Europe’s Leading Health Trends: What is Driving Innovation and Opportunities for Functional Ingredients?
More natural, more protein and more nutritional content in general; this is where the European health and wellness market seems to be heading in the immediate future. In this article, we look at those health and wellness prime positioning platforms that are predicted to achieve the highest growth performance in Eastern and Western Europe over the 2014-2019 forecast period.
Weight management: All about nutrient density and protein
After general wellbeing, weight management is the largest positioning platform for health and wellness food and beverages in both Eastern and Western Europe, with value sales amounting to US$57.1 billion in 2014. Due to market saturation, particularly in Western Europe, growth expectations over 2014-2019 are not exactly overwhelming.
However, since obesity is set to remain a foremost public health concern in Europe for the foreseeable future, the market for products that address this issue will continue to evolve, even if it will not gain much in size.