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September 30, 2014

Top Five Soft and Hot Drinks Trends in the Middle East and North Africa

250_top5BevTrends-v1.0Overall, the MENA region will see growth in healthy drinks categories across the soft drinks industry thanks to campaigns led by the ministries of health in several countries, warning the population about the danger of carbonated, sugary drinks. Key players within the soft and hot drinks market are also being adventurous in terms of packaging innovations which is driving sales in struggling economies within the region.

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Trends Highlighted in the E-Book Include :

Healthy drinks have seen increased popularity in Saudi Arabia, UAE, Iran, Morocco, Tunisia and Algeria due to an increasing interest in a healthy lifestyle in the region. Also, with the growing concerns over the quality of tap water in Tunisia and Iran, Euromonitor has seen demand for bottled water. Additionally, low calorie carbonates and non-carbonates are growing with a rapid pace in the region as consumers face growing concerns about obesity.

Energy drinks are still very popular in markets such as Saudi Arabia, Tunisia and Algeria. Due to the ban of alcohol in Saudi Arabia, energy drinks are often seen as a ‘substitute’ leisure drink due to its high caffeine content. In Tunisia and Algeria, domestic brand strategy is focused on providing energy drinks at lower price points and consumers are still likely to purchase these products despite the health warnings, thus energy drinks are the big winners with growth in both volume and value.

Packaging in the MENA region is seeing new innovation through product development and environmentally friendly bottle design.  Slim cans, mainly used for ‘trendy’ energy drinks have successfully changed the look of the carbonates market in 2014. Furthermore, Saudi’s growing demand for convenience has led to an increase demand for impulse single serve consumption drinks. The model of small juice ‘on the go’ was also adopted by key players in Morocco and Algeria.

September 29, 2014

Highlights in Health and Wellness in 2014

New HW slides

2014 is a year of revived growth for the health and wellness industry, and attest to personal health and wellness goals being amongst the first to meet after a period of economic uncertainty. As such healthy food and beverages are once again outperforming their non-health and wellness counterparts. Two big movements towards natural and functionality form the core of consumer demand, yet it is the trusted physiological benefits such as energy boosting and specific food properties including lactose and gluten free that witness most growth.  

Download key highlights from Euromonitor’s 2014 Health and Wellness Research

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August 27, 2014

Strategy Briefing: Opportunities and Challenges in Global Participatory Sport

250_particSport-v1.1According to our new report, health and vanity have been the two largest influencers on consumer exercise.  Obesity has been identified largely as a public health issue due to excessive amounts of media coverage. Therefore, governments around the world have started many initiatives to encourage consumers to exercise more.  Some have even increased funding for public sports facilities or provided tax incentives. 

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Physical attractiveness has also been an important aspect of exercise, as mass media applies much pressure on the consumer to appear perfect, with many ads featuring airbrushed models.  This aspirational perfectionism has not only fuelled interest in exercise but has also increased body disorders, which have also risen over the past decade.

Some of the latest popular exercises include extreme sports such as rock climbing and adventure sports such as triathlons. Many health clubs continued to see growth in developed countries as well, even in spite of the recession.

The increased participation in exercise has led to marketing opportunities and product success in many industries, particularly apparel.  Sportswear sales have consistently outperformed the wide apparel market over recent years, with outdoor clothing becoming popular. 

“There are many market opportunities within apparel, health and supplements, sports and energy drinks, and electronics to cater to the exercise and health conscious consumer,” says Editorial Director, Gina Westbrook.  “Our report really highlights opportunities and challenges globally within exercise and sports consumption.”

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August 11, 2014

Strengths and Opportunities within the Markets of the Future

Euromonitor's Markets of the Future reports highlight 20 countries with the most promising economies in Africa, the Middle East, Asia and Latin America. The reports help you find viable targets for future investment, providing a wealth of insights into markets where research is hard to find.

Watch the video to see some of the highlights of these market's strengths and opportunities. 

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July 24, 2014

Internationalisation and Global Markets Prospects for Vitamins and Dietary Supplements

Federsalus-Sample-Slide

Euromonitor International was present at the Annual FederSalus Convention in Milan on 26th June 2014, when Filippo Battaini, Retail Analyst, delivered a presentation entitled ‘Global Opportunities and Prospects: Countries, Products and Channels’, focused on an overview of the geographical markets  that show the most opportunities and that Euromonitor International sees as the best performing for vitamins and dietary supplements, including South East Asian middle economies, China, Russia and United Arabs Emirates. The presentation also includes an analysis of the main distribution channels in these regions and the opportunities that multichannel retailing, online retailing and direct selling can offer, with concrete examples of how companies have entered and operates in these markets. The presentation was delivered to an audience of about 100 representatives of leading pharmaceutical companies. Speakers at the event included delegates  from the Italian Ministry for Economic Development, consultancy firms KPMG and Bain & Company, law firms and the Milan Chamber of Commerce.

