Home » Free Market Research Downloads

217 posts categorized "Free Market Research Downloads"

April 29, 2015

Tissue and Hygiene in 2014 and Beyond

2014 proved to be another good year for the global tissue and hygiene marketplace. While not without its risks and hiccups, the global market posted positive growth in volume and value terms in retail sales in 2014. Developing markets remained the key engines of growth. Current presentation provides a brief overview of the global and select regional performances in retail tissue and hygiene, with outlook for growth through 2019.

April 28, 2015

Challenges and Opportunities in Targeting the Senior Consumer

250_seniorConsumer-v1.0The senior market is a lucrative market to explore. The population over 60 stood at 912 million in 2014, representing 12.6 percent of the global population. By 2030, this segment will account for 18 percent, reaching 1.5 billion globally. While China is the fastest growing ageing market with over 60s forecast to grow by more than 46 percent between 2014 and 2030, Japan has the oldest population, with a massive 33 percent aged over 60. Japan is a model on the impact of this demographic shift, showing the effects of different methods of governmental intervention and product development opportunities.

 

 

Download-Now

 

 

 

 

Key findings:

  • E-health, home assistance and elderly-friendly services will drive technology developments in the senior market, with health being the most dynamic consumer expenditure category through 2030.

  • Efficacy and natural features remain key features when it comes to marketing beauty products to the over 60s.

  • Demand for luxury goods focusing on heritage and craftsmanship is popular among senior consumers.

  • As senior consumers usually invest in timeless, quality clothing, an older population will have a negative impact on sales volume in the apparel market.

  • Presbyopia represents a key market driver in eyewear.

April 27, 2015

WTM Latin America Trends Report 2015

WTM-Latin-America-Cover

 

Over the next few years, inbound arrivals to Latin America will grow faster than the global average, bringing opportunities and challenges for businesses in the region.

This report identifies trends set to shape the travel industry in key Latin American regions including Brazil, South America, Central America and the Caribbean. It offers insight into the size and shape of the travel industry, identifying pressing industry issues, emerging brands, destinations, demographics, growth categories and consumer trends.


Download your free copy of the report to learn:

  • The top five destinations by arrivals in Latin America
  • How the global economy impacts travel in Latin America
  • Which trends are driving growth

Download-Now Descarga-Ahora Baixe-Minha-Copia


April 23, 2015

Status of Cities in 15 Years

Emerging economies see their urban population rapidly growing due to immigration to cities from smaller towns and villages. In most cases, the migration is fuelled by vast differences in living conditions: cities provide better access to labour markets, ensure better incomes and improvement over living standards. In this presentation we will identify the growing role of major cities in emerging markets and discuss why cities are becoming important locations for business investments.


Learn more during our upcoming webinar.

April 9, 2015

Consumers in the Digital World: Hyperconnectivity and Technology Trends

250_hyperconnectivitySurvey-v1.0Internet-connected consumers in both developed and emerging markets are expanding their use of technology in everyday life, leading to significant changes in how they interact with the world around them.

Download this free extract now to:

› Learn how technology is shaping the way consumers want to interact with your brand

› Explore device ownership across a number
of categories and demographic groups

› Understand the barriers and opportunities technology can present for your business

Download-Now

Continue reading "Consumers in the Digital World: Hyperconnectivity and Technology Trends" »

March 31, 2015

Investing in Global Market Research: A Strategic Guide for SMEs

250_marketResearch-v1.0Small businesses face the same challenges as most companies: a fast paced business environment, cut-throat competitors and ever-changing consumer trends. Why is market research seen as a luxury only large corporates can afford?

Used wisely, market research can be a strategic investment for companies of any size, providing rich insights to gain a competitive edge.

Read this white paper to learn how to:

› Enter a new market

› Launch a new product

› Develop a business plan

› Develop a competitive strategy

› Forecast to stay ahead of competition

 

Download-Now

March 18, 2015

Cities in China: Economic and Consumer Dynamics for Successful Business

250_chinaCityTierReport-v1.0China is at the forefront of the world economy.
It received the largest amount of FDI in 2014, overtook the US to become the world’s largest economy and is devoted to increasing domestic consumption and urbanization.

In order to best capitalize on China's growth, we suggest companies create territory strategies to connect with potential consumer bases. In this paper, our analysts have analyzed the business environment and consumer trends by city in China, developing tiers for each.  These tiers highlight the economic and demographics of each city, making it easier for businesses to identify their target market(s).

