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13 – 14 September 2017
Panama City, Panama

Fórum Malls Panamá 2017 busca compartir experiencias locales e internacionales que puedan servir de referente para el desarrollo de la industria de centros comerciales y retailers en la Republica de Panamá y Centroamérica. Presenta las principales tendencias, cambios y retos del sector. Asímismo permite comprender la importancia de la innovación para adaptar a las organizaciones a los nuevos retos del exigente ambiente competitivo. El congreso fomenta la construcción colectiva de conocimiento, el intercambio de ideas, para ampliar habilidades y aptitudes gerenciales que permitan mejorar desempeño, así como ampliar la red de contactos.

www.mallyretail.com

SPEAKER
Alixa Sharkey, Analista Senior de investigación
SESSION TITLE
Tendencias retail en América Latina para 2017
SESSION DESCRIPTION
 El panorama minorista de América Latina se ha visto profundamente afectado por las cambiantes condiciones económicas, lo que ha dado lugar a la reestructuración de los canales tradicionales, al aumento del comercio móvil y al desarrollo del comercio minorista transfronterizo a través de internet. ¿Cómo afectan estos cambios a los hábitos de compra de los consumidores y a la configuración de las estrategias de las empresas? 
Asiste a esta presentación para:
  • Comprender el papel de los retailers tradicionales en 2017 y dónde se encuentra la principal competencia del canal moderno 
  • Aprender cómo las empresas se benefician del comercio electrónico transfronterizo y dónde hay oportunidades que se pueden estar perdiendo
  • Descubrir nuevas estrategias para seguir siendo una marca prioritaria para los consumidores

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