Forecast: World’s Largest Economies in 2020

Analyst Insight by Media Eghbal, Country Insight Managing Editor, Euromonitor International

Euromonitor International predicts that in 2020, emerging markets will dominate the top five largest economies.The most symbolic shift will be when China overtakes the USA as the largest economy globally. This Q&A will answer some of the key questions about what our forecasts of the world’s largest economies mean and what implications this will have for global consumer market development. Emerging economies are driving global economic growth but advanced economies will retain a competitive advantage with higher per capita incomes and greater consumer market expenditure, while governments in developing countries face challenges in keeping up with the pace of economic growth.

Euromonitor predicts that the world’s five largest economies in 2020, measured in Purchasing Power Parity terms (PPP) will be:

Source: Euromonitor International Euromonitor International from national statistics/Eurostat/OECD/UN/International Monetary Fund (IMF), International Financial Statistics (IFS)

The three biggest emerging economies will account for around 30.0% of global GDP in PPP terms in 2020 compared to 23.5% in 2012 when there were just two emerging markets amongst the five largest economies (1. USA 2. China 3. India 4. Japan 5. Germany). The most discernible shift in global power towards emerging market economies is expected to take place in 2017 when China will become the world’s largest economy.

Global Pharmaceuticals Industry 2012

Global pharmaceuticals revenue growth slipped in 2012 recording 2% annual growth. China, US and Japan remain the main payers in the industry. China will continue to strengthen its positions in the future.

Las cinco principales tendencias en bebidas alcohólicas en 15 países de Norte y Sudamérica

Crea una exitosa estrategia de marketing en América utilizando estas tendencias del mercado de bebidas alcohólicas

Identifica las tendencias clave del mercado en la industria de bebidas alcohólicas en 15 países de Norte y Sudamérica.

Este e-book destaca las principales tendencias en cada país, puntualizando diferencias cruciales para el desarrollo de productos y campañas de mercadeo.

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Descubrimientos clave:

• En 2013, todos los países de Latinoamérica verán crecimiento proyectado en el consumo de cerveza per cápita, impulsado principalmente por la categoría lager estándar nacional que alcanza a más consumidores de ingreso medio.
• Los volúmenes de cerveza en Norteamérica continúan a la baja a medida que los consumidores priorizan calidad sobre cantidad a través de cervezas artesanales y premium. 
• El consumo per cápita de vino aumentará 10% en ambas regiones en el período 2012-2017.  

Las tendencias en bebidas alcohólicas fueron identificadas para los siguientes países:

Argentina, Bolivia, Brasil, Canadá, Chile, Colombia, Costa Rica, Ecuador, Estados Unidos, Guatemala, México, Perú, República Dominicana, Uruguay y Venezuela.

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Free E-Book: Top Five Alcoholic Drinks Trends by Country in North and South America

Identify key market trends in the alcoholic drinks industry in 15 North and Latin American countries. This e-book outlines major trends in each country, pinpointing differences that are crucial to product development and marketing campaigns. 

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Key Findings:

• In 2013, every country in Latin America will see growth in per capita beer consumption, mainly driven by domestic standard lager reaching more emerging middle income consumers.  
• Beer volumes continue to decline in North America as consumers look for value over volume through craft and premium offerings.
• Wine consumption will increase by 10% per capita in both regions over 2012-2017.

Alcoholic drinks trends were identified for the following countries:

Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, México, Perú, United States, Uruguay and Venezuela.

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Despite Higher Demand for Toys, Global Toymakers yet to Convert Market Growth into Actual Sales in Emerging Markets

Analyst Insight by Utku Tansel, Head of Toys and Games Research, Euromonitor International

As it was highlighted in our new global briefing, "Corporate Strategies in Emerging Toy Markets," Latin America may be the talking point for Mattel, and LEGO is doing well in Eastern Europe; nevertheless, emerging markets, in particular Asia Pacific, have yet to reveal their true potential for multinational toy manufacturers.

Global toys growth is shifting towards emerging markets, and this trend is expected to continue

Emerging markets have become more important across all industries, and the shift is especially pronounced in traditional toys. Between 2006 and 2011, growth in developed countries averaged 1%, while emerging countries registered 13% average annual growth, driving the global toys sales.