Download-Now

For example, Tier 1 and Tier 2 cities make up more than 55 percent of the national GDP value but they also register high penetration of modern retail and foodservice.  Tier 3 and 4 cities on the other hand, offer an untapped marketplace for future growth potential.  Approximately 65 percent of fast moving consumer goods sales came from Tier 3 and lower tier cities.  In order to seize opportunities in these Tiers, a number of brands have been working to target a potential customer base.

“Companies such as Starbucks plan to have a total of 1,500 outlets by 2015 and many of the new openings will be in Tier 3 and lower areas,” says Senior Consulting Manager, James Chen. “However, five years ago around 70 percent of their company’s 400 total outlets were located in Tier 1 cities.  Using our tier strategy, businesses can best identify their target markets and begin utilizing strategies to reach those Chinese consumers.”

February 19, 2015

Las principales tendencias de retail en América: 2015

250_spanish_topRetailingTrends-v1.1Descarga este e-book para obtener las principales tendencias del retail en Argentina, Bolivia, Brasil, Canadá, Chile, Colombia, Costa Rica, Ecuador, Estados Unidos, Guatemala, México, Perú, República Dominicana, Uruguay y Venezuela.

Descarga-Ahora

El retail por internet es una de las  categorías más importantes dentro de la industria y presenta un crecimiento esperado del 12% anual  en promedio a nivel global entre 2014 y 2019. Durante el mismo período, se espera que América Latina vea un crecimiento anual promedio de 10,8% y EEUU un 9,6%.

Para poder competir bajo estas condiciones, las tiendas físicas utilizan estrategias como Apps móviles para usar dentro de sus tiendas y así mejorar la experiencia de compra. Además, muchas empresas de retail tradicional apoyan el incremento a los impuestos en las compras por internet.

Continue reading "Las principales tendencias de retail en América: 2015" »

Top Retailing Trends in the Americas in 2015

250_topRetailingTrends-v1.1Download this e-book for a regional overview of the retailing market in Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Mexico, Peru, United States, Uruguay and Venezuela.

Download-Now

Internet retailing is one of the most valuable and fastest growing channels globally with a 12% forecast compound annual growth rate (CAGR) from 2014-2019.  During the same period, Latin American internet retailing is expected to see a 10.8% CAGR and the US 9.6% growth, respectively. To keep up with their fast-growing competition, in-store retailers have added mobile apps for use in store to enhance consumers shopping experiences and supported higher taxes on internet purchases.

Convenience stores are also growing in popularity despite experiencing different levels of growth in North and South America markets.  For example, Super 24, the only convenience store chain in Guatemala, has tripled its stores since 2010 as many consumers are shopping at convenience stores in place of small independent grocers. Argentine cities are also turning to easier options to shop on the go and Colombians prefer the appealing prices and proximity of convenience stores.

“2014 saw a lot of opportunities for growth and change within the retail category,” said Latin America Research Manager, Sean Kreidler.  “In the coming years, both North and South American regions will remain a lucrative but challenging retail environment.  Sales will continue to grow due to innovation and the opportunity to utilize both online and in-store shopping experiences. However, companies need to be flexible to the needs of consumers, while differentiating themselves from their competitors to be successful in the industry.” 

February 5, 2015

7 Consumer Types for Successful Targeted Marketing

7 Consumer Types for Successful Targeted MarketingConsumer buying decisions are driven by personality traits, values, lifestyle habits and even current trends. Considering all of these factors when developing new products, marketing campaigns and retail strategies is critical to success.  For example, despite media claims, not all Millennials are the same and treating them as such could lead to missed opportunities. As a starting point, we've identified seven consumer types around the world that share similar traits and behaviors.

Consider the following:

 - Does your pricing model fit with the Undaunted Striver’s high income or should it be in line with the Independent Skeptic’s need for value?

 - Is your packaging appealing enough for Impulsive Spenders or should you be focused on adding “trustworthy” features to attract the Conservative Homebody?

 - Is your brand reputation reliable enough for the Aspiring Struggler?

  - Are you spending too much on online advertising when the Secure Traditionalist favors simplicity or too little for the Balanced Optimist’s need for news and social media?

Download-Now

Continue reading "7 Consumer Types for Successful Targeted Marketing" »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Tissue and Hygiene in 2014 and Beyond

Challenges and Opportunities in Targeting the Senior Consumer

WTM Latin America Trends Report 2015

Status of Cities in 15 Years

Consumers in the Digital World: Hyperconnectivity and Technology Trends

Investing in Global Market Research: A Strategic Guide for SMEs

Cities in China: Economic and Consumer Dynamics for Successful Business

Las principales tendencias de retail en América: 2015

Top Retailing Trends in the Americas in 2015

7 Consumer Types for Successful Targeted Marketing