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April 20, 2014

Status - The State of Global Automatic Dishwashing

The State of Global Dishwashing

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Automatic dishwashing consumption is very much concentrated in developed markets, where value growth has been sluggish. In emerging markets urbanisation combined with growing numbers of women in employment appear to have introduced a scenario where automatic dishwashing may be more acceptable if not affordable. While opportunity does exist tapping into these markets will be no easy task, although rewards will be great if broader acceptance can be fostered amongst this growing middle class.

 

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April 17, 2014

Western European Phosphate Ban to Reward Innovative Formulations

Anaïs_MirvalAnalyst Insight by Anais Mirval - Ingredients Analyst

The 2010 phosphate ban in North America forced manufacturers of automatic dishwashing detergents to move away from sodium triphosphate, and this has not been without consequences. The performance of automatic dishwashing products has declined and the habit of using cheap automatic dishwashing powders and liquids is very much alive. Consumers are trading down while also adding automatic dishwashing additives to their shopping trolleys.

However, the impact of the 2017 phosphate ban in Western Europe could take another direction. With a wide range of new performing builders now available on the market, Western Europeans may not trade down and sales of automatic dishwashing detergents could even increase. Thus, glutamic acid diacetic acid tetrasodium salt (GLDA), methylglycine diacetic acid trisodium salt (MGDA) and trisodium citrates (TSC, TSA) are very much in line to benefit the most from the ban, even though product manufacturers remain sceptical about the potential of newly developed ingredients. 

Consumption of Automatic Dishwashing Detergents

Source: Euromonitor International

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April 16, 2014

The Battleground of Automatic Dishwashing

Serena-jianAnalyst Insight by Serena Jian - Senior Home Care, Tissue and Hygiene Analyst

Globally, automatic dishwashing (ADW) continues to be led by Reckitt Benckiser and its eponymous Finish brand, which generated value sales of US$2.1 billion in 2013, three times those of Procter & Gamble’s Cascade brand and over 10 times the sales of Fairy (also owned by Procter & Gamble).  

Although its global value share plateaued at 37% in 2013, Finish has grown strongly over the last decade, up from a 30% value share in 2004, with the best performances in 2007 and 2008, when the economic boom encouraged consumers to purchase dishwashers and trade up to Finish Quantum, released at the tail end of 2005. While the brand continued to see value sales grow even during the recession, although at a reduced rate, most notably due to a downturn in the US ADW market in 2013, the Finish brand has been somewhat unaffected by the recession or the threat of private label, which might have been predicted to derail its development. 

While private label might still be considered a threat, rival brands Fairy and Cascade, although trailing, are fast becoming a notable challenger with packaging one way to achieve on-shelf differentiation. How long can Finish hold onto its throne? Euromonitor International investigates. 

 

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March 11, 2014

Store Owned Café Concepts Can Help Improve the Retail Experience

Howard TelfordAnalyst Insight by Howard Telford - Beverages Analyst

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As retailers seek greater content curation in terms of product mix and store design to improve the customer experience, the option of an in-store café has become another form of value addition for big box chains. This applies to apparel and luxury department stores as well as supermarkets and mass merchandise retailers. A quality cup of coffee or tea, offered on premises or taken to-go while browsing the shelves, can be a brand boosting value addition for shoppers. With fierce competition and multichannel retailing options reducing the necessity of the in-store trip, a café concession can be a valuable retailer tool.

In both North America and Western Europe, café/bar foodservice transactions through retail locations outpaced growth in traditional locations over the last five years. Major retailers have several options in how they approach their in-store café, either operating their own brand concept or adopting a licensing approach with major coffee specialist partners. The success of either model depends on the desire and taste of customers, varying by locality, but well executed store owned café concepts provide far more flexibility and potential return for retailers.

