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July 11, 2014

Silicone Struggles to Take Off in Key Homewares Categories

EMI_silicone-v1.2

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Silicone enjoys several important advantages over more traditional material, such as ceramic, glass and metal, in the kitchen. It is more flexible, more durable, easier to clean, more versatile and requires little storage space as it can be rolled up. Silicone also enables manufacturers to provide consumers with more options in terms of colour, shape and design than traditional cookware materials. Despite of these advantages, consumers remain lukewarm towards silicone.

 

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July 5, 2014

Euromonitor to Speak at Spoga Gafa – The Garden Trade Fair 2014

Spoga Gafa logoDates: Sunday 31 August to Tuesday 2 September 2014

Location: Koelnmesse, Cologne

Event Description: New inspirations and fresh impulses will be in the (garden) air again this late summer. Cologne will once again be the meeting place for the garden industry. Be there, when around 40,000 trade visitors discover trends, collect ideas and establish contacts at the world's leading trade fair.

Presentation Title: Key Trends Shaping the European Gardening Industry

Presentation Times: Monday,1 September and Tuesday, 2 September 2014

Speaker: Cruz del Barrio, Head of Home and Garden Research

Presentation Description: A market overview of the Western European gardening Industry - in particular who’s who in the leading categories such as garden care and gardening equipment in 2013 and the forecast for the next five years.

Event Website: http://www.spogagafa.com/en/spogagafa/home/index.php

July 2, 2014

Has the Time Finally Come for Silicone in Homewares?

Damian ShoreAnalyst Insight by Damien Shore - Contributing Analyst

View Damian Shore's profile on LinkedIn

In spite of predictions that it would transform the market in the wake of its introduction in the late 1990s, consumers have long been lukewarm towards silicone. However, its convenience and health and wellness advantages are increasingly being appreciated by consumers, particularly those living alone.

Clear Advantages but Underwhelming Sales

Silicone enjoys several important advantages over more traditional materials, such as ceramic, glass and metal, in the kitchen. It is more flexible (if bent, the mould regains its shape), more durable, easier to clean (it is dishwasher safe and less prone to sticking), more versatile (it can be taken from an oven/microwave and placed immediately in a fridge-freezer or vice versa) and requires little storage space as it can be rolled up. Silicone also enables manufacturers to provide consumers with more options in terms of colour, shape and design than traditional cookware materials.

In spite of these advantages, silicone accounted for a mere 11.1% of ovenware value sales in the US in 2013, down from 11.7% in 2009. However, silicone is growing in popularity in some Western European markets, particularly the UK, where its share of ovenware value sales increased from 8.2% to 12.5% over the same period.

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June 17, 2014

L’innovation, levier majeur de croissance pour le marché de la Maison et du Jardin en France

Face à un contexte économique difficile en France et à un niveau confiance des ménages toujours très bas, les ventes du marché de la Maison et du Jardin voient une nouvelle baisse de performance en 2013. Sans surprise, les produits au prix unitaire élevé ont particulièrement souffert alors que les ventes des produits plus abordables comme la peinture décorative ont vu une légère hausse. Dans ce contexte, innover en offrant des produits à valeur ajoutée est essentiel pour les fabricants afin de renouer avec l’intérêt des consommateurs.

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Innovation is Key to Growing Sales of Home and Garden Products in France

 

The home and garden industry is declining in France due to the poor economic performance of the country and low consumer confidence. Big ticket items are performing especially poor, but cheaper quick-fix categories such as paint are growing. Manufacturers should innovate to spark interest and add value in all home and garden categories.

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June 15, 2014

Home and Garden in 2013: The Only Way is Up

Home and Garden Performance in 2013

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New Home and Garden data show another year of poor results in 2013 with constant growth of just 0.5%. Growth in the US and China, the two largest markets in the world, brought positive performance at global level. However, the performance of Western European countries was again negative.

