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May 28, 2015

The State of the Travel Industry in 2015

According to new travel research released this week by Euromonitor International, global arrivals are forecast to grow by 4% in 2015, after a slowdown in 2014. In this presentation, Euromonitor International’s analysts highlight the key trends driving growth in the travel industry, as well as disruptive factors influencing travel brands’ future strategies.

May 26, 2015

New Travel Research: Key Findings

Caroline BremnerAnalyst Insight by Caroline Bremner - Head of Travel Research

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Euromonitor International is pleased to announce that our new Travel research will be published this week. The new research provides the latest insights into how the travel industry performed over 2014 and future expectations to 2019.

In this article we provide a sneak preview of trends and expectations. Check back throughout the week for more travel market research and subscribe to our email bulletins for more travel information.

Tourism flows hampered by geopolitics

Growth in the travel industry was tempered in 2014 by ongoing geopolitical tensions as regional conflicts took their toll on tourism demand. Russian outbound demand declined sharply in 2014 by over 15%. This downward trend is expected to continue in 2015 as the Russian economy contracted in the first quarter of the year and consumer confidence fell to its lowest level in six years as a result of the conflict in Ukraine and ensuing international sanctions, compounded by falling oil revenues. Falling outbound Russian demand had a knock-on effect on destinations far and wide, including Turkey, Greece, Switzerland and Thailand.

Continue reading "New Travel Research: Key Findings" »

May 25, 2015

Fibre vs Protein: Which Will Be the Winner?

Simone_BarokeAnalyst Insight by Simone Baroke - Consulting Analyst

Protein, protein everywhere. High protein is usurping high fibre, which makes little sense, at least from a public health point of view. Consumer perception that a high-protein intake is healthy and essential for achieving and maintaining an optimum body weight has been drowning out the message that fibre-rich whole grains have much to offer on multiple health fronts, including weight management. The immediate future belongs to protein-fibre combination products, but in the long term, fibre is destined to regain the upper hand. 

Protein pushes grains off the plate

Right now, it seems, all that consumers want is protein, while carbohydrate-rich grains, whole or otherwise, are low down on the list, for the simple reasons that cereals are low in protein, while animal-derived products, such as dairy, eggs, meat and fish, by contrast, offer plenty of this fashionable nutrient. Grain-based foods have just as many calories as protein foods, and in a tussle for plate space, it is grains that are losing out in the current climate. The unfortunate fact that animal-derived foods are devoid of fibre does not seem to concern consumers all that much at the moment. 

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May 24, 2015

Top 3 Drivers of Consumer Expenditure in Emerging and Developing Economies

An HodgsonAnalyst Insight by An Hodgson - Income and Expenditure Manager

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With emerging and developing countries accounting for nearly 90.0% of the global population and in the context of sluggish demand growth in developed markets, insight into what drives and shapes demand in emerging markets is vital in helping businesses grow and succeed. Euromonitor International forecasts that between 2015 and 2030, real consumer spending growth in emerging and developing markets will be three times faster than in developed markets. The top three drivers of this long-term gain will be population growth, rapid urbanisation and rising incomes.

Population and Consumer Expenditure in Emerging and Developing Countries: 2009-2030


Source: Euromonitor International from national statistics/Eurostat/UN/OECD

Note: Data for 2015-2030 are forecast; Consumer expenditure data are in constant 2014 prices, fixed exchange rates. 

Continue reading "Top 3 Drivers of Consumer Expenditure in Emerging and Developing Economies" »

May 22, 2015

Fast Casual in International Markets: Where’s the Opportunity?

ElizabethFriendAnalyst Insight by Elizabeth Friend - Senior Consumer Foodservice Analyst

There’s no question that fast casual has become the centre of foodservice growth in the US, but it has become an international phenomenon as well, albeit one that has taken a much different form. Euromonitor International’s 2015 global fast casual data, launched May 19th, paints a very different picture of domestic and international growth. Rather than manifesting via explosive growth through a few seemingly unstoppable chains, international fast casual has come as a result of a slow and steady evolution in consumer preferences. Just like American consumers, young people in wealthier cities all over the world are shifting toward more modern, more casual dining experiences, opening up opportunities for plenty of global fast casual growth over the long-term.

