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April 12, 2014

The B2B Market Attractiveness Index

 

The B2B Market Attractiveness Index is a must have for companies selling into multiple industries or geographies. Using Euromonitor’s framework will help businesses evaluate many different markets utilizing a systematic approach. Learn more about the B2B Market Attractiveness Index in this short video, featuring Indre Cesniene, Euromonitor's Head of Passport: Industrial Research.

Download our latest industrial whitepaper, "B2B Market Attractiveness Evaluation - How to Size Opportunities and Reduce Risk"

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April 8, 2014

B2B Market Attractiveness Evaluation - How to Size Opportunities and Reduce Risk

250_B2BmarketAttractiveness_blue-v1.0When compared to a business-to-consumer sales model, the business-to-business sales process is longer and of higher average value with a smaller number of buyers. B2B buyers are quicker to react to changes in the economy with statistics showing that during an economic crisis, B2B purchases drop more severely than personal expenditures.  International companies selling products such as raw materials, machinery, transportation or other B2B goods and services must develop a systematic framework serving their medium and long term company strategy. The B2B Market Attractiveness Index is a composite index providing one figure ratings for each B2B market segment using a predefined formula on a large set of data.  This rating can be used to evaluate country risks and opportunities. 

For example, a company that produces electronic components in eight different countries within five different industries is indirectly being exposed to over 40 different B2B markets with all of these markets vital to the company’s success.  Utilizing the index will help a company identify opportunities in multiple industries and geographies.

According to Euromonitor International’s Head of Industrial Research, Indre Cesniene, “The B2B Market Attractiveness Index is a must have for companies selling into multiple industries or geographies.  Using Euromonitor’s framework will help businesses evaluate many different markets utilizing a systematic approach.” 
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April 2, 2014

Revitalising Hair Care: Exploring Future Growth Prospects

In-Cos Haircare Sample SlideDownload "Revitalising Hair Care: Exploring Future Growth Prospects," presented at inCosmetics 2014 on April 1st by Oru Mohiuddin, Senior Analyst of Beauty and Personal Care Research.

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April 1, 2014

The Multifaceted Evolution in Global Beauty

In-Cos Multifaceted Evolution Sample SlideDownload "The Multifaceted Evolution in Global Beauty"presented at inCosmetics 2014 by Irina Barbalova, Global Head of Beauty and Personal Care Research

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March 29, 2014

Corporate Strategy in Consumer Finance

CFsampleslidefinal

The largest international card networks faced a variety of challenges in 2013 but have emerged well positioned for 2014. Many have made progress in developing online payment platforms that will utilise the potential for payments on mobile phones and increase the convenience of online payments. Regulation continues to be a leading concern for international networks, however several settlements in 2013 have lowered uncertainty in many areas.

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Purchase the full global briefing here: Corporate Strategy in Consumer Finance

 

Have a question or a thought to add? Leave us a comment below.

March 19, 2014

Global Briefing: Addressing Food and Lifestyle: Innovations in Global Pet Care

Pet Care Global Briefing Sample Slide

 

In the face of continued economic uncertainty and challenging market forces, companies must innovate carefully to ensure new products will succeed. The pet care industry is increasingly influenced by ‘lifestyle’ with trends in human life frequently crossing over into the world of pets. This report evaluates the opportunity for new products and how new trends might relate to adjacent industries which may, at least at first, seem to have little in common.

Purchase the full report "Addressing Food and Lifestyle: Innovations in Global Pet Care"

Download a free sample of the full global briefing now:

From Futuristic Technology to Social Care: The New Travel and Tourism Trends in the UK and Ireland

Last week, we presented this report to attendees at the Best of Britain and Ireland 2014 travel and tourism conference.  Now, download the full report for free.

The report presents the four key emerging travel and tourism trends in the UK and Ireland, looking at how the travel industry is developing in a rapidly changing economic and social environment.  

