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April 18, 2014

Nike Will Benefit from the 2014 FIFA World Cup Despite Adidas Sponsorship

Magdalena Kondejwith Magdalena Kondej - Head of Apparel and Footwear

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The 2014 World Cup in Brazil presents a huge opportunity for sportswear companies. Although Adidas is sponsoring the FIFA tournament, Nike is sponsoring more national teams, including Brazil. Due to the presence of Nike in the country during the world cup, it is expected Brazil will surpass Japan to become Nike’s third largest market in the next year. Overall, sportswear sales in Brazil are expected to grow by a massive 67 percent over the next five years. 

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Latin American Travellers Prefer Pampering, Indulgence on Holiday

EileenBevisAnalyst Insight by Eileen Bevis - Survey Manager

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Preference for Indulgence while on Holiday

Vacationing Latin Americans Like to be Pampered

There are many ways to relax and have fun on a short city break or a week-long vacation to the beach. However, Latin American travellers have a particular recipe for rest and recuperation while on vacation – and its main ingredient is pampering. A day at the spa? Luxurious lodging? Latin Americans like to be pampered while on vacation more than holiday-makers from any other region in the world.

Consumer Enjoyment of Pampering while Travelling


Source:    Euromonitor International Consumer Survey; Out and About 2012.

Note:        Showing per cent of respondents who like to be pampered while travelling, by continent. Results shown give equal weight to 15 markets surveyed. “Latin America” includes: Brazil, Colombia, Mexico; “Europe” includes: France, Germany, Spain, Turkey, Russia, UK; “North America” includes: US; “Australia” includes: Australia; “Asia” includes: China, India, Indonesia, Japan.

It is worth noting that Spanish travellers also depart from the rest of the world in their preference for pampering while out of town. Spain shares many cultural similarities with Latin America and Spanish travellers are just as likely to appreciate a facial or another indulgence while on holiday as travellers from Brazil, Colombia and Mexico.

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April 16, 2014

The Cheesecake Factory Takes its Success Worldwide

Although casual dining has been a long-struggling category in consumer foodservice, the niche segment of premium casual dining has performed particularly well in recent years. Premium casual includes chains such as The Cheesecake Factory, Bonefish Grill and BJ’s. The Cheesecake Factory continues to be a highlight with a strong presence in the US and recent expansion to countries including the UAE, Mexico and Brazil. The chain has consistently outperformed its peers in recent years and is expected to continue to grow worldwide over the next five years.

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April 12, 2014

Low-Cost Sophistication Shapes Fragrance Trends in Latin America

Anaïs_MirvalAnalyst Insight by Anais Mirval - Ingredients Analyst

Along with incomes, social aspirations are growing in Latin America. Consumers are becoming more concerned about their image. And, of course, they want that image to be at its best according to their financial resources. Thus, demand for sophisticated products is increasing.

In order to stop consumers from trading up and switching brands, manufacturers of hair care and deodorants are reformulating or expanding their product ranges to incorporate “luxury-feel” fragrances. With hair care and deodorants becoming the main beneficiaries of consumption, fragrance manufacturers should increasingly focus on these customers and boost demand by offering low-cost complex scent blends.

Annual Disposable Incomes of Latin American Households

Source: Euromonitor International

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April 8, 2014

Do Business Opportunities Exist Outside the Largest Cities in BRIC Countries?

UgneSaltenyteAnalyst Insight by Ugne Saltenyte - City Analyst

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Over the last decade, the role of megacities has been rising in BRIC countries. Shanghai, Moscow and Delhi hosted larger shares of their respective countries’ populations in 2013 than they did in 2005. Such growth did not go unnoticed by international companies, which often target the largest metropolises when aiming to establish themselves in BRIC countries. Yet, these countries still possess a number of unexploited opportunities outside their traditional urban markets in emerging smaller (second-tier) cities.

Average Household Income in BRIC Cities, US$ Per Household in 2013

Source: Euromonitor International

Note: The largest cities refer to the most populous cities within the respective country, as of 2013. The most affluent cities refer to cities with the highest average household annual disposable income in the respective country, as of 2013

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April 7, 2014

Latin America has Hurdles to Overcome in 2014


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2013 was hardly a standout year economically speaking for Latin America. Real GDP growth for the region as a whole came in at just 2.7%, compared to 4.6% across emerging and developing countries. The region’s powerhouse economies – Brazil and Mexico - which between them account for 58.3% of Latin American GDP, both saw sluggish rates of growth of 2.3% and 1.1% respectively, with Brazil narrowly escaping recession in the 4th quarter. With Brazil hosting the World Cup all eyes are on the region in 2014, but although growth is strengthening, it is still set to disappoint in some quarters.

