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91 posts categorized "Home and Garden"

October 30, 2014

Multi-Channel Strategies in Home Improvement Retailing

Home improvement retailers in France are experimenting with social media and other non-traditional channels.  For example, Leroy Merlin has launched an experimental program where consumers can share tools for free by making a reservation on Facebook and then borrowing them at the store. These initiatives are aimed at building consumer engagement and loyalty to combat showrooming trends. Watch the video for complete insights.

Marianne FerrariVideo features Marianne Ferrari - Research Analyst

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October 29, 2014

Lifestyle Trends Boost Consumer Interest in Gardening

Cruz del BarrioAnalyst Insight by Cruz del Barrio - Head of Home and Garden Research

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Increased interest in health and wellness and environmentalism is helping to boost demand for gardening products, particularly among younger consumers. Consumers are increasingly interested in the provenance of the food they eat, a trend that has been reinforced by a number of widely publicised contamination scandals in Europe and China, fuelling a growing distrust of agribusiness. Others perceive it as a way of reducing their carbon footprint and shifting to a more sustainable lifestyle.

These trends are reflected by the increased popularity of GIY (“grow your own”) and urban gardening worldwide. Economic necessity is playing a role in this for some, particularly in markets such as Spain, where the global economic downturn has taken a particularly heavy toll.

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October 7, 2014

Nobel Prize Boosts the Profile of LED Lamps

Damian ShoreAnalyst Insight by Damian Shore - Contributing Analyst

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The Nobel Prize in Physics for 2014 has been awarded to three Japanese scientists for “the invention of efficient blue light-emitting diodes, enabling bright and energy-saving white light sources.” The publicity generated by this award is likely to boost consumer interest in LED lamps.

“The 21st century will be lit by LED lamps”

Professors Isamu Akasaki, Hiroshi Amano and Shuji Nakamura created the first blue light-emitting diodes (LEDs) during the early 1990s. While red and green LEDs had been around for many years, blue LEDs had long stymied scientists in both academia and industry. Without them, the three colours could not be mixed to produce white light in lamps, as well as in computers and on TV screens.

In its award citation, the Nobel Academy stated that: “Incandescent light bulbs lit the 20th century; the 21st century will be lit by LED lamps.” Furthermore, it noted that the light source was brighter, cleaner and longer-lasting and would both save energy and the quality of life of millions of people around the world. “The LED lamp holds great promise for increasing the quality of life for over 1.5 billion people around the world who lack access to electricity grids. Due to low power requirements, it can be powered by cheap local solar power,” the committee stated.

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October 3, 2014

Euromonitor International Helps Promote Brazil-US Trade

ApexBrazilHeader

Euromonitor International is excited to announce upcoming trade expos in Chicago and Houston to connect US importers, restaurants, grocers and food manufactures with leading Brazilian food and beverage exporters.  The goal of these events is to provide an opportunity for US companies to interact and conduct one on one business conversations with exporters from Brazil. There is no pressure to come to any agreements at this event, rather, the focus will be on sharing information about Brazilian food products  that are available to the US market.  In addition to meeting potential new suppliers, participating US companies will learn more about Doing Business with Brazil and are able to network with many other stakeholders within their respective industries.

For interested and qualified US companies that are outside the Chicago and Houston areas we will be covering travel expenses (including hotel accommodations at a business class hotel and flights to and from the event) to help facilitate attendance. 

The Houston, TX event will be held on Wednesday, October 29, 2014 at a downtown Houston hotel.

The Chicago, IL event will be held on Friday, October 31, 2014 at a downtown Chicago hotel.

We are expecting spots to fill up quickly, so please apply for an invitation and a Euromonitor representative will contact you to discuss your company’s participation in more detail. 

 


Apply-Now

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September 5, 2014

Homewares Companies in the Netherlands Catering to Consumer Preferences

Homewares is in decline in the Netherlands due to consumer preference for spending smaller amounts of money on products such as glassware and dinnerware. However, new companies such as Blond Amsterdam and Babette are able to generate sales from these preferences by creating colourful, unique homewares items, at low prices. These companies are also creating products in sync with emerging market trends, such as high-tea cake stands and sushi plates..

