Analyst Insight by Nadejda Popova - Senior Travel and Tourism Analyst
With the European airline market increasingly competitive and economic conditions still in flux in the region, Ryanair is rumoured to be contemplating expansion in the Middle East and Russia, attracted by populous markets and rising demand for low-cost travel, which is hoped to boost passengers numbers.
Ryanair is believed to be interested in growing, initially in several markets such as Russia, Lebanon, Israel, Jordan and Egypt. The airline is hoping to achieve this through the establishment of a potential base in Cyprus, which could allow easy reach to the Middle East and Russia through the establishment of Ryanair Cyprus.
Continue reading "Ryanair: Expanding East Requires Different Strategy" »
The Middle East and Africa is the world’s only remaining region with a traditional population pyramid – a wide base, tapering towards the top. The average age is low, having surpassed 20 for the first time in 2009 and in 2015 38.4% of the population will be under 15 years of age. It is a dynamic region and in 2015, six of the world’s 10 fastest-growing economies will be found here.
Continue reading "Life in the Middle East and Africa in 2015" »
by Cat Dix - Corporate Social Responsibility
In October I wrote about the support we were providing to Vital Voices Global Partnership’s fellowship program in the Middle East and North Africa (MENA). Here Samer Altaher, Vital Voices MENA Program Manager talks about the impact having exposure to Euromonitor’s market data had on the participants:
"Thanks to our partnership with Euromonitor, the VV GROW Fellows were able to access the Passport database during the in-person training in Amman, Jordan. The tool added breadth and depth to their market analysis. The Fellows were invited to a roundtable discussion lead by myself and I demonstrated the uses and features of the Passport tool. The Fellows discussed specific issues pertaining to their industries and market research needs, and were given the opportunity to locate relevant information using the tool.
Continue reading "Investing in Women Business Leaders: Good for Business, Good for Communities - Part II" »
Analyst Insight by Karen Van Diesen
The Muslim world represents a key consumer base, with underserved needs and rising spending power. There are approximately two billion Muslims in the world, accounting for nearly 30% of the global population. This share of the general population is set to grow even higher, as the number of Muslims is expected to increase at a pace of 1.4% per year globally. Alongside a thriving Islamic economy, there is growing demand for Islamic fashion apparel. In 2013, the 57 countries that belong to the Organisation of Islamic Cooperation accounted for 7% of total value sales of apparel and footwear. By 2018, this figure is forecasted by Euromonitor International to rise to over 9%.
Muslim fashion apparel is a key area that companies should explore. One reason for this is that there has been a change in mind set over the years. Muslims increasingly see clothing as a way of expressing their fashion sense, along with their religious and cultural values. Unfortunately, Islamic fashion apparel offerings have been limited, and there is no single Islamic brand catering to the fashion needs of the Muslim population globally. Thus, there is an opportunity for modern Islamic fashion brands to be showcased.
Source: Citra Style
Continue reading "Is Islamic Fashion Apparel a Missed Opportunity?" »
Analyst Insight by Kinda Chebib - Senior Research Analyst
Mobile devices, tablets and computers are frequently used in the Middle East for every aspect of trip planning, from browsing to booking, to even post-travel reviews. This is opening tremendous growth opportunities for key players in the industry as they utilize these devices to engage with current and prospective customers. Euromonitor International analyses the technologically-savvy, growing population’s impact on the travel landscape, which is already creating a more connected and personalized experience.
Digital-savvy and young population feeds travel and tourism online
With extensive internet use via the online and mobile platforms, throughout all stages of the travel experience, players in the travel and tourism industry are adapting marketing strategies in order to maximise their visibility and to maintain competitive advantage. Moreover, there is a clear shift in booking patterns toward mobile and tablet booking devices. According to Euromonitor International, Middle East online travel penetration will grow from 18% in 2013 to 22% in 2014.
Continue reading "The Impact of Technology on Travel and Tourism in the Middle East" »
Analyst Insight by Pavel Marceux - Technology, Communications and Media
Euromonitor International has identified the top three most prospective broadband Internet markets among emerging economies worldwide, based on fixed and mobile broadband growth since 2008, size of the Internet user base and prospects going forward. The standout markets are Iran, Nigeria and Indonesia, as these countries are witnessing a rapid connectivity programme that is allowing their large populations to become regular consumers of online services. As rural and underserved areas gain access to modernised broadband connections, these markets provide huge opportunities in the uptake of e-commerce, social media and digital subscription products.
Mobile and Fixed Broadband Subscriptions in Iran, Nigeria and Indonesia: 2014
Source: Euromonitor International from International Telecommunications Union/OECD/national statistics
Note: Figures are forecast
Continue reading "Top 3 Emerging Broadband Markets: Iran, Nigeria and Indonesia" »
Four key trends discussed in the webinar include boosting volume sales in low/non-alcoholic beer using product positioning, utilizing variation of flavors to position flavoured/mixed lagers beyond beer, global growth potential in craft beer though storytelling, and accessing low-income consumers through affordability and building brand loyalty. Watch the video for complete insights and access the full webinar recording here.
Continue reading "Webinar Wrap-Up -- Beyond Standard Lagers: Can Beer Alternatives Boost Sales?" »
Analyst Insight by Hope Lee - Senior Beverages Analyst
Ahmad Tea London Ltd, ranked fifth in the tea globally, is one of the few long-established, family-owned companies with a significant international presence. Euromonitor International’s data show that Ahmad registered shares in over 20 markets in 2013, with a particularly strong presence in the Middle East, Eastern Europe and some African countries. Its relatively wide geographic coverage in these emerging markets makes it a multinational company but it is not a truly global operator compared to first tier conglomerates Unilever, Tata Global Beverages and Associated British Foods. Under Unilever’s mighty leadership, Ahmad Tea’s global status is similar to that of Orimi Trade OOO and Teekanne, relying on concentrated coverage in certain regions while weak in other regions. Ahmad Tea and Orimi, for example, are both absent from North America and Asia Pacific but are strong in Russia. However, Ahmad Tea does not show an urgent need to address its geographical weakness. Any companies, big or small, listed or private, are looking for growth, and stagnancy is sometimes the biggest internal threat, as the marketplace and competitive landscape are changing all the time. Ahmad Tea faces the same environment as everyone else.
Continue reading "Ahmad Tea: Exploration of Home Market and Challenges Abroad" »
Women’s fragrances have traditionally ruled the market ahead of men’s, including in terms of product availability. However, absolute growth forecasts reveal that emerging markets like Mexico and Argentina will generate more value in men’s fragrances over 2013-2018. This indicates an opportunity for industry players to step up men’s variety, where prospects compare well with those of women’s. Middle Eastern markets, essentially Saudi Arabia and the UAE, will lead in premium unisex fragrances.
Continue reading "Gender Influences Fragrances Prospects in Emerging Markets" »
Analyst Insight by Kinda Chebib - Senior Research Analyst
While American consumers will get their first taste of Apple's new e-wallet service in October 2014, SMEs in the United Arab Emirates (UAE) will be keeping a close watch as Apple Pay heads towards the US market. Leading Middle East and North Africa in e-commerce, the UAE Government is implementing Smart Initiatives and reorganising its banking and mobile sectors’ strategies in order to maximise opportunities offered by contactless technology. More recently, the eBay-PayPal split is expected to benefit further Apple’s new digital wallet as eBay is likely to start accepting Apple Pay as a possible replacement for PayPal.
Source: Apple Inc
Continue reading "Apple Pay to Open New Era for Digital Payments in the UAE" »