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18 – 20 July 2017
London, UK

The Restaurant Franchising & Innovation Summit will explore how limited-service chains can leverage innovation in a variety forms — from experience innovation to kitchen innovation to menu innovation and beyond — as a catalyst for franchise expansion. By continually investigating and investing in cutting-edge solutions for both the front of house and back of house, franchisors put themselves in a very strong position to attract potential franchisees who are seeking opportunities with forward-thinking brands. The Restaurant Franchising & Innovation Summit will help franchisors be more progressive in many areas of their business to attract both investors and customers.

Website: https://franchisinginnovation.com/europe-2017/

SPEAKER
Philip Benton, Lead Analyst - Services & Payments
SESSION TITLE
How Big Name US Brands Are Using the Latest Tech to Drive Sales
SESSION DESCRIPTION

We live in a technology age — loyalty apps, email and text messaging, digital menu boards, geofences — but do you have to have it all? And if you are a small brand where do you start? Execs from a few of the most successful brands in the US will discuss the differences among the tech platforms, which they like best and how they make their tech budgets work for them.

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