Topic / Industry


Content Type

Topic / Industry


Content Type

20 – 21 September 2017
São Paulo, Brazil, Expo Center Norte – Pavilhão Azul

The only Latin American exhibition exclusively dedicated to personal care ingredients, In-cosmetics Latin America is the platform for some of the most exciting ingredient launches in the personal care industry in South America. Over two days, This interactive event offers visitors a unique opportunity to touch and test brand new products, create formulations in a purpose built lab, and attend an extensive range of free educational sessions. Sharing industry trends and the most innovative ingredients on the market, in-cosmetics Latin America, offers the most cost-effective business and networking opportunities for South America’s personal care ingredients community.

Elton Morimitsu, Research Analyst
Men’s Grooming in Latin America: Key Trends & Opportunities

Latin American men have left their traditional passive attitude towards self-care and now engage in new, healthy lifestyle habits. Trips, fitness and the wish for an active social life are part of the change. The trend also includes feeling comfortable about their looks, which leads them to buy more personal care and beauty products. Brazil, in particularly, shows a great potential for this market as data suggest this will be the fastest growing category within beauty in the next five years. In this presentation, Euromonitor International will give an overview of the global and regional Men’s Grooming market and discuss the key drivers boosting its sales. In addition, Euromonitor will present projections for this segment and discuss key opportunities to explore going forward

Session Time: Wednesday, September 20, 10:30 -11:15

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