We are excited to announce the launch of Passport: Cities - a database providing fully comparable data and in-depth analysis on 850 cities worldwide.
Passport: Cities provides localized
city economic profiles and analysis on consumers. Analysis is based on urban economic theory and
was developed by Euromonitor’s extended global network of in-country analysts.
Click "play" to see 5 key findings from Passport: Cities
“Passport: Cities looks at consumers
and the economic profiles of cities around the globe. For example, in terms of both population and
real per capita GDP, we can look globally to find extremely strong growth through
2020 in Chinese cities. Since Chinese economic growth and job creation takes
place primarily in cities, people migrate from rural to urban areas on a very
large scale,” explains Kotryna Gailiute, City Project Manager at Euromonitor International. “In
per capita GDP creation the winners will not be Beijing or Shanghai, but the
less well-known metropolises, such as Wuhan and Tianjin.”
The database covers 850
cities and features in-depth city reviews, regularly updated reports and
breaking news analysis. Reports
cover the economic make-up, demographic trends, level and distribution of
household income, consumer spending preferences, cities infrastructure and
affordability at the city level.
“The population that moves from rural
to urban areas will become more accessible to businesses due to better
infrastructure in cities. Consumers will also switch from rural to urban
consumption habits and lifestyles. Increasing per capita GDP means that demand
will rise for higher-end products, such as high-quality goods and services,
organic food, leisure and recreation services, hi-tech gadgets and branded
clothing,” said Gailiute.