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103 posts categorized "Home and Garden"

May 12, 2015

Brazil's Business Environment: Consumption in Economic Slowdown

250_brazilBusiness-v1.0On the surface, Brazil looks like an attractive market. It is the seventh largest global economy and has a population of 200 million, with high consumer expenditure and high demand for commodities.
But Brazilians are spending less, industrial confidence is deteriorating, and inflation is rising, meaning a future of slow growth and economic recovery.

Consumer goods companies operating in Brazil need to adapt their strategy to integrate the global market place. What are the reasons behind this slowdown and how can organisations work it to their advantage? 

Download our white paper today to learn:

› How Brazil’s rapid currency depreciation has affected its economy and consumers 

› Which consumer industries are slowing down and which have new opportunities

› Why the middle class is changing Brazil’s economic landscape

Download-Now

May 4, 2015

New Home and Garden Data: Key Research Highlights

Cruz del BarrioAnalyst Insight by Cruz del Barrio - Head of Home and Garden Research

View Cruz del Barrio's profile on LinkedIn

Euromonitor International is pleased to announce that the 2015 Home and Garden edition is now live and available to access on Passport. The updated research provides latest insights on how the home and garden industry performed during 2014 and identifies key prospects through to 2019.

Key findings from the data:

1. Strong US dollar distorts the global picture

The strength of the US dollar in 2014 had unexpected consequences for the home and garden industry. Many countries, from Canada to Australia and from Brazil to South Africa, delivered positive performances in their local currencies, but failed to show growth when the data were converted into US dollars. Globally, home and garden grew by just 1% in US$ value terms in 2014.

The impact of the forex is expected to continue in 2015 as the US currency is becoming stronger against currencies previously more resilient, such as the euro and the British pound.

Continue reading "New Home and Garden Data: Key Research Highlights" »

April 28, 2015

Challenges and Opportunities in Targeting the Senior Consumer

250_seniorConsumer-v1.0The senior market is a lucrative market to explore. The population over 60 stood at 912 million in 2014, representing 12.6 percent of the global population. By 2030, this segment will account for 18 percent, reaching 1.5 billion globally. While China is the fastest growing ageing market with over 60s forecast to grow by more than 46 percent between 2014 and 2030, Japan has the oldest population, with a massive 33 percent aged over 60. Japan is a model on the impact of this demographic shift, showing the effects of different methods of governmental intervention and product development opportunities.

 

 

Download-Now

 

 

 

 

Key findings:

  • E-health, home assistance and elderly-friendly services will drive technology developments in the senior market, with health being the most dynamic consumer expenditure category through 2030.

  • Efficacy and natural features remain key features when it comes to marketing beauty products to the over 60s.

  • Demand for luxury goods focusing on heritage and craftsmanship is popular among senior consumers.

  • As senior consumers usually invest in timeless, quality clothing, an older population will have a negative impact on sales volume in the apparel market.

  • Presbyopia represents a key market driver in eyewear.

April 23, 2015

Homewares: Trends and Opportunities Around the World in 2015 and Beyond

The homewares market saw a flat performance over the last five years, as the strong Asian growth was not enough to push sales at a global level. The financial crisis took its toll in Europe (both Western and Eastern countries) and in North America. Largely accessible, both in terms of price points and distribution, homewares is a category of necessity where developments are mainly influenced by social change.

Continue reading "Homewares: Trends and Opportunities Around the World in 2015 and Beyond" »

April 22, 2015

Euromonitor to Speak at 3rd Global DIY-Summit 2015

3rd-Global-DIY-Summit

Date: June 11 – 12 2015

Location: London, Park Plaza Westminster

Event Description: The 3rd Global DIY Summit, which is being jointly hosted by the leading professional organisations EDRA (European DIY Retail Asssociation), fediyma (European Federation of DIY Manufacturers) and ghin (Global Home Improvement Network), is the world's major event for the home improvement industry where manufacturers and retailers have the opportunity for an exchange of views of current and future developments within the global market. This congress was described lately by their attendees as "the best networking event of the DIY industry".

Continue reading "Euromonitor to Speak at 3rd Global DIY-Summit 2015" »

April 19, 2015

Cama, mesa e banho tem boa performance no Brasil

Impulsionado pelo crédito imobiliário, o setor de Home and Garden no Brasil tem apresentado um bom desempenho, com destaque para a categoria de cama, mesa e banho. Os principais fabricantes têm investido para aumentar sua visibilidade diante desses novos proprietários por meio da presença em diversos canais de varejo. Confira a análise completa no vídeo.

April 3, 2015

Home Textiles Performing Well In Brazil

Boosted by real estate credit from the government, the home and garden industry in Brazil is performing well with home textiles emerging as a particular standout category. Producers are increasing their visibility to these new homeowners through investment in diverse retailing channels. Watch the video for complete insights.

Continue reading "Home Textiles Performing Well In Brazil" »

March 7, 2015

Bauhaus Expansion means Growth in Spanish Home Improvement Market

The company plans to open two new locations in Spain in the next year, both large outlets on the outskirts of major cities in accordance with their existing retail network model. This expansion indicates optimism about the growth of the home improvement market in the country. Watch the video for complete insights.

Video features Roberto Fernandez - Research Analyst

March 6, 2015

Hear Us Speak at the International Home + Housewares Show

The homewares market saw a flat performance over the last five years, as the strong Asian growth was not enough to push sales at a global level. The financial crisis took its toll in Europe (both Western and Eastern countries) and in North America. Largely accessible, both in terms of price points and distribution, homewares is a category of necessity where developments are mainly influenced by social change.

These trends and more will be discussed in M. Cruz del Barrio’s presentation Homewares: Trends and Opportunities around the World—2014 and Beyond at McCormick Place, Innovation Theater, Lakeside Center, Room E350.

 

Cruz del BarrioSESSION DETAILS

Date: Saturday 7th March 2015

Time: 11:30hrs

Location: Chicago, US

For further insight on the latest trends in Homewares, you can download our global briefing Homewares: Influenced by Social Developments.

 

Event Website: http://www.housewares.org/show/

March 4, 2015

The Rising Power of Female Consumers

Female-Consumer-Banner

The global female population totalled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. Average disposable income amongst women is the highest it's ever been, and women are living longer than men.

What are you doing to reach this growing market?

Recording
View now to learn:

  • The size and distribution of the female consumer market
  • Literacy and education rates
  • Labour participation
  • Purchasing power

 

Continue reading "The Rising Power of Female Consumers" »

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Recent Posts

Brazil's Business Environment: Consumption in Economic Slowdown

New Home and Garden Data: Key Research Highlights

Challenges and Opportunities in Targeting the Senior Consumer

Homewares: Trends and Opportunities Around the World in 2015 and Beyond

Euromonitor to Speak at 3rd Global DIY-Summit 2015

Cama, mesa e banho tem boa performance no Brasil

Home Textiles Performing Well In Brazil

Bauhaus Expansion means Growth in Spanish Home Improvement Market

Hear Us Speak at the International Home + Housewares Show

The Rising Power of Female Consumers