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125 posts categorized "Home Care"

April 26, 2015

Anti-Allergens Nothing to Sneeze at in Australian Home Care

Lily-LamAnalyst Insight by Lily Lam - Research Analyst

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With approximately one in three Australians having an allergy in 2014, according to the National Asthma Council, Australia has one of the highest prevalence of allergies in the developed world. This proved fertile ground for home care manufacturers, with the major global players releasing a range of new anti-allergen products suitable for children and adults with skin sensitivities under the “sensitive” banner in Australia in 2014. In doing so, they are exploring a niche monopolised by locally produced eco-friendly brands.

Local players in a sensitive niche no longer

A relatively new entrant, Aware Environmental Ltd was formed by the merger of two green brands, Orange Power and Aware, with a vision to be Australia’s most ethical manufacturer of eco-friendly household consumer products by producing Australian-made accredited and endorsed products that help consumers to live a greener lifestyle. The company is an industry leader in producing environmentally responsible products that are formulated without the use of palm oil. All of the Aware products are endorsed by Planet Ark and the Aware Sensitive range is especially formulated to be free from ingredients that irritate the skin, such as optical brighteners, fragrances, dyes and enzymes, and is independently approved by the Asthma Council of Australia’s Sensitive Choice Program (marked with a blue butterfly). However, with a 0.3% share of the home care market in Australia in 2014, the company is not well positioned to take on the industry leaders Unilever, Procter & Gamble or Reckitt Benckiser as they launch hypoallergenic home care products into the mainstream.

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April 16, 2015

Euromonitor to Speak at The V International Conference for Household Industry

ICHI-logo

Event: The V International Conference for Household Industry

Date: 12 May, 2015

Location: Warsaw, Poland (Adgar Plaza Conference Center)

Event Description:

The event will help you to:

  • Receive up-to-date information regarding situation on household market
  • Become a part of high quality B2B platform enabling exchange of information and ideas
  • Access companies (Partners and Sponsors of conference) which have attractive offer for household segment

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March 15, 2015

Euromonitor to Speak at Cleaning Products Europe 2015

  CPE2015-feature-panel -LOGO

Event: Cleaning Products Europe

Date: 25 March 2015

Location: Novotel Barcelona City, Spain

Event Description: All of the biggest names from across the cleaning products value chain, from household and I&I cleaning products manufacturers to chemical suppliers, regulatory bodies and retail, will be in Barcelona, Spain from 25-26 March for Cleaning Products Europe 2015.  

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March 4, 2015

The Rising Power of Female Consumers

Female-Consumer-Banner

The global female population totalled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. Average disposable income amongst women is the highest it's ever been, and women are living longer than men.

What are you doing to reach this growing market?

Recording
View now to learn:

  • The size and distribution of the female consumer market
  • Literacy and education rates
  • Labour participation
  • Purchasing power

 

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February 9, 2015

Key Trends in the Home Care Industry

This video outlines key trends in the home care industry across global markets according to our newly updated data including rates of dishwasher ownership, air care product formats, growth in single-task products and tablet formats across both laundry and dishwashing detergents. Watch the video for complete insights.

January 27, 2015

Estimating Category Leaders in FMCG Industries

Virgilijus NaruseviciusAnalyst Insight by Virgilijus Narusevicius - Senior Data Scientist

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In this article, we have attempted to characterise category leaders across FMCG industries and the typical market shares they achieve. “Category leader” is generally a highly coveted status as it allows price-setting power and a better ability to influence category trends, enables economies of scale and implies a better bargaining power over retailers and suppliers. It also suggests that the company is doing many things right and it is thus rather common to benchmark against the category leaders and study their past strategies. However, category leader shares vary between industries and a successful company in one industry may differ from another.

 

Figure 1: Average Category Leader Share across FMCG Industries

CAMI1

 

Source: Euromonitor International

Note:  Retail value sales

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January 6, 2015

Can Home Care Recover in Italy?

Promotional and discount pricing strategies are driving a retraction in the net value of the home care market in Italy. Product innovation and quality could help consumers justify higher shelf prices and push the category to recover some of the sales value lost to promotional sales. Watch the video for complete insights.

Damiano AureliVideo features Damiano Aureli, Research Analyst

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December 5, 2014

Webinar Wrap-Up -- Designs of the Future: What Will Define Laundry Care in 2030 and Beyond?

Recorded immediately following our Laundry Care webinar, this video addresses questions raised on the impact of aging populations, application of inclusive universal design, frontier markets, non-traditional washing methods, poly-cotton fabric blends and fast fashion on the trajectory of laundry care development in the future. For more insights, watch the recorded webinar.

Ian_BellVideo features Ian Bell - Head of Home Care Research

View Ian Bell's profile on LinkedIn

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November 9, 2014

Ahmad Tea: Opportunities and Challenges Abroad

Hope.LeeAnalyst Insight by Hope Lee - Senior Beverages Analyst

Generally, Ahmad Tea exports its processed tea to its target markets and relies on local companies to pack, market and distribute them with its guidance. In Iran, Ahmad Tea has established itself for many years and ranks second in tea, and its local partner is Maham Qeshm Trading Co. In 2013, Ahmad Tea experienced a tough time in the face of high inflation and devaluation of local currency, resulting in inflated retail prices in local currency terms. Some shop keepers declined to stock Ahmad Tea, and this reduced availability caused a short-term losses of share. On the top of this, smuggling and counterfeit products are an ongoing issue and threat.

Emerging markets tend to present a relatively high risk in terms of political change and unpredictability, compared to developed markets. Ukraine is also an important market for Ahmad Tea, and the current unstable political situation in this country inevitably poses problems. It is understandable that Ahmad Tea has started to explore opportunities in its British home market, as a more stable alternative.

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November 7, 2014

Designs on the Future, Now. What will Shape Laundry Care in 2030 and Beyond?

Ian_BellAnalyst Insight by Ian Bell, Head of Home Care Research

View Ian Bell's profile on LinkedIn

2030 is a fairly arbitrary date to set in the context of gazing into the future. Much can change, but it is still possible to predict, with at least some degree of confidence, what will be shaping the world of laundry care come 2030.

While consideration of a futuristic “Star Trek” outlook for laundry practice, in which machines self-regulate, self-dose and communicate with their load for optimal washing performance, has its merits, this future will likely affect very few of us. In this case, the future is already here right now, just not evenly distributed.

Sustainability is another obvious consideration for the 2030 world, but so much has been written and spoken about the subject that another rehash of the subject is likely to bring up little that is new or insightful.

Continue reading "Designs on the Future, Now. What will Shape Laundry Care in 2030 and Beyond?" »

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Recent Posts

Anti-Allergens Nothing to Sneeze at in Australian Home Care

Euromonitor to Speak at The V International Conference for Household Industry

Euromonitor to Speak at Cleaning Products Europe 2015

The Rising Power of Female Consumers

Key Trends in the Home Care Industry

Estimating Category Leaders in FMCG Industries

Can Home Care Recover in Italy?

Webinar Wrap-Up -- Designs of the Future: What Will Define Laundry Care in 2030 and Beyond?

Ahmad Tea: Opportunities and Challenges Abroad

Designs on the Future, Now. What will Shape Laundry Care in 2030 and Beyond?