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July 23, 2014

Champagne and Problems Bubbling Beneath the Surface: Post-Recession Sales Decline and Growth in Sparkling Wine

Spiros_MalandrakisAnalyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst

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According to Pierre-Emmanuel Taittinger, outspoken president of the eponymous champagne house, "Champagne's stiffest competition comes not from other sparkling wines but from Viagra". If there ever was a sentence encapsulating the category’s inherent contradictions, emotional gravitas and effervescent overconfidence, that would be it.

Reality is unfortunately less lyrical. According to Euromonitor International’s latest research, global champagne volumes declined by more than 1% in 2013 – a relative improvement compared to the moribund performance of 2012 but still nowhere near the heady heights of pre-recessionary exuberance. And while an inverse correlation between Viagra sales and champagne is yet to be established, other sparkling wine’s seemingly unstoppable advance is highlighting the dangers of competition coming from Cava and Prosecco rather than pharmaceutical companies.

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July 21, 2014

Shopper Insights in Action Conference 2014 – IIR – Event Recap

Howard TelfordAnalyst Insight by Howard Telford - Beverages Analyst

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This past Wednesday, the 14th annual Shopper Insights in Action conference concluded in Chicago, Illinois. As always, the event focused on strategies to improve shopper activation across all kinds of consumer retail categories and channels, providing the shopper side of consumer marketing (and its research suppliers) an engaging forum to share ideas and success stories.

From a beverages and food service perspective, the three-day event at Navy Pier left me considering the need to address three, macro-level organizational challenges in the drinks industry:

1.       Using ‘big data’ more effectively

As the event’s exhibit hall demonstrated, there are a myriad of methodologically different ways to collect, measure and interpret the in-store responses of consumers to your products and shelves. As an industry that frequently delivers and merchandises its products through a two-tier bottling system (or other independent direct delivery partners), measuring the effectiveness of in-store activity - displays and product location - is vital. How can marketing and channel management teams demonstrate that ‘soft’ information on shopper response, preference or opinion is robust and indicative of volume growth or incremental revenue? Brands and their retail partners must work harder to interpret and contextualise data and insights in order to effectively advocate for change within their businesses.

Research focused and data literate leadership certainly helps. Keynote speaker Sir Terry Leahy, former CEO of Tesco plc, spoke about the need to improve the dissemination and understanding of data within large retailers and other organizations. As research tools become more powerful and useful – from generating understanding of potentially new, developing markets, to specific, localised consumer segments and their behaviours – it remains important that these insights are clear and actionable while reaching the right pairs of eyes.   

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July 14, 2014

The Five Key Reasons Why the Reynolds/Lorillard Deal Is Taking Shape

Shane_MacGuillAnalyst Insight by Shane MacGuill - Tobacco Analyst

On Friday 11th July, the US’s second-largest tobacco company, Reynolds American (RAI) confirmed that it was in advanced negotiations with Lorillard (LO), the third-largest, for its acquisition. Any deal, facilitated by the increased stability in litigation facing US tobacco companies, is expected to be worth in the region of US$60 billion and is also likely to involve Imperial Tobacco Plc purchasing a congeries of tail brands from RAI (or perhaps even both companies) to help satisfy any anti-competition concerns on the part of the Federal Trade Commission who will have to approve the merger.

While there are inevitable question marks surrounding the deal (amongst which, the precise extent of economies realisable from the merger, the value for Imperial in its part of the bargain and the weighting being put on Lorillard's e-cigarette brand, blu) it is, in general terms, one which is likely to be beneficial to all parties, as a result of the following:

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July 10, 2014

Risks and Vulnerabilities France: Will France Be the Next Victim of the Sovereign Debt Crisis?

121330-371x323-WhatdoesthefrenchflaglooklikeAnalyst Insight by Media Eghbal - Country Insight Manager

Economic growth in France, the eurozone’s second largest economy, has stagnated since 2012. Our Risks and Vulnerabilities Country Briefing highlights that one of the biggest threats to the country’s macroeconomic stability is the public debt, which the IMF forecasts will hit record levels in 2014 of 95.8% of GDP. The government has committed to reducing its general government budget deficit to below 3.0% of GDP by 2015 (the EU-wide limit) from 4.3% in 2013.

Many analysts blame the increase in public debt on tax rises such as the VAT increase in 2014 and the effective 75.0% tax on salaries above €1 million (to be paid by companies after conditions were revised), arguing that these have resulted in even more subdued economic growth by weighing down on consumer and business confidence. Others blame the country’s high levels of social welfare spending. Government expenditure on social security and welfare in France accounted for 44.2% of government spending in 2013, amongst the highest in the OECD. Furthermore, the government faces repeated difficulty in carrying out reform or savings cuts because of social discontent and frequent strike action. Yet France is at risk of being the next victim of the eurozone sovereign debt crisis if the public debt continues to escalate, which will harm investor confidence and further damage economic growth prospects.

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July 9, 2014

Euromonitor to Speak at Beyond Beauty Paris 2014

Beyond Beauty

Date: 09-11 September, 2014

Location: Porte de Versailles - Paris, France

Conference: Beyond Beauty Events has become the specialist in efficient business meeting in the world of cosmetics and well-being. COSMEETING & CREATIVE Beauty Paris will gather for 3 days in one location, in September, the key players of the beauty industry: 500 exhibitors attracted 21 500 visitors in 2014, among which 44% international. CREATIVE Beauty Paris - Mix & Match global solutions for inspiring beauty brands. From ingredients to packaging, from formulation to the finished product, CREATIVE Beauty Paris is the largest international platform delivering full service solutions to brands for the design, launch or development of their product ranges.

