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July 10, 2014

Nissin Should Launch Harissa-Flavoured Express Pasta in the Middle East

Pinar HosafciAnalyst Insight by Pinar Hosafci - Food Analyst

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Another year, another big Nissin move. Following joint ventures with the Turkish conglomerate Yildiz Holding and Kenyan JKUT University in 2013, Nissin is now eyeing the Maghreb. The Japanese noodle giant recently announced plans to introduce instant noodles into Morocco, Algeria and Tunisia through the establishment of a local subsidiary. Given the declining population and stagnant economy in Japan, it comes as no great surprise that Nissin is looking for growth abroad. With a combination of rising incomes, buoyant populations and steady demand for wheat, the Middle East and North Africa (MENA) should be a boom area for noodles. However, MENA, which boasts the highest noodles growth globally is also the region with one of the lowest consumption levels. If Nissin wants to rejuvenate its sales by reaching out to MENA, it first needs to convince the Maghrebis that they should slurp Japanese noodles instead of continuing to spoon couscous.

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June 6, 2014

How Could Saudi Arabia Benefit from a Global Economic Recovery and Political Tension in Europe?

Justinas_LiuimaAnalyst Insight by Justinas Liuima - Industry Analyst

Global oil prices are on an upward trend thanks to economic recovery in the US and Europe and political tension between Russia and Ukraine. This is good news for Saudi Arabia, one of the largest oil exporters globally, as revenue for the state budget grows. In addition, rising oil prices could support the diversification of Saudi Arabia’s economy while politics could open up new markets in Europe.

Economic Recovery and Tension in Ukraine Put Upward Pressure on Oil Prices

Global oil prices have continued to show an upward tendency since March 2014. The price of Brent crude stood at nearly US$110 per barrel in May, while futures for June rose to nearly US$109 per barrel. Growth can be attributed to economic recovery in the US and Europe, while tension between Russia and Ukraine and possible military intervention have also had an influence.

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May 30, 2014

Emerging Markets Account for 90% of the Global Population Aged Under 30

Looking-down-at-cameraAnalyst Insight by Media Eghbal - Country Insight Managing Editor

Although the world population is ageing, Euromonitor International estimates that half the people on the planet are under the age of 30 in 2014. Emerging and developing countries stand out as home to a massive 89.8% of the global population under the age of 30, up from 85.3% in 1980 and we expect this ratio to remain stable until 2030. The 0-29 age bracket is an important one for marketers in terms of the consumer spending potential for families with children, young adults and those entering working-age who will experience discretionary spending for the first time. Children and young consumers have an appetite for the latest technologies and can quickly adapt to modern trends. They are more digitally tuned in and switched on than any generation previously and keener to interact with brands directly. However, per capita discrepancies in the spending potential of younger consumers in emerging vs developed markets will continue to dictate growth opportunities and strategies. This age group is also vital in order to assess the labour market potential across countries and whether the working pool is growing or shrinking, which will have an impact on skills availability and consumer spending prospects.

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May 13, 2014

Emerging Markets in the Airline Industry

Nadejda_PopovaAnalyst Insight by Nadejda Popova - Travel and Tourism Analyst

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Much has been said about Asia Pacific and its importance as an emerging region to the global economy and the wider travel and tourism industry. Asia Pacific is expected to record real GDP growth of 5.7% in 2014, while its population will reach 4.4 billion by 2030, representing an increase of 15.6% on 2010, driven by huge increases in the over 60-year-old population.

By 2024, consumer expenditure in the region will also top US$4,000 per capita (in 2013 prices). This part of the world obviously has its best performers, such as the Philippines, which has the region’s largest number of foreign citizens (12.8 million in 2010), and Karachi, expected to be the region’s fastest growing and biggest city over 2010-2030, attributed to economic migration as rural inhabitants seek employment there. The Philippines’ real GDP growth is expected to come in at 6.5% in 2014, and this rate is expected to be maintained in the medium term. Growth will be driven by reconstruction following Typhoon Haiyan and consumer spending, driven in part by inflows of remittances.

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May 4, 2014

Euromonitor to Speak at BeautyWorld Middle East 2014

Beautyworld_middleeast_logoDate: 27-29 May

Location: Dubai International Convention & Exhibition Centre

Description: Beautyworld Middle East is the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East and one of the top 3 exhibitions worldwide. A truly international event, Beautyworld Middle East offers trade visitors the convenience of meeting over 1,000+ companies face to face over three days, for serious business. Now in its 19th year, the exhibition has played a vital role in the growth and development of the industry, with a solid representation of global products and brands.


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April 23, 2014

Environmentally Friendly Home Care Packaging is the new Trend in the UAE

EURO_NT_Sav.Sharma_LThumbWith Sav Sharma, Regional Consultant

Home care companies in the United Arab Emirates are seeking new ways to position products as environmentally friendly and sustainable. Consequentially, positioning products as environmentally friendly can also mean reducing pack sizes and packaging costs. Unilever led the way for this trend releasing liquid laundry detergent concentrate in smaller pack sizes in the Middle East, and in the next several years concentrated liquids are expected to perform well across all of home care.

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April 19, 2014

Can Travel and Tourism in Iraq Pick Up Speed?