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March 9, 2014

Tablet-Based Laundry Detergent Plummets in Italy after Robust Growth

Serena-jian With Serena Jian - Home Care, Tissue and Hygiene Reserach Analyst 

The market for tablet-based laundry detergent in Italy took a sharp decline in 2013 following impressive growth in previous years. Consumers in Italy, worried about a possible economic downturn, are conserving not only their money but also their washing detergent, making sure to wash with only the necessary amount. The control that liquid detergent provides means Italians are not buying tablet-based detergent, which requires one tablet per wash. As modest growth is expected in Italy over the next few years, it is likely Italians will return to tablet based detergent.

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February 9, 2014

Home Care Continues Strong Growth

The home care industry experienced a 6 percent growth in value terms in 2013, which is the largest yearly growth since 1998. Developing markets are contributing more to home care growth than ever before, with the categories of bleach, insecticide and laundry care performing well in developing markets. The home care market is expected to continue its strong performance into 2014 as companies release products at new price points, such as Tide Simple, which is a basic version of the laundry detergent at a lower price.

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February 2, 2014

Sound Bite Episode 1: Food Companies Entering the Growing Chinese Market

image from http://aviary.blob.core.windows.net/k-mr6i2hifk4wxt1dp-14013120/e0ff1a9d-324a-4cf8-8d38-a817a8f6a37a.png Ildiko-Szalai

With Lamine Lahouasnia and Ildiko Szalai

 

Euromonitor International is pleased to introduce Sound Bite, a new monthly podcast series discussing food markets worldwide. In this episode, Lamine Lahouasnia, Head of Packaged Food Research and Ildiko Szalai, Senior Food Analyst discuss the Chinese dairy and baby food market. The Chinese market is the main focus for many international food producers as the country currently has no international penetration in many of its food markets. Although China has many regulations and restrictions about foreign players acquiring local brands, companies such as WhiteWave in the US have formed joint ventures as a way to enter the country.

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January 20, 2014

The Home Care Industry into 2014

The home care industry grew unprecedentedly in 2013 with Ian Bell, Global Head of Home Care, Tissue and Hygiene Research at Euromonitor stating that growth will continue through 2014. This growth is due to the continued release of new products that are both innovative and low priced. As growth progresses, home care companies will look to diversify their product offerings to the premium and value ends of the price spectrum. 

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November 19, 2013

Monoculture: Dishwashing and Laundry Care Unite Behind Detergent Tablets

SampleSlideMonoculture

 While use of monodose has had its greatest success in automatic dishwashing, recent innovations in laundry have seen the format develop a similar footing there also. With developed markets in desperate need of innovation, it is hoped these new look products will make an impact, although there are still barriers to overcome. That said, laundry care manufacturers appear to have learnt from successes in dishwashing – a key factor for positive forecasts associated with the fledgling category.

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Continue reading "Monoculture: Dishwashing and Laundry Care Unite Behind Detergent Tablets" »

Laundry Care Innovation: Detergents and Machines

Emily PottsAnalyst Insight by Emily Potts - Contributing Analyst

When it comes to HE washing machines, which compartment does the detergent go in? And what about the fabric softener? Washing machine drawers bring confusion to many. While some consumers research their problem online – a quick search of ‘washing machine drawers’ brings up plenty of queries, hints and instructions – plenty will rely on guesswork, and more industrious souls might read the instructions that came with the machine, if they can find them. With many of the symbols used on washing machine draws having little consistency between brands and also the labels on detergent and softener brands themselves, it is little wonder consumers get confused.

Continue reading "Laundry Care Innovation: Detergents and Machines" »

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Recent Posts

Status - The State of Global Automatic Dishwashing

Western European Phosphate Ban to Reward Innovative Formulations

The Battleground of Automatic Dishwashing

Store Owned Café Concepts Can Help Improve the Retail Experience

Tablet-Based Laundry Detergent Plummets in Italy after Robust Growth

Home Care Continues Strong Growth

Sound Bite Episode 1: Food Companies Entering the Growing Chinese Market

The Home Care Industry into 2014

Monoculture: Dishwashing and Laundry Care Unite Behind Detergent Tablets

Laundry Care Innovation: Detergents and Machines