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November 18, 2014

Succeed in Emerging Markets: Selection, Strategy and First Steps

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 View Sarah Boumphrey's profile on LinkedIn

250_MarketSelection-v1.1When making the decision to enter an emerging market, every business should include the following four pillars in its market entry strategy:

Market incorporates macroeconomic stability, consumer market size, growth and openness. 

Population focuses on demographics: this assists in understanding how a business product or service will fit into a competitive landscape.

Access, or the reality of market entry: if a country is not easily accessible, businesses will not successfully produce goods in the market or reach consumers.  Other topics discussed within the access pillar are infrastructure, Internet, partners and the retail landscape.

Business environment emphasizes the regulatory environment and corruption. 

 

According to Euromonitor’s Head of Strategic, Economic and Consumer Insight, Sarah Boumphrey, “Too many companies perform inadequate amounts of research prior to launching a product or service in a new market.  This is problematic because some markets simply might not work. Utilising Euromonitor’s four pillar model before entering new markets provides a better understanding of the needs of consumers and the business environment in countries of interest.”

Euromonitor’s four pillar market entry strategy model should be tailored on a case-by-case basis based on sector-specific and business-specific factors to ensure the best information is used for each business. This white paper gives you all the tools you will need to implement this approach for your customized best results.

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Vitamins and Dietary Supplements in the Asia Pacific Region: Is the Party Over?

Consumer health analyst Daniel Grimsey presented on vitamins and dietary supplements in the Asia Pacific region for the national conference of Complementary Medicines Australia (CMA) in Sydney on October 30, 2014. Asking the pertinent question “Is the party over?”, Daniel outlined the key growth drivers for vitamins and dietary supplement sales in APAC, identified the star performers within the category and assessed the future direction for the consumer health in the Asia Pacific region. For more information, view the full presentation.

Continue reading "Vitamins and Dietary Supplements in the Asia Pacific Region: Is the Party Over?" »

November 14, 2014

Chaves para Entender o Mercado de Vitaminas e Suplementos Alimentares na América Latina

250_consumerHealthPortuguese-v1.0Baixe este e-book para ter um panorama global sobre o mercado de vitaminas e suplementos alimentares, bem como conhecer as principais tendências na Argentina, Bolívia, Chile, Colômbia, Costa Rica, Equador, Guatemala, México, Peru, República Dominicana, Uruguai e Venezuela.

Baixe-Minha-Copia

O mercado global de vitaminas e suplementos alimentares está crescendo e a América Latina se destaca pelo dinamismo na venda desses produtos. A expectativa é que a demanda na região continue crescendo, atraindo forte competição e aumentando o valor da indústria para US$ 5,5 bilhões até 2018.

November 13, 2014

How Consumer Attitudes Towards Food are Changing

Growth rates for organic packaged food have struggled to return to their pre-recession heights and there are those in the industry that in are search of another label that represents natural, healthy and sustainable food. Could national or even regional branding replace the need for an organic label? We look at what the term organic means for consumers around the world and what its potential replacements are.

AVPMA-Sample-Slide

Continue reading "How Consumer Attitudes Towards Food are Changing" »

November 12, 2014

Internet vs. Store Based Shopping: The Global Move Toward Omnichannel Retailing

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The lines between internet retailing, e-commerce and physical retailing are becoming increasingly blurred as the search for value, convenience and smartphones have changed the way people approach shopping.

Large retailers are responding to this change by taking an omnichannel approach: merging their offline, online and mobile channels to create a seamless shopping experience.

Download an extract of this briefing to learn:

  • The main drivers behind e-commerce growth
  • Internet retailing trends, including which categories and channels are winning and losing
  • Behaviour and characteristics of online shoppers
  • How brick and mortar stores are adding digital concepts to enhance the shopping experience
  • What the future looks like for the online retailing industry

Appreciating Fashion in Singapore

UBIFranceSlide

Singapore has emerged as a leading fashion hub in Asia Pacific and has a highly evolved competitive landscape as brands are expected to cater to citizens as well as sizeable populations of foreign residents and tourists. Purchase decisions are increasingly influenced by brand perception as female consumers consistently look to premium international brands for personal accessories and footwear. This is an excerpt of the presentation that Sulabh MadhwalSulabh Madhwal, Personal Accessories Analyst, gave at UBIFrance this year.

