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March 2, 2015

Q&A: First Steps to Success in Emerging Markets

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My recent webinar “First Steps to Success in Emerging Markets” explored the vital factors for consideration when selecting new country markets. These are framed by our four pillar model: Market, Population, Access and Business Environment; which brings methodological clarity to the market selection process.  Attracting more than 300 attendees, the webinar ended with a thought-provoking Q&A session. Highlights of which are below.

How do you rate Cuba as a prospective market?

Cuba has been identified by Euromonitor as a “Consumer Market of the Future”, even before the thaw with the US. It has some demographic challenges – a relatively old population in slow decline, low average incomes and weak infrastructure - but it also has growth potential for fast-moving-consumer goods – tailored to suit local tastes. Yet competition already exists from Chinese companies and Spanish, as well as home-grown. Also tackling issues like a lack of brand awareness and a culture unused, or unaccepting of commercialism, means it’s not without its challenges. Although the US embargo has not yet been lifted, the time might be right to re-evaluate Cuba’s potential as a consumer market.

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February 25, 2015

¡No te pierdas nuestra presentación en el 1er Summit internacional Alimentando al futuro!

InternationalSummit

Nombre del evento: Alimentando al futuro 
Fecha: 12 de marzo, 2015
 
Día, fecha y hora de nuestra presentación:  Jueves 12 de marzo, de 16:15 a 17:00, Swissotel Quito – Salón Saint Moritz, Ecuador
 
Acerca del evento:  Alimentado al Futuro será el evento que convoque a las principales autoridades y empresarios que intervienen en la industria de alimentos y bebidas, tanto a nivel nacional como internacional. Esta Cumbre es organizada por ANFAB (Asociación Nacional de Fabricantes de Alimentos y Bebidas), institución orientada a contribuir con el desarrollo de sector agroindustrial en el Ecuador.
Este evento tiene como objetivo principal socializar temas relevantes para la industria, mostrar las tendencias y buenas prácticas a nivel mundial, en el aporte de soluciones innovadoras y eficientes para la producción de alimentos sostenibles para el consumo humano.

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Higher Education Rising Globally

A rising population with higher education goes hand-in-hand with a shift toward more sophisticated job sectors. This, in turn, drives rising levels of disposable income. This video examine causation, trends and specific markets experiencing the highest growth rates in consumers pursuing advanced degrees.

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February 24, 2015

2015 Outlook for Emerging Market Economies

Africa-Business-Banner

EMEs will face a diverging growth outlook in 2015, while continuing to lead the global growth momentum. Low fuel prices will benefit energy-importing countries thanks to savings to countries and consumers and narrow current account deficits, but it will depress the revenues of commodity-exporting emerging countries. Meanwhile, increased volatility in capital inflows and currency, and further geopolitical destabilisation in some countries/regions remain the major risks for EMEs.

Key points 

  • In 2015, annual real GDP growth in 25 key EMEs is forecast to increase by 4.4% (fixed US$ constant terms), marginally up from 4.3% in 2014. While growth is expected to pick up in some emerging countries thanks to falling oil prices and an improving US economy, fragilities in the global economy and existing weaknesses will affect other countries’ growth prospects;

  • Apart from global oil prices, China’s slowdown, the prospects of interest rate hikes in the USA and geopolitical risks are the major factors impacting the growth outlook of EMEs in 2015. China’s slower growth will have knock-on effects on commodity exporters, while a rise in interest rates in the USA will have immediate impacts on some emerging countries’ current account balances and currencies. Turkey’s current account deficit stood at 5.3% in 2014, down from 7.9% in 2013;

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February 22, 2015

Diversificação marca o mercado de bebidas no Brasil

Com o amadurecimento da categoria de Soft Drinks (bebidas não alcoólicas) no Brasil, a diversificação de produtos é fundamental para ter sucesso no mercado. Enquanto as bebidas carbonatadas enfrentam resistência devido às preocupações com a saúde, os sucos são beneficiados pela imagem saudável das frutas e super frutas. Confira a análise completa no vídeo.

Uruguayos viajan a Argentina en busca de mejores precios en cosméticos

El mercado de cosméticos y fragancias en Uruguay enfrentó un año complicado en 2014. La inflación y la devaluación del peso golpearon con fuerza a un mercado basado en la importación de productos. En este escenario, el consumidor uruguayo no se mantuvo fiel a sus proveedores locales, y para hacerle frente al encarecimiento de estos ítems, modificaron su comportamiento de compra.

