Join Ewa Hudson, Euromonitor International’s Head of
Health and Wellness Research, as she discusses retail prospects for probiotic
food, beverages and supplements at SupplySide West 2013 post-conference
workshop developed with the International Probiotic Association (IPA).
Location: Las Vegas, USA
Date: Saturday, November 16, 2013
Presentation Time: 8:45 - 9:30 am
Session Room: Congress Center, Casanova 601, Level 1
Speaker: Euromonitor’s Head of Health & Wellness,
Session: Global Growth Opportunities in
Probiotics Demand Responsible Marketing and Positioning
Whilst the probiotics boom may appear to be on the
wane, the dynamism is by no means dead. In fact, probiotic yoghurt remains the
leading functional food globally and continues to rank second in terms of
absolute value growth of fortified/functional food products, behind milk formula.
At fifth place globally in terms of percentage value growth, probiotic
supplements also perform exceptionally well. Although declining sales of
pro/prebiotic yoghurt Western Europe are of big concern for the industry, the
vibrant USA and emerging markets continue to offset the stagnation in Europe.