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July 13, 2014

Overview of Q2 2014 New Product Launches in Home Care

Emily PottsAnalyst Insight by Emily Potts - Contributing Analyst

The second quarter of 2014 has, like the three months before it, seen plenty of product activity in home care as manufacturers seek to continue the momentum in the category. This summary highlights some of the most interesting new product launches and upgrades, with an eye on wider home care trends.

Sniffing out Opportunity in Laundry Care

After an extended period in which format innovation dominated laundry care, fragrance has been steadily returning to the agenda. In the UK, Unilever’s Comfort Exhilarations has been re-launched as Comfort Creations, with three new luxury scent variants - Honeysuckle & Sandalwood, Indian Rose & Musk and Snapdragon & Patchouli – while Unilever’s Surf has unveiled a new exotic scent variant, Surf Wild Flowers & Morning Dew. Likewise in the US, Procter & Gamble has unveiled Bounce Bursts laundry scent booster, added directly to the wash to give a long-lasting scent.

It was inevitable that the focus on format innovation seen in laundry care over the last couple of years could not be sustained indefinitely and that fragrance would eventually return to the fore as a means of differentiation and adding value for leading brands. With no fresh rival to liquid tablet detergents looking likely anytime soon, it is probable that the rest of 2014 will be seen out with fragrance at the fore.

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July 9, 2014

The Contemporary Landscape for Dishwashers and Detergents

Dishwasing-GB-Sample-Slide

Although both dishwashers and automatic dishwashing remain very limited to the most developed markets of North America and Western Europe, there is evidence that these categories are showing some signs of spreading their wings and moving into new territories – namely developing markets. While the Turkish market suggests the future success of the ADW market perhaps rests on the ability of appliance and detergent manufacturers to act in unison rather than unilaterally.

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June 20, 2014

Global Textile Trends Round-Up: The Implications of Fabric Innovation - Nanotechnology

Emily PottsAnalyst Insight by Emily Potts - Contributing Analyst

In this series of articles on developing trends in textiles, Euromonitor International looks at the arrival of nanotechnology and how this could in turn influence the development of laundry care. Nanotechnology has been a buzzword in science since the 1980s, and, as technology progressed, it was inevitable that its influence would be seen in textiles. The Consumer Products Inventory, which details items containing nanotechnology already available on the market, lists more than 1,600 products, including numerous textiles and garments. While there will be many developments to come, nanotechnology is not a technology of the future – it is already here.

Sweat-Wicking, Odour-Neutralising Technology

The use of nanotechnology in fabric allows the properties of a fabric to be adjusted without any increase in weight, thickness or stiffness. Much of the nanotechnology seen in textile application to date has been tailored towards sportswear, in particular enhancing sweat-wicking qualities. Nanotechnology that kills bacteria and is therefore odour-resistant is also present in many of the available products, focusing on undergarments and footwear in particular. Meanwhile, water and dirt-resistance plus superior insulation are all available thanks to nanotechnology innovation.

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May 20, 2014

Universal Design: Home Care Products for Ageing Populations

Tim BarrettIn May 2014, Euromonitor Research Analyst Tim Barrett presented on designing home care products for the global ageing population at CSPA Innovention.

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The CSPA InnoVention Conference, hosted from May 6-7 in Chicago at the Downtown Marriott, is an annual showcase of product trends and development surrounding the home care market. It brings together international players from different backgrounds including manufacturers, retailers, ingredient producers and market experts. Euromonitor International US Research Analyst Tim Barrett was pleased to present there, bringing to light some important packaging trends within home care, with a special focus on universal design.

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May 14, 2014

CSPA InnoVention Conference 2014 & Home Care Packaging Trends

Tim BarrettAnalyst Insight by Tim Barrett - Research Analyst

View Tim Barrett's profile on LinkedIn

The CSPA InnoVention Conference, hosted from May 6-7 in Chicago at the Downtown Marriott, is an annual showcase of product trends and development surrounding the home care market. It brings together international players from different backgrounds including manufacturers, retailers, ingredient producers and market experts. Euromonitor International US Research Analyst Tim Barrett was pleased to present there, bringing to light some important packaging trends within home care, with a special focus on universal design.

Universal Design and the Current Global Market

Product design based on the core value of equal accessibility for the elderly, disabled, and able-bodied alike is more eloquently known as universal design. In a nutshell, these products strive to be efficient, easy to use, and to provide the same results regardless of the user’s age or ability. Home care manufacturers have sought to incorporate the principals of universal design into their products in order to make their goods more attractive and useful to a wider proportion of the population.

