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April 24, 2014

UK Tea Tastes Turn Premium

Dana LaMendolaAnalyst Insight by Dana LaMendola - Beverages Analyst

Despite the UK’s declining tea sales, which decreased by 8% in retail volume terms between 2008 and 2013, retail value growth has remained steady, increasing by 1% in real growth over the same period. The inverse volume and value growth indicates that while Britons are drinking less tea, their choices are becoming more premium. In addition to the increasing popularity of tea types like green tea and fruit and herbal teas – which carry a higher price tag than traditional black standard tea, premium tea brands are also on the rise.

Shifting Tea-Type Preferences

The premiumisation of British tea culture is evident in the increasingly popularity of different tea types. Black standard tea, the most traditional and inexpensive type of tea in the UK, decreased by 9% in retail volume between 2008 and 2013, accounting for nearly the entirety of the category’s overall volume decline. In contrast, alternative tea types such as green tea, fruit/herbal tea, and other teas which include white teas, oolong tea, and rooibos, each recorded double digit volume growth over the same period. These different variants are priced much higher than standard black teas. Fruit and herbal teas, which recorded the highest absolute volume growth between 2008 and 2013, are also the most expensive type of tea, with an average unit price of nearly six times that of black standard tea.  

Retail Volume Growth by Tea Type, 2008-2013

Source: Euromonitor International

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April 13, 2014

Untapped Potential in the Coffee Machine Business: Italy

Lorenza_DellaSantaAnalyst Insight by Lorenza Della-Santa - Senior Consumer Appliances Analyst

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Italy is still generally considered synonymous with proper espresso coffee, cappuccino and macchiato. After all, this is where these drinks were invented. Yet, the country ranks just sixth in Western Europe for sales of coffee machines. More interestingly, consumers in Spain and Portugal, and even in Greece, are showing a much higher propensity to buy expensive pod coffee machines than in Italy, and this is despite Italians drinking more fresh coffee than their Southern European counterparts on average.

Fresh Coffee Consumption vs Coffee Machine Sales: 2013

Source: Euromonitor International

Note: Bubble size shows the total value size of coffee machines in 2013. Range displayed 8 - 1,251 US$ million

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March 27, 2014

Strauss FMCG Global Presence and Opportunities

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Strauss is a versatile, mid-sized food (US$1.0 billion) and beverage (US$1.2 billion) player, with global ambition. Its US dips business leads as a result of its flavours range, healthy product image and strong retail distribution. In coffee, Strauss may find it hard to sustain its global rank in the medium term, and it needs to address its absence from key growth markets and accelerate its pod development. Brazil’s JV Strauss/São Miguel is expected to help with Strauss’ local penetration.

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March 24, 2014

Innovations in Coffee Pod Technology: Necessary or Superfluous?

Dana LaMendolaAnalyst Insight by Dana LaMendola - Beverages Analyst

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At the 2014 International Home + Housewares Show that took place on March 15-18th in Chicago, three new coffee pod machines stood out from the crowd: the VertuoLine, by Nespresso, the Keurig 2.0 by Keurig Green Mountain Coffee Roasters, and the  iCup by Remington. The VertuoLine is already available for retail, while the launches by Keurig and Remington are expected for later in 2014.  With each coffee pod machine claiming to represent a new frontier in pod coffee, the question arises of just how much room and demand there is for further coffee pod innovation?

 

The VertuoLine: Bigger Cups of Nespresso-Quality

Launched in February, 2014, Nespresso’s VertuoLine is a wholly new pod system, available exclusively in Canada and the US. Unlike previous Nespresso machines, which only brewed small portions of espresso-style coffee, the VertuoLine is able to brew larger eight ounce cups in addition to smaller espresso portions. Nestlé’s motivation behind the new system is to capture more of the increasingly lucrative North American coffee pod market, which reached US$ 3.4 billion in sales in 2013. Although Nestlé dominates the pod market in all other regions of the world, it has been unable to gain significant traction in North America, accounting for just 4% of the market in 2013. Nestlé hopes that a larger cup size option will attract North American consumers, who, unlike the company’s main European consumer base, tend to prefer larger cups of ‘drip-style,’ or ‘filtered coffee’ over espresso.

VertuoLine.jpg

Courtesy of Nespresso

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February 27, 2014

The World's Biggest Coffee and Tea Drinkers

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Consumer consumption of coffee and tea is often thought to have an inverse relationship: consumers who drink a lot of coffee are unlikely to drink much tea, and vice versus. While this is the case for many markets in Western Europe and the Middle East & Africa, there is less of a distinction between hot drinks preferences in Eastern Europe.

 

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February 26, 2014

Instant Coffee Gains Ground In Colombia

Dana LaMendolaAnalyst Insight by Dana LaMendola - Beverages Analyst

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Despite Colombia’s robust fresh coffee market – ranked thirteenth in 2013 in global retail volume – Colombian consumers are increasingly switching to instant coffee products. Between 2008 and 2013, instant coffee increased its share of the overall Colombian coffee market by 17 percentage points, accounting for 35% in all retail brewed volume in 2013. While coffee preferences are subject to change, the most common transition is a move away from the instant format toward fresh coffee options, since instant coffee is perceived in some markets to be lower in quality. Colombia’s atypical transformation stems from an increasing attraction to the convenience and flavour versatility afforded by instant coffee, in addition to the country’s historical predilection for weak coffee. Although Colombia is unique, the country's shift illustrates that instant coffee can provide innovative, better-quality coffee options even in markets with already high coffee consumption.

