Asia Pacific is currently the third largest region for cocoa ingredients (liquor, butter and powder) worldwide after Western Europe and North America; however, it is set to become the second largest region, overtaking North America by 2017, with consumption exceeding 688,000 tonnes. Regional sales are dominated by China, which accounted for 40% of volume sales in 2013, while the second largest market is India, with 11% of volume. Both China and India have seen strong growth in the cocoa ingredients in recent years, with China posting an average annual growth rate of 6% and India 16% over 2008-2103. Similarly, forecast rates are also strong at 5% and 11% over 2013-2018. However, this growth is being driven by quite different consumption patterns in these two countries.
Cocoa ingredients in India, more closely matches that of the worldwide market. Cocoa liquor takes the largest share at 43% (37% worldwide), cocoa butter 29% (33%) and cocoa powder 27% (30%). Meanwhile, China is quite different, with cocoa liquor only accounting for 23% of total cocoa volumes, cocoa butter 17%, but cocoa powder reaching 60%.