Products which are manufactured with universal design in mind will become increasingly important as the global population evolves. As fertility rates across the developed world and even some emerging economies have dropped below 2.1 children per couple, the prospect of aging populations is inevitable for many countries. By 2030 it is predicted that there will be about 1 billion people over the age of 65, twice as many as there were in 2000. Japan faces the worst of this crisis, but the US, Germany, and even China will all face a future where over 20% of their respective populations are those over the age of 65, making these markets impossible to ignore.

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May 13, 2014

Metal Aerosol Cans: A Modern Day Solution for Developing Markets

D-gWith Daniel Grimsey, Senior Research Analyst

Metal aerosol can growth in developed markets is slowing down, but emerging markets are pushing growth of the pack type globally. This strong growth in emerging markets is due to convenience, low cost and the switch towards more modern solutions in products such as air fresheners, shaving cream and insect repellant. As emerging markets continue the trend of urbanisation and rising disposable incomes, aerosol cans are expected to continue their growth.

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April 28, 2014

Could Bosch/Siemens or Whirlpool Benefit from a Partnership with Indesit?

Haier’s offer to purchase a stake in Indesit ultimately fell flat, and there’s speculation that Indesit is looking for a partner with a long-term strategy rather than money alone. Two possible companies have emerged as likely candidates: Bosch/Siemens and Whirlpool. Although Indesit has much to gain from a partnership with either company, the question is if either company could benefit in a venture with Indesit.

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April 20, 2014

Status - The State of Global Automatic Dishwashing

The State of Global Dishwashing

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Automatic dishwashing consumption is very much concentrated in developed markets, where value growth has been sluggish. In emerging markets urbanisation combined with growing numbers of women in employment appear to have introduced a scenario where automatic dishwashing may be more acceptable if not affordable. While opportunity does exist tapping into these markets will be no easy task, although rewards will be great if broader acceptance can be fostered amongst this growing middle class.

 

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April 17, 2014

Western European Phosphate Ban to Reward Innovative Formulations

Anaïs_MirvalAnalyst Insight by Anais Mirval - Ingredients Analyst

The 2010 phosphate ban in North America forced manufacturers of automatic dishwashing detergents to move away from sodium triphosphate, and this has not been without consequences. The performance of automatic dishwashing products has declined and the habit of using cheap automatic dishwashing powders and liquids is very much alive. Consumers are trading down while also adding automatic dishwashing additives to their shopping trolleys.

However, the impact of the 2017 phosphate ban in Western Europe could take another direction. With a wide range of new performing builders now available on the market, Western Europeans may not trade down and sales of automatic dishwashing detergents could even increase. Thus, glutamic acid diacetic acid tetrasodium salt (GLDA), methylglycine diacetic acid trisodium salt (MGDA) and trisodium citrates (TSC, TSA) are very much in line to benefit the most from the ban, even though product manufacturers remain sceptical about the potential of newly developed ingredients. 

Consumption of Automatic Dishwashing Detergents

Source: Euromonitor International

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April 16, 2014

The Battleground of Automatic Dishwashing

Serena-jianAnalyst Insight by Serena Jian - Senior Home Care, Tissue and Hygiene Analyst

Globally, automatic dishwashing (ADW) continues to be led by Reckitt Benckiser and its eponymous Finish brand, which generated value sales of US$2.1 billion in 2013, three times those of Procter & Gamble’s Cascade brand and over 10 times the sales of Fairy (also owned by Procter & Gamble).  

Although its global value share plateaued at 37% in 2013, Finish has grown strongly over the last decade, up from a 30% value share in 2004, with the best performances in 2007 and 2008, when the economic boom encouraged consumers to purchase dishwashers and trade up to Finish Quantum, released at the tail end of 2005. While the brand continued to see value sales grow even during the recession, although at a reduced rate, most notably due to a downturn in the US ADW market in 2013, the Finish brand has been somewhat unaffected by the recession or the threat of private label, which might have been predicted to derail its development. 

While private label might still be considered a threat, rival brands Fairy and Cascade, although trailing, are fast becoming a notable challenger with packaging one way to achieve on-shelf differentiation. How long can Finish hold onto its throne? Euromonitor International investigates. 

 

Continue reading "The Battleground of Automatic Dishwashing" »

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Recent Posts

Overview of Q2 2014 New Product Launches in Home Care

The Contemporary Landscape for Dishwashers and Detergents

Global Textile Trends Round-Up: The Implications of Fabric Innovation - Nanotechnology

Universal Design: Home Care Products for Ageing Populations

CSPA InnoVention Conference 2014 & Home Care Packaging Trends

Metal Aerosol Cans: A Modern Day Solution for Developing Markets

Could Bosch/Siemens or Whirlpool Benefit from a Partnership with Indesit?

Status - The State of Global Automatic Dishwashing

Western European Phosphate Ban to Reward Innovative Formulations

The Battleground of Automatic Dishwashing