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317 posts categorized "Middle East"

February 25, 2015

Higher Education Rising Globally

A rising population with higher education goes hand-in-hand with a shift toward more sophisticated job sectors. This, in turn, drives rising levels of disposable income. This video examine causation, trends and specific markets experiencing the highest growth rates in consumers pursuing advanced degrees.

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February 24, 2015

2015 Outlook for Emerging Market Economies


EMEs will face a diverging growth outlook in 2015, while continuing to lead the global growth momentum. Low fuel prices will benefit energy-importing countries thanks to savings to countries and consumers and narrow current account deficits, but it will depress the revenues of commodity-exporting emerging countries. Meanwhile, increased volatility in capital inflows and currency, and further geopolitical destabilisation in some countries/regions remain the major risks for EMEs.

Key points 

  • In 2015, annual real GDP growth in 25 key EMEs is forecast to increase by 4.4% (fixed US$ constant terms), marginally up from 4.3% in 2014. While growth is expected to pick up in some emerging countries thanks to falling oil prices and an improving US economy, fragilities in the global economy and existing weaknesses will affect other countries’ growth prospects;

  • Apart from global oil prices, China’s slowdown, the prospects of interest rate hikes in the USA and geopolitical risks are the major factors impacting the growth outlook of EMEs in 2015. China’s slower growth will have knock-on effects on commodity exporters, while a rise in interest rates in the USA will have immediate impacts on some emerging countries’ current account balances and currencies. Turkey’s current account deficit stood at 5.3% in 2014, down from 7.9% in 2013;

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February 12, 2015

First Steps to Success in Emerging Markets

Webinar | Thursday, February 19 | 9 a.m. CST / 3 p.m. GMT

Avoid poor sales and unforeseen costs when expanding to emerging markets. Our four pillar model for selecting new emerging markets increases your chances for success.

  • Learn how to apply our four pillar model to your emerging market selection process
  • Maximise profitability by targeting the right people in the right place at the right time
  • Gain an understanding of the practicalities of market entry



Sarah_BoumphreySarah Boumphrey brings a wealth of knowledge on industry, country and consumer trends. Be sure to stick around for the Q&A following her presentation!

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February 3, 2015

Energy Drinks in Saudi Arabia


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Energy drinks offer huge potential in Saudi Arabia. The category saw 12% growth in 2014 alone. Due to the ban on alcohol, energy drinks are viewed as a social substitute because of their high caffeine content. However, the government has placed a marketing ban on energy drinks manufacturers in the country following health impact reports.  Listen to the full podcast for complete insights.

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Euromonitor to Speak at Gulfood 2015

Event Name:  Gulfood

Dates: February 8-12, 2015

Location: Dubai, UAE

Event Description: Whether you’re looking to supersize your business or delight customers with unique and inspiring flavours, you’ll find a whole world of suppliers at Gulfood.
The biggest brands. The latest innovations. Amazing values.

Your industry is global. Change is constant. New markets open as fast as old ones close. Supply routes can be as fickle as consumer tastes and trends. Gulfood is where you get to make sense of it all, where you get to put your finger on the industry pulse, feel its heart beat and see where your markets and suppliers can evolve and change.

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February 2, 2015

Cheap Oil: Winners and Losers


Daniel SolomonAnalyst Insight by Daniel Solomon - Economist

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With oil prices near to US$50 per barrel, it may be time to rethink the "new normal" and look at how cheaper oil would affect economic growth of different economies. In this note, we use Euromonitor International's macro model to explore the effects of a long term decline in the price of oil on real GDP and consumer expenditure growth for 52 countries. The scenario assumes a five year 40% decline in oil prices to US$60 per barrel starting in 2015, relative to the earlier "normal" price of around US$100 per barrel. 

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January 8, 2015

Ryanair: Expanding East Requires Different Strategy

Nadejda_PopovaAnalyst Insight by Nadejda Popova - Senior Travel and Tourism Analyst

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With the European airline market increasingly competitive and economic conditions still in flux in the region, Ryanair is rumoured to be contemplating expansion in the Middle East and Russia, attracted by populous markets and rising demand for low-cost travel, which is hoped to boost passengers numbers.  

Ryanair is believed to be interested in growing, initially in several markets such as Russia, Lebanon, Israel, Jordan and Egypt. The airline is hoping to achieve this through the establishment of a potential base in Cyprus, which could allow easy reach to the Middle East and Russia through the establishment of Ryanair Cyprus.

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January 5, 2015

Life in the Middle East and Africa in 2015


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Life in the Middle East and Africa in 2015

The Middle East and Africa is the world’s only remaining region with a traditional population pyramid – a wide base, tapering towards the top. The average age is low, having surpassed 20 for the first time in 2009 and in 2015 38.4% of the population will be under 15 years of age. It is a dynamic region and in 2015, six of the world’s 10 fastest-growing economies will be found here.

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December 16, 2014

Investing in Women Business Leaders: Good for Business, Good for Communities - Part II

Cat Dixby Cat Dix - Corporate Social Responsibility

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In October I wrote about the support we were providing to Vital Voices Global Partnership’s fellowship program in the Middle East and North Africa (MENA).  Here Samer Altaher, Vital Voices MENA Program Manager talks about the impact having exposure to Euromonitor’s market data had on the participants:

"Thanks to our partnership with Euromonitor, the VV GROW Fellows were able to access the Passport database during the in-person training in Amman, Jordan. The tool added breadth and depth to their market analysis. The Fellows were invited to a roundtable discussion lead by myself and I demonstrated the uses and features of the Passport tool. The Fellows discussed specific issues pertaining to their industries and market research needs, and were given the opportunity to locate relevant information using the tool. 

Continue reading "Investing in Women Business Leaders: Good for Business, Good for Communities - Part II" »

December 11, 2014

Is Islamic Fashion Apparel a Missed Opportunity?

Karen Van DiesenAnalyst Insight by Karen Van Diesen

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The Muslim world represents a key consumer base, with underserved needs and rising spending power. There are approximately two billion Muslims in the world, accounting for nearly 30% of the global population. This share of the general population is set to grow even higher, as the number of Muslims is expected to increase at a pace of 1.4% per year globally. Alongside a thriving Islamic economy, there is growing demand for Islamic fashion apparel. In 2013, the 57 countries that belong to the Organisation of Islamic Cooperation accounted for 7% of total value sales of apparel and footwear. By 2018, this figure is forecasted by Euromonitor International to rise to over 9%.

Muslim fashion apparel is a key area that companies should explore. One reason for this is that there has been a change in mind set over the years. Muslims increasingly see clothing as a way of expressing their fashion sense, along with their religious and cultural values. Unfortunately, Islamic fashion apparel offerings have been limited, and there is no single Islamic brand catering to the fashion needs of the Muslim population globally. Thus, there is an opportunity for modern Islamic fashion brands to be showcased.


Source: Citra Style

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Recent Posts

Higher Education Rising Globally

2015 Outlook for Emerging Market Economies

First Steps to Success in Emerging Markets

Energy Drinks in Saudi Arabia

Euromonitor to Speak at Gulfood 2015

Cheap Oil: Winners and Losers

Ryanair: Expanding East Requires Different Strategy

Life in the Middle East and Africa in 2015

Investing in Women Business Leaders: Good for Business, Good for Communities - Part II

Is Islamic Fashion Apparel a Missed Opportunity?