So far, fast casual segments in most developed markets have experienced an entirely different growth trajectory than in the US. The largest international fast casual markets are so far developing in Western Europe, with Germany, the UK and France topping the list with between US$1-2 billion each in 2014. However, each of the three has seen the segment growing slowly but steadily over the past five years at an average annual rate of between 2-8%. On its face this might seem to indicate that fast casual hasn’t been quite as successful in Western Europe, but that doesn’t tell the whole story. In all three of these markets, fast casual has grown to a percentage share of the total fast food market that ranges from 7 in the UK to 14% in Germany, well within the range of the US’s 10% fast casual share.

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World Green Tea Growth Prospects


The global green tea market is highly fragmented; the leaders Ito En and Unilever are close rivals, with just 4% value shares each in 2014. The potential for growth is huge, thanks to green tea’s health benefits. Unilever should look to address its weaknesses in Asia Pacific, particularly in China and Indonesia, in order to seize growth opportunities, thus defending its future global status.

May 21, 2015

The Lighter Side of Wine and Beer

Amin AlkhatibAnalyst Insight by Amin Alkhatib - Alcoholic Drinks Analyst

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Euromonitor International figures show that volume sales of wine declined marginally in developed markets in 2014, while beer sales were up marginally. Brewers have been trying to boost volume sales in these regions, for example by including female drinkers or millennials in their target consumer group. Wine makers, unlike brewers, have to deal with a relatively less consolidated market category-wise, but, like the brewers, aim to expand their sales to a wider demography. However, there are some niches that both industries can look at to attract attention towards their brands, one of which is low-calorie products.

Exploiting a niche trend – low-calorie wine and beer

Developed markets have been witnessing a shift in consumption away from high-calorie non-alcoholic drinks and food to low-calorie ones. This has been reflected in the decline in per capita daily calorie purchase in markets such as the US, Germany and Canada. Other developed markets have been witnessing a decline in one or the other.


Source: Euromonitor International

Continue reading "The Lighter Side of Wine and Beer" »

Is Radio Dead?


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Based on ownership statistics, radio is a declining medium. Radio possession rates dropped by a significant percentage between 2009-2014, and listening rates dropped by a third over the same period. Still, global radio ad spend has remained stable. Listen to the podcast for complete insights.

Pavel_MarceuxPodcast features Pavel Marceux - Technology, Media and Communications Specialist

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May 19, 2015

Deflation in Advanced Economies: The Good, the Bad and the Ugly


Analyst Insight by Media Eghbal - Head of Countries' Analysis

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Since 2014, or the threat of negative inflation (falling prices for goods and services) has been a persistent problem for some of the world’s largest developed economies. Euromonitor International forecasts that 16 countries globally (at the time of writing) will register deflation overall in 2015. These include Italy and Spain, the third and fourth largest economies in the eurozone. A further 44 countries worldwide are projected to post inflation rates of less than 1.0% to zero in 2015, including France, Germany, UK and the USA.

The sharp decline in world oil prices (and the consequent fall in energy and petrol prices) since 2014 is a major driver of this trend, while in some countries such as the UK, food price falls have also contributed. A stronger pound and US dollar have made imports cheaper for domestic consumers in the UK and USA, bringing further downward pressure on consumer prices. There has been much scaremongering about the spectre of deflation but in some situations, decreasing prices can be a sign of a competitive economy. Understanding the economic context of deflation is key.

Continue reading "Deflation in Advanced Economies: The Good, the Bad and the Ugly" »

May 18, 2015

Digital Trends Podcast: May 2015


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This podcast discusses which countries are the world's top internet performers, looking at internet penetration rates, digital business innovation, and mobile internet access. Looking forward, we expect markets in the Middle East to see major growth in the digital economy as the world moves away from oil dependance. Listen to the podcast for complete insights.

Continue reading "Digital Trends Podcast: May 2015" »


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Recent Posts

The State of the Travel Industry in 2015

New Travel Research: Key Findings

Fibre vs Protein: Which Will Be the Winner?

Top 3 Drivers of Consumer Expenditure in Emerging and Developing Economies

Fast Casual in International Markets: Where’s the Opportunity?

World Green Tea Growth Prospects

The Lighter Side of Wine and Beer

Is Radio Dead?

Deflation in Advanced Economies: The Good, the Bad and the Ugly

Digital Trends Podcast: May 2015