 

Have a question or a thought to add? Leave us a comment below.

November 3, 2014

Download the 2014 WTM Global Trends Report Now

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Every year, the travel industry is poised for the release of the WTM Global Trends Report produced by Euromonitor. Since its launch in 2006, the report has been at the forefront of accurately predicting major travel trends around the world.

  • Identify key trends set to shape the travel industry in seven regions: the Americas, the UK, Europe, Middle East, Africa, Asia, India 

  • Discover the latest dynamics in travel technology

  • Gain insight into to the size and shape of travel
    and tourism

  • Learn about pressing industry issues, emerging brands, destinations, demographics, growth categories and consumer trends

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Join us on Twitter: @euromonitor and @WTM_London

Tweet using #WTMEMI anytime before Friday, November 14th to enter to win a free Euromonitor report of your choice!

 

October 21, 2014

Claves para descifrar el mercado de vitaminas y suplementos alimenticios en América Latina

250_consumerHealthSpanish-v1.0El mercado global de vitaminas y suplementos alimenticios está en auge y América Latina destaca por el dinamismo en la venta de estos productos. Se espera que el aumento en la demanda continúe, atrayendo mayor competencia y aumentando el valor de la industria a US$5,5 mil millones para el año 2018.

Descarga-Ahora

Descarga este e-book para obtener un panorama global del mercado de vitaminas y suplementos alimenticios así como las principales tendencias en Argentina, Bolivia, Brasil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, México, Perú, República Dominicana, Uruguay y Venezuela.

Keys to Navigating the Vitamin and Dietary Supplement Market in Latin America

250_consumerHealth-v1.0The global vitamin and dietary supplement market is booming, and Latin America is at the forefront as one of the most dynamic consumer health markets. Increasing demand in the region is expected to continue, bringing strong competition and increasing the value of the industry to US$5.5 billion by 2018.

Download-Now

Download this e-book for a global overview of vitamins and dietary supplement market trends, as well as local strategies in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Mexico, Peru, Uruguay and Venezuela.

October 18, 2014

Pet Humanisation: The trend and its Strategic Impact on Global Pet Care Markets

GinaWestbrookAnalyst Insight by Gina Westbrook - Director of Strategy Briefings

Pet owners are increasingly treating their cats, dogs and even small mammals like members of their family. The opportunity to commercialise this trend into a vast range of goods and services – from dog beer to cat counselling, from pet weddings to “social petworking” – is staggering for the company that can position itself to gain credibility among this growing demographic. Our new Strategy Briefing looks at the impact on pet care markets worldwide.  There are three main types of pet owner who are keen to spend heavily on their pets; they have different, albeit overlapping, priorities and interests.

crowned dog.jpg1. The mainstream humanising pet owner

This group likes brands that feel safe and reliable, that they believe to be credible and that they trust with their pet’s welfare. In many cases, especially at the higher spending end of this group, this can mean a focus on small businesses with an ethical business practice, and a distrust of large corporations.

 For services, local businesses with a good track record may be preferred over a more clinical, large-scale contenders, while products, especially food, with a cottage industry feel tend to perform well.

Continue reading "Pet Humanisation: The trend and its Strategic Impact on Global Pet Care Markets" »

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Recent Posts

Succeed in Emerging Markets: Selection, Strategy and First Steps

Vitamins and Dietary Supplements in the Asia Pacific Region: Is the Party Over?

Chaves para Entender o Mercado de Vitaminas e Suplementos Alimentares na América Latina

How Consumer Attitudes Towards Food are Changing

Internet vs. Store Based Shopping: The Global Move Toward Omnichannel Retailing

Appreciating Fashion in Singapore

Download the 2014 WTM Global Trends Report Now

Claves para descifrar el mercado de vitaminas y suplementos alimenticios en América Latina

Keys to Navigating the Vitamin and Dietary Supplement Market in Latin America

Pet Humanisation: The trend and its Strategic Impact on Global Pet Care Markets