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August 26, 2015

Russia Halts Sales of Major Home Care Brands

Analyst insight by Vitalij Vladykin - Research Manager

On 25 August 2015, Rospotrebnadzor (the Russian Federal Service for Surveillance on Consumer Rights Protection and Human Wellbeing) informed retailers that they have to stop sales of several products from the range of famous dishwashing brand Fairy from Procter&Gamble and laundry care brands Persil and Vernel from Henkel. Safety concerns was the main reason for the restrictions. Both companies dominate Russian home care market with a combined value share of over 40% in 2014 and over 50% share in the mentioned categories. There were several other companies affected by this safety check including multinationals Colgate-Palmolive, Clorox, Werner&Mertz and local Nevskaya Kosmetika. This news was immediately connected to the ‘sanctions war’ among Russia and Western countries.

Both Procter&Gamble and Henkel are among the largest FMCG players in Russia. These two companies not only import products, but also have wide production capacities inside Russia. In June 2015, Henkel opened one more factory in Russia and announced that it is still interested in investments into local market. If these restrictions from Rospotrebnadzor are indeed connected only to insufficient quality of products, this issue will be quickly solved by manufacturers. However, if this decision has deep political roots, international companies will need to review their business plan for Russia, which will affect not only local consumers, but also thousands of employees.

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August 10, 2015

Doing Business in the Halal Market

The Muslim religion is the second largest and fastest growing religion in the world, with Muslim consumers expected to reach 26 percent of the global population by 2030.

Muslim consumers seek products that cater to their religious needs and comply with Islamic requirements: from halal production process to halal labelling and packaging. The lack of permissible offerings has led to a surge in demand, as Muslims grow hungry for trendy products and services adapted to their lifestyle.

Discover opportunities in this ever-expanding pool of consumers. Download our white paper today.

July 20, 2015

Introducing Passport Institutional Channels

Passport Institutional Channels helps you understand the full global potential for products and services in the private and public business-to-business marketplace.

Through the evaluation of channels in 24 countries, Passport Institutional Channels helps you analyse target markets and end users, examine market opportunities and threats and identify the most effective routes to market.

To learn more, visit the Institutional Channels landing page and request a free demonstration today.

June 26, 2015

How Do Latin America’s Domestic Workers Influence the Home Care Market?

Rob WalkerAnalyst Insight by Rob Walker - Contributing Analyst

View Rob Walker's profile on LinkedIn

There are nearly 20 million domestic workers in Latin America, according to the International Labour Organisation, which is five times more than in the whole of Western Europe and North America combined. Mostly they are women. In fact, one in every four women earning a wage in Latin America is a domestic worker. But, what is their impact on the region’s home care market? After all, at the core of their remit is cleaning houses.

Increased demand for convenience products

Unsurprisingly, their influence on home care sales is huge and far-reaching. It is felt not only in the work they do, but also, increasingly, in the work they do not do, or have stopped doing. Indeed, although the number of domestic workers is still very high in Latin America, the big change over recent years has been the drop in the number of domestic workers employed on a full-time basis.

Consider, for example, that salaries paid to domestic workers in Brazil have risen faster than any other profession over the last decade, reflecting hikes in the minimum wage coupled with new and more enforceable legal rights to benefits such as overtime and severance pay. One of the side-effects is that fewer middle-class Brazilians can afford to employ domestic workers (empregadas) on a full-time basis. For example, an empregada who works 12 hours a day for five days a week now has the legal right to claim 20 hours of overtime (four hours per day). This has pushed up wages dramatically.

Continue reading "How Do Latin America’s Domestic Workers Influence the Home Care Market?" »

June 20, 2015

Euromonitor to present at Cleaning Products Latin America – São Paulo

CPLA_final1Event: Cleaning Products Latin America 2015

Date: 2015, June 23-25

Presentation: Wednesday (24) at 3pm, Hotel Pullman São Paulo Ibirapuera

About the event: This June, global leaders from across the cleaning products industry will come together in Sao Paulo, Brazil for Cleaning Products Latin America. With support from the Brazilian Cleaning Products Industry Association, Smithers Apex brings this new addition in  the  Cleaning Products Conference series after 15 years of highly attended conferences in Europe and the United States with sold out exhibition halls. The growth of Cleaning Products Latin America reflects the emerging cleaning products market, the growing global marketplace and the demand from local attendees. 

Continue reading "Euromonitor to present at Cleaning Products Latin America – São Paulo" »

May 20, 2015

Confira nossa apresentação na Cleaning Products Latin America – São Paulo 2015

CPLA_final1Nome do evento: Cleaning Products Latin America 2015

Data: 23 a 25 de Junho de 2015

Data da apresentação: quarta-feira (24) às 15h, Hotel Pullman São Paulo Ibirapuera

Sobre o evento: Realizada pela primeira vez no Brasil, a Cleaning Products Latin America 2015 abre um espaço para que os principais profissionais do segmento se atualizem e discutam sobre as tendências mundiais que estão afetando seus negócios em casa. O programa oferece um olhar aprofundado sobre as últimas inovações e avanços tecnológicos que vão afetar os negócios no mercado latino-americano.

