Analyst Insight by Cruz del Barrio - Head of Home and Garden Research
Euromonitor International is pleased to announce that the 2015 Home and Garden edition is now live and available to access on Passport. The updated research provides latest insights on how the home and garden industry performed during 2014 and identifies key prospects through to 2019.
Key findings from the data:
1. Strong US dollar distorts the global picture
The strength of the US dollar in 2014 had unexpected consequences for the home and garden industry. Many countries, from Canada to Australia and from Brazil to South Africa, delivered positive performances in their local currencies, but failed to show growth when the data were converted into US dollars. Globally, home and garden grew by just 1% in US$ value terms in 2014.
The impact of the forex is expected to continue in 2015 as the US currency is becoming stronger against currencies previously more resilient, such as the euro and the British pound.