Small Pets on the Rise in Chile

Increasing urbanization in Chile is leading consumers to re-think the care a pet might need. Therefore, smaller pets such as birds, hamsters and fish are on the rise in the country. Urbanized Chileans who do get pets often don't want one that will require constant care, and smaller pets are perfect for their on-the-go lifestyle. In addition, smaller pets are growing in families because parents want their children to have pets they can easily play with and hold.
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Masculinity vs Health: Challenges and Opportunities

Cultural and social pressures shape men as tough, which ultimately affects their health outcomes. A strong sense of independence, control & resilience often prevents men from seeking timely help related to health. Not surprisingly male life expectancy shows unfavourable gaps when compared to the female gender. Consumer health offers therapies and options that may improve life expectancy. Market opportunities exist in the promotion of men’s health. The challenge is to find successful approaches.

The report offers:

• An overview of masculinity and health indicators
• What does consumer health offer to men?
• Approaching and talking to men
• What is the future of men’s health

Download a sample of "Masculinity Vs Health: Challenges and Opportunities"

For more information on this report, please contact Olivier Hoffman <Olivier.Hofmann@euromonitor.com>

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14 Facts about Mothers from Euromonitor's Survey Research

14 Facts about Mothers from Euromonitor's Survey Research

Euromonitor International's Annual Survey revealed global trends among mothers. Read 10 key facts below and then listen to our podcast to learn more.

1. Despite other demands on their time, mothers exercise slightly more often than women who have no children (69% of mothers do physical activity weekly vs. 61% of female non-mothers; 41% of mothers go to the gym each week vs. 35% of female non-mothers).
2. Parents (both mothers and fathers) use shortcuts for information about nutrition—such as testimonials and packaging—more than non-parents.
3. Mothers use advertising (TV, print, internet) as a shortcut to find out about other product information.
4. Nine out of ten mothers prepare meals at home at least once a week, more often than anyone else, including fathers (7 out of 10).
5. Mothers typically prepare home-cooked meals using entirely raw ingredients (62%), relying less on pre-prepared ingredients, such as shop-bought sauces (43%).
6. When mothers do choose convenience options such as ready meals, it is because they are pressed for time—not because they prefer ready meals or because they cannot or do not like to cook.
7. Almost half (47%) of mothers say they are on a diet trying to lose weight
8. Although mothers say they are health-conscious, they “cave in” and snack more often than non-mothers during the daytime (2.2 vs. 2.0 snacks per day on average)
9. Mothers in developed markets are more willing to spend extra on convenient products (49%) versus “green” products (36%)
10. Mothers in emerging markets consider a variety of other product information beyond quality, price, and convenience, such as branding and packaging, as well as “green”
11. Mothers in emerging markets especially enjoy learning about new products (trying new products, browsing shopping malls), compared to mothers in developed markets
12. Mothers in developed markets are especially cost-conscious and enjoy bargain-hunting more than mothers in emerging markets (though they are not necessarily using their smartphones to find deals)
13. 60% of mothers visit social networking websites (e.g., Facebook) at least weekly, compared with 55% of fathers and 46% of non-parents
14. Mothers and fathers share photos and videos online more frequently than non-parents (31% vs. 32% vs. 27%)

These results about mothers were derived from responses to Euromonitor International’s Annual Survey 2011; this survey reached out to ~16,000 online consumers ranging in age from 15 to 65+ and living in 8 major markets:  Brazil, China, France, Germany, India, Japan, UK, USA.  

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In this datagraphic series, Euromonitor International highlights the impact of hosting the World Cup on the country's tourism industry.

More than Half of the Top 10 Most Heavily Licensed Traditional Toys and Games Markets are in Asia Pacific

Analyst Insight by Utku Tansel, Head of Toys and Games Research, Euromonitor International

As I explore in our new global briefing, Global Licensing Trends in Traditional Toys and Games, licensing is one of the key parameters affecting toys sales globally. More than half of the top 10 most heavily licensed traditional toys and games markets are in Asia Pacific, and in almost all these markets the proportion of 0-14 year-olds in the total population was below 20% in 2012, suggesting that the grown-up population also has a say in which licensed toys are purchased. As toy brands penetrate into other industries beyond toys and games at a faster pace, there are certainly great opportunities as well as risks. The only question is how to locate them.