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April 16, 2014

El consumidor español se interesa por el bricolaje

EURO_NT_Cruz.DelBarrio_LThumbWith Cruz del Barrio, Head of Home and Garden Research

 La crisis ha cambiado el panorama del bricolaje en España. En el pasado, la gente contrataba "manitas", albañiles y pintores para las obras en casa. Desde que comenzó la crisis, los consumidores españoles se han vuelto especialmente sensibles a los precios y una especie de fiebre del "hágalo usted mismo" recorre el país. A pesar de estos factores, el mercado del bricolaje sigue sin registrar un crecimiento positivo, aunque la caída en 2013 fue ligeramente menor que la de 2012.

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Changing Consumer Attitudes Towards Home Improvement in Spain

EURO_NT_Cruz.DelBarrio_LThumbWith Cruz del Barrio, Head of Home and Garden Research

The economic crisis has changed the landscape of the home and garden market in Spain. In the past, consumers would hire handymen, decorators and builders for their home improvement needs. Since the crisis, consumers in Spain have become increasingly price sensitive and a do-it-yourself attitude has swept the country. Despite the changing spending habits, the home and garden market has yet to see positive growth, however the declines in 2013 was slightly less than in 2012. 

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April 3, 2014

Kingfisher Moves to Acquire Mr. Bricolage

 


Kingfisher, one of the world’s largest home improvement retailer, has entered a bid to purchase French-based home improvement retailer Mr. Bricolage. Kingfisher, owner of the UK-based B&Q chain as well as French chains Castorama and Brico Depot, gives the company a key piece in its competition with Groupe Adeo, owner of the Leroy Merlin chain. The Competition Authority in France still needs to review the bid which could take until 2015.

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Expenditure in Home Improvement Products 2013

March 18, 2014

I prodotti naturali ed organici sostengono il mercato del giardinaggio in Italia

EURO_NT_Cruz.DelBarrio_LThumb

Con Cruz del Barrio, Responsabile per la ricerca nel settore Home and Garden

Il mercato del giardinaggio in Italia ha registrato una caduta del 4% nel 2013, a causa della congiuntura economica negativa e delle avverse condizioni ambientali nella primavera del 2013. Tuttavia, i prodotti naturali ed organici usati per il giardinaggio hanno tratto beneficio dalla crescente attenzione degli italiani per l’ambiente e per la salute. Alcune aziende del settore hanno lanciato nuovi prodotti che rispondono a queste tendenze, come spiega Cruz Del Barrio, responsabile per la ricerca nel settore “Home and Garden” in questo podcast.

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Catering to Italy’s Green Consumer in the Home and Garden Industry

EURO_NT_Cruz.DelBarrio_LThumbWith Cruz del Barrio, Head of Home and Garden Research

The home and garden market in Italy fell by 4 percent in 2013 amidst a poor economy and an unexpected rainy season. Home and garden companies however, can leverage Italians organic and natural product preference to grow sales as consumers demonstrate increased interest in non-chemical products, recycling and environmental sustainability. Over the next five years, Euromonitor expects a myriad of products launching in the home and garden sector catering to green consumers, from energy-efficient power tools to natural pest control.

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March 5, 2014

Is There a Niche for Vegetarian Fertilizer?

Damian ShoreAnalyst Insight by Damian Shore - Contributing Analyst

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Increased interest in vegetarian and vegan diets, particularly among younger consumers, combined with the growing popularity of urban gardening and (to a lesser extent) the trend towards pet humanisation, suggests there is some potential in this area.

In April 2013, W Neudorff GmbH, which is based in the town of Emmerthal in Lower Saxony and specialises in “environmentally friendly gardening products,” launched Azet Veggie Fertiliser. It utilises 100% plant-based raw materials and thus contains no animal by-products. W Neudorff GmbH accounted for 2% of value sales in the German fertiliser market during 2013, according to Euromonitor International interim figures.

Veggie Dunger 1.pngThe product targets vegan organic food production, which avoids using any animal inputs and instead relies on the use of green manures to add fertility to the soil. For its proponents, this avoids harming animals, in addition to reducing the environmental impact of livestock farming.

Vegetarianism Growing in Popularity, Particularly Among the Young

According to Euromonitor International’s Annual Survey 2011, which covered 16-65-year-olds living in eight countries (the US, Brazil, the UK, France, Germany, India, China, and Japan), 16% of consumers followed a limited-meat diet, with 3% vegetarian and 2% vegan. Periodic food scares, such as recurring dioxin contamination incidents and the BSE crisis of the 1980s, have caused spikes in vegetarianism over the years, and the horsemeat scandal that broke in Western Europe during early 2013 may have had  a similar impact. For the moment, limited-meat diets remain significantly more commonplace in emerging markets than in developed ones.

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December 17, 2013

IKEA in Italia

EMI_ikea-v1.0-01

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L’Italia rappresenta il quarto paese in termini di fatturato e il terzo paese produttore per IKEA. Secondo l’azienda svedese l’Italia contribuisce per il 6% del fatturato totale aziendale. Inoltre IKEA detiene una quota di mercato del 7% nel settore indoor living. Nonostante l’importanza che l’Italia ricopre nel portafoglio vendite di IKEA, l’azienda deve fare i conti col fatto che i consumatori italiani tendono a premiare produttori locali.

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December 14, 2013

Datagraphic: Barbecue Manufacturers Face Uphill Battle in Brazil

EMI_brazilBBQ-v1.1

 

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Barbecues (churrascos) are an integral part of the Brazilian lifestyle. With amongst the highest per capita consumption of meat in the world, this should be El Dorado for barbecue manufacturers. However, a predilection for charcoal and the prevalence of handmade/artisanal grills has proved to be a strong barrier for foreign players such as Weber-Stephen. Nevertheless, the very low per household expenditure on barbecues means there is room for growth over the next five years.

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December 13, 2013

Global Briefing: Light Sources Overview, LED Lights the Way

Light Sources for CG_Page_4

This report examines the global light sources market.  The strong recovery in this market since 2009 has been laregly driven by the Asia Pacific Region, particularly China.  The report also analyses the importance of governmental regulation as incandescent lamps are being phased out and LED lamps become more competetively priced.

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The full global briefing is available for purchase here: http://www.euromonitor.com/light-sources-overview-led-lights-the-way/report

November 23, 2013

Price Drops in LED Lights may Change the US Market

Recent price drops in LED light bulbs may radically change the US lighting market, currently split between older incandescent and halogen bulbs and energy saving CFL and LED bulbs. The Environmental Protection Agency in the US recently changed its energy star definitions for light bulbs and LEDs fall under the new category. This rating will likely make LED prices drop by as much as 50 percent. These price drops, combined with low energy consumption of the bulbs, means the future of LEDs look very optimistic.

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Recent Posts

El consumidor español se interesa por el bricolaje

Changing Consumer Attitudes Towards Home Improvement in Spain

Kingfisher Moves to Acquire Mr. Bricolage

I prodotti naturali ed organici sostengono il mercato del giardinaggio in Italia

Catering to Italy’s Green Consumer in the Home and Garden Industry

Is There a Niche for Vegetarian Fertilizer?

IKEA in Italia

Datagraphic: Barbecue Manufacturers Face Uphill Battle in Brazil

Global Briefing: Light Sources Overview, LED Lights the Way

Price Drops in LED Lights may Change the US Market