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April 16, 2014

The Cheesecake Factory Takes its Success Worldwide

Although casual dining has been a long-struggling category in consumer foodservice, the niche segment of premium casual dining has performed particularly well in recent years. Premium casual includes chains such as The Cheesecake Factory, Bonefish Grill and BJ’s. The Cheesecake Factory continues to be a highlight with a strong presence in the US and recent expansion to countries including the UAE, Mexico and Brazil. The chain has consistently outperformed its peers in recent years and is expected to continue to grow worldwide over the next five years.

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April 12, 2014

Low-Cost Sophistication Shapes Fragrance Trends in Latin America

Anaïs_MirvalAnalyst Insight by Anais Mirval - Ingredients Analyst

Along with incomes, social aspirations are growing in Latin America. Consumers are becoming more concerned about their image. And, of course, they want that image to be at its best according to their financial resources. Thus, demand for sophisticated products is increasing.

In order to stop consumers from trading up and switching brands, manufacturers of hair care and deodorants are reformulating or expanding their product ranges to incorporate “luxury-feel” fragrances. With hair care and deodorants becoming the main beneficiaries of consumption, fragrance manufacturers should increasingly focus on these customers and boost demand by offering low-cost complex scent blends.

Annual Disposable Incomes of Latin American Households

Source: Euromonitor International

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April 8, 2014

Do Business Opportunities Exist Outside the Largest Cities in BRIC Countries?

UgneSaltenyteAnalyst Insight by Ugne Saltenyte - City Analyst

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Over the last decade, the role of megacities has been rising in BRIC countries. Shanghai, Moscow and Delhi hosted larger shares of their respective countries’ populations in 2013 than they did in 2005. Such growth did not go unnoticed by international companies, which often target the largest metropolises when aiming to establish themselves in BRIC countries. Yet, these countries still possess a number of unexploited opportunities outside their traditional urban markets in emerging smaller (second-tier) cities.

Average Household Income in BRIC Cities, US$ Per Household in 2013

Source: Euromonitor International

Note: The largest cities refer to the most populous cities within the respective country, as of 2013. The most affluent cities refer to cities with the highest average household annual disposable income in the respective country, as of 2013

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April 7, 2014

Latin America has Hurdles to Overcome in 2014


View Sarah Boumphrey's profile on LinkedIn

2013 was hardly a standout year economically speaking for Latin America. Real GDP growth for the region as a whole came in at just 2.7%, compared to 4.6% across emerging and developing countries. The region’s powerhouse economies – Brazil and Mexico - which between them account for 58.3% of Latin American GDP, both saw sluggish rates of growth of 2.3% and 1.1% respectively, with Brazil narrowly escaping recession in the 4th quarter. With Brazil hosting the World Cup all eyes are on the region in 2014, but although growth is strengthening, it is still set to disappoint in some quarters.

Real GDP Growth: 2008-2016

Source: Euromonitor International from national statistics/Eurostat/OECD/UN/IMF

Note: Forecasts begin in 2014

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April 5, 2014

The 21st Century Kitchen


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As a result of strong economic growth in the region over recent years, a growing number of households in Latin America can now afford to buy such kitchen appliances as cookers, washing machines, refrigerators and microwave ovens. However, ownership levels of some appliances remain fairly low.

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March 28, 2014

Positive Regulation Driving Mobile Payments in Brazil

Kendrick SandsAnalyst Insight by Kendrick Sands - Consumer Finance Analyst

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In late 2013 the Brazilian government established regulations directed at clarifying expectations for the emerging mobile payment market. By creating a clear set of standards for the mobile payment players, the Central Bank has increased the likelihood of greater adoption and access to mobile financial services for all consumers. This positive regulatory development is one component of why Euromonitor International expects mobile commerce to triple in Brazil over the next five years. The leading telecommunication companies have entered into ventures with the leading Brazilian issuers, merchant acquirers, and card payment networks to launch pilot projects throughout the country. The regulation named the Central Bank responsible for oversight of mobile commerce, created a new classification mobile money companies termed ‘payment institutions’ which will have fewer capital restrictions but similar protections to traditional financial institutions, and stated the long-term goal of interoperability between all competing platforms. Perhaps most importantly, the rules have been set for those involved in mobile money which reduces the uncertainty and to some degree protects investment in the space. Creating a friendlier regulatory environment for mobile money services should eventually translate to a viable financial service option for the 62 million Brazilian consumers over fifteen years old that aren’t banked but are likely to have a mobile device.

