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March 27, 2015

Has Internet Access Become a Basic Human Right?

Pavel_MarceuxAnalyst Insight by Pavel Marceux - Technology, Communications and Media Specialist

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With several countries globally declaring Internet to be a basic human provision and digital giants financing free-access projects, the Internet is becoming a necessity of modern society. This viewpoint will accelerate further going forward as key public segments such as education and health move into the online domain. However, with many developing countries unable to subsidise Internet infrastructure, advanced economies and international organizations will have to step in to help out.

Global Internet Users and Population: 2009-2030

Internet-Penetration

Source: Euromonitor International from International Telecommunications Union/OECD/national statistics

Note:  2015-2030 figures are forecast

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March 25, 2015

Kraft and Heinz Merger a Cost Cutting Story

 

The recent merger between Kraft and Heinz is not a growth story, but a cost cutting story. Heinz has already cut staff and manufacturing plants previous to the merger, and in order to achieve mutual benefits, Kraft will likely have to follow suit. With the combination of insights and consumer trends teams, new product launches catering to US palates are likely in the near future.

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The Global Impact of the Kraft and Heinz Merger

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The announcement of the merger of Kraft and Heinz is big news for the industry as the merger creates one of the largest global food companies. The main goals of the merger for both Kraft and Heinz are to cut costs and develop co-branding opportunities.

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Podcast features Raphael Moreau - Packaged Food Industry Analyst

Consumers Sense Frugal Beauty in Imperfection

Daphne KasrielAnalyst Insight by Daphne Kasriel-Alexander - Consumer Trends Consultant

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The consumer desire to be thrifty, kick-started by the ‘Great Recession’, has not dissolved as the financial health of many consumers slowly improves. An interesting and growing trend sees the development of more real world and online brands meeting the consumer interest in substantial savings on essentials, whether this is  expressed via interest in ‘substandard’ just-past its sell-by date produce, “ugly food”,  or in welcoming  ‘pre-loved’ branded goods  resold by the company that originally made them, or by other consumers.

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March 24, 2015

Digital Trends: March 2015 - Payments, Cars and Music

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Alternative revenue channels are becoming increasingly saturated as technology companies compete in additional digital segments, created as technology saturates consumers day-to-day lives.  This podcast examines this theme, focusing on the payments, automotive and music entertainment industries. Listen for complete insights.

Pavel_MarceuxPodcast features Pavel Marceux - Technology, Communications and Media Analyst

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March 23, 2015

Frugal Innovation: When Less is More and Simplicity Sells

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Frugal innovation, or removing non-essential and often costly features from a product or service, can be a win-win for business – because it’s a process which is sustainable, cost-effective, and potentially very rewarding in terms of extending reach to new consumers. At its heart, frugal innovation is about focusing on customers, observing their core needs and designing products, services and business models that meet these needs.

Not just for emerging market consumers

In the past, frugal innovation has been seen as an idea for emerging market consumers and indeed many impressive ideas have come out of emerging and developing countries.

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March 21, 2015

Why Online Privacy Matters to both Consumers and Brands

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As internet penetration grows in both emerging and developed markets, consumer concern about privacy and safeguarding personal information grows alongside it.  This topic has been highlighted by a number of recent scandals regarding privacy breaches from both government organizations and from brands.  These have pressed both consumers and brands to consider the ethics surrounding the use of consumer data. Listen to the podcast for complete insights.

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Eggs: The New Favourite Protein

Simone_BarokeAnalyst Insight by Simone Baroke - Contributing Analyst

Eggs are very much on the menu. In the US, their dynamism not only puts dwindling fresh meat sales to shame, but it seems that protein-packed eggs are turning into a threat for carbohydrate-based breakfast cereal. As eggs shed their high-cholesterol stigma, sales will increasingly be fuelled by rising demand from mature consumers, providing excellent long-term growth prospects.

Eggs beat meat

Consumers who love protein love eggs, and they certainly have a lot to offer. Eggs are tasty, nutritious, versatile and relatively cheap. Plus, frying one up does not require an advanced master class in haute cuisine.

The high-protein trend originated in the US, where eggs are benefitting from consumers searching out alternatives to meat. As growing numbers of people tune into environmental and health issues, they start to realise that their meat consumption is already on the high side, and that meat for breakfast, lunch and dinner is not the way forward.

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March 19, 2015

Global Brewers’ 2014 Results: Champions and Disappointments

Amin AlkhatibAnalyst Insight by Amin Alkhatib - Alcoholic Drinks Analyst

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Global beer market volume sales in 2014 were forecast to grow by 2%, according to Euromonitor international, primarily driven by the top five global brewers, which account for 48% of global sales. However, the continued volume sales decline in Russia and Ukraine, the dreary performance in the US and Western Europe, and the faltering Chinese beer market are likely to lower actual sales in 2014. 

Yet it’s a better year for some global brewers

For A-B InBev 2014 has been a turnaround year as it reported 0.5% volume growth in 2014, compared to the previous year’s decline of 2%. It did so by fighting back in terms of inter-category competition in the US via product development in niche categories such as malt-based RTDs, extensively promoting its key brands in China, and “piggybacking” on the FIFA World Cup in AB-InBev
Brazil. The Belgian-Brazilian brewer’s halted decline in US volume sales in the fourth quarter is showing signs of potential growth in its North American operations for the coming year. In China it recorded positive growth via its three key brands Budweiser, Harbin and Sedrin in the face of a declining beer market in 2014. Budweiser globally had a positive year, sourcing further growth from the UK and Brazil on the back of its promotional World Cup activities. Furthermore, the Corona portfolio continued to witness volume growth in Mexico and to expand in the export market, as well as gains in margins due to its premium pricing.

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March 17, 2015

Encouraging Results for the Fresh Meat Industry

In 2014, global fresh meat consumption grew 3% in volume terms to reach 225 million tonnes. Poultry is the most popular type of meat worldwide followed by beef/veal. This video discusses regional trends in emerging markets, health concerns in developed economies, convenience products and growth in frozen packaged products like ready meals and processed poultry. Watch the video for complete insights.

Continue reading "Encouraging Results for the Fresh Meat Industry" »

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Recent Posts

Has Internet Access Become a Basic Human Right?

Kraft and Heinz Merger a Cost Cutting Story

The Global Impact of the Kraft and Heinz Merger

Consumers Sense Frugal Beauty in Imperfection

Digital Trends: March 2015 - Payments, Cars and Music

Frugal Innovation: When Less is More and Simplicity Sells

Why Online Privacy Matters to both Consumers and Brands

Eggs: The New Favourite Protein

Global Brewers’ 2014 Results: Champions and Disappointments

Encouraging Results for the Fresh Meat Industry