top three contributors. Dairy is the leading source of protein delivering up to 11g per day, 5g more than bakery. 11g of fibre is purchased daily from packaged food and soft drinks. Despite 72% of the American population currently being overweight and obese, by 2019, each person is expected to buy only 45 calories less per capita per day.     


Learn more about our new Nutrition research in our free webinar.

January 28, 2015

Three Questions to Ask About the Shake Shack IPO

ElizabethFriendAnalyst Insight by Elizabeth Friend - Senior Consumer Foodservice Analyst

Whenever an up-and-coming restaurant brand IPOs, the most important question to ask is whether the chain belongs to a true trend or simply a fad, one more flash-in-the-pan in a long line of cupcake shops, cereal cafés, and new takes on frozen yogurt. And in the case of Shake Shack, this question may be more important than ever: Not only is the chain part of a strong consumer movement that has already been booming for many years, but it is one of many chains looking to cash in on the same surge in demand. Fortunately, better burger competitors have history on their side, and there is plenty of reason to think that they are going to be around for many years to come.

Unlike cupcakes, which carved out an entirely new dining occasion based on giving adults permission to grab cupcakes on their way home from work, better burgers’ success hinges on a pastime that is about as traditional as it gets in American foodservice. Going out for burgers and fries is something consumers have been doing for decades, and better burger chains have given them a new—arguably better—way to experience a perennial favourite.

Continue reading "Three Questions to Ask About the Shake Shack IPO" »


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Recent Posts

The Rising Power of Female Consumers

The Colour of a Dress and Milan's Catwalks Illuminate Online/Real World Convergence

Euromonitor to Speak at CARTES America 2015

Organic and On-the-Go, Recipes for Soup's Recovery?

Macro Model Quarterly Forecast Update, 2015 Q1

Mike’s Hard Lemonade Could Be a Hard Sell

Top Retailing Trends in the Americas in 2015

Variety is the Spice of Life: Global Growth in Chili Sauces

Nutrition Snapshot: US in 2014

Three Questions to Ask About the Shake Shack IPO