Nadejda_PopovaAnalyst Insight by Nadejda Popova - Senior Travel and Tourism Analyst

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New violence across much of Iraq in 2013 has stifled any recovery for the travel and tourism industry. Unrest ignited by the crisis in nearby Syria and political conflict have brought Iraq back into the world news. And yet, despite ongoing violence across much of the country, there are pockets of safety in Iraq, such as the Kurdistan area, which is completely removed from the war zone. Indeed, Erbil was chosen as Arab Tourism Capital 2014 by the Arab Tourism Committee, beating Beirut in Lebanon, Taif in Saudi Arabia and Sharjahn in the UAE. However, although Erbil is attracting a number of GCC and Arab businesses, it will prove very challenging for the country to attract more diverse nationalities long term, due to the lingering negative image of Iraq, but also strong competition from GCC countries, which have already established a good track record in the region.

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April 16, 2014

The Cheesecake Factory Takes its Success Worldwide

Although casual dining has been a long-struggling category in consumer foodservice, the niche segment of premium casual dining has performed particularly well in recent years. Premium casual includes chains such as The Cheesecake Factory, Bonefish Grill and BJ’s. The Cheesecake Factory continues to be a highlight with a strong presence in the US and recent expansion to countries including the UAE, Mexico and Brazil. The chain has consistently outperformed its peers in recent years and is expected to continue to grow worldwide over the next five years.

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April 8, 2014

Euromonitor to Speak at WTM Vision Dubai


Date: 6 May 2014, 4pm – 5pm local time

Location: Seminar Theatre, Dubai International Convention and Exhibition Centre

Kinda ChebibPresentation : Kinda Chebib, Research Analyst at Euromonitor International, will offer a presentation on the Consumer Trends and Forces Driving Change in the Travel Industry globally and in the Middle East.

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The global economy is on the mend and arrivals grew again in 2013 at a rate of 4%, reaching record numbers of over one billion world-wide. The Middle East and Africa demonstrated the highest growth despite continued instability and Asia, especially China, remains a key driver of demand. As smartphones become an indispensable part of modern-day life, travel companies offer consumers an increasing number of services for purchasing, researching and experiencing travel. Online and mobile developments enable consumers to bypass traditional distribution, with the sharing economy going from strength to strength. 

Against a backdrop of conflict and unrest in parts of the Middle East, the region’s tourism performance is in a state of stagnation with pockets of growth in the UAE and Saudi Arabia. One of the big success stories is the Big Three airlines and their march to global domination. Dubai pins its hopes on Dubai Expo 2020, whilst Egypt continues to bounce along the bottom affected by ongoing instability.


The fifth annual WTM Vision Conference - Dubai, in association with TTN Middle East, will take place during Arabian Travel Market 5th - 8th May 2014on Tuesday 6 May 2014.

WTM Vision continues to offer an unlimited learning experience and this year will focus on presenting the latest travel industry research findings from Euromonitor International. The Travel Industry Forecast Review 2014 provides a global analysis of the travel and tourism industry for the year ahead and includes a focus on the Middle East, highlighing the major challenges facing the region and potential areas for growth.

For more information and to register please click HERE: http://www.wtmlondon.com/page.cfm/Link=56/nocache=13032014#sthash.HHLagELq.dpuf




March 30, 2014

Expo 2020 to Boost Dubai Tourism

Kinda ChebibAnalyst Insight by Kinda Chebib - Research Analyst

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Dubai’s successful bid to host the World Expo 2020, announced in November 2013 in Paris, is expected to attract more than 25 million visitors to Dubai between October 2020 and April 2021. Euromonitor International estimates the economic impact of hosting the event to approach US$24 billion (AED88.2 billion). Around US$7 billion is expected to be spent on tourism-related infrastructure in Dubai.

Expo 2020 to Drive Business Tourism and MICE Beyond United Arab Emirate Borders

Expo 2020 will be a six-month event held at the Dubai Trade Centre in Jebel Ali between October 2020 and April 2021. It is expected to boost the meetings and conference industry in the United Arab Emirates (UAE) and wider GCC and generate strong business event opportunities in the region.

Given the strong marketing impact Expo 2010 had on Shanghai, the event in Dubai promises to outperform Chinese tourism results and impact the entire GCC’s meetings infrastructure and industry. As the neighbouring emirates are expected to participate to Expo 2020, governments and private investors are aiming to develop tourism opportunities in the all seven emirates. For example, the InterContinental Hotels Group development pipeline includes Ras al-Khaimah and Fujairah.

The impact on travel and tourism will be significant, with the Dubai Expo expecting to attract more than 25 million visitors, 70% of which will be incoming, the largest number of international visitors ever reached through an Expo. In fact, the Dubai authorities are targeting 20 million visitors a year up to 2020, which would be a tremendous economic boost for the UAE. However, in light of the anticipated success of World Expo 2020, Euromonitor International expects this figure to rise to 25 million a year. To meet the demands of tourists, Dubai expects to see its hotel inventory double from over 82,000 to around 164,000 hotel and hotel apartment rooms by 2020. Euromonitor International projects a 67% increase in UAE tourism receipts by 2018, with the MICE industry in prime position to contribute to this increase.

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Recent Posts

Nissin Should Launch Harissa-Flavoured Express Pasta in the Middle East

How Could Saudi Arabia Benefit from a Global Economic Recovery and Political Tension in Europe?

Emerging Markets Account for 90% of the Global Population Aged Under 30

Emerging Markets in the Airline Industry

Euromonitor to Speak at BeautyWorld Middle East 2014

Environmentally Friendly Home Care Packaging is the new Trend in the UAE

Can Travel and Tourism in Iraq Pick Up Speed?

The Cheesecake Factory Takes its Success Worldwide

Euromonitor to Speak at WTM Vision Dubai

Expo 2020 to Boost Dubai Tourism