BoBI report cover

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March 18, 2014

White Paper: The Path to Purchase

250_thePathToPurchase_orange-v1.1 Is the endless supply of consumer buying data giving you headaches?

Download The Path to Purchase: Implementing a Consumer Buying Behaviour Model to discover our simple path to purchase model. The model breaks the buying process into three phases: opportunity, research and selection, to better understand and analyse shopper behaviour and to provide a framework for companies to turn shopper information into actionable business insights.

A clear understanding of how customers move through the purchase decision-making process is essential for companies and brands wishing to remain competitive in today’s marketplace. Some companies may already be collecting consumer data but are often not utilising it to the fullest, which can lead to missed opportunities. Our path to purchase model provides a framework for companies focused on making more strategic decisions with their consumer buying behaviour data.

 

 

 

 

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Does your company have a path to purchase model in place? Share your process with us in the comments section!

March 10, 2014

Key Findings in Apparel and Footwear for 2014

Magdalena KondejAnalyst Insight by Magdalena Kondej - Head of Apparel and Footwear

Despite subdued consumer confidence in Western Europe, excessive discounting impeding profits and the slowdown in China, the global apparel and footwear industry generated incremental retail growth of US$85 billion in 2013, a growth rate of 5% (current terms, fixed exchange rates). However, the industry’s growth has become heavily dependent on the BRICs, which poses a risk going forward.

BRIC countries generated over a quarter of the world’s apparel and footwear sales and are expected to account for over 64% of projected global sales over the next 5 years. This carries risk because of the vulnerability of the economy in Brazil and Russia and the slowing economic growth in China. While the emerging markets are throwing invaluable lifelines to the apparel industry at a time of sluggish Western demand, diluting dependency on that growth will be a challenge.

Apparel Sample Slide

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March 5, 2014

Las cinco principales tendencias de la industria de belleza y cuidado personal por país en Norte y Sudamérica

BPC eBook spanishEste e-book gratuito destaca las principales tendencias de belleza y cuidado personal en 15 países de Norte y Sudamérica. 

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Tendencias destacadas en el E-Book:

Las cremas BB han visto su popularidad aumentar en países como Brasil y México dado que las cremas multifuncionales hicieron su debut en el mercado. En Brasil, estas cremas pueden ser más costosas pero siguen mostrando un buen desempeño ya que los consumidores las perciben como multi-funcionales y encuentran que es más barato comprar un producto un poco más caro que varios productos por separado. En 2012, la marca Garnier de L´Oreal lanzó la primera crema BB en México y desde entonces varias marcas masivas y premium también han lanzado cremas BB contribuyendo a hacer la oferta de productos en el país más amplia.

Los  productos para las uñas siguen siendo populares en mercados como Argentina y República Dominicana. En Argentina el esmalte reemplazó al lápiz labial como el placer culpable para las mujeres y los productos para las uñas son la categoría con el mejor desempeño de la industria de belleza y cuidado personal en el país.  En República Dominicana, a pesar de que las ventas de los productos de belleza y cuidado personal vieron un descenso, los productos para las uñas son los grandes ganadores en la industria con crecimiento en ventas tanto en términos de valor como de volumen. La  innovación de producto y amplias gamas de colores disponibles refuerzan la tendencia.

Continue reading "Las cinco principales tendencias de la industria de belleza y cuidado personal por país en Norte y Sudamérica" »

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Recent Posts

The B2B Market Attractiveness Index

B2B Market Attractiveness Evaluation - How to Size Opportunities and Reduce Risk

Revitalising Hair Care: Exploring Future Growth Prospects

The Multifaceted Evolution in Global Beauty

Corporate Strategy in Consumer Finance

Global Briefing: Addressing Food and Lifestyle: Innovations in Global Pet Care

From Futuristic Technology to Social Care: The New Travel and Tourism Trends in the UK and Ireland

White Paper: The Path to Purchase

Key Findings in Apparel and Footwear for 2014

Las cinco principales tendencias de la industria de belleza y cuidado personal por país en Norte y Sudamérica