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25 – 29 September 2017
Las Vegas, Nevada | Mandalay Bay

The 21st annual SupplySide West brings together more than 15,000 ingredient buyers and suppliers from the dietary supplement, beverage, functional food, personal care and sports nutrition industries. This event is all about the science and strategy around the development of finished products that drive the global business economy. Join us this year to learn about new trends from over 1,000 exhibitors and 140 hours of educational and conference programming.

#SSWExpo

https://west.supplysideshow.com/en/home.html

SPEAKER
Alan Rownan, Ethical Labels Analyst
SESSION TITLE
Defining Clean Label: Moving From Trend to Norm
SESSION DESCRIPTION

The more ubiquitous clean label becomes, the more it moves from trend to expectation—driving food and beverage companies to change their thinking about new and existing products. Globally, the market for clean label products is growing, and identifying go-to-market segments will be key for brand growth. But with no legal or industry definition of clean label, companies must ensure their message and products are on target with consumer perception and expectation. During this workshop, attendees will gain insight into:

  • Defining clean label and its impact on future product development.
  • Current market trajectory for clean label food and beverages and key growth categories for new product development.
  • Identifying the clean label consumer and understanding how their mindset affects purchasing decisions.
  • U.S. and international regulatory issues that impact business.
SPEAKER
Matthew Oster, Head of Consumer Health Research
SESSION TITLE
Supporting Healthy Aging With Targeted Formulations, Product Forms
SESSION DESCRIPTION

Developed nations are seeing a demographic shift toward an older population, while at the same time, those adults are looking to optimize their healthy years. This has made the turn from anti-aging to healthy aging—and offers an opportunity for formulators and marketers to develop products that deliver the right ingredients in the right product format. Get insights on demographic and market trends, innovative formulation technologies and solutions that can meet the needs of older consumers. And enjoy a case study approach to highlight the critical success factors when developing and launching products for seniors in the global market.

  • Uncover market trends and how to target appropriate demographics with product formulations and marketing.
  • Explore the role of nutrition in fighting age-related issues like sarcopenia.
  • Review case studies that underscore the importance of factors to consider in a product launch.
SPEAKER
Matthew Oster, Head of Consumer Health Research
SESSION TITLE
Fitness Formulations: Science, Results, Draw Broader Reach
SESSION DESCRIPTION

As the sports nutrition consumer demographic expands to include active consumers coming from the greater natural products market, companies are looking at a wider array of ingredient choices to meet the growing demand. However, evolving sports nutrition consumers want noticeable results, not just promises and smoke screens. Learn which ingredients have strong science backing up muscle, performance and recovery benefits, and what they can bring to formulations.

  • Which ingredients actually work to improve strength
  • What research shows about the role of cognitive function in performance and recovery
  • Which ingredients/supplements sports consumers really want
EVENT TWITTER HANDLE

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