Vodka's Broad-Based Growth

Vodka dominates white spirits, with 86% of volumes. Growth is held back by vodka’s largest market, Russia, which accounted for 38% of global vodka volumes in 2012. It declined by 3% CAGR between 2007-2012, a trend that is expected to continue between 2012-2017. Large volume growth in markets such as India and the US, barely counters this fall. Euromonitor International looks at the key factors driving vodka's growth in its latest briefing: White Sprits: Grey Prospects and Golden Opportunities.

 

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Forecast: World’s Largest Economies in 2020

Analyst Insight by Media Eghbal, Country Insight Managing Editor, Euromonitor International

Euromonitor International predicts that in 2020, emerging markets will dominate the top five largest economies.The most symbolic shift will be when China overtakes the USA as the largest economy globally. This Q&A will answer some of the key questions about what our forecasts of the world’s largest economies mean and what implications this will have for global consumer market development. Emerging economies are driving global economic growth but advanced economies will retain a competitive advantage with higher per capita incomes and greater consumer market expenditure, while governments in developing countries face challenges in keeping up with the pace of economic growth.

Euromonitor predicts that the world’s five largest economies in 2020, measured in Purchasing Power Parity terms (PPP) will be:

Source: Euromonitor International Euromonitor International from national statistics/Eurostat/OECD/UN/International Monetary Fund (IMF), International Financial Statistics (IFS)

The three biggest emerging economies will account for around 30.0% of global GDP in PPP terms in 2020 compared to 23.5% in 2012 when there were just two emerging markets amongst the five largest economies (1. USA 2. China 3. India 4. Japan 5. Germany). The most discernible shift in global power towards emerging market economies is expected to take place in 2017 when China will become the world’s largest economy.

Global Pharmaceuticals Industry 2012

Global pharmaceuticals revenue growth slipped in 2012 recording 2% annual growth. China, US and Japan remain the main payers in the industry. China will continue to strengthen its positions in the future.

Despite Higher Demand for Toys, Global Toymakers yet to Convert Market Growth into Actual Sales in Emerging Markets

Analyst Insight by Utku Tansel, Head of Toys and Games Research, Euromonitor International

As it was highlighted in our new global briefing, "Corporate Strategies in Emerging Toy Markets," Latin America may be the talking point for Mattel, and LEGO is doing well in Eastern Europe; nevertheless, emerging markets, in particular Asia Pacific, have yet to reveal their true potential for multinational toy manufacturers.

Global toys growth is shifting towards emerging markets, and this trend is expected to continue

Emerging markets have become more important across all industries, and the shift is especially pronounced in traditional toys. Between 2006 and 2011, growth in developed countries averaged 1%, while emerging countries registered 13% average annual growth, driving the global toys sales.

Masculinity vs Health: Challenges and Opportunities

Cultural and social pressures shape men as tough, which ultimately affects their health outcomes. A strong sense of independence, control & resilience often prevents men from seeking timely help related to health. Not surprisingly male life expectancy shows unfavourable gaps when compared to the female gender. Consumer health offers therapies and options that may improve life expectancy. Market opportunities exist in the promotion of men’s health. The challenge is to find successful approaches.

The report offers:

• An overview of masculinity and health indicators
• What does consumer health offer to men?
• Approaching and talking to men
• What is the future of men’s health

Download a sample of "Masculinity Vs Health: Challenges and Opportunities"

For more information on this report, please contact Olivier Hoffman <Olivier.Hofmann@euromonitor.com>

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14 Facts about Mothers from Euromonitor's Survey Research

Kenyan Acquisition to Give L’Oréal a Boost in Sub-Saharan Africa

Analyst Insight by Oru Mohiuddin, Senior Analyst - Home and Personal Care, Euromonitor International

L’Oréal’s acquisition of Interconsumer Products Ltd (ICP), the largest local manufacturer of beauty products in Kenya, is a good move. L’Oréal stands to gain three clear advantages from the acquisition. Firstly, L’Oréal will be able to access an already established R&D centre dedicated to sub-Saharan beauty needs, which prior to the acquisition enjoyed relatively weak coverage in the company’s global portfolio. In addition, ICP’s infrastructure, including a manufacturing plant in Kenya and a distribution network in rapidly growing East African countries, will allow for deeper market penetration. Last but not least, L’Oréal will be able to further expand its brand portfolio along ethnic lines. 