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February 25, 2014

Nespresso VertuoLine to Have Little Impact on the North American Coffee Pod Market

Dana LaMendola with Dana LaMendola, Beverages Industry Analyst

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Nestlé recently launched a new coffee pod system called the Nespresso VertuoLine, capable of brewing an 8 ounce cup of coffee and a 4 ounce cup of espresso. Nespresso is a distance second in the North American coffee pod market behind Green Mountain, makers of the Keurig machine. With the VertuoLine, Nestlé hopes to gain ground on Green Mountain however pricing and limited access to the coffee pods may prevent the success of the new machine in North America.

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February 17, 2014

Euromonitor to Speak at World Tea Expo 2014

Name: World Tea Expo

Location: Long Beach, CA

Session Info: Current Trends and Future Outlook for Tea

Join three of the world’s leading business marketing intelligence companies as they share exceptionally key information from their massive resources covering the booming specialty tea industry. A rapidly growing tea industry is thirsty for specific data, along with product trending paths and market catalysts. Expert analysts from these three ventures will both provide their individual summary spotlight on the industry and then join together for a moderated panel discussion. This information-filled session will be followed by a question and answer period. 

By the end of the session, attendees will be able to:
• Better understand the global and regional tea marketplace and industry.
• Gain specific insight to help your company capitalize on existing and emerging market opportunities.
• Highlight market data; including key top-line numbers, and insightful analysis.
• Comprehend the diverse factors catalyzing the industry: game-changers’, tipping points and leading market segments.
• See snapshots of new and novel specialty tea products.

Panelists: 
David Sprinkle, Publisher, Packaged Facts
Lynn Dornblaser, Director of Innovation & Insights, Mintel    
Jonas Feliciano, Industry Analyst – Beverages, Euromonitor International

Moderator:
Brian Keating, Veteran Specialty Tea Industry Analyst, Sage Group

For more information, please visit http://www.worldteaexpo.com/index.php/education/core-conference-descriptions

Continue reading "Euromonitor to Speak at World Tea Expo 2014" »

January 30, 2014

Back to School: Green Mountain Traverses New Ground as it Expands Internationally

JonasFelicianoAnalyst Insight by Jonas Feliciano - Beverages Analyst

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Green Mountain has identified five factors as the foundation of Keurig’s success in the coffee pod market: the Keurig creates an (1) ultra-convenient cup of (2) fresh tasting coffee via a machine that is (3) intuitively simple, resulting in (4) less wasted coffee for consumers, while offering them a (5) vast array of brands. Under this model, the company sold nearly US$2.3 billion worth of Green Mountain branded or licensed retail coffee pods in the United States in 2013. Three factors have been important in establishing the Keurig as America’s preferred pod machine: (1) the continued growth of café coffee culture that has created demand for better retail coffee; (2) the historic preference of filtered drip style coffee for home consumption rather than espresso or instant coffee mixes; and (3) the lack of competitors able to deliver on the variety of brands that US consumers demand. As the company examines international expansion in the United Kingdom, Sweden, South Korea and Australia, its targeted markets present a unique set of challenges that could stifle early success, but also provide much needed guidance.

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January 21, 2014

The New Face of Private Label: Global Market Trends to 2018

According to Euromonitor survey, 89% of respondents bought private label products in 2013

The new face of private label: Global market trends to 2018Download an extract of The New Face of Private Label: Global Market Trends to 2018 to learn:

- The single most important factor affecting private label growth
- Consumer attitudes towards private label
- Regions and sectors showing the most promise
- Global leaders in private label and their growth strategies
- Future outlook for the category

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Our 2013 Global Consumer Trends Survey noted that consumers in India and France were most positive about private label with 27% and 23% saying they intended to increase purchases of private label products over the next 12 months.  However, private labels are still a little known concept in Russia where as many as 23% never buy private label products.  Private label penetration is highest in Switzerland with 37.7% and lowest in China with .4%.

Within private label products globally, packaged food accounted for the majority of fast moving consumer goods with 77% of value sales in 2012, but the strongest penetration for private label was found in tissue and hygiene products at almost 14% as products such as toilet tissue and paper towels are easy for retailers to distribute and generate good margins. The private label share within packaged food was at 12%. 

Continue reading "The New Face of Private Label: Global Market Trends to 2018" »

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Recent Posts

UK Tea Tastes Turn Premium

Untapped Potential in the Coffee Machine Business: Italy

Strauss FMCG Global Presence and Opportunities

Innovations in Coffee Pod Technology: Necessary or Superfluous?

The World's Biggest Coffee and Tea Drinkers

Instant Coffee Gains Ground In Colombia

Nespresso VertuoLine to Have Little Impact on the North American Coffee Pod Market

Euromonitor to Speak at World Tea Expo 2014

Back to School: Green Mountain Traverses New Ground as it Expands Internationally

The New Face of Private Label: Global Market Trends to 2018