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88 posts categorized "Home and Garden"

September 5, 2014

Homewares Companies in the Netherlands Catering to Consumer Preferences

Homewares is in decline in the Netherlands due to consumer preference for spending smaller amounts of money on products such as glassware and dinnerware. However, new companies such as Blond Amsterdam and Babette are able to generate sales from these preferences by creating colourful, unique homewares items, at low prices. These companies are also creating products in sync with emerging market trends, such as high-tea cake stands and sushi plates..

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September 3, 2014

Euromonitor International Helps Promote Brazil-US Trade

Shaking-hands

Euromonitor is organizing a series of trade events in which local US companies will have a chance to meet one-on-one with leading exporters from Brazil to explore new business opportunities. The sectors of focus include: Food & Beverage, Home Construction and Décor, Machinery and Equipment, and Health Technology. In addition to meeting new suppliers, participating US companies will learn more about doing business with Brazil and are able to network with many other stakeholders within their respective industries.

If your company would benefit from participating in one of these events, please apply for an invitation and a Euromonitor representative will contact you to discuss your company's participation in more detail.


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August 26, 2014

Plant Resistance Breakthrough Could Have Implications for Western European Gardening Market

Damian ShoreAnalyst Insight by Damian Shore - Contributing Analyst

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Dutch researchers have found a way to identify plant genes that are involved in resistance to certain insects. While this development has some potential to undermine pest control sales, it may boost the horticulture segment if consumers can be convinced to pay more for pest-resistant seeds.

In Search of the Right Stuff

Researchers at Wageningen University in the Netherlands have developed a video tracking system that is capable of following the paths taken by insects around plant samples under standardised conditions. These paths can then be analysed to provide a measure of the attraction or aversion of these insects to each plant sample. Researcher Dr Maarten Jongsma said, "We can very quickly test a large number of plants for possible resistance … our goal [is] to make the method suitable for many specific insect-plant combinations.”

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August 4, 2014

Stanley Black and Decker Partners with FC Barcelona

Stanley Black and Decker recently partnered with FC Barcelona, the second most valuable sports club in the world. Although Stanley Black and Decker is the world leader in the power tools market, the company is not the market leader in Western Europe and the partnership is likely to boost their profile in the region.

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July 11, 2014

Silicone Struggles to Take Off in Key Homewares Categories

EMI_silicone-v1.2

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Silicone enjoys several important advantages over more traditional material, such as ceramic, glass and metal, in the kitchen. It is more flexible, more durable, easier to clean, more versatile and requires little storage space as it can be rolled up. Silicone also enables manufacturers to provide consumers with more options in terms of colour, shape and design than traditional cookware materials. Despite of these advantages, consumers remain lukewarm towards silicone.

 

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July 5, 2014

Euromonitor to Speak at Spoga Gafa – The Garden Trade Fair 2014

Spoga Gafa logoDates: Sunday 31 August to Tuesday 2 September 2014

Location: Koelnmesse, Cologne

Event Description: New inspirations and fresh impulses will be in the (garden) air again this late summer. Cologne will once again be the meeting place for the garden industry. Be there, when around 40,000 trade visitors discover trends, collect ideas and establish contacts at the world's leading trade fair.

Presentation Title: Key Trends Shaping the European Gardening Industry

Presentation Times: Monday,1 September and Tuesday, 2 September 2014

Speaker: Cruz del Barrio, Head of Home and Garden Research

Presentation Description: A market overview of the Western European gardening Industry - in particular who’s who in the leading categories such as garden care and gardening equipment in 2013 and the forecast for the next five years.

Event Website: http://www.spogagafa.com/en/spogagafa/home/index.php

July 2, 2014

Has the Time Finally Come for Silicone in Homewares?

Damian ShoreAnalyst Insight by Damien Shore - Contributing Analyst

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In spite of predictions that it would transform the market in the wake of its introduction in the late 1990s, consumers have long been lukewarm towards silicone. However, its convenience and health and wellness advantages are increasingly being appreciated by consumers, particularly those living alone.

Clear Advantages but Underwhelming Sales

Silicone enjoys several important advantages over more traditional materials, such as ceramic, glass and metal, in the kitchen. It is more flexible (if bent, the mould regains its shape), more durable, easier to clean (it is dishwasher safe and less prone to sticking), more versatile (it can be taken from an oven/microwave and placed immediately in a fridge-freezer or vice versa) and requires little storage space as it can be rolled up. Silicone also enables manufacturers to provide consumers with more options in terms of colour, shape and design than traditional cookware materials.

In spite of these advantages, silicone accounted for a mere 11.1% of ovenware value sales in the US in 2013, down from 11.7% in 2009. However, silicone is growing in popularity in some Western European markets, particularly the UK, where its share of ovenware value sales increased from 8.2% to 12.5% over the same period.

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June 17, 2014

L’innovation, levier majeur de croissance pour le marché de la Maison et du Jardin en France

Face à un contexte économique difficile en France et à un niveau confiance des ménages toujours très bas, les ventes du marché de la Maison et du Jardin voient une nouvelle baisse de performance en 2013. Sans surprise, les produits au prix unitaire élevé ont particulièrement souffert alors que les ventes des produits plus abordables comme la peinture décorative ont vu une légère hausse. Dans ce contexte, innover en offrant des produits à valeur ajoutée est essentiel pour les fabricants afin de renouer avec l’intérêt des consommateurs.

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Innovation is Key to Growing Sales of Home and Garden Products in France

 

The home and garden industry is declining in France due to the poor economic performance of the country and low consumer confidence. Big ticket items are performing especially poor, but cheaper quick-fix categories such as paint are growing. Manufacturers should innovate to spark interest and add value in all home and garden categories.

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June 15, 2014

Home and Garden in 2013: The Only Way is Up

Home and Garden Performance in 2013

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New Home and Garden data show another year of poor results in 2013 with constant growth of just 0.5%. Growth in the US and China, the two largest markets in the world, brought positive performance at global level. However, the performance of Western European countries was again negative.

 

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Recent Posts

Homewares Companies in the Netherlands Catering to Consumer Preferences

Euromonitor International Helps Promote Brazil-US Trade

Plant Resistance Breakthrough Could Have Implications for Western European Gardening Market

Stanley Black and Decker Partners with FC Barcelona

Silicone Struggles to Take Off in Key Homewares Categories

Euromonitor to Speak at Spoga Gafa – The Garden Trade Fair 2014

Has the Time Finally Come for Silicone in Homewares?

L’innovation, levier majeur de croissance pour le marché de la Maison et du Jardin en France

Innovation is Key to Growing Sales of Home and Garden Products in France

Home and Garden in 2013: The Only Way is Up