Fernando Cruz, Analista de investigación

February 21, 2015

Lecciones de lujo: Lo que puede aprender el fast fashion en México

Amanda BoulierPor Amanda Bourlier, Analista de investigación en Euromonitor

View Amanda Boulier's profile on LinkedIn

En los últimos años, México se ha visto inundado por la entrada de marcas internacionales de ropa de precios estándar y bajos. El año 2012 entraron al mercado mejicano Forever 21, Express, Stradivarius y H&M, mientras que 2013 vio la entrada de tiendas como Under Armour y American Eagle Outfitters, así como también el lanzamiento de tiendas propias de Banana Republic. En contraste, todas las tiendas de lujo monitoreadas por Euromonitor International en México, han estado en el país desde 2008, con la excepción de Miu Miu (2012), y Tag Heuer (2013). A pesar de las diferencias de posicionamiento, precios y consumidor objetivo, las marcas de moda rápida pueden aprender algunas cosas de las exitosas estrategias implementadas por las marcas de lujo que tienen más tiempo y experiencia en México.

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February 19, 2015

Las principales tendencias de retail en América: 2015

250_spanish_topRetailingTrends-v1.1Descarga este e-book para obtener las principales tendencias del retail en Argentina, Bolivia, Brasil, Canadá, Chile, Colombia, Costa Rica, Ecuador, Estados Unidos, Guatemala, México, Perú, República Dominicana, Uruguay y Venezuela.

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El retail por internet es una de las  categorías más importantes dentro de la industria y presenta un crecimiento esperado del 12% anual  en promedio a nivel global entre 2014 y 2019. Durante el mismo período, se espera que América Latina vea un crecimiento anual promedio de 10,8% y EEUU un 9,6%.

Para poder competir bajo estas condiciones, las tiendas físicas utilizan estrategias como Apps móviles para usar dentro de sus tiendas y así mejorar la experiencia de compra. Además, muchas empresas de retail tradicional apoyan el incremento a los impuestos en las compras por internet.

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Top Retailing Trends in the Americas in 2015

250_topRetailingTrends-v1.1Download this e-book for a regional overview of the retailing market in Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Mexico, Peru, United States, Uruguay and Venezuela.

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Internet retailing is one of the most valuable and fastest growing channels globally with a 12% forecast compound annual growth rate (CAGR) from 2014-2019.  During the same period, Latin American internet retailing is expected to see a 10.8% CAGR and the US 9.6% growth, respectively. To keep up with their fast-growing competition, in-store retailers have added mobile apps for use in store to enhance consumers shopping experiences and supported higher taxes on internet purchases.

Convenience stores are also growing in popularity despite experiencing different levels of growth in North and South America markets.  For example, Super 24, the only convenience store chain in Guatemala, has tripled its stores since 2010 as many consumers are shopping at convenience stores in place of small independent grocers. Argentine cities are also turning to easier options to shop on the go and Colombians prefer the appealing prices and proximity of convenience stores.

“2014 saw a lot of opportunities for growth and change within the retail category,” said Latin America Research Manager, Sean Kreidler.  “In the coming years, both North and South American regions will remain a lucrative but challenging retail environment.  Sales will continue to grow due to innovation and the opportunity to utilize both online and in-store shopping experiences. However, companies need to be flexible to the needs of consumers, while differentiating themselves from their competitors to be successful in the industry.” 

February 18, 2015

The Illegal Alcoholic Beverages Market in Six Latin American Countries

Over the past three years Euromonitor International has worked with a custom research client to complete an intensive investigation of the illegal alcoholic beverages market in six Latin American countries to gauge the size of the illegal market and its impact on legal trade. The country and regional level insights in this research provide the foundation necessary to build a strategic plan and to increase consumer and government awareness of the issues.

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Recent Posts

Q&A: First Steps to Success in Emerging Markets

¡No te pierdas nuestra presentación en el 1er Summit internacional Alimentando al futuro!

Higher Education Rising Globally

2015 Outlook for Emerging Market Economies

Diversificação marca o mercado de bebidas no Brasil

Uruguayos viajan a Argentina en busca de mejores precios en cosméticos

Lecciones de lujo: Lo que puede aprender el fast fashion en México

Las principales tendencias de retail en América: 2015

Top Retailing Trends in the Americas in 2015

The Illegal Alcoholic Beverages Market in Six Latin American Countries