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February 27, 2015

Euromonitor to Speak at Coffee Fest 2015

CoffeeFestLogoRebuildBKEvent Name: Coffee Fest

Dates: June 05 - 07, 2015

Location: Chicago, IL

Event Description: Fueling your expectation with the experience of more than 300,000 coffee and tea pros that have attended since 1992. Coffee Fest has been serving the specialty coffee and gourmet tea industries since 1992. Viewed by most as the best tradeshow both nationally and internationally, Coffee Fest is specifically for those involved with retailing coffee, tea and related products. Coffee Fest continues to evolve and stay at the forefront of emerging trends.

Speakers: Eric Penicka and Mark Strobel

Presentation Title: The State of the North American Coffee Market

Presentation Time and Date: Sunday, June 7th at 8:00 am

Presentation Description: This session will focus on the top coffee trends and developments in the US, Canada and Mexico using Euromonitor International’s beverages data. Join drinks researchers Mark and Eric as they provide key insights into these fast growing markets and the latest drivers of consumer demand.

Website: http://coffeefest.com/

Starbucks Subscription Reserve Coffee is One More Step in its Third-Wave Evolution

ElizabethFriendAnalyst Insight by Elizabeth Friend - Senior Consumer Foodservice Analyst

Starbucks’ recent performance has been very strong, but that hasn’t prevented the company from seeing the writing on the wall. Scores of super-premium, third-wave coffee competitors are rising up in all of the most important developed markets. To keep them at bay, Starbucks is taking consistent steps toward staying ahead of evolving consumer preferences.

In its most recent move, Starbucks has added a subscription-based service for its small-lot Reserve brand coffee, promising delivery of the rare beans within days of roasting at its new Seattle Roastery and Tasting Room. In one fell swoop, the service provides a small but stable revenue stream, solves a distribution issue, and most importantly, helps to cement Starbucks’ new branding as a purveyor of third-wave coffee—offering the quality of coffee typically found at an independent coffee shop, with the benefits and services of a massive global chain.

Continue reading "Starbucks Subscription Reserve Coffee is One More Step in its Third-Wave Evolution" »

February 26, 2015

Overview of World’s Chocolate Powder Drinks Market and Toddy’s Evolution

Hope.LeeAnalyst Insight by Hope Lee - Senior Beverages Analyst

The global chocolate powder drinks market is forecast to see a net growth of around US$800 million in 2014-2019, contrasting to malt-based drinks’ US$500 million. However, considering the potential growth and compared to the possible sales from coffee and tea anticipated, chocolate powder drinks is definitely a niche category and mostly neglected by major hot drinks manufacturers, despite the fact that they may have a couple of hot chocolate powder drinks brands as a complementary product. Euromonitor International’s latest data show that Nestlé continues to be the world’s market leader in chocolate powder drinks, accounting for over one third of retail value sales in 2014. Mondelez and PepsiCo are placed in second and third position, competing with each other closely.

In terms of geographic growth, Brazil, the largest market for chocolate powder drinks, is predicted to generate around US$340 million sales in 2015-2019, top of all major growth markets. Meanwhile, PepsiCo’s Toddy is evolving to become a major brand in Brazil’s food and beverages market. This article gives an overview of the global market and discusses the state of play of major brands, with particular emphasis on Toddy.

Continue reading "Overview of World’s Chocolate Powder Drinks Market and Toddy’s Evolution" »

February 12, 2015

The Emerging Market Divide: Why Global Tea Brands Succeed in India but Struggle in China

JonasFelicianoAnalyst Insight by Jonas Feliciano - Senior Beverages Analyst

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China and India account for over 35% of the world’s retail tea volume, and have combined for 68% of retail volume growth from 2009-2014. That said, most comparisons stop there as the two markets have major differences in regard to tea types, branding, and opportunities for premiumisation. As global and regional tea manufacturers eye the strong growth prospects in both markets, a closer examination of the efficacy of branding on Chinese and Indian consumers underscores the high potential in India and the challenges in penetrating China.

Differences in tea brand performance

The competitive landscape for tea brands in China and India differs greatly. In India, global tea manufacturers Unilever and Tata Global Beverages Ltd (TGBL) account for almost 60% of all tea sales. In China, TGBL is not present and Unilever held a mere 0.7% share of the retail market – a decline from 2.0% in 2009. Instead, the category is highly fragmented with local manufacturer Da Yi Tea Group in the top spot with 8.4% thanks to its pu’er tea, followed by instant milk tea manufacturers Zhejiang Xiangpiaopiao Co Ltd (6.9%) and Guangdong Strong Co Ltd (6.8%).

Continue reading "The Emerging Market Divide: Why Global Tea Brands Succeed in India but Struggle in China" »

February 2, 2015

New Nutrition Data Shows Global Calorie Consumption

Salad-banner

We are excited to announce our new research examining the total amount of nutrients purchased per-person per day through packaged food and soft drinks products. Passport: Nutrition is a new research tool that maps the purchase of energy, protein, carbohydrate, sugar, fat, saturated fat, fibre and salt from packaged food and soft drink products sold through retail in 54 countries globally.  Passport: Nutrition allows your organisation to:

  1. Analyse where consumers get their calories. The purchase of eight different nutrients on a per person per day basis is available for 54 countries, regionally and globally. This information is also split by product category to the lowest level.

  2. View the nutrition composition of food and beverage products.  The nutritional information per 100g of product is available for over 50,000 packaged food and soft drink products in 54 countries. The nutritional content of one product can be compared with that of another, as well as comparing the same products in different countries.

  3. Review company and brand contributions. Nutrition brand shares look at how much each packaged food and soft drink brand and company is contributing to the total purchase of each nutrient, by category and country.

