Topic / Industry


Content Type

Topic / Industry


Content Type

Kseniia Galenytska, Research Analyst
Personal Care market in Europe: main trends and future prospects

This presentation will offer an overview of the main trends and developments in the Personal Care market in Europe. It will analyze the performance of Personal Care identifying the fastest growing countries and categories within Europe. The presentation will look into the present state of competitive landscape in Personal Care identifying the leading and fastest growing brands, and focusing on the Private Label development as well as key factors behind the performance of Private Label. Further, we will look at retail landscape for Personal Care discussing the industry shift towards online, and the brands’ strategies in this regard. Next, we will look at the leading Personal Care retailers including drugstores, specialized retailers analyzing their performance and strategies regarding Private Label development. Finally, we will finish the presentation highlighting the future prospects for Personal Care in Europe and identifying possible strategies for the brands and retailers to succeed within highly competitive market environment.

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