 

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May 13, 2014

Zara Home Reinforces its International Presence in 2013

Emi_zaraHome-v1.1

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Zara Home continued its worldwide expansion in 2013 , entering Japan in April, Canada, Indonesia, Honduras, Thailand and Sweden in the third quarter and closing the year with new stores in Taiwan and Uruguay.

Zara Home also delivered the highest growth of all the Inditex brands, posting a 30% increase in sales in the first half year results. The affordable luxury positioning of the brand is expected to help Zara Home continue this positive performance in 2014.

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April 30, 2014

Arc International cède Pyrex

Marianne FerrariAnalyst Insight by Marianne Ferrari - Research Analyst

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La cession de la filiale Arc International Cookware, présentée comme un mal nécessaire, va générer un flux de liquidités bienvenu pour Arc International, en proie à des troubles financiers. Néanmoins,  se séparer d’une marque à forte notoriété telle que Pyrex est un geste risqué. Sur le long terme, cette cession aura des conséquences sur la position d’Arc International sur le marché des articles de cuisine.

Vendre les joyaux de la couronne

Des rumeurs circulaient sur le marché depuis cet été quant à la vente de la licence de Pyrex. Arc International, pressé par ses créanciers, a décidé de vendre sa filiale afin d’éponger une part de sa dette estimée à 500 millions d’euros.  La transaction a été finalisée fin janvier 2014. La filiale Arc international Cookware a été rachetée par un fonds d’investissement californien, Aurora Resurgence, spécialisé dans les investissements « middle market », c’est-à-dire au chiffre d’affaires allant de 50 millions à 1 milliard de dollars. Cet investissement sera le premier du fonds à être dirigé au marché de grande consommation dans un portefeuille composé exclusivement d’investissements B2B.

Pyrex jouit d’une forte présence sur le marché des articles de cuisine. 80% des ventes de Pyrex au niveau mondial sont réalisées par la filiale Arc International Cookware, pour un montant de plus de 300 millions d’euros en 2013, d’après le rapport intermédiaire d’Euromonitor International. En France, son marché historique, le groupe Arc International  est deuxième du marché en valeur après le groupe SEB grâce à Pyrex.

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April 27, 2014

Euromonitor to Speak at 3rd European Home Improvement Forum

3EHIF

Date: June 5 – 6 2014

Location: Madrid, Spain

Conference: Euromonitor International is pleased to be speaking at Europe’s major event for the home improvement and garden centre industry the 3rd European Home Improvement Forum 2014. Manufacturers and retailers will have the opportunity for an exchange of views of current and future developments within the global market. This congress is being jointly hosted by the two leading European DIY professional organisations, EDRA (European DIY-Retail Association) and fediyma (European Federation of DIY Manufacturers). 

 

Presentation:

Cruz del BarrioDate: Thursday, 5 June 2014

Speaker: Cruz del Barrio, Head of Home and Garden Research at Euromonitor International

View Cruz del Barrio's profile on LinkedIn

Presentation Topic: A market overview of the Spanish DIY Industry - in particular who’s who in the industry and the performance in leading categories such as paint, tiles and tools in 2013 and the forecast for the next five years.

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April 24, 2014

The Home and Garden Industry Struggling to Recover

 

The home and garden industry performed poorly yet again in 2013 following a string of stagnant years. Improvements in the industry, including fast growth in the Chinese market, were not enough to move growth to pre-2008 levels. In fact, only four countries in the world spent more than US$2,000 per household in 2013: Switzerland, the Netherlands, Australia and Germany.

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Recent Posts

Silicone Struggles to Take Off in Key Homewares Categories

Euromonitor to Speak at Spoga Gafa – The Garden Trade Fair 2014

Has the Time Finally Come for Silicone in Homewares?

L’innovation, levier majeur de croissance pour le marché de la Maison et du Jardin en France

Innovation is Key to Growing Sales of Home and Garden Products in France

Home and Garden in 2013: The Only Way is Up

Zara Home Reinforces its International Presence in 2013

Arc International cède Pyrex

Euromonitor to Speak at 3rd European Home Improvement Forum

The Home and Garden Industry Struggling to Recover