14 Facts about Mothers from Euromonitor's Survey Research

Euromonitor International's Annual Survey revealed global trends among mothers. Read 10 key facts below and then listen to our podcast to learn more.

1. Despite other demands on their time, mothers exercise slightly more often than women who have no children (69% of mothers do physical activity weekly vs. 61% of female non-mothers; 41% of mothers go to the gym each week vs. 35% of female non-mothers).
2. Parents (both mothers and fathers) use shortcuts for information about nutrition—such as testimonials and packaging—more than non-parents.
3. Mothers use advertising (TV, print, internet) as a shortcut to find out about other product information.
4. Nine out of ten mothers prepare meals at home at least once a week, more often than anyone else, including fathers (7 out of 10).
5. Mothers typically prepare home-cooked meals using entirely raw ingredients (62%), relying less on pre-prepared ingredients, such as shop-bought sauces (43%).
6. When mothers do choose convenience options such as ready meals, it is because they are pressed for time—not because they prefer ready meals or because they cannot or do not like to cook.
7. Almost half (47%) of mothers say they are on a diet trying to lose weight
8. Although mothers say they are health-conscious, they “cave in” and snack more often than non-mothers during the daytime (2.2 vs. 2.0 snacks per day on average)
9. Mothers in developed markets are more willing to spend extra on convenient products (49%) versus “green” products (36%)
10. Mothers in emerging markets consider a variety of other product information beyond quality, price, and convenience, such as branding and packaging, as well as “green”
11. Mothers in emerging markets especially enjoy learning about new products (trying new products, browsing shopping malls), compared to mothers in developed markets
12. Mothers in developed markets are especially cost-conscious and enjoy bargain-hunting more than mothers in emerging markets (though they are not necessarily using their smartphones to find deals)
13. 60% of mothers visit social networking websites (e.g., Facebook) at least weekly, compared with 55% of fathers and 46% of non-parents
14. Mothers and fathers share photos and videos online more frequently than non-parents (31% vs. 32% vs. 27%)

These results about mothers were derived from responses to Euromonitor International’s Annual Survey 2011; this survey reached out to ~16,000 online consumers ranging in age from 15 to 65+ and living in 8 major markets:  Brazil, China, France, Germany, India, Japan, UK, USA.  

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Travel and Tourism in a Post-Arab Spring Middle East

 

On May 7, 2013, Sana Toukan, Research Manager at Euromonitor International, will present trends and forecasts in the global travel and tourism industry with a focus on the Middle East at WTM Vision Dubai. In this video, Toukan discusses how the Arab Spring impacted the Middle East’s travel and tourism industry, highlighting the recovery made by several key countries.

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More than Half of the Top 10 Most Heavily Licensed Traditional Toys and Games Markets are in Asia Pacific

Analyst Insight by Utku Tansel, Head of Toys and Games Research, Euromonitor International

As I explore in our new global briefing, Global Licensing Trends in Traditional Toys and Games, licensing is one of the key parameters affecting toys sales globally. More than half of the top 10 most heavily licensed traditional toys and games markets are in Asia Pacific, and in almost all these markets the proportion of 0-14 year-olds in the total population was below 20% in 2012, suggesting that the grown-up population also has a say in which licensed toys are purchased. As toy brands penetrate into other industries beyond toys and games at a faster pace, there are certainly great opportunities as well as risks. The only question is how to locate them.

Global Population Under the Age of 30 Centered in Emerging Markets

Half the global population is under the age of 30 although proportions are declining worldwide. Disparities are evident across regions with 90% of the world population under the age of 30 concentrated in emerging countries. Africa and the Middle East has the highest proportion, while advanced economies, which are ageing rapidly, have smaller youth ratios. Children and young people are an important consumer segment and indicate future labour market development.