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October 21, 2014

Claves para descifrar el mercado de vitaminas y suplementos alimenticios en América Latina

250_consumerHealthSpanish-v1.0El mercado global de vitaminas y suplementos alimenticios está en auge y América Latina destaca por el dinamismo en la venta de estos productos. Se espera que el aumento en la demanda continúe, atrayendo mayor competencia y aumentando el valor de la industria a US$5,5 mil millones para el año 2018.


Descarga este e-book para obtener un panorama global del mercado de vitaminas y suplementos alimenticios así como las principales tendencias en Argentina, Bolivia, Brasil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, México, Perú, República Dominicana, Uruguay y Venezuela.

Keys to Navigating the Vitamin and Dietary Supplement Market in Latin America

250_consumerHealth-v1.0The global vitamin and dietary supplement market is booming, and Latin America is at the forefront as one of the most dynamic consumer health markets. Increasing demand in the region is expected to continue, bringing strong competition and increasing the value of the industry to US$5.5 billion by 2018.


Download this e-book for a global overview of vitamins and dietary supplement market trends, as well as local strategies in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Mexico, Peru, Uruguay and Venezuela.

October 18, 2014

Pet Humanisation: The trend and its Strategic Impact on Global Pet Care Markets

GinaWestbrookAnalyst Insight by Gina Westbrook - Director of Strategy Briefings

Pet owners are increasingly treating their cats, dogs and even small mammals like members of their family. The opportunity to commercialise this trend into a vast range of goods and services – from dog beer to cat counselling, from pet weddings to “social petworking” – is staggering for the company that can position itself to gain credibility among this growing demographic. Our new Strategy Briefing looks at the impact on pet care markets worldwide.  There are three main types of pet owner who are keen to spend heavily on their pets; they have different, albeit overlapping, priorities and interests.

crowned dog.jpg1. The mainstream humanising pet owner

This group likes brands that feel safe and reliable, that they believe to be credible and that they trust with their pet’s welfare. In many cases, especially at the higher spending end of this group, this can mean a focus on small businesses with an ethical business practice, and a distrust of large corporations.

 For services, local businesses with a good track record may be preferred over a more clinical, large-scale contenders, while products, especially food, with a cottage industry feel tend to perform well.

Continue reading "Pet Humanisation: The trend and its Strategic Impact on Global Pet Care Markets" »

October 13, 2014

Pre-Register for the 2014 WTM Global Trends Report


Every year, the travel industry is poised for the release of the WTM Global Trends Report produced by Euromonitor. Since its launch in 2006, the report has been at the forefront of accurately predicting major travel trends around the world.

  • Identify key trends set to shape the travel industry in seven regions: the Americas, the UK, Europe, Middle East, Africa, Asia, India 

  • Discover the latest dynamics in travel technology

  • Gain insight into to the size and shape of travel
    and tourism

  • Learn about pressing industry issues, emerging brands, destinations, demographics, growth categories and consumer trends


Hear the Euromonitor travel and tourism team present the new trends set to shape the travel industry at WTM 2014

Join us on Twitter: @euromonitor and @WTM_London

Tweet using #WTMEMI anytime before Friday, November 14th to enter to win a free Euromonitor report of your choice!


September 30, 2014

Top Five Soft and Hot Drinks Trends in the Middle East and North Africa

250_top5BevTrends-v1.0Overall, the MENA region will see growth in healthy drinks categories across the soft drinks industry thanks to campaigns led by the ministries of health in several countries, warning the population about the danger of carbonated, sugary drinks. Key players within the soft and hot drinks market are also being adventurous in terms of packaging innovations which is driving sales in struggling economies within the region.


Trends Highlighted in the E-Book Include :

Healthy drinks have seen increased popularity in Saudi Arabia, UAE, Iran, Morocco, Tunisia and Algeria due to an increasing interest in a healthy lifestyle in the region. Also, with the growing concerns over the quality of tap water in Tunisia and Iran, Euromonitor has seen demand for bottled water. Additionally, low calorie carbonates and non-carbonates are growing with a rapid pace in the region as consumers face growing concerns about obesity.

Energy drinks are still very popular in markets such as Saudi Arabia, Tunisia and Algeria. Due to the ban of alcohol in Saudi Arabia, energy drinks are often seen as a ‘substitute’ leisure drink due to its high caffeine content. In Tunisia and Algeria, domestic brand strategy is focused on providing energy drinks at lower price points and consumers are still likely to purchase these products despite the health warnings, thus energy drinks are the big winners with growth in both volume and value.

Packaging in the MENA region is seeing new innovation through product development and environmentally friendly bottle design.  Slim cans, mainly used for ‘trendy’ energy drinks have successfully changed the look of the carbonates market in 2014. Furthermore, Saudi’s growing demand for convenience has led to an increase demand for impulse single serve consumption drinks. The model of small juice ‘on the go’ was also adopted by key players in Morocco and Algeria.