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July 7, 2014

The EU's Big 5 Economies

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The EU’s big 5 economies – France, Germany, Italy, Spain and the UK – dominate the EU by dint of their sheer size, accounting for 71% of GDP in 2013. However, they are by no means the top performers in the EU. France, the UK and Spain all have budget deficits larger than the EU average, whilst Germany is the only one of the five to run a current account surplus. The UK has above average inflation and all five economies fall outside of the EU’s biggest-spending economies.
by Sarah Boumphrey

 

Have a question or a thought to add? Leave us a comment below.

 

July 6, 2014

Turkey: The Engine of European Juice Growth

Howard TelfordAnalyst Insight by Howard Telford - Beverages Analyst

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Turkey has been a bright spot of the retail juice market in Western Europe, partially offsetting a negative volume performance for the continent as a whole since 2008. Over the next five years, Turkey is expected to continue to be the focal point of juice volume growth in Europe, with innovation primarily emerging from nectars (Turkey is Europe’s second largest nectar market, after Germany) and juice drinks. While refreshing, flavourful juice drinks are driving volume, the category could still benefit from greater investment in higher value, wellness positioned juices that appeal to Turkey’s younger, health-conscious consumers.

Source: Euromonitor International

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EU-Japan Free Trade Deal: Influx of Japanese Imports Could Lead to Strategic Alliances

Justinas_LiuimaAnalyst Insight by Justinas Liuima - Industrial Analyst

The European Commission has expressed a will to continue negotiations with Japan with regard to a free trade agreement (FTA). However, the deal is facing strong opposition from European car producers due to fears of a price war, driven by an influx of Japanese imports. If a free trade agreement is reached, European producers could seek strategic alliances with their Japanese counterparts. 

Fear of Japanese Imports Leads to FTA Opposition

Despite the expressed political support from the European Commission, the European Automobile Manufacturer’s Association (ACEA) is opposed to a free trade agreement. The EU has consistently faced a trade deficit with Japan in terms of motor vehicles, with the value of imports reaching €9.1 billion in 2013 compared to exports worth €7.8 billion.

ACEA fears that an FTA would hinder business in its home market, particularly for volume producers in Italy and France. FTA would provide better positions for Japanese producers to leverage overcapacity and flood the European market with cheaper imports. This could spark a price war in the EU, which would be disastrous for car makers in France and Italy, which are already struggling with overcapacity and low profit margins.

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July 5, 2014

Euromonitor to Speak at Spoga Gafa – The Garden Trade Fair 2014

Spoga Gafa logoDates: Sunday 31 August to Tuesday 2 September 2014

Location: Koelnmesse, Cologne

Event Description: New inspirations and fresh impulses will be in the (garden) air again this late summer. Cologne will once again be the meeting place for the garden industry. Be there, when around 40,000 trade visitors discover trends, collect ideas and establish contacts at the world's leading trade fair.

Presentation Title: Key Trends Shaping the European Gardening Industry

Presentation Times: Monday,1 September and Tuesday, 2 September 2014

Speaker: Cruz del Barrio, Head of Home and Garden Research

Presentation Description: A market overview of the Western European gardening Industry - in particular who’s who in the leading categories such as garden care and gardening equipment in 2013 and the forecast for the next five years.

Event Website: http://www.spogagafa.com/en/spogagafa/home/index.php

July 4, 2014

Event Preview: WWD Digital Forum London 2014

Ashma.kundeAnalyst Insight by Ashma Kunde - Apparel and Footwear Analyst

View Ashma Kunde's profile on LinkedIn

It is evident that technology has shaken up every aspect of the apparel and footwear industry, from the way consumers discover and purchase products, to the way they interact with brands and peers. The WWD Digital Forum, taking place on July 10th 2014, brings together top executives across fashion, beauty and retail industries to address the most pertinent issues businesses face in this ever-evolving digital landscape.

The Omni-Channel Agenda

Omni-channel retailing has become a ubiquitous term in the strategies of apparel brands across the board. With no established playbook, it is evident that the rules are still being written with new technologies and innovations. Arguably the most important part of omni-channel retailing is that each piece of the omni-channel puzzle should connect to provide a single narrative.

Kate Spade has been held up as a poster child for a successful omni-channel strategy, which is completely in tandem with the brand’s target consumer. In 2013, Kate Spade Saturday launched digitally-enhanced window displays in four Manhattan locations, in partnership with eBay. Consumers were able to browse products and make instant purchases on the touchscreen windows, with the option of free one-hour delivery.

Continue reading "Event Preview: WWD Digital Forum London 2014" »

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Recent Posts

Champagne and Problems Bubbling Beneath the Surface: Post-Recession Sales Decline and Growth in Sparkling Wine

Shopper Insights in Action Conference 2014 – IIR – Event Recap

The Five Key Reasons Why the Reynolds/Lorillard Deal Is Taking Shape

Risks and Vulnerabilities France: Will France Be the Next Victim of the Sovereign Debt Crisis?

Euromonitor to Speak at Beyond Beauty Paris 2014

The EU's Big 5 Economies

Turkey: The Engine of European Juice Growth

EU-Japan Free Trade Deal: Influx of Japanese Imports Could Lead to Strategic Alliances

Euromonitor to Speak at Spoga Gafa – The Garden Trade Fair 2014

Event Preview: WWD Digital Forum London 2014