India is expected to generate an additional INR7 trillion in online sales by 2025, according to new data from global market research company Euromonitor International. In a new report, “Top Trends Influencing India’s FMCG Industries in 2021,” Euromonitor identifies the most impactful trends shaping the future of India’s fast-moving consumer goods (FMCG) markets, helping companies define priorities and opportunities in a post-pandemic environment.
India has been one of the worst affected countries by the pandemic and is expected to be hit by a damaging third wave by the end of 2021. This white paper focuses on how COVID-19 has impacted India's consumer-driven industries while offering solutions around how companies can embrace new trends and maintain customer loyalty.