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April 27, 2015

Salt and Children’s Health – A Menace in the Making

Simone_BarokeAnalyst Insight by Simone Baroke - Contributing Analyst

The message that children eat far too much salt and that it primes them for serious health conditions in the future is a media frenzy waiting to happen. Research shows that the problem is widespread, and that packaged food is the prime culprit. Better-for-you reduced salt foods, although not all that popular with adult consumers, stand an excellent chance of being embraced by parents who want to keep their youngsters’ exposure to the essential but also potentially harmful nutrient of sodium in check.   

Processed and restaurant food over-salted

Rarely is the topic of children’s habitual excess salt consumption given much attention by the media, while sugar and its presumed impacts on childhood obesity and hyperactivity are never out of the headlines. Cutting down on salt is seen as a preoccupation of the middle aged. The fact that children also suffer from high blood pressure, which is exacerbated by high sodium intake and predisposes them to cardiovascular disease and strokes in later life, has not yet sunk into public health consciousness. According to The Centers for Disease Control and Prevention (CDCP), one in nine American children have high blood pressure, and for those aged eight to 17, the figure rises to one in six. 

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The Resources Landscape: Vital for Business


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The supply, demand and price of natural resources - be they water, energy, minerals or agricultural commodities - are at the heart of the economy and are a key risk to global economic growth. Natural resources pose an operational and reputational risk for all companies in all sectors. An understanding of the resource landscape and an awareness of the risks and opportunities stemming from natural resources should be top of the business agenda.

April 26, 2015

Half the World's Population will be Online by 2030


Although the penetration of web-enabled devices is accelerating rapidly around the globe, by 2030 only just over half the world’s population will be online. Going forward, markets to see the fastest growth in Internet users will be predominantly low-income, late-adoption societies in Africa and Asia. Mobile will be the most significant segment in driving Internet penetration, with lower data tariffs and cheaper smartphones key to uptake.

April 25, 2015

Why Are Older Models Staring at You on Instagram and in Glossy Magazines?

Daphne KasrielAnalyst Insight by Daphne Kasriel-Alexander - Consumer Trends Consultant

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The appearance of more mature female models in a slew of recent high profile ad campaigns, from esteemed writer Joan Didion (80) in Célene ads to singing icon Joni Mitchell (71) in Saint Laurent to the trio of  Italian ‘nonnas’ in the recent Dolce & Gabbana ads is fascinating. Yes, on one hand, this is just the latest expression of the fashion industry’s need to shock, and some criticise these ads for presenting a rose-tinted picture of old age and just extending the objectification of women. But these thought-provoking faces reflect broader cultural trends such as the growing emphasis on the consumption of experiences and a more caring zeitgeist, as well as the growing recognition of an ageing world, and are more than a fad.

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April 23, 2015

Key Takeaways from McDonald's Q1 Earnings Report

ElizabethFriendAnalyst Insight by Elizabeth Friend - Senior Consumer Foodservice Analyst

There were a few interesting things about McDonald’s earnings yesterday, but the key takeaway was negative. McDonald’s saw another 3% decline in global comps, traffic declines in all major segments, and as much as a 8% drop in comps in APMEA due to continuing struggles in Japan and China. Global fast food chains have been banking for years on emerging market growth reliably propping up less positive performances in the US, but McDonald’s is now facing difficulties on all fronts, with no immediately foreseeable way forward.

That said, McDonald’s also teased a big reveal for its turnaround strategy which is expected  to come on May 4th, something to which the stock market responded very positively. There has been speculation that the new plan could bank on delivery, greater participation in mobile ordering and payments, a broader roll-out of McDonalds’ new Create Your Taste platform, or more likely, some combination of the three. While a bold move like the latter does seem to be the kind of shift in strategy it may take to pull McDonald’s out of this slump, there are some very serious operational challenges that make it seem like it could result in trading one challenge for another.

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Status of Cities in 15 Years

Emerging economies see their urban population rapidly growing due to immigration to cities from smaller towns and villages. In most cases, the migration is fuelled by vast differences in living conditions: cities provide better access to labour markets, ensure better incomes and improvement over living standards. In this presentation we will identify the growing role of major cities in emerging markets and discuss why cities are becoming important locations for business investments.

Learn more during our upcoming webinar.

April 20, 2015

Five Signs it is Time to Invest in Proprietary Intelligence

Scott-RencherInsight by Scott Rencher - North American Director of Sales

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It is hard to imagine that in the Information Age, there are still some things that are not quantified. With all of the point of sale and mobile device tracking, as well as the wearables revolution soon to come online, we have clouds upon clouds of data yet to be collated and condensed into intelligence for marketing and planning professionals to swim in. But there is and will continue to be transactions that are not specifically counted at a market level. Among those are B2B sales for many products and services.

