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March 31, 2015

Investing in Global Market Research: A Strategic Guide for SMEs

250_marketResearch-v1.0Small businesses face the same challenges as most companies: a fast paced business environment, cut-throat competitors and ever-changing consumer trends. Why is market research seen as a luxury only large corporates can afford?

Used wisely, market research can be a strategic investment for companies of any size, providing rich insights to gain a competitive edge.

Read this white paper to learn how to:

› Enter a new market

› Launch a new product

› Develop a business plan

› Develop a competitive strategy

› Forecast to stay ahead of competition

 

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March 18, 2015

Cities in China: Economic and Consumer Dynamics for Successful Business

250_chinaCityTierReport-v1.0China is at the forefront of the world economy.
It received the largest amount of FDI in 2014, overtook the US to become the world’s largest economy and is devoted to increasing domestic consumption and urbanization.

In order to best capitalize on China's growth, we suggest companies create territory strategies to connect with potential consumer bases. In this paper, our analysts have analyzed the business environment and consumer trends by city in China, developing tiers for each.  These tiers highlight the economic and demographics of each city, making it easier for businesses to identify their target market(s).

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For example, Tier 1 and Tier 2 cities make up more than 55 percent of the national GDP value but they also register high penetration of modern retail and foodservice.  Tier 3 and 4 cities on the other hand, offer an untapped marketplace for future growth potential.  Approximately 65 percent of fast moving consumer goods sales came from Tier 3 and lower tier cities.  In order to seize opportunities in these Tiers, a number of brands have been working to target a potential customer base.

“Companies such as Starbucks plan to have a total of 1,500 outlets by 2015 and many of the new openings will be in Tier 3 and lower areas,” says Senior Consulting Manager, James Chen. “However, five years ago around 70 percent of their company’s 400 total outlets were located in Tier 1 cities.  Using our tier strategy, businesses can best identify their target markets and begin utilizing strategies to reach those Chinese consumers.”

February 19, 2015

Las principales tendencias de retail en América: 2015

250_spanish_topRetailingTrends-v1.1Descarga este e-book para obtener las principales tendencias del retail en Argentina, Bolivia, Brasil, Canadá, Chile, Colombia, Costa Rica, Ecuador, Estados Unidos, Guatemala, México, Perú, República Dominicana, Uruguay y Venezuela.

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El retail por internet es una de las  categorías más importantes dentro de la industria y presenta un crecimiento esperado del 12% anual  en promedio a nivel global entre 2014 y 2019. Durante el mismo período, se espera que América Latina vea un crecimiento anual promedio de 10,8% y EEUU un 9,6%.

Para poder competir bajo estas condiciones, las tiendas físicas utilizan estrategias como Apps móviles para usar dentro de sus tiendas y así mejorar la experiencia de compra. Además, muchas empresas de retail tradicional apoyan el incremento a los impuestos en las compras por internet.

Continue reading "Las principales tendencias de retail en América: 2015" »

Top Retailing Trends in the Americas in 2015

250_topRetailingTrends-v1.1Download this e-book for a regional overview of the retailing market in Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Mexico, Peru, United States, Uruguay and Venezuela.

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Internet retailing is one of the most valuable and fastest growing channels globally with a 12% forecast compound annual growth rate (CAGR) from 2014-2019.  During the same period, Latin American internet retailing is expected to see a 10.8% CAGR and the US 9.6% growth, respectively. To keep up with their fast-growing competition, in-store retailers have added mobile apps for use in store to enhance consumers shopping experiences and supported higher taxes on internet purchases.

Convenience stores are also growing in popularity despite experiencing different levels of growth in North and South America markets.  For example, Super 24, the only convenience store chain in Guatemala, has tripled its stores since 2010 as many consumers are shopping at convenience stores in place of small independent grocers. Argentine cities are also turning to easier options to shop on the go and Colombians prefer the appealing prices and proximity of convenience stores.

“2014 saw a lot of opportunities for growth and change within the retail category,” said Latin America Research Manager, Sean Kreidler.  “In the coming years, both North and South American regions will remain a lucrative but challenging retail environment.  Sales will continue to grow due to innovation and the opportunity to utilize both online and in-store shopping experiences. However, companies need to be flexible to the needs of consumers, while differentiating themselves from their competitors to be successful in the industry.” 

February 5, 2015

7 Consumer Types for Successful Targeted Marketing

7 Consumer Types for Successful Targeted MarketingConsumer buying decisions are driven by personality traits, values, lifestyle habits and even current trends. Considering all of these factors when developing new products, marketing campaigns and retail strategies is critical to success.  For example, despite media claims, not all Millennials are the same and treating them as such could lead to missed opportunities. As a starting point, we've identified seven consumer types around the world that share similar traits and behaviors.