Brazil Banked Population, Household Possession of a Mobile Phone, and M-Commerce Value 2009-13


brazil mcommerce.gif

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March 24, 2014

How Brazil’s Business Environment Compares to Other Latin American Markets

Comparison Brazil Latin America Emerging Markets

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As one of the world’s biggest countries in terms of population size (6th biggest globally) and total GDP (7th highest globally) in 2013, Brazil is one of the first countries that come to mind when investors consider moving into Latin America. Yet there are other countries in the region that are more accessible to investors: for example Chile ranks best in the region in terms of its overall Ease of Doing Business ranking and productivity levels in 2013, while Uruguay is the least corrupt.


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March 23, 2014

Euromonitor to Speak at World Travel Market Latin America

WTM_Vision_2014_SauPaulo_BlackDate: 23 to 25 April 2014

Location: Transamerica Expo Center, São Paulo

Presentation Time: 25 April 12:30-1:30

Presentation: Alexis Frick, Research Associate at Euromonitor International, will offer a presentation on the Consumer Trends and Forces Driving Change in the Travel Industry globally and in Latin America.

The global economy is on the mend and arrivals grew again in 2013 at a rate of 4%, reaching record numbers of over one billion world-wide. The Middle East and Africa demonstrated the highest growth despite continued instability and Asia, especially China, remains a key driver of demand. As smartphones become an indispensable part of modern-day life, travel companies offer consumers an increasing number of services for purchasing, researching and experiencing travel. Online and mobile developments enable consumers to bypass traditional distribution, with the sharing economy going from strength to strength. 

Brazil steps into the glare of the global spotlight as host to FIFA 2014 and the Rio Olympic Games in 2016. Business travel and aviation are key bright spots for growth, however the country faces many challenges including civil protests, the rush to complete infrastructure projects and a capacity shortfall, along with travel not being seen as a major spending priority by consumers.

Conference: World Travel Market Latin America, the leading global event for the Latin American travel industry - is the three day must-attend business-to-business (B2B) event which brings the world to Latin America and promotes Latin America to the world.

For more information and to register please click HERE: http://www.wtmlondon.com/Content/WTM-Vision-Conference-Sao-Paulo


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March 22, 2014

Euromonitor to Speak at ESOMAR Latin America 2014

ESOMAR-Latin-America-2014_200x200Event Dates: April 2-4, 2014

Location: InterContinental Buenos Aires, Argentina

Event Description: How can market research contribute to continue the region’s accelerate growth? And what is the role of the researcher in this newly defined business landscape?  Join us in Buenos Aires to discover the latest developments in market research for the region. Learning from past failures and successes and explore how Latin America’s creativity and innovation can boost your business.

Presentation Time:  Wednesday April 2nd,  14:10-14:25pm

Presentation Description: Please join Scott Rencher, Latin America Director at Euromonitor International in the conference titled “From BoP to Emerging Middle Classes in Latin America”. The conference is based on the research paper written by Sarah Boumphrey, Head of Countries and Consumers at Euromonitor International. The Bottom of the Pyramid represents an exciting target segment for many consumer goods companies - in Brazil alone there are 2.2 million households with a disposable income below US$2,500. In order to reach these consumers, businesses must first of all understand who these consumers are and what they want, alongside the transition to emerging middle classes. The key to success is to learn from the experiences of other companies operating successfully both in the region and globally.  Join us in the presentation to better understand key factors that companies must consider to successfully remodel their strategies to meet the needs of emerging market consumers and BoP.

Website: http://www.esomar.org/events-and-awards/events/global-and-regional/latin-america-2014/211_latin-america-2014.overview.php
Twitter handles associated with the event:   @EuromonitorES, @ESOMAR,  #esoLatam, #ESOMAR

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March 15, 2014

Brazil Prepares Telecom Infrastructure for World Cup 2014


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As World Cup 2014 rapidly approaches, its host Brazil benefits from one of the strongest telecom landscapes in Latin America, which should help both consumers and businesses enjoy the spectacle. Rapid rollout of wireless Internet has ensured the country is a regional leader in mobile broadband penetration, while fixed lines continue to grow on the back of demand for home broadband connectivity. The footballing event is likely to be the most digitally connected in the country’s history.


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Recent Posts

The Cheesecake Factory Takes its Success Worldwide

Low-Cost Sophistication Shapes Fragrance Trends in Latin America

Do Business Opportunities Exist Outside the Largest Cities in BRIC Countries?

Latin America has Hurdles to Overcome in 2014

The 21st Century Kitchen

Positive Regulation Driving Mobile Payments in Brazil

How Brazil’s Business Environment Compares to Other Latin American Markets

Euromonitor to Speak at World Travel Market Latin America

Euromonitor to Speak at ESOMAR Latin America 2014

Brazil Prepares Telecom Infrastructure for World Cup 2014