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August 26, 2014

Plant Resistance Breakthrough Could Have Implications for Western European Gardening Market

Damian ShoreAnalyst Insight by Damian Shore - Contributing Analyst

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Dutch researchers have found a way to identify plant genes that are involved in resistance to certain insects. While this development has some potential to undermine pest control sales, it may boost the horticulture segment if consumers can be convinced to pay more for pest-resistant seeds.

In Search of the Right Stuff

Researchers at Wageningen University in the Netherlands have developed a video tracking system that is capable of following the paths taken by insects around plant samples under standardised conditions. These paths can then be analysed to provide a measure of the attraction or aversion of these insects to each plant sample. Researcher Dr Maarten Jongsma said, "We can very quickly test a large number of plants for possible resistance … our goal [is] to make the method suitable for many specific insect-plant combinations.”

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August 4, 2014

Stanley Black and Decker Partners with FC Barcelona

Stanley Black and Decker recently partnered with FC Barcelona, the second most valuable sports club in the world. Although Stanley Black and Decker is the world leader in the power tools market, the company is not the market leader in Western Europe and the partnership is likely to boost their profile in the region.

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July 11, 2014

Silicone Struggles to Take Off in Key Homewares Categories

EMI_silicone-v1.2

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Silicone enjoys several important advantages over more traditional material, such as ceramic, glass and metal, in the kitchen. It is more flexible, more durable, easier to clean, more versatile and requires little storage space as it can be rolled up. Silicone also enables manufacturers to provide consumers with more options in terms of colour, shape and design than traditional cookware materials. Despite of these advantages, consumers remain lukewarm towards silicone.

 

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July 5, 2014

Euromonitor to Speak at Spoga Gafa – The Garden Trade Fair 2014

Spoga Gafa logoDates: Sunday 31 August to Tuesday 2 September 2014

Location: Koelnmesse, Cologne

Event Description: New inspirations and fresh impulses will be in the (garden) air again this late summer. Cologne will once again be the meeting place for the garden industry. Be there, when around 40,000 trade visitors discover trends, collect ideas and establish contacts at the world's leading trade fair.

Presentation Title: Key Trends Shaping the European Gardening Industry

Presentation Times: Monday,1 September and Tuesday, 2 September 2014

Speaker: Cruz del Barrio, Head of Home and Garden Research

Presentation Description: A market overview of the Western European gardening Industry - in particular who’s who in the leading categories such as garden care and gardening equipment in 2013 and the forecast for the next five years.

Event Website: http://www.spogagafa.com/en/spogagafa/home/index.php

July 2, 2014

Has the Time Finally Come for Silicone in Homewares?

Damian ShoreAnalyst Insight by Damien Shore - Contributing Analyst

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In spite of predictions that it would transform the market in the wake of its introduction in the late 1990s, consumers have long been lukewarm towards silicone. However, its convenience and health and wellness advantages are increasingly being appreciated by consumers, particularly those living alone.

Clear Advantages but Underwhelming Sales

Silicone enjoys several important advantages over more traditional materials, such as ceramic, glass and metal, in the kitchen. It is more flexible (if bent, the mould regains its shape), more durable, easier to clean (it is dishwasher safe and less prone to sticking), more versatile (it can be taken from an oven/microwave and placed immediately in a fridge-freezer or vice versa) and requires little storage space as it can be rolled up. Silicone also enables manufacturers to provide consumers with more options in terms of colour, shape and design than traditional cookware materials.

In spite of these advantages, silicone accounted for a mere 11.1% of ovenware value sales in the US in 2013, down from 11.7% in 2009. However, silicone is growing in popularity in some Western European markets, particularly the UK, where its share of ovenware value sales increased from 8.2% to 12.5% over the same period.

Continue reading "Has the Time Finally Come for Silicone in Homewares?" »

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Recent Posts

Multi-Channel Strategies in Home Improvement Retailing

Lifestyle Trends Boost Consumer Interest in Gardening

Nobel Prize Boosts the Profile of LED Lamps

Euromonitor International Helps Promote Brazil-US Trade

Homewares Companies in the Netherlands Catering to Consumer Preferences

Plant Resistance Breakthrough Could Have Implications for Western European Gardening Market

Stanley Black and Decker Partners with FC Barcelona

Silicone Struggles to Take Off in Key Homewares Categories

Euromonitor to Speak at Spoga Gafa – The Garden Trade Fair 2014

Has the Time Finally Come for Silicone in Homewares?