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96 posts categorized "Home and Garden"

March 7, 2015

Bauhaus Expansion means Growth in Spanish Home Improvement Market

The company plans to open two new locations in Spain in the next year, both large outlets on the outskirts of major cities in accordance with their existing retail network model. This expansion indicates optimism about the growth of the home improvement market in the country. Watch the video for complete insights.

Video features Roberto Fernandez - Research Analyst

March 6, 2015

Hear Us Speak at the International Home + Housewares Show

The homewares market saw a flat performance over the last five years, as the strong Asian growth was not enough to push sales at a global level. The financial crisis took its toll in Europe (both Western and Eastern countries) and in North America. Largely accessible, both in terms of price points and distribution, homewares is a category of necessity where developments are mainly influenced by social change.

These trends and more will be discussed in M. Cruz del Barrio’s presentation Homewares: Trends and Opportunities around the World—2014 and Beyond at McCormick Place, Innovation Theater, Lakeside Center, Room E350.



Date: Saturday 7th March 2015

Time: 11:30hrs

Location: Chicago, US

For further insight on the latest trends in Homewares, you can download our global briefing Homewares: Influenced by Social Developments.


Event Website: http://www.housewares.org/show/

March 4, 2015

The Rising Power of Female Consumers


The global female population totalled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. Average disposable income amongst women is the highest it's ever been, and women are living longer than men.

What are you doing to reach this growing market?

View now to learn:

  • The size and distribution of the female consumer market
  • Literacy and education rates
  • Labour participation
  • Purchasing power


Continue reading "The Rising Power of Female Consumers" »

February 7, 2015

Euromonitor to Speak at HortiAsia 2015


Event Name: HortiAsia

17-19 March, 2015

Location: Bangkok International Trade & Exhibition Centre (BITEC), Bangkok, Thailand

Event Description: 2015, The Horti ASIA and AGRI-Asia join forces to showcase together in the 'AGRI Food Business Week Asia. Both are the international tradeshows for technologies and innovations for horticulture and agriculture. It is especially worthwhile for visitors, entrepreneurs and farmers because in this year, not only will there be tradeshows of horticultural technologies, but also the exhibitions of agricultural machinery, technologies and innovations from foreign countries with a wide range of pricing that suits every size of investment. In the event, technology expo and innovations from more than 300 prominent companies from over 20 countries will be presented. There are also many national pavilions showcasing new technologies covering the space of over 8,000 square meters. Leading exhibitors will offer technologies and innovations including pre-planting process, cultivation, maintenance, harvest and post-harvest management, which are believed to draw a huge interest from horticultural, vegetables, fruits, flowers and orchid markets.

Continue reading "Euromonitor to Speak at HortiAsia 2015" »

January 27, 2015

Estimating Category Leaders in FMCG Industries

Virgilijus NaruseviciusAnalyst Insight by Virgilijus Narusevicius - Senior Data Scientist

View Virgilijus Narusevicius's profile on LinkedIn

In this article, we have attempted to characterise category leaders across FMCG industries and the typical market shares they achieve. “Category leader” is generally a highly coveted status as it allows price-setting power and a better ability to influence category trends, enables economies of scale and implies a better bargaining power over retailers and suppliers. It also suggests that the company is doing many things right and it is thus rather common to benchmark against the category leaders and study their past strategies. However, category leader shares vary between industries and a successful company in one industry may differ from another.


Figure 1: Average Category Leader Share across FMCG Industries



Source: Euromonitor International

Note:  Retail value sales

Continue reading "Estimating Category Leaders in FMCG Industries" »

October 30, 2014

Multi-Channel Strategies in Home Improvement Retailing

Home improvement retailers in France are experimenting with social media and other non-traditional channels.  For example, Leroy Merlin has launched an experimental program where consumers can share tools for free by making a reservation on Facebook and then borrowing them at the store. These initiatives are aimed at building consumer engagement and loyalty to combat showrooming trends. Watch the video for complete insights.

