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September 19, 2014

In Battle for Pakistani Youth, Coca-Cola Gains Share by Cultivating Local Stars

JonasFelicianoAnalyst Insight by Jonas Feliciano - Senior Beverages Analyst

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The Coca-Cola Co and PepsiCo have long battled for supremacy in cola carbonates, both in the US and abroad. While the domestic battle has reached a ceasefire amidst declining volumes for both companies, growing demand for cola carbonates in Pakistan has reignited the rivalry in this country. Marketing to younger consumers has long been a best practice in growing brands – and both Coca-Cola and Pepsi have a long history of tapping into both global and domestic artists to appeal to this demographic. But the support of grass roots artists in countries like Pakistan is becoming increasingly important as these consumers embrace Coke and Pepsi, not as Western brands, but as global brands with a local flair.

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September 17, 2014

Businesses in Asia Catering to Halal Tourism

With many Asian governments encouraging inbound tourism from the Middle East, businesses in the region are figuring out ways to attract these consumers. Tour operators are organizing packages around Muslim holidays lead by Muslim guides and including visits to mosques in addition to other notable destinations. Local spas, gyms, hospitals, and restaurants are also building new facilities in accordance with Halal requirements.

Video features Emil Fazira Kamari - Research Analyst

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September 6, 2014

Special Report: Rising Geopolitical Tensions Counter Ample Oil Supplies and Impact Global Prices

160936622An escalation of geopolitical tensions in the Middle East, Libya and Ukraine will continue to add risks to the global oil markets, although oil prices have been largely stable since 2013, owing to a glut in supplies and a weaker-than-expected growth in demand. Global oil prices are an important economic indicator for businesses and consumers, as it affects inflation, households’ purchasing power, and industry’s production costs, thus having far-reaching implications for economic growth prospects.



Key points 

  • Regional political unrests have been on the rise since early 2014, with growing tensions from Iraq, Syria, the Gaza strip, Libya and between Russia and Ukraine. This will fuel the risk of disruptions in global oil supplies, as the Middle East and Russia are among the world’s largest oil producing countries/regions. The Middle East made up about one-third of global total oil production in 2013, according to BP Amoco; 

  • Nevertheless, global oil prices have remained subdued in the first half of 2014, driven by rising production and flat oil demand. The average spot price of Europe Brent crude oil stood at US$107 per barrel in July 2014, representing a month-on-month decline of 4.4%; 

  • The USA’s oil production capacity rose to 10.0 million barrels per day in 2013, soaring by 47.5% since 2008, due to a surge in shale oil extraction. Saudi Arabia is also extracting more oil to offset shortfalls caused by production disruptions in some countries in the region. Meanwhile, growth in oil demand has slowed, as a result of weaker-than-expected economic data from the eurozone and the USA in the first half of 2014; 

  • However, the outlook for global oil prices in the short term will continue to depend largely on geopolitical situations in the Middle East, North Africa and Ukraine, as well as on growth in global oil demand. A spike in global oil prices will affect economic growth prospects, reducing consumers’ purchasing power and putting downward pressure on company profits.    

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September 3, 2014

Saudi Arabia Thrives from a Growing Retail Industry

Fatemah SherifAnalyst Insight by Fatemah Sherif - Senior Research Analyst

The retail market in Saudi Arabia has become a strong focus for the government, primarily driven by a desire to boost and maintain ongoing economic success in the country.  The Saudi Arabian retailing market was worth SAR374 billion in 2013, 12% growth from the previous year, according to Euromonitor International.  A large part of this interest comes from the government’s desire to diversify beyond the oil industry. This is seen as a means to reduce unemployment and increase average disposable income.  Already, better living conditions and higher income levels are having a positive impact on retailing.

Tourism Drives Retailing

One key factor is tourism, primarily religious tourism, as Makkah, the birthplace of the prophet Muhammad, is considered the holiest city in the religion of Islam.  International arrivals increased in 2013, reaching 18 million trips, following the massive expansion of projects at the holy mosques in Makkah, which has expanded its capacity for visitors. Furthermore, the Ministry of Haj recently gave approval to 62 travel companies to offer low-cost Hajj (pilgrimage) packages, following strong demand.  As a result, the program was expanded to accommodate 41,000 pilgrims in 2014, up from 17,000 the previous year.  Moreover, the Saudi Commission for Tourism and Antiquities (SCTA) is trying to drive tourism by deregulating air travel by breaking the monopoly of Saudi Arabian Airlines, inviting local and foreign airlines to operate in the country.

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August 30, 2014

The Prevalence of Electronic Payments in the UAE

Dependence on cash is shrinking in the United Arab Emirates faster than many other markets around the world due to the prevalence of electronic payment methods. Improved infrastructure and a rise in point-of-service terminals and ATMs in the country are making it easy for consumers to pay for goods and services with electronic payments. Euromonitor forecasts that card payment transactions in the UAE will grow by 10.4 percent until 2018.

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July 23, 2014

Top 3 Emerging Internet Markets in 2014

Pavel_MarceuxAnalyst Insight by Pavel Marceux - Technology, Communications and Media Analyst

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Euromonitor International has identified the top three emerging Internet markets in 2014, based on growth rates in annual digital indicators such as online adspend, e-commerce, Internet users and mobile Internet subscriptions. The online markets to look out for in 2014 are Vietnam, Chile and Iran, as improved local telecom infrastructure, growing IT literacy and greater adoption of new technological platforms are driving more consumers to the web. Improved conditions for the growth of domestic Internet start-ups, clearer regulatory oversight regarding web commerce and cheaper costs of telecom services are allowing more businesses to launch or expand their online offerings.