Continue reading "New Nutrition Data Shows Global Calorie Consumption" »

January 27, 2015

Estimating Category Leaders in FMCG Industries

Virgilijus NaruseviciusAnalyst Insight by Virgilijus Narusevicius - Senior Data Scientist

View Virgilijus Narusevicius's profile on LinkedIn

In this article, we have attempted to characterise category leaders across FMCG industries and the typical market shares they achieve. “Category leader” is generally a highly coveted status as it allows price-setting power and a better ability to influence category trends, enables economies of scale and implies a better bargaining power over retailers and suppliers. It also suggests that the company is doing many things right and it is thus rather common to benchmark against the category leaders and study their past strategies. However, category leader shares vary between industries and a successful company in one industry may differ from another.

 

Figure 1: Average Category Leader Share across FMCG Industries

CAMI1

 

Source: Euromonitor International

Note:  Retail value sales

Continue reading "Estimating Category Leaders in FMCG Industries" »

January 12, 2015

Lavazza Could Strengthen Coffee Pod Presence with L’Or Acquisition

JonasFelicianoAnalyst Insight by Jonas Feliciano - Senior Beverages Analyst

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On the heels of the monster merger of Mondelez and DE Master Blender’s coffee businesses into Jacobs Douwe Egberts (JDE), European competition laws have forced the new company to sell off its L’Or and Grand’Mère brands. After months of interest from private equity firms, as well as Israel based coffee company Strauss Group, Italian manufacturer Lavazza is rumoured to be the company most likely to acquire both brands. This purchase would quickly make L’Or a vital part of Lavazaa’s continued growth into coffee markets outside of Italy – and give the company a true player in the fast growing fresh ground coffee pod category.

Continue reading "Lavazza Could Strengthen Coffee Pod Presence with L’Or Acquisition" »

December 5, 2014

Pod Coffee Machines Impacting Sales of Kettles

Daniel GrimseyAnalyst Insight by Daniel Grimsey - Senior Research Analyst

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Coffee machines, particularly pod coffee machines, have been one of the best performing categories in small appliances across the world in recent years. Euromonitor predicted that worldwide over 29 million pod coffee machines will be sold in 2014, up 11% from the year before. The pod coffee machine category has grown so large, and so fast, that it is now having an impact upon other categories, most notably kettles.

Nespresso bridging the instant coffee/fresh coffee divide in Australia

Prior to the launch of Nespresso and other pod coffee machines, the market for coffee machines across the world was largely a replacement market.  You were either a household who used a coffee machine, or one that didn’t.  If you didn’t have a coffee machine you probably felt that those who did were insufferable coffee snobs, not an ideal environment for increasing penetration rates of coffee machines.

Continue reading "Pod Coffee Machines Impacting Sales of Kettles" »

November 21, 2014

Huge Potential in India’s Yet Uncharted Tea Market

Dana LaMendolaAnalyst Insight by Dana LaMendola - Beverages Analyst

View Dana LaMendola's profile on LinkedIn

In India, like other emerging Asia markets where tea consumption is high, there is a lot of focus on the value opportunity from the transition from unpackaged (unbranded) tea to packaged tea products. Indeed, between 2008 and 2013, tea increased by 118% in retail value, reaching US$1.9 billion. Yet, retail volume growth has been less impressive, increasing by 20% in the same period. This discrepancy suggests that to date, the primary shift in the Indian tea market has been towards more value-added packaged tea products, rather than a substantial shift from unpackaged to packaged tea products on the whole. According to industry sources, unpackaged tea still accounts for at least 50% of the overall Indian tea market, indicating a significant opportunity for tea manufacturers.

Continue reading "Huge Potential in India’s Yet Uncharted Tea Market" »

November 8, 2014

Ahmad Tea: Exploration of Home Market and Challenges Abroad

Hope.LeeAnalyst Insight by Hope Lee - Senior Beverages Analyst

Ahmad Tea London Ltd, ranked fifth in the tea globally, is one of the few long-established, family-owned companies with a significant international presence. Euromonitor International’s data show that Ahmad registered shares in over 20 markets in 2013, with a particularly strong presence in the Middle East, Eastern Europe and some African countries. Its relatively wide geographic coverage in these emerging markets makes it a multinational company but it is not a truly global operator compared to first tier conglomerates Unilever, Tata Global Beverages and Associated British Foods. Under Unilever’s mighty leadership, Ahmad Tea’s global status is similar to that of Orimi Trade OOO and Teekanne, relying on concentrated coverage in certain regions while weak in other regions. Ahmad Tea and Orimi, for example, are both absent from North America and Asia Pacific but are strong in Russia. However, Ahmad Tea does not show an urgent need to address its geographical weakness. Any companies, big or small, listed or private, are looking for growth, and stagnancy is sometimes the biggest internal threat, as the marketplace and competitive landscape are changing all the time. Ahmad Tea faces the same environment as everyone else.

Continue reading "Ahmad Tea: Exploration of Home Market and Challenges Abroad" »

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Recent Posts

Euromonitor to Speak at Coffee Fest 2015

Starbucks Subscription Reserve Coffee is One More Step in its Third-Wave Evolution

Overview of World’s Chocolate Powder Drinks Market and Toddy’s Evolution

The Emerging Market Divide: Why Global Tea Brands Succeed in India but Struggle in China

New Nutrition Data Shows Global Calorie Consumption

Estimating Category Leaders in FMCG Industries

Lavazza Could Strengthen Coffee Pod Presence with L’Or Acquisition

Pod Coffee Machines Impacting Sales of Kettles

Huge Potential in India’s Yet Uncharted Tea Market

Ahmad Tea: Exploration of Home Market and Challenges Abroad