Analyst Insight by Simone Baroke
Children know less and less about food. Urbanisation and the demise of smallholder farming are the key culprits. The classroom has to take over from educational summers spent at grandparents’ farms. And, although the industry is already making a rash of commendable efforts, more could be done to move fresh foods to the forefront of children’s minds, by making it, for example, an integral part of history, social science, languages and, of course, science subjects.
Animal, Vegetable, Mineral?
Surveys highlighting schoolchildren’s woeful lack of knowledge in the area of food provenance surface at regular intervals. The British Nutrition Foundation (BNF), a multi-stakeholder, partly industry-funded, not-for-profit organisation that disseminates nutrition information to health professionals and the general public, conducts one of these annually, and its May 2014 findings were pretty much in line with those of previous years: one quarter of 5-8-year-olds believed that bread came from animals and cheese from plants. In older children, such misconceptions, although less prevalent, were still surprisingly common. Also, 17% of primary school children in the BNF survey thought that fish fingers were made from chicken, while one in 10 believed bacon to be derived from sheep.