Euromonitor International has identified the top three emerging Internet markets in 2014, based on growth rates in annual digital indicators such as online adspend, e-commerce, Internet users and mobile Internet subscriptions. The online markets to look out for in 2014 are Vietnam, Chile and Iran, as improved local telecom infrastructure, growing IT literacy and greater adoption of new technological platforms are driving more consumers to the web. Improved conditions for the growth of domestic Internet start-ups, clearer regulatory oversight regarding web commerce and cheaper costs of telecom services are allowing more businesses to launch or expand their online offerings.
E-Commerce Value and Internet Users in Vietnam, Iran and Chile: 2014
Source: Euromonitor International from trade sources/national statistics/International Telecommunications Union/OECD
Note: Figures are forecast