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September 1, 2015

How Should Crayola Respond to the Growing Fad of Using Colouring Pencils as Eyeliner?

Rob WalkerAnalyst Insight by Rob Walker - Contributing Analyst

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Sometimes, a new consumer fad comes out of nowhere that reshapes the way people identify with a brand. This is becoming more common as the quirky world of social media and the blogosphere grows in power.

Consider the case of Crayola, the best-selling brand in the world in retail value terms. Thanks to some left-field thinking by popular young beauty bloggers, a new trend has emerged whereby growing numbers of teenage girls are using Crayola pencils as a low-cost substitute for eyeliner.

Global retail sales of Crayola colouring pencils have been growing at less than 1% a year since 2010 (at fixed US dollar prices), so the brand could benefit from a new injection of vitality. Is this unsolicited online advertising just what the doctor ordered, or is it potentially damaging to the brand’s image?

Crayola-chart

Source: Euromonitor International

Continue reading "How Should Crayola Respond to the Growing Fad of Using Colouring Pencils as Eyeliner?" »

August 29, 2015

Despite Lipitor Setback, Future for Switches Remains Bright

Chris SchmidtAnalyst Insight by Chris Schmidt - Senior Consumer Health Analyst

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While quarterly earnings reports are not often cause for excitement in the consumer health industry, Pfizer’s recent second-quarter conference held the promise of a potentially industry-shifting announcement. Though the buzzing rumours of a new mega-merger had largely died off, it was widely believed the company would announce the results of its Phase 3 trial for over-the-counter (OTC) Lipitor (atorvastatin, 10 mg). A positive outcome could help usher one of the most successful prescription drugs in history into the OTC market. Unfortunately for Pfizer, the study did not demonstrate patient compliance, and the company terminated it after feedback from the US Food and Drug Administration (FDA). Though that potential blockbuster OTC drug may never come to fruition, consumer demands for innovative, efficacious products, advancements in mass health literacy and the desire of insurers and regulators to shift the burden of cost continue to pave the way for future prescription (Rx)-to-OTC switches. Though the sun may have set on OTC Lipitor, the future remains bright for switches.

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August 26, 2015

Spill-over Effects from China's Stock Market

Daniel SolomonAnalyst Insight by Daniel Solomon - Economist

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China’s stock market has plunged by more than 15% in the 2nd half of August, after the earlier 30% decline in June and July. The government responded on August 25th with another interest rate cut of 0.25 percentage points and a cut in the required reserves ratio of large banks of a further 0.5 percentage points. The situation is volatile and it is too early to tell if these measures will stabilise China’s stock market, or if the government will be pushed into more drastic measures such as restricting stock sales or even suspending trading. This note focuses on the potential spill-overs from the drop in the Chinese stock market.

Shanghai Composite Stock Market Index

Shanghai-Stock-Market

Source: Yahoo Finance

Note:  Closing price adjusted for dividends and stock splits. Last price is for August 25th.

Continue reading "Spill-over Effects from China's Stock Market" »

August 25, 2015

What’s New in Oils and Fats in 2015: Olive Oil vs Other Oils, a Case of Quality against Quantity

Raphael MoreauAnalyst Insight by Raphael Moreau -  Food Analyst

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While most other types of oils have seen their prices per litre nosedive between 2012 and 2014 in constant terms, olive oil has bucked the trend by recording a steady rise. Specific short-term factors leading to poor harvests in 2013 and 2014 in the world’s largest producer countries naturally played a strong part in hiking olive oil prices. However, other longer-term factor are at play, notably the positioning of virgin olive oil as a premium product, but also its reliance on sales in developed markets with high prices. Meanwhile, olive oil’s global per capita consumption saw a small decline since 2013, in contrast to the rise seen for less premium types of oil, which are more popular in emerging markets.

Divergent trends in unit prices

The rise in the olive oil unit price was largely the result of a sharp fall in production in the 2014/2015 season, with the International Olive Council estimating it as about a third lower than the previous year and the worst since 2000. This is largely due the olive crop in Italy having suffered from fly infestation and bacteria, while Spain’s crop was badly affected by drought. This follows a disappointing 2013/2014 season, with Greece seeing a major drop in production.

Continue reading "What’s New in Oils and Fats in 2015: Olive Oil vs Other Oils, a Case of Quality against Quantity" »

August 24, 2015

Highlights for Eyewear 2015

Png_eyewear2015-v1.0

In 2015, the global eyewear industry is valued at US$114 billion globally, based on a forecast decline of 6% over the previous year. This is primarily due to weakening currencies against the US dollar as well as declining growth in large developed markets such as the US and Japan. Nevertheless, the outlook for eyewear remains bright with growing demand for eyewear in emerging countries; similarly for daily disposable lenses in developed countries where the average disposable income is rising.