Consider the following:

 - Does your pricing model fit with the Undaunted Striver’s high income or should it be in line with the Independent Skeptic’s need for value?

 - Is your packaging appealing enough for Impulsive Spenders or should you be focused on adding “trustworthy” features to attract the Conservative Homebody?

 - Is your brand reputation reliable enough for the Aspiring Struggler?

  - Are you spending too much on online advertising when the Secure Traditionalist favors simplicity or too little for the Balanced Optimist’s need for news and social media?

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Continue reading "7 Consumer Types for Successful Targeted Marketing" »

January 29, 2015

Global Trends, Developments and Prospects in Toys and Games

This presentation, originally given at the Hong Kong Toys and Games Fair 2015, address some of the major macro drivers affecting toys and games sales globally including economic and demographic trends. It also includes findings from Euromonitor International’s global research focusing on the performance of traditional toys and games, video games and digital gaming in key markets worldwide, providing data and commentary.

Continue reading "Global Trends, Developments and Prospects in Toys and Games" »

January 15, 2015

White Paper: Top 10 Consumer Trends for 2015

250_2015consumerTrends-v1.02015 consumers like to shop but are time-poor, seeking convenience, greater choice, global availability and instant gratification. Their purchase decisions are increasingly being driven by the heart, making choices that have a positive impact on the world. Their lives are a blend of online activity and real world lifestyle – they want to access information instantly, share their lives on social media and showcase individuality.

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Download this white paper to learn:

 - How convenience encourages omnichannel shopping trends
- Which consumption styles are leading to brand innovation
- Why it’s so hard to sell to Millennials
- Rising concerns about privacy and digital footprint with the omnipresence of the internet of things and social media
-More about consumers in 2015 ...
 
 

December 4, 2014

Global Trends in Anti-Agers

Global anti-agers were worth US$25 billion with a value sales growth of 4% in 2013. In this presentation, we can see the performance of premium and mass anti-agers at both a global and Asia Pacific context. Looking at global anti-agers trends, some focus areas of this presentation are the adoption of anti-agers among younger consumers; the development of anti-aging elements beyond skin care products to other sectors such as hair care; and rising presence of anti-agers for men.

Learn more about global beauty and personal care trends in our free white paper

 

Have a question or a thought to add? Leave us a comment below.

December 3, 2014

Global Trends in Beauty and Personal Care: Opportunities for Future

Beauty and personal care reached US$454 billion in 2013 globally, with Asia Pacific region demonstrating highest value sales. This presentation focuses on performance across categories, and highlights some key beauty and personal care concepts currently prevalent across these countries, including the growth of multi-benefits products, at-home beauty experiences, as well as the dominance of "selfie" trend, and the rise of fashion beauty.

 

Learn more about global beauty and personal care trends in our free white paper

 

Have a question or a thought to add? Leave us a comment below.

November 25, 2014

Global Foodservice Sales Reach US$2.6 Trillion in 2013

NRN-2014_Top-25-CoverOur new list, compiled in collaboration with Nation's Restaurant News, focuses on the top 25 international foodservice operators of outside North America.  This list and corresponding regional analysis is prominently featured in Nation’s Restaurant News latest issue.   

Asia Pacific leads the way in foodservice sales with US$1 trillion dollars, followed by North America with US$544 billion and Western Europe at US$535 billion respectively. However, Eastern Europe experienced the most fixed year-on-year growth in 2012-2013with 10.8% sales growth, while Latin America also experienced strong growth with 9.7% expansion.  

In Latin America, Brazilian chain Habib’s still leads the way in sales, reflecting the continuing importance of value-priced local brands and in Western Europe, UK-based Costa Coffee has expanded with an additional 25 markets in the region, increasing their rivalry with Starbucks.

Michael Schaefer, Head of Consumer Foodservice Research, says, “Utilizing our extensive global research helps us formulate the top 25 list and provides unique insights to not only what is going on in foodservice globally, but what is trending regionally. This in turn offers operators an opportunity to better understand their own markets, as well as markets they may wish to expand into in the future.”

Download the Top 25 International Restaurant Chains List

To read the rest of the analysis provided by Euromonitor and Nation’s Restaurant News please visit: http://nrn.com/

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Recent Posts

Investing in Global Market Research: A Strategic Guide for SMEs

Cities in China: Economic and Consumer Dynamics for Successful Business

Las principales tendencias de retail en América: 2015

Top Retailing Trends in the Americas in 2015

7 Consumer Types for Successful Targeted Marketing

Global Trends, Developments and Prospects in Toys and Games

White Paper: Top 10 Consumer Trends for 2015

Global Trends in Anti-Agers

Global Trends in Beauty and Personal Care: Opportunities for Future

Global Foodservice Sales Reach US$2.6 Trillion in 2013