Western Europe: A General Lack of Concentration

 

 

 

 

 

 

 

 

 

 

 

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Concentrated liquids represent the most modern face of laundry care. This format dominates the US whilst in Western Europe the change from standard products to concentrates and from powder to liquids is developing apace. With compaction ratios increasing, the emergence of Tide PODs in the US in 2012 hints at a new era likely dominated by monodose multifunctional and super concentrated products, a format which to date has only taken in the somewhat idiosyncratic UK market. 

 

Opportunities for Aerosol Cans

Aerosol cans are mainly used in the home care and beauty and personal care industries, with applications in deodorant, insecticides, air fresheners and styling agents. Deodorants lead the way in growth opportunities, with global sales expected to increase by 4 percent in 2012. In fact, 46 percent of all unit volume sales of aerosol cans are expected to come from deodorants between 2011 and 2015.

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Procter and Gamble's Investment in Digital Marketing

Tissue and Hygiene and Home Care companies are relying on digital media as a way to cut marketing costs and gain access to new markets. Lee Peart, research analyst at Euromonitor, discusses Procter and Gamble's investment in digital marketing and their pledge to gain one billion new customers by 2015. Examples of P&G using digital marketing include the company setting up six brand stores on Facebook in 2011, and being one of the first companies to use sponsored tweets on Twitter.

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New Home and Garden research: What is it telling us?

Analyst Insight by Cruz del Barrio, Global Head of Home and Garden Research

Euromonitor International's Home and Garden system launched Monday. The newly published research reveals many significant findings.

The global Home and Garden market reached sales of US$941 billion in retail value terms in 2011. Click to tweet! Growth of 8% was higher than the previous year, with developing countries playing an increasingly important role underpinning sales growth. 

Home Care - Leading Modes of Laundry Care by Format

 

 

 

 

 

 

 

 

 

 

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From the vantage point of the developed world, one might be forgiven for thinking we live in an era when laundry is more or less taken care of by machines which are increasingly fed on liquids. Globally, however, 70% of consumers still wash by hand on a regular basis. This means there are still significant variations in demand in terms of product format, undoubtedly due to economic reasons but also differing local environments as well as strong cultural influences.

Latest Research: Home Care 2012 Edition Now Live

Euromonitor International is pleased to announce publication of the new Home Care 2012 system, now live on Passport. The updated research provides insight into how the home care industry is performing and how a changing operating environment - which sees income growth in the developing world and economic instability across much of the developed - is affecting spending patterns and the broader competitive environment.

Join Euromonitor International at Household 2012

Date: September 3-5, 2012
Location: Frei Caneca Convention Center, Sao Paulo, Brazil

Euromonitor International is proud to be the market research provider and give the opening conference at Household 2012, the most important event in the hygiene and domestic cleaning, institutional and auto care segments in Latin America.

The seminar is comprised of 21 lectures, and the exhibition has 45 exhibitors in 4.5 thousand square meters. It is a rare opportunity for the thousands of attendees – 5 percent foreigners – to learn about new raw materials and technologies available for the segment, as well as the world market trends and perspectives.

Held every two years by H&C Magazine and organized by Freedom Comunicação, Household 2012 provides an environment to strengthen the segment businesses. According to Luiz Alberto Bozzolo, director of Freedom, "The lectures contribute to product improvement and consumer relationship, and also provide tools for the adoption of business strategies."

For more information, contact freedom@freedom.inf.br  +55 (11) 3846-1577 

Hear Euromonitor Speak at Detergents and Cleaning Products Conference

Date: 25-26 April, 2012
Location: Mainz, Germany
Event Description: Detergents and Cleaning Products is the leading event for current trends in the European laundry and cleaning markets. This year’s event will look at product trends, consumer groups and sales volumes, as well as trend products such as “hygienic detergent” and the evolving regulatory environment in the light of the Biocidal Products Regulation.

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The Evolution of the Monodose Format in Laundry

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Ian Bell, head of home care research at Euromonitor, explains how the single-use format of laundry detergent, or monodose format, has been on the forefront of laundry technology. In North America, Purex Complete 3-in-1 sheets, which combine detergent, softener, and an antistatic in dryer sheets, are an example of the simplicity that the monodose format offers. With the release of Tide PODS in the US, more monodose options are likely on their way.

 

High Fashion Fuels Fine Fabric Detergent Demand in Germany and Italy

Analyst Insight by Lee Peart

When it comes to spending on fine fabric detergents, the Germans and Italians lead the way in Western Europe and globally. The popularity of designer labels, along with high disposable incomes, has created a “virtuous circle” of demand in both countries for fine fabric detergent manufacturers such as Henkel, Unilever, Reckitt Benckiser and Colgate-Palmolive. 

A laundry staple for Germans and Italians

While fine fabric detergent sales have been hit by the financial crisis in Germany and Italy, falling by 5% and 2.5% between 2007 and 2011, respectively, spending in the category remains well above the Western Europe average, according to Euromonitor International data. Fine fabric detergents accounted for 9% (Germany) and 11% (Italy) of total laundry value spend in 2011 compared with a Western European average of just 6%. So why do Germans and Italians spend so much on fine fabric detergents?