While use of monodose has had its greatest success in automatic dishwashing, recent innovations in laundry have seen the format develop a similar footing there also. With developed markets in desperate need of innovation, it is hoped these new look products will make an impact, although there are still barriers to overcome. That said, laundry care manufacturers appear to have learnt from successes in dishwashing – a key factor for positive forecasts associated with the fledgling category.
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Continue reading "Monoculture: Dishwashing and Laundry Care Unite Behind Detergent Tablets" »
Analyst Insight by Emily Potts - Contributing Analyst
When it comes to HE washing machines, which compartment does the detergent go in? And what about the fabric softener? Washing machine drawers bring confusion to many. While some consumers research their problem online – a quick search of ‘washing machine drawers’ brings up plenty of queries, hints and instructions – plenty will rely on guesswork, and more industrious souls might read the instructions that came with the machine, if they can find them. With many of the symbols used on washing machine draws having little consistency between brands and also the labels on detergent and softener brands themselves, it is little wonder consumers get confused.
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Unsurprisingly, income has a great influence on dishwasher penetration, while how consumers eat and entertain at home is also important to machine as well as detergent spend and format choice. Western Europeans continue to show that eating in larger groups and preparing fresh food more regularly at home translates into more regular dishwasher usage, typically with tablet detergents.
But how can this be replicated in other regions with differing culinary traditions and domestic environments?
Continue reading "Monodose Tablets and Pods Performance in Dishwasher Detergents" »
Analyst Insight by Serena Jian
Car air fresheners proved the most dynamic air care category in 2012,
beating the economic downturn to post 8% value growth while the wider
air care category grew by just 3.5%.
This strong performance was largely driven by the launch of Procter
& Gamble’s Febreze Car Vent Clips in the US, the world’s largest air
care market. Leveraging the Febreze brand name, the product achieved a
whopping 15% share in its first year to take third position behind the
specialist car accessories brands Little Trees (27%) and Auto
Expressions (25%). The success of Febreze Car Vent Clips subsequently
produced a turnaround in the wider US air care category, driving 2%
value growth in 2012 after four years of consecutive declines. With the
US economy on course for a steady recovery from 2013, it would appear
that consumers are reverting to more indulgent lifestyles, thus opening
up opportunities for further development in the car air fresheners
category. Euromonitor International investigates.
Continue reading "Affordable Luxury and Designer Fragrance: A Missed Opportunity in Automotive Air Care?" »