Think about your jeans and if you have few minutes, watch how cotton is converted to yarn (exciting stuff, I know) but it is a complex process. As you go through the video, note all the machines & engineering, capital and know-how needed just to do that one element of the value chain. Then draw back to the entire manufacturing process. Before you owned your jeans, cotton seeds were planted, nurtured and picked; they were converted into threads which were then died and woven into fabric. Those threads were assembled into pants and during this whole journey those processed cotton wisps likely made several trips by boat and truck as well as many overnight stays in warehouses before they arrived at a local store where your jeans received a price tag before being placed on the showroom floor. This all happened long before your credit card was swiped, before it was put into an earth friendly bag and long before you put your pants on one leg at a time. I know I skipped over some important pit stops in the value chain but the point is: there are so many companies, communities and individuals involved in your single consumer transaction with incremental price increases from seed to seat. Among all of these B2B transactions, no organization has clear visibility across all of it, let alone how big or important any one of those single industries really are. Readily available information on the domestic value chain is rare. Having that information internationally is even more scarce. Which leads me to the universal 'So what?' question. Why would someone go to the trouble of researching these under-served markets? Clearly there isn't enough demand nor is it profitable to research on an ongoing basis.

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April 19, 2015

Turning Clicks Into Sales: Fashion’s Future in Monetising Hashtags

Bernadette-KissaneAnalyst Insight by Bernadette Kissane - Apparel and Footwear Research Associate

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Social media plays an imperative role in all consumer goods industries, but can be considered even more relevant in the fashion world. As the global social media base passes the 2.0 billion user milestone and internet retailing continues to grow, at a constant 2014 value CAGR of 14% globally over 2014-2019, brands are eager to expand beyond trending hashtags and create a lucrative sales channel.

Developing countries have been making strides in s-commerce, while advanced economies are struggling to capitalise on the opportunities social media presents. According to the latest Euromonitor International survey data, in China and India, 43% of consumers make purchases through social media, while only 11% and 15% of consumers use s-commerce in the US and UK, respectively. Growth in emerging markets is being driven by the dominating e-commerce behemoths Flipkart, Alibaba and TaoBao. These local players have monopolised the s-commerce cycle,  controlling the online marketplace, social media platforms and marketing channels.

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April 17, 2015

The Gadget Show Live Thrills Enthusiasts but Where Were the Toy Companies?

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games Research

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Euromonitor International attended The Gadget Show Live, held at the NEC, Birmingham, UK’s second largest city, over 7-12 April 2015. Based around the very popular Channel 5 programme in the UK, the event included features such as Game Zone and Super Theatre, where the presenters of the TV show took to the stage to test out some of the latest tech on the market.

The exhibition’s wide demographic range attracted children as well as adults. The specific sections targeting children included the Build Your Own Gadgets zone as well as Kids Tech Toy Trail (sponsored by Vivid), where children were able to play with a number of toys, namely Crayola’s Colour Alive, Real FX Slotless Racing and i-Que Intelligent Robot. While Active Zone focused on wearable technology, Robo Challenge included 2015 Fighting Robots Featherweight World Championships. Drones accounted for a considerable portion of the exhibition, attracting much interest from the attendees. GAME, a video games retailer, was also present, allowing participants to test leading games and consoles in its busy stand.

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April 16, 2015

Bottled Water's Impact on the Soft Drinks Market


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By 2019, bottled water is expected to account for half of global total packaged soft drinks volume. By its sheer ubiquity, bottled water is having a huge impact on how consumers perceive the soft drinks category. Today much new product development in other soft drinks categories are attempting to position themselves in the bottled water aisle. Listen to the podcast for complete insight.

Continue reading "Bottled Water's Impact on the Soft Drinks Market" »


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Recent Posts

Salt and Children’s Health – A Menace in the Making

The Resources Landscape: Vital for Business

Half the World's Population will be Online by 2030

Why Are Older Models Staring at You on Instagram and in Glossy Magazines?

Key Takeaways from McDonald's Q1 Earnings Report

Status of Cities in 15 Years

Five Signs it is Time to Invest in Proprietary Intelligence

Turning Clicks Into Sales: Fashion’s Future in Monetising Hashtags

The Gadget Show Live Thrills Enthusiasts but Where Were the Toy Companies?

Bottled Water's Impact on the Soft Drinks Market