Sobre a apresentação: Ian Bell, analista-chefe de Home Care da Euromonitor, apresenta “O futuro dos cuidados com o lar (América Latina): O ritmo e a forma das coisas para chegar ao Consumo Médio Global”. A América Latina é a casa para o consumo médio mundial em cuidados com o lar. Isto não é dizer que o mercado latino americano é mediano; de fato, é o contrário. A região está se modernizando em ritmo acelerado e avançando no gasto com os cuidados com o lar e o formato dos produtos são uma clara indicação de que a região está migrando para uma posição mais madura. Dito isto, evidências de outros setores sugerem que maturidade não chega sem problemas; a armadilha da classe média precisa ser evitada e o desenvolvimento dos produtos precisam se manter com a evolução de forma ampla na sua cadeia de abastecimento (não linear).

Website: www.cleaningproductsconference.com/cpla

May 12, 2015

Brazil's Business Environment: Consumption in Economic Slowdown

250_brazilBusiness-v1.0On the surface, Brazil looks like an attractive market. It is the seventh largest global economy and has a population of 200 million, with high consumer expenditure and high demand for commodities.
But Brazilians are spending less, industrial confidence is deteriorating, and inflation is rising, meaning a future of slow growth and economic recovery.

Consumer goods companies operating in Brazil need to adapt their strategy to integrate the global market place. What are the reasons behind this slowdown and how can organisations work it to their advantage? 

Download our white paper today to learn:

› How Brazil’s rapid currency depreciation has affected its economy and consumers 

› Which consumer industries are slowing down and which have new opportunities

› Why the middle class is changing Brazil’s economic landscape


April 28, 2015

Challenges and Opportunities in Targeting the Senior Consumer

250_seniorConsumer-v1.0The senior market is a lucrative market to explore. The population over 60 stood at 912 million in 2014, representing 12.6 percent of the global population. By 2030, this segment will account for 18 percent, reaching 1.5 billion globally. While China is the fastest growing ageing market with over 60s forecast to grow by more than 46 percent between 2014 and 2030, Japan has the oldest population, with a massive 33 percent aged over 60. Japan is a model on the impact of this demographic shift, showing the effects of different methods of governmental intervention and product development opportunities.








Key findings:

  • E-health, home assistance and elderly-friendly services will drive technology developments in the senior market, with health being the most dynamic consumer expenditure category through 2030.

  • Efficacy and natural features remain key features when it comes to marketing beauty products to the over 60s.

  • Demand for luxury goods focusing on heritage and craftsmanship is popular among senior consumers.

  • As senior consumers usually invest in timeless, quality clothing, an older population will have a negative impact on sales volume in the apparel market.

  • Presbyopia represents a key market driver in eyewear.

April 26, 2015

Anti-Allergens Nothing to Sneeze at in Australian Home Care

Lily-LamAnalyst Insight by Lily Lam - Research Analyst

View Lily Lam's profile on LinkedIn

With approximately one in three Australians having an allergy in 2014, according to the National Asthma Council, Australia has one of the highest prevalence of allergies in the developed world. This proved fertile ground for home care manufacturers, with the major global players releasing a range of new anti-allergen products suitable for children and adults with skin sensitivities under the “sensitive” banner in Australia in 2014. In doing so, they are exploring a niche monopolised by locally produced eco-friendly brands.

Local players in a sensitive niche no longer

A relatively new entrant, Aware Environmental Ltd was formed by the merger of two green brands, Orange Power and Aware, with a vision to be Australia’s most ethical manufacturer of eco-friendly household consumer products by producing Australian-made accredited and endorsed products that help consumers to live a greener lifestyle. The company is an industry leader in producing environmentally responsible products that are formulated without the use of palm oil. All of the Aware products are endorsed by Planet Ark and the Aware Sensitive range is especially formulated to be free from ingredients that irritate the skin, such as optical brighteners, fragrances, dyes and enzymes, and is independently approved by the Asthma Council of Australia’s Sensitive Choice Program (marked with a blue butterfly). However, with a 0.3% share of the home care market in Australia in 2014, the company is not well positioned to take on the industry leaders Unilever, Procter & Gamble or Reckitt Benckiser as they launch hypoallergenic home care products into the mainstream.

Continue reading "Anti-Allergens Nothing to Sneeze at in Australian Home Care" »

April 16, 2015

Euromonitor to Speak at The V International Conference for Household Industry


Event: The V International Conference for Household Industry

Date: 12 May, 2015

Location: Warsaw, Poland (Adgar Plaza Conference Center)

Event Description:

The event will help you to:

  • Receive up-to-date information regarding situation on household market
  • Become a part of high quality B2B platform enabling exchange of information and ideas
  • Access companies (Partners and Sponsors of conference) which have attractive offer for household segment

Continue reading "Euromonitor to Speak at The V International Conference for Household Industry" »


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Recent Posts

Russia Halts Sales of Major Home Care Brands

Doing Business in the Halal Market

Introducing Passport Institutional Channels

How Do Latin America’s Domestic Workers Influence the Home Care Market?

Euromonitor to present at Cleaning Products Latin America – São Paulo

Confira nossa apresentação na Cleaning Products Latin America – São Paulo 2015

Brazil's Business Environment: Consumption in Economic Slowdown

Challenges and Opportunities in Targeting the Senior Consumer

Anti-Allergens Nothing to Sneeze at in Australian Home Care

Euromonitor to Speak at The V International Conference for Household Industry