Marianne FerrariVideo features Marianne Ferrari - Research Analyst

View Marianne Ferrari's profile on LinkedIn

October 29, 2014

Lifestyle Trends Boost Consumer Interest in Gardening

Cruz del BarrioAnalyst Insight by Cruz del Barrio - Head of Home and Garden Research

View Cruz del Barrio's profile on LinkedIn

Increased interest in health and wellness and environmentalism is helping to boost demand for gardening products, particularly among younger consumers. Consumers are increasingly interested in the provenance of the food they eat, a trend that has been reinforced by a number of widely publicised contamination scandals in Europe and China, fuelling a growing distrust of agribusiness. Others perceive it as a way of reducing their carbon footprint and shifting to a more sustainable lifestyle.

These trends are reflected by the increased popularity of GIY (“grow your own”) and urban gardening worldwide. Economic necessity is playing a role in this for some, particularly in markets such as Spain, where the global economic downturn has taken a particularly heavy toll.

Continue reading "Lifestyle Trends Boost Consumer Interest in Gardening" »

October 7, 2014

Nobel Prize Boosts the Profile of LED Lamps

Damian ShoreAnalyst Insight by Damian Shore - Contributing Analyst

View Damian Shore's profile on LinkedIn

The Nobel Prize in Physics for 2014 has been awarded to three Japanese scientists for “the invention of efficient blue light-emitting diodes, enabling bright and energy-saving white light sources.” The publicity generated by this award is likely to boost consumer interest in LED lamps.

“The 21st century will be lit by LED lamps”

Professors Isamu Akasaki, Hiroshi Amano and Shuji Nakamura created the first blue light-emitting diodes (LEDs) during the early 1990s. While red and green LEDs had been around for many years, blue LEDs had long stymied scientists in both academia and industry. Without them, the three colours could not be mixed to produce white light in lamps, as well as in computers and on TV screens.

In its award citation, the Nobel Academy stated that: “Incandescent light bulbs lit the 20th century; the 21st century will be lit by LED lamps.” Furthermore, it noted that the light source was brighter, cleaner and longer-lasting and would both save energy and the quality of life of millions of people around the world. “The LED lamp holds great promise for increasing the quality of life for over 1.5 billion people around the world who lack access to electricity grids. Due to low power requirements, it can be powered by cheap local solar power,” the committee stated.

Continue reading "Nobel Prize Boosts the Profile of LED Lamps" »

October 3, 2014

Euromonitor International Helps Promote Brazil-US Trade


Euromonitor International is excited to announce upcoming trade expos in Chicago and Houston to connect US importers, restaurants, grocers and food manufactures with leading Brazilian food and beverage exporters.  The goal of these events is to provide an opportunity for US companies to interact and conduct one on one business conversations with exporters from Brazil. There is no pressure to come to any agreements at this event, rather, the focus will be on sharing information about Brazilian food products  that are available to the US market.  In addition to meeting potential new suppliers, participating US companies will learn more about Doing Business with Brazil and are able to network with many other stakeholders within their respective industries.

For interested and qualified US companies that are outside the Chicago and Houston areas we will be covering travel expenses (including hotel accommodations at a business class hotel and flights to and from the event) to help facilitate attendance. 

The Houston, TX event will be held on Wednesday, October 29, 2014 at a downtown Houston hotel.

The Chicago, IL event will be held on Friday, October 31, 2014 at a downtown Chicago hotel.

We are expecting spots to fill up quickly, so please apply for an invitation and a Euromonitor representative will contact you to discuss your company’s participation in more detail. 



Continue reading "Euromonitor International Helps Promote Brazil-US Trade" »

September 5, 2014

Homewares Companies in the Netherlands Catering to Consumer Preferences

Homewares is in decline in the Netherlands due to consumer preference for spending smaller amounts of money on products such as glassware and dinnerware. However, new companies such as Blond Amsterdam and Babette are able to generate sales from these preferences by creating colourful, unique homewares items, at low prices. These companies are also creating products in sync with emerging market trends, such as high-tea cake stands and sushi plates..

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Recent Posts

Bauhaus Expansion means Growth in Spanish Home Improvement Market

Hear Us Speak at the International Home + Housewares Show

The Rising Power of Female Consumers

Euromonitor to Speak at HortiAsia 2015

Estimating Category Leaders in FMCG Industries

Multi-Channel Strategies in Home Improvement Retailing

Lifestyle Trends Boost Consumer Interest in Gardening

Nobel Prize Boosts the Profile of LED Lamps

Euromonitor International Helps Promote Brazil-US Trade

Homewares Companies in the Netherlands Catering to Consumer Preferences