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July 23, 2014

White Paper: China Overtakes the USA as the World's Largest Economy

250_chinaVsUS-v1.0An economic milestone is expected to occur in 2014 with China likely to overtake the USA to become the world’s largest economy in Purchasing Power Parity or PPP terms.

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China and the USA may be economic rivals but beyond the headlines divergent trends in both countries are apparent. Everything from living standards, consumption patterns, the business environment, productivity, retail and travel markets differ in China from the USA.  Similarities are there with income inequality an issue in both countries and both are leaders in the development of renewable energy technologies, manufacturing production and, less auspiciously, pollution.

Our analysts have identified the key weaknesses and strengths of the two superpowers across a wide range of industry sectors and in terms of economics, demographics, consumer trends and the business environment.

 

 

 

Key Facts:

  • As the world’s two largest manufacturers, China and the USA lead in global energy consumption and pollution, with China overtaking the USA in 2010 to become the world’s biggest energy consumer.
  • China is set to overtake the USA in 2014 in terms of international travel and knock Germany off the top spot in 2017 to become the largest outbound source market with 105 million outbound trips.
  • By 2018, USA’s beauty per capita spending is expected to increase to US$240, approximately five times higher than China’s projected per capita spending of US$50. The success of local beauty and personal care players in China has led to brands such as Garnier and Revlon pulling out of the country.
  • In 2002, China overtook the USA to become the leading beer market in terms of volume sales. However, China still has some way to go before it can claim to be the world’s biggest beer market by value.

 

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China Overtakes the US as the World's Largest Economy

China is set to overtake the US as the world's largest economy in 2014, with a significant impact on consumers and industries. Learn which industries will be the most affected and why by watching this video and downloading Euromonitor's latest whitepaper.

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July 18, 2014

The Evolution of Loyalty Programmes in the Travel Industry

Travel Loyalty

The travel industry continues to leverage loyalty programmes to develop deeper relationships with travellers and ultimately revenue.  While all travel industry loyalty programmes continue to evolve, the US legacy airlines are in the midst of a radical transformation to reward their most lucrative travellers. Hotels are also enhancing their elite benefits to lock down loyalty. This brief looks at the changes happening within airline and hotel loyalty programmes with an eye to what the future holds.

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July 15, 2014

New Survey Results Illustrate Global Beauty and Personal Grooming Habits

250_personalAppearances-v1.1Consumers worldwide spend a considerable amount of time, effort, and money on improving their external appearance. According to our data, global sales of the skin care market totaled over US $107 billion in 2013 and the hair care market totaled US $77 billion.  We expect both industries to grow over 20% between 2014 and 2018, which fuels the argument that consumers are willing to pay for products that help them look their best.

The grooming habits and style of each consumer have a huge impact on the range of beauty and personal care products, apparel and accessories they choose to buy.  Therefore, it is important for companies and retailers in those respective industries to understand the attitudes and grooming preferences motivating customers when they visit the shopping mall, drugstore or online retailers.

Earlier this year, our Survey team polled over 6,600 consumers in over 16 different countries, asking respondents a range of questions related to their attitudes towards style and appearance, grooming habits, purchase frequency and responsibility, and approach to the buying process.   Understanding these consumer preferences and behaviours helps companies and brands better identify trends and target key consumer segments, whether determined by gender, region, or even level of effort put into external appearance.

For example, China represents the only market in which respondents favored stylish over practical clothing, according to the survey results.  Chinese online consumers are also more likely to shop at luxury boutiques than at discount stores and prefer to wear brand-name clothing and shoes. 

“Understanding consumers’ style and their beauty and personal care routines enables companies to develop enticing products that better fulfill buyers’ needs,” explains Survey Manager, Eileen Bevis, “This latest survey also helps companies and brands better understand a customer’s path to purchase, offering opportunities to create strategic marketing plans.”

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July 9, 2014

The Contemporary Landscape for Dishwashers and Detergents

Dishwasing-GB-Sample-Slide

Although both dishwashers and automatic dishwashing remain very limited to the most developed markets of North America and Western Europe, there is evidence that these categories are showing some signs of spreading their wings and moving into new territories – namely developing markets. While the Turkish market suggests the future success of the ADW market perhaps rests on the ability of appliance and detergent manufacturers to act in unison rather than unilaterally.

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Recent Posts

Top Five Soft and Hot Drinks Trends in the Middle East and North Africa

Highlights in Health and Wellness in 2014

Strategy Briefing: Opportunities and Challenges in Global Participatory Sport

Strengths and Opportunities within the Markets of the Future

Internationalisation and Global Markets Prospects for Vitamins and Dietary Supplements

White Paper: China Overtakes the USA as the World's Largest Economy

China Overtakes the US as the World's Largest Economy

The Evolution of Loyalty Programmes in the Travel Industry

New Survey Results Illustrate Global Beauty and Personal Grooming Habits

The Contemporary Landscape for Dishwashers and Detergents