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308 posts categorized "Middle East"

December 16, 2014

Investing in Women Business Leaders: Good for Business, Good for Communities - Part II

Cat Dixby Cat Dix - Corporate Social Responsibility

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In October I wrote about the support we were providing to Vital Voices Global Partnership’s fellowship program in the Middle East and North Africa (MENA).  Here Samer Altaher, Vital Voices MENA Program Manager talks about the impact having exposure to Euromonitor’s market data had on the participants:

"Thanks to our partnership with Euromonitor, the VV GROW Fellows were able to access the Passport database during the in-person training in Amman, Jordan. The tool added breadth and depth to their market analysis. The Fellows were invited to a roundtable discussion lead by myself and I demonstrated the uses and features of the Passport tool. The Fellows discussed specific issues pertaining to their industries and market research needs, and were given the opportunity to locate relevant information using the tool. 

Continue reading "Investing in Women Business Leaders: Good for Business, Good for Communities - Part II" »

December 11, 2014

Is Islamic Fashion Apparel a Missed Opportunity?

Karen Van DiesenAnalyst Insight by Karen Van Diesen

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The Muslim world represents a key consumer base, with underserved needs and rising spending power. There are approximately two billion Muslims in the world, accounting for nearly 30% of the global population. This share of the general population is set to grow even higher, as the number of Muslims is expected to increase at a pace of 1.4% per year globally. Alongside a thriving Islamic economy, there is growing demand for Islamic fashion apparel. In 2013, the 57 countries that belong to the Organisation of Islamic Cooperation accounted for 7% of total value sales of apparel and footwear. By 2018, this figure is forecasted by Euromonitor International to rise to over 9%.

Muslim fashion apparel is a key area that companies should explore. One reason for this is that there has been a change in mind set over the years. Muslims increasingly see clothing as a way of expressing their fashion sense, along with their religious and cultural values. Unfortunately, Islamic fashion apparel offerings have been limited, and there is no single Islamic brand catering to the fashion needs of the Muslim population globally. Thus, there is an opportunity for modern Islamic fashion brands to be showcased.

IslamicFashionv2

Source: Citra Style

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November 26, 2014

The Impact of Technology on Travel and Tourism in the Middle East

Kinda ChebibAnalyst Insight by Kinda Chebib - Senior Research Analyst

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Mobile devices, tablets and computers are frequently used in the Middle East for every aspect of trip planning, from browsing to booking, to even post-travel reviews. This is opening tremendous growth opportunities for key players in the industry as they utilize these devices to engage with current and prospective customers. Euromonitor International analyses the technologically-savvy, growing population’s impact on the travel landscape, which is already creating a more connected and personalized experience.

Digital-savvy and young population feeds travel and tourism online

With extensive internet use via the online and mobile platforms, throughout all stages of the travel experience, players in the travel and tourism industry are adapting marketing strategies in order to maximise their visibility and to maintain competitive advantage. Moreover, there is a clear shift in booking patterns toward mobile and tablet booking devices. According to Euromonitor International, Middle East online travel penetration will grow from 18% in 2013 to 22% in 2014.

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November 22, 2014

Top 3 Emerging Broadband Markets: Iran, Nigeria and Indonesia

Pavel_MarceuxAnalyst Insight by Pavel Marceux - Technology, Communications and Media

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Euromonitor International has identified the top three most prospective broadband Internet markets among emerging economies worldwide, based on fixed and mobile broadband growth since 2008, size of the Internet user base and prospects going forward. The standout markets are Iran, Nigeria and Indonesia, as these countries are witnessing a rapid connectivity programme that is allowing their large populations to become regular consumers of online services. As rural and underserved areas gain access to modernised broadband connections, these markets provide huge opportunities in the uptake of e-commerce, social media and digital subscription products.

Mobile and Fixed Broadband Subscriptions in Iran, Nigeria and Indonesia: 2014

Source: Euromonitor International from International Telecommunications Union/OECD/national statistics

Note: Figures are forecast

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November 14, 2014

Webinar Wrap-Up -- Beyond Standard Lagers: Can Beer Alternatives Boost Sales?

Four key trends discussed in the webinar include boosting volume sales in low/non-alcoholic beer using product positioning, utilizing variation of flavors to position flavoured/mixed lagers beyond beer, global growth potential in craft beer though storytelling, and accessing low-income consumers through affordability and building brand loyalty.  Watch the video for complete insights and access the full webinar recording here.

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November 8, 2014

Ahmad Tea: Exploration of Home Market and Challenges Abroad

Hope.LeeAnalyst Insight by Hope Lee - Senior Beverages Analyst

Ahmad Tea London Ltd, ranked fifth in the tea globally, is one of the few long-established, family-owned companies with a significant international presence. Euromonitor International’s data show that Ahmad registered shares in over 20 markets in 2013, with a particularly strong presence in the Middle East, Eastern Europe and some African countries. Its relatively wide geographic coverage in these emerging markets makes it a multinational company but it is not a truly global operator compared to first tier conglomerates Unilever, Tata Global Beverages and Associated British Foods. Under Unilever’s mighty leadership, Ahmad Tea’s global status is similar to that of Orimi Trade OOO and Teekanne, relying on concentrated coverage in certain regions while weak in other regions. Ahmad Tea and Orimi, for example, are both absent from North America and Asia Pacific but are strong in Russia. However, Ahmad Tea does not show an urgent need to address its geographical weakness. Any companies, big or small, listed or private, are looking for growth, and stagnancy is sometimes the biggest internal threat, as the marketplace and competitive landscape are changing all the time. Ahmad Tea faces the same environment as everyone else.

