Coffee is the preferred drink across the Americas, with only two exceptions – Chile and Bolivia -where tea is preferred by consumers. Tradition, expanded availability, development of new drinking occasions, flavour innovation and health and wellness trends are driving consumer preferences to new types of coffee and tea across the Americas and worldwide.
The region has significant differences by country when it comes to consumer drinking habits, tastes, offerings and the presence of international brands, making it an attractive market for manufacturers. The key to success is understanding the many differences between the countries and responding with products that reach out to the diverse consumers across the region.
Health Benefits Boost Sales of Tea Across the Region
In Canada, positively impacted by immigration trends and a
tendency towards healthier beverages among Canadians, tea continues to pick up steam. Growth is mainly driven by specialty black teas and green teas, supported by positive media and health authorities’ coverage of tea health benefits. Fuelling the growth is the expansion of specialized tea shops and retailers, such as David’s Tea, which offer expanded assortment of products and help drive consumption levels.
While in Chile, over the last five years, tea manufacturers and consumers have increased their respective focus and interest regarding the healthy properties of tea. From antioxidant properties to stimulant and fat burning uses, tea has become even more popular in Chile due to the added value that the product offers to its consumers. Chile was already a remarkable tea consumer country, but in the last five years, different varieties of tea, like green, red and white teas have increasingly become popular amongst different consumer sectors, but particularly women.