E-Commerce Value and Internet Users in Vietnam, Iran and Chile: 2014

Source: Euromonitor International from trade sources/national statistics/International Telecommunications Union/OECD

Note: Figures are forecast

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July 10, 2014

Nissin Should Launch Harissa-Flavoured Express Pasta in the Middle East

Pinar HosafciAnalyst Insight by Pinar Hosafci - Food Analyst

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Another year, another big Nissin move. Following joint ventures with the Turkish conglomerate Yildiz Holding and Kenyan JKUT University in 2013, Nissin is now eyeing the Maghreb. The Japanese noodle giant recently announced plans to introduce instant noodles into Morocco, Algeria and Tunisia through the establishment of a local subsidiary. Given the declining population and stagnant economy in Japan, it comes as no great surprise that Nissin is looking for growth abroad. With a combination of rising incomes, buoyant populations and steady demand for wheat, the Middle East and North Africa (MENA) should be a boom area for noodles. However, MENA, which boasts the highest noodles growth globally is also the region with one of the lowest consumption levels. If Nissin wants to rejuvenate its sales by reaching out to MENA, it first needs to convince the Maghrebis that they should slurp Japanese noodles instead of continuing to spoon couscous.

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June 6, 2014

How Could Saudi Arabia Benefit from a Global Economic Recovery and Political Tension in Europe?

Justinas_LiuimaAnalyst Insight by Justinas Liuima - Industry Analyst

Global oil prices are on an upward trend thanks to economic recovery in the US and Europe and political tension between Russia and Ukraine. This is good news for Saudi Arabia, one of the largest oil exporters globally, as revenue for the state budget grows. In addition, rising oil prices could support the diversification of Saudi Arabia’s economy while politics could open up new markets in Europe.

Economic Recovery and Tension in Ukraine Put Upward Pressure on Oil Prices

Global oil prices have continued to show an upward tendency since March 2014. The price of Brent crude stood at nearly US$110 per barrel in May, while futures for June rose to nearly US$109 per barrel. Growth can be attributed to economic recovery in the US and Europe, while tension between Russia and Ukraine and possible military intervention have also had an influence.

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May 30, 2014

Emerging Markets Account for 90% of the Global Population Aged Under 30

Looking-down-at-cameraAnalyst Insight by Media Eghbal - Country Insight Managing Editor

Although the world population is ageing, Euromonitor International estimates that half the people on the planet are under the age of 30 in 2014. Emerging and developing countries stand out as home to a massive 89.8% of the global population under the age of 30, up from 85.3% in 1980 and we expect this ratio to remain stable until 2030. The 0-29 age bracket is an important one for marketers in terms of the consumer spending potential for families with children, young adults and those entering working-age who will experience discretionary spending for the first time. Children and young consumers have an appetite for the latest technologies and can quickly adapt to modern trends. They are more digitally tuned in and switched on than any generation previously and keener to interact with brands directly. However, per capita discrepancies in the spending potential of younger consumers in emerging vs developed markets will continue to dictate growth opportunities and strategies. This age group is also vital in order to assess the labour market potential across countries and whether the working pool is growing or shrinking, which will have an impact on skills availability and consumer spending prospects.

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May 13, 2014

Emerging Markets in the Airline Industry

Nadejda_PopovaAnalyst Insight by Nadejda Popova - Travel and Tourism Analyst

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Much has been said about Asia Pacific and its importance as an emerging region to the global economy and the wider travel and tourism industry. Asia Pacific is expected to record real GDP growth of 5.7% in 2014, while its population will reach 4.4 billion by 2030, representing an increase of 15.6% on 2010, driven by huge increases in the over 60-year-old population.

By 2024, consumer expenditure in the region will also top US$4,000 per capita (in 2013 prices). This part of the world obviously has its best performers, such as the Philippines, which has the region’s largest number of foreign citizens (12.8 million in 2010), and Karachi, expected to be the region’s fastest growing and biggest city over 2010-2030, attributed to economic migration as rural inhabitants seek employment there. The Philippines’ real GDP growth is expected to come in at 6.5% in 2014, and this rate is expected to be maintained in the medium term. Growth will be driven by reconstruction following Typhoon Haiyan and consumer spending, driven in part by inflows of remittances.

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Recent Posts

In Battle for Pakistani Youth, Coca-Cola Gains Share by Cultivating Local Stars

Businesses in Asia Catering to Halal Tourism

Special Report: Rising Geopolitical Tensions Counter Ample Oil Supplies and Impact Global Prices

Saudi Arabia Thrives from a Growing Retail Industry

The Prevalence of Electronic Payments in the UAE

Top 3 Emerging Internet Markets in 2014

Nissin Should Launch Harissa-Flavoured Express Pasta in the Middle East

How Could Saudi Arabia Benefit from a Global Economic Recovery and Political Tension in Europe?

Emerging Markets Account for 90% of the Global Population Aged Under 30

Emerging Markets in the Airline Industry