 

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Q&A: The Impact of the Transatlantic Trade and Investment Partnership Deal on USA and EU Business Environments

Carrie LennardAnalyst Insight by Carrie Lennard - Business Environment Manager

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The Transatlantic Trade and Investment Partnership (TTIP) is a trade deal currently under negotiation between the EU and the USA, which could create the world’s biggest free trade zone, boosting trade between the two. It would do so by removing trade barriers between them and harmonising regulations. Exports from the USA to the EU-28 countries declined from 21.0% of total US exports in 2009 to 17.1% by 2014.

  • What existing free trade agreements do the EU and the USA have in place?
  • Why do the USA and the EU want to form the Transatlantic Trade and Investment Partnership (TTIP)?

  • What issues would the Transatlantic Trade and Investment Partnership (TTIP) need to address?

  • What positive impact could the deal have on economies in the EU-28 and the USA?

  • What are the likely drawbacks of the TTIP for the US and EU business environments?

Continue reading "Q&A: The Impact of the Transatlantic Trade and Investment Partnership Deal on USA and EU Business Environments" »

August 23, 2015

A Game of Whiskies: Top 5 Brands in Value Sales

Spiros MalandrakisAnalyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst

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It has been a tumultuous couple of years for the whiskey category in all its guises, price points, age (and non-age) statements and controversial –albeit largely successful – attempts to expand its core demographics. While the overall narrative could be summarised as a dark spirits tide raising all sub-segments’ boats, it has been Bourbon’s and Irish varietals’ explosive momentum that has been the most widely covered, dissected and analysed. Almost as much, in fact, as Scotch whiskey’s relative demise under the weight of its strategic overreliance on the faltering emerging market mantra.

But beyond top line category dynamics, interlinked or viciously competing segments and the on-going debate on the merits –and limits- of innovation, which are the brands whose long shadow towers over the entire whiskey category?

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August 22, 2015

SodaStream's 2nd Quarter Earnings and New Strategy

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On 5 August SodaStream reported negative second quarter earnings to its investors, with revenue declining by almost 40%. This podcast reviews SodaStream's results following its exit from 3,900 doors in Walmart and Macy's stores in the USA. She talks about the company's new strategy of competing against bottled water instead of carbonates with its new "sparkling water made by you" tagline.

Virginia LeePodcast features Virgina Lee - Senior Beverages Analyst

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August 20, 2015

Hear Euromonitor speak at World Travel Market (WTM) 2015

WTM_LONDON_LOGO_2015

Celebrating 10 years of partnership with World Travel Market (WTM), the leading global event for the travel industry, Euromonitor is pleased to reveal the emerging global travel trends identified by the WTM Global Trends Report on Monday 2nd and Tuesday 3rd November at London’s ExCel Centre.

For ten consecutive years, the WTM Global Trends Report by Euromonitor International has been at the forefront of accurately predicting major travel trends around the world, looking at how the travel industry is developing in a rapidly changing landscape.

The Global Travel Trends Report offers an insight into to the size and shape of travel and tourism and identifies pressing industry issues, emerging brands, destinations and demographics, growth categories and consumer trends.

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August 16, 2015

What's New in Baked Goods in 2015?

Pinar HosafciAnalyst Insight by Pinar Hosafci - Packaged Food Analyst

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The global baked goods market is set to grow by 5% in current value terms, reaching US$339 billion in 2015, while volumes continue to stagnate for another year. This is to a large extent driven by bread, which accounts for 84% of total baked good sales, but continues to suffer from a decline (or at best stasis) in volumes. While bread’s lacklustre performance exerts a downward bias to the overall category, there is more to baked goods than bread. In this edition of packaged food, baked goods includes desert mixes and frozen baked goods – recategorisation that adds a further US$10 billion to market coverage – in addition to its traditional categories of bread, cakes and pastries.

2015 sees a shift in top country rankings

Egypt is expected to overcome Turkey to become the world’s second biggest baked goods market in volume terms. This is in part due to the Turkish Government’s efforts such as the Preventing Bread Waste Campaign, which significantly reduced unpackaged white bread purchases in Turkey.  In part, it is the result of the ongoing subsidies given to bread flour in Egypt, which has kept unpackaged bread affordable for the masses.  At less than US$0.5/kg, bread prices in Egypt are among the lowest in the world, leading to over purchase of the staple.  With over nine million tonnes worth of sales in 2015, baked goods volumes in Egypt are more than France and Italy combined.

Continue reading "What's New in Baked Goods in 2015?" »

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Recent Posts

How Should Crayola Respond to the Growing Fad of Using Colouring Pencils as Eyeliner?

Despite Lipitor Setback, Future for Switches Remains Bright

Spill-over Effects from China's Stock Market

What’s New in Oils and Fats in 2015: Olive Oil vs Other Oils, a Case of Quality against Quantity

Highlights for Eyewear 2015

Q&A: The Impact of the Transatlantic Trade and Investment Partnership Deal on USA and EU Business Environments

A Game of Whiskies: Top 5 Brands in Value Sales

SodaStream's 2nd Quarter Earnings and New Strategy

Hear Euromonitor speak at World Travel Market (WTM) 2015

What's New in Baked Goods in 2015?