Continue reading "Ahmad Tea: Exploration of Home Market and Challenges Abroad" »

October 25, 2014

Gender Influences Fragrances Prospects in Emerging Markets

Emi_fragrance-v1.4

Women’s fragrances have traditionally ruled the market ahead of men’s, including in terms of product availability. However, absolute growth forecasts reveal that emerging markets like Mexico and Argentina will generate more value in men’s fragrances over 2013-2018. This indicates an opportunity for industry players to step up men’s variety, where prospects compare well with those of women’s. Middle Eastern markets, essentially Saudi Arabia and the UAE, will lead in premium unisex fragrances.

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October 15, 2014

Apple Pay to Open New Era for Digital Payments in the UAE

Kinda ChebibAnalyst Insight by Kinda Chebib - Senior Research Analyst

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While American consumers will get their first taste of Apple's new e-wallet service in October 2014, SMEs in the United Arab Emirates (UAE) will be keeping a close watch as Apple Pay heads towards the US market. Leading Middle East and North Africa in e-commerce, the UAE Government is implementing Smart Initiatives and reorganising its banking and mobile sectors’ strategies in order to maximise opportunities offered by contactless technology. More recently, the eBay-PayPal split is expected to benefit further Apple’s new digital wallet as eBay is likely to start accepting Apple Pay as a possible replacement for PayPal.

apple_pay.jpg 

Source: Apple Inc

Continue reading "Apple Pay to Open New Era for Digital Payments in the UAE" »

The Underlying Potential of the MENA Region in Fragrances

Nicholas MicallefAnalyst Insight by Nicholas Micallef - Beauty and Personal Care Analyst

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The MENA remains a region facing political and macroeconomic hurdles; however, one area where local consumers do not seem to compromise is on fragrances. The use of scent in this region is prolific and is deeply ingrained within society’s traditions and lifestyle. In light of this, despite the region’s challenges, there are promising opportunities for fragrances in terms of olfactory creations and market prospects that are based on shared cultural heritage.

The MENA region is home to over 438 million consumers with 40% of the population aged below 20, whereas 60% live in urban zones. In 2013, fragrances’ sales in MENA amounted to US$2.9 billion, whilst over 2013-2018, fragrances is expected to increase by US$1.3 billion, thus raising the region’s proportion of the global market from 6% in 2013 to 9% in 2018. The top contributors in 2013 were Saudi Arabia, UAE, Israel and Iran, representing 78% of MENA sales rising to 80% in 2018. The fragrance per capita spend is projected to reach US$8.8 in 2018, higher than the global average of US$6.8.

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October 12, 2014

Consumer Lifestyles in Pakistan: Consumers Clamour for US-Style Fast Food

Jennifer ElsterAnalyst Insight by Jennifer Elster - Consumer Lifestyles Manager

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It is safe to say that, in recent years, political relations between the governments of the United States and Pakistan have been characterised by mutual feelings of mistrust, fuelled by numerous incendiary statements and high-tension incidents. Despite this, however, it appears that hungry diners in both countries have put aside whatever differences and doubts the politicians may have and have instead forged a bilateral approach to consuming American-style burgers and chicken. Indeed, Pakistani consumers have crowned US branded fast food king in major cities from Karachi to Lahore.

In a recent report on dawn.com, Samiullah Mohabbat, who recently brought the US franchise Fatburger to Karachi, said that when it comes to fast food, “American is best,” adding that his US$5.50 burger is the “perfect antidote” to the country’s troubles. “Food is the only entertainment in Pakistan,” he said. “People are certainly frightened because of the law and order situation, so they don't go anywhere except food outlets”.

Continue reading "Consumer Lifestyles in Pakistan: Consumers Clamour for US-Style Fast Food" »

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Recent Posts

Investing in Women Business Leaders: Good for Business, Good for Communities - Part II

Is Islamic Fashion Apparel a Missed Opportunity?

The Impact of Technology on Travel and Tourism in the Middle East

Top 3 Emerging Broadband Markets: Iran, Nigeria and Indonesia

Webinar Wrap-Up -- Beyond Standard Lagers: Can Beer Alternatives Boost Sales?

Ahmad Tea: Exploration of Home Market and Challenges Abroad

Gender Influences Fragrances Prospects in Emerging Markets

Apple Pay to Open New Era for Digital Payments in the UAE

The Underlying Potential of the MENA Region in Fragrances

Consumer Lifestyles in Pakistan: Consumers Clamour for US-Style Fast Food