Real GDP Growth: 2008-2016

Source: Euromonitor International from national statistics/Eurostat/OECD/UN/IMF

Note: Forecasts begin in 2014

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April 5, 2014

The 21st Century Kitchen


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As a result of strong economic growth in the region over recent years, a growing number of households in Latin America can now afford to buy such kitchen appliances as cookers, washing machines, refrigerators and microwave ovens. However, ownership levels of some appliances remain fairly low.

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March 28, 2014

Positive Regulation Driving Mobile Payments in Brazil

Kendrick SandsAnalyst Insight by Kendrick Sands - Consumer Finance Analyst

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In late 2013 the Brazilian government established regulations directed at clarifying expectations for the emerging mobile payment market. By creating a clear set of standards for the mobile payment players, the Central Bank has increased the likelihood of greater adoption and access to mobile financial services for all consumers. This positive regulatory development is one component of why Euromonitor International expects mobile commerce to triple in Brazil over the next five years. The leading telecommunication companies have entered into ventures with the leading Brazilian issuers, merchant acquirers, and card payment networks to launch pilot projects throughout the country. The regulation named the Central Bank responsible for oversight of mobile commerce, created a new classification mobile money companies termed ‘payment institutions’ which will have fewer capital restrictions but similar protections to traditional financial institutions, and stated the long-term goal of interoperability between all competing platforms. Perhaps most importantly, the rules have been set for those involved in mobile money which reduces the uncertainty and to some degree protects investment in the space. Creating a friendlier regulatory environment for mobile money services should eventually translate to a viable financial service option for the 62 million Brazilian consumers over fifteen years old that aren’t banked but are likely to have a mobile device.

Brazil Banked Population, Household Possession of a Mobile Phone, and M-Commerce Value 2009-13


brazil mcommerce.gif

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March 24, 2014

How Brazil’s Business Environment Compares to Other Latin American Markets

Comparison Brazil Latin America Emerging Markets

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As one of the world’s biggest countries in terms of population size (6th biggest globally) and total GDP (7th highest globally) in 2013, Brazil is one of the first countries that come to mind when investors consider moving into Latin America. Yet there are other countries in the region that are more accessible to investors: for example Chile ranks best in the region in terms of its overall Ease of Doing Business ranking and productivity levels in 2013, while Uruguay is the least corrupt.


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March 23, 2014

Euromonitor to Speak at World Travel Market Latin America

WTM_Vision_2014_SauPaulo_BlackDate: 23 to 25 April 2014

Location: Transamerica Expo Center, São Paulo

Presentation Time: 25 April 12:30-1:30

Presentation: Alexis Frick, Research Associate at Euromonitor International, will offer a presentation on the Consumer Trends and Forces Driving Change in the Travel Industry globally and in Latin America.

The global economy is on the mend and arrivals grew again in 2013 at a rate of 4%, reaching record numbers of over one billion world-wide. The Middle East and Africa demonstrated the highest growth despite continued instability and Asia, especially China, remains a key driver of demand. As smartphones become an indispensable part of modern-day life, travel companies offer consumers an increasing number of services for purchasing, researching and experiencing travel. Online and mobile developments enable consumers to bypass traditional distribution, with the sharing economy going from strength to strength. 

Brazil steps into the glare of the global spotlight as host to FIFA 2014 and the Rio Olympic Games in 2016. Business travel and aviation are key bright spots for growth, however the country faces many challenges including civil protests, the rush to complete infrastructure projects and a capacity shortfall, along with travel not being seen as a major spending priority by consumers.

Conference: World Travel Market Latin America, the leading global event for the Latin American travel industry - is the three day must-attend business-to-business (B2B) event which brings the world to Latin America and promotes Latin America to the world.

For more information and to register please click HERE: http://www.wtmlondon.com/Content/WTM-Vision-Conference-Sao-Paulo


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Recent Posts

Nike Will Benefit from the 2014 FIFA World Cup Despite Adidas Sponsorship

Latin American Travellers Prefer Pampering, Indulgence on Holiday

The Cheesecake Factory Takes its Success Worldwide

Low-Cost Sophistication Shapes Fragrance Trends in Latin America

Do Business Opportunities Exist Outside the Largest Cities in BRIC Countries?

Latin America has Hurdles to Overcome in 2014

The 21st Century Kitchen

Positive Regulation Driving Mobile Payments in Brazil

How Brazil’s Business Environment Compares to Other Latin American Markets

Euromonitor to Speak at World Travel Market Latin America