September 29, 2014

Highlights in Health and Wellness in 2014

New HW slides

2014 is a year of revived growth for the health and wellness industry, and attest to personal health and wellness goals being amongst the first to meet after a period of economic uncertainty. As such healthy food and beverages are once again outperforming their non-health and wellness counterparts. Two big movements towards natural and functionality form the core of consumer demand, yet it is the trusted physiological benefits such as energy boosting and specific food properties including lactose and gluten free that witness most growth.

Download Key Highlights in Health and Wellness Research

Continue reading "Highlights in Health and Wellness in 2014" »

August 27, 2014

Strategy Briefing: Opportunities and Challenges in Global Participatory Sport

250_particSport-v1.1According to our new report, health and vanity have been the two largest influencers on consumer exercise.  Obesity has been identified largely as a public health issue due to excessive amounts of media coverage. Therefore, governments around the world have started many initiatives to encourage consumers to exercise more.  Some have even increased funding for public sports facilities or provided tax incentives. 





Physical attractiveness has also been an important aspect of exercise, as mass media applies much pressure on the consumer to appear perfect, with many ads featuring airbrushed models.  This aspirational perfectionism has not only fuelled interest in exercise but has also increased body disorders, which have also risen over the past decade.

Some of the latest popular exercises include extreme sports such as rock climbing and adventure sports such as triathlons. Many health clubs continued to see growth in developed countries as well, even in spite of the recession.

The increased participation in exercise has led to marketing opportunities and product success in many industries, particularly apparel.  Sportswear sales have consistently outperformed the wide apparel market over recent years, with outdoor clothing becoming popular. 

“There are many market opportunities within apparel, health and supplements, sports and energy drinks, and electronics to cater to the exercise and health conscious consumer,” says Editorial Director, Gina Westbrook.  “Our report really highlights opportunities and challenges globally within exercise and sports consumption.”

Continue reading "Strategy Briefing: Opportunities and Challenges in Global Participatory Sport" »

August 11, 2014

Strengths and Opportunities within the Markets of the Future

Euromonitor's Markets of the Future reports highlight 20 countries with the most promising economies in Africa, the Middle East, Asia and Latin America. The reports help you find viable targets for future investment, providing a wealth of insights into markets where research is hard to find.

Watch the video to see some of the highlights of these market's strengths and opportunities. 

Watch on Youtube

July 24, 2014

Internationalisation and Global Markets Prospects for Vitamins and Dietary Supplements


Euromonitor International was present at the Annual FederSalus Convention in Milan on 26th June 2014, when Filippo Battaini, Retail Analyst, delivered a presentation entitled ‘Global Opportunities and Prospects: Countries, Products and Channels’, focused on an overview of the geographical markets  that show the most opportunities and that Euromonitor International sees as the best performing for vitamins and dietary supplements, including South East Asian middle economies, China, Russia and United Arabs Emirates. The presentation also includes an analysis of the main distribution channels in these regions and the opportunities that multichannel retailing, online retailing and direct selling can offer, with concrete examples of how companies have entered and operates in these markets. The presentation was delivered to an audience of about 100 representatives of leading pharmaceutical companies. Speakers at the event included delegates  from the Italian Ministry for Economic Development, consultancy firms KPMG and Bain & Company, law firms and the Milan Chamber of Commerce.

Download an exerpt from the presentation

Continue reading "Internationalisation and Global Markets Prospects for Vitamins and Dietary Supplements" »

July 23, 2014

White Paper: China Overtakes the USA as the World's Largest Economy

250_chinaVsUS-v1.0An economic milestone is expected to occur in 2014 with China likely to overtake the USA to become the world’s largest economy in Purchasing Power Parity or PPP terms.


China and the USA may be economic rivals but beyond the headlines divergent trends in both countries are apparent. Everything from living standards, consumption patterns, the business environment, productivity, retail and travel markets differ in China from the USA.  Similarities are there with income inequality an issue in both countries and both are leaders in the development of renewable energy technologies, manufacturing production and, less auspiciously, pollution.

Our analysts have identified the key weaknesses and strengths of the two superpowers across a wide range of industry sectors and in terms of economics, demographics, consumer trends and the business environment.




Key Facts:

  • As the world’s two largest manufacturers, China and the USA lead in global energy consumption and pollution, with China overtaking the USA in 2010 to become the world’s biggest energy consumer.
  • China is set to overtake the USA in 2014 in terms of international travel and knock Germany off the top spot in 2017 to become the largest outbound source market with 105 million outbound trips.
  • By 2018, USA’s beauty per capita spending is expected to increase to US$240, approximately five times higher than China’s projected per capita spending of US$50. The success of local beauty and personal care players in China has led to brands such as Garnier and Revlon pulling out of the country.
  • In 2002, China overtook the USA to become the leading beer market in terms of volume sales. However, China still has some way to go before it can claim to be the world’s biggest beer market by value.


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