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March 26, 2015

The Link Between Alcoholic Drink Consumption and Analgesics and Slimming Products in Latin America

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The consumer view that a hangover is a chemical process that can be solved with chemicals helps explain the correlation between sales of alcoholic drinks and aspirin/ibuprofen in the three Latin American countries included in this study. When weight management products are added to the equation, these industry verticals form a chain that reaches far into the festive consumer culture in these markets.

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La relación entre bebidas alcohólicas, analgésicos y productos para adelgazar en Latinoamérica

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El punto de vista de los consumidores acerca de que la resaca es un resultado químico que se supera con químicos ayuda a explicar la correlación entre las ventas de bebidas alcohólicas y aspirina/ibuprofeno en los 3 países incluidos este estudio. Cuando se agregan los adelgazantes a esta ecuación, se produce una cadena que llega hasta la cultura festiva dela región.

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March 22, 2015

BSH’s Opportunities in the Brazilian Built-In Appliance Market

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Brazil was the third-fastest growing market for built-in appliances in 2014, driven primarily by cooking appliances which saw 7% growth last year.  This podcast examines Brazil's competitive landscape, BSH's past activities in the market before withdrawl and where the company could succeed if it re-entered today.  Listen for complete insights.

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March 14, 2015

Tourism in Cuba: Winners and Losers in a More Open Market

Amanda BoulierAnalyst Insight by Amanda Boulier - Research Analyst

With the 2014 announcement that the US would seek to normalise relations with Cuba, the future of Cuba’s tourism industry shifted dramatically. While completely normalised tourism relations may still be months or even longer away given the number of important political and economic issues still being negotiated, the sudden thaw between the two nations represents a unique set of challenges – and, ultimately, for some players, opportunity.

Air travel

While Cuba is new to American tourists, tourism is not new to Cuba. Despite the fact that Cuba has received relatively few American tourists compared to other destinations in the region, such as Mexico, the UNWTO reports that nearly three million people visited Cuba in 2013, the most recent year for which data is available, and a number of international airlines already serve the island country. Air Canada, Air France, Aeroflot, Aeromexico, Avianca and Copa Airlines are just a few of the major players currently operating flights to and from Cuba. Even some US-based airlines have offered regular charter flights between Florida and Cuba with increasing frequencies since 2009 as travel restrictions between the US and Cuba started to ease.

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March 12, 2015

Euromonitor participa do WTM Latin America 2015

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Nome do evento: WTM Latin America 2015

Data: 22 a 24 de Abril de 2015

Data da apresentação: quinta-feira (23) às 18h, Expo Center Norte, São Paulo

Descrição do evento: A World Travel Market Latin America – principal evento mundial voltado ao setor de viagens e turismo da América Latina – uniu-se ao líder em pesquisa de estratégia para mercados consumidores, Euromonitor International, para elaborar o Relatório WTM Latin America de Tendências, que destaca os novos rumos do turismo no mercado latino-americano. A terceira edição da feira ocorrerá simultaneamente ao 43º Encontro Comercial Braztoa, entre 22 e 24 de abril, no Expo Center Norte, em São Paulo.

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March 11, 2015

Euromonitor participa da Vitafoods South America 2015

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Nome do Evento: Vitafoods South America 2015
 
Data e local: 24 e 25 de Março de 2015 - Transamerica Expo Center, São Paulo, Brasil
 
Data da apresentação: 13h30-14h20, 24 de Março
 
Descrição do evento: Vitafoods South America é o caminho para fazer negócios na indústria de funcionais e nutracêuticos da América do Sul
 
Descrição da apresentação: Renata Benites Martins, analista da Euromonitor International, apresenta “Tendências em Funcionais: onde estão as oportunidades e o que o consumidor está buscando?”

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March 6, 2015

Rising Disposable Incomes in Emerging Markets Linked to Increasing Possession of Passenger Cars

Carrie_LennardAnalyst Insight by Carrie Lennard -  Business Environment Manager

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Although ownership of passenger cars varies greatly across emerging markets, nearly every emerging and developing country saw their proportion of passenger cars per household rise from 2009-2014. This was strongly linked to a rise in annual disposable incomes per household in US$ terms in emerging markets from 2009-2014, triggering a rise in automotive sales in key countries such as China and Brazil.

Possession of Passenger Car and Annual Disposable Income per Household in Selected Emerging Markets: 2009/2014

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Source: Euromonitor International from national statistics

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March 4, 2015

The Rising Power of Female Consumers

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The global female population totalled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. Average disposable income amongst women is the highest it's ever been, and women are living longer than men.

What are you doing to reach this growing market?

Recording
View now to learn:

  • The size and distribution of the female consumer market
  • Literacy and education rates
  • Labour participation
  • Purchasing power

 

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The Growing Impact of Emerging Economies on the Internet

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The arrival of devices like budget smartphones has allowed low-income households in developing economies has led to increasing internet penetration in those markets. In 2013, 70% of internet users were located in developing countries. Mobile internet is the driving force behind this rapid growth.  Listen to the podcast for complete insight.

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March 2, 2015

Q&A: First Steps to Success in Emerging Markets

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My recent webinar “First Steps to Success in Emerging Markets” explored the vital factors for consideration when selecting new country markets. These are framed by our four pillar model: Market, Population, Access and Business Environment; which brings methodological clarity to the market selection process.  Attracting more than 300 attendees, the webinar ended with a thought-provoking Q&A session. Highlights of which are below.

How do you rate Cuba as a prospective market?

Cuba has been identified by Euromonitor as a “Consumer Market of the Future”, even before the thaw with the US. It has some demographic challenges – a relatively old population in slow decline, low average incomes and weak infrastructure - but it also has growth potential for fast-moving-consumer goods – tailored to suit local tastes. Yet competition already exists from Chinese companies and Spanish, as well as home-grown. Also tackling issues like a lack of brand awareness and a culture unused, or unaccepting of commercialism, means it’s not without its challenges. Although the US embargo has not yet been lifted, the time might be right to re-evaluate Cuba’s potential as a consumer market.

Continue reading "Q&A: First Steps to Success in Emerging Markets" »

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Recent Posts

The Link Between Alcoholic Drink Consumption and Analgesics and Slimming Products in Latin America

La relación entre bebidas alcohólicas, analgésicos y productos para adelgazar en Latinoamérica

BSH’s Opportunities in the Brazilian Built-In Appliance Market

Tourism in Cuba: Winners and Losers in a More Open Market

Euromonitor participa do WTM Latin America 2015

Euromonitor participa da Vitafoods South America 2015

Rising Disposable Incomes in Emerging Markets Linked to Increasing Possession of Passenger Cars

The Rising Power of Female Consumers

The Growing Impact of Emerging Economies on the Internet

Q&A: First Steps to Success in Emerging Markets