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December 18, 2014

Rouble Trouble: Impact of Currency Volatility on Russian Apparel Market

Magdalena KondejAnalyst Insight by Magdalena Kondej - Head of Apparel and Footwear Research

Faced with sharp devaluation of the rouble, Apple has already halted its online sales in Russia while some luxury brands, including Cartier, are raising prices to counter deflation. If Russia’s financial and economic instability continues, fashion and sportswear brands are inevitably set to suffer too. 

adidas Group under increased pressure

adidas clearly leads in Russian sportswear, over Nike. But what was once adidas’s significant advantage, is now becoming a hindrance. Russia accounts for almost 7% of adidas’s global sales compared to only 1% for Nike.  Earlier this year, the company had already issued profit warnings, partly blaming the situation in Russia and its share price has slid by 25% since July.

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December 17, 2014

Life in Europe in 2015


View Sarah Boumphrey's profile on LinkedIn


In 2015, Europe will represent a combined consumer market of US$12,676 billion. It is home to Tweet-This16% of the world’s households, but 29% of its single person households. The average European will spend US$15,937 in 2015 and save just 10.5% of disposable income. With an average age of 40.2 years, how do European consumers live their lives?

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Konjakkens opp- og nedtur i Norge



Norge har verdens høyeste forbruk av konjakk per innbygger. Men konjakkens vekstpotensiale påvirkes av yngre generasjoners forbruksmønstre og vekst i kategorier som whisky(ey) og øl fra mikrobryggerier. Lytt til hele podcasten her for å få den fullstendige analysen av utviklingen i denne bransjen.

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December 15, 2014

Euromonitor to Speak at e-Commerce 2015

E-konferencijos_LOGODate: March 19, 2015

Location: Vilnius, Lithuania

Presentation Date and Time: Thursday, March 19, 3-3:30 p.m.  

Event Description: E-commerce – is an annual online business community gathering with presentations and seminars. Values of the conference are: pragmatism, applicability and relevance for online businesses. Participants of the conference may apply new findings already the next day after the conference.

Program Committee has selected the most pragmatic and applicable topics for this year's conference and attracted speakers, who may disclose a certain topic in the best possible way: with many practical examples, figures and tips. Conference will take place in 3 halls at a time. There will be 27 presenters and about 500 participants.

Join Euromonitor International‘s Senior Research Analyst Roberta Kniuipyte as she discusses current trends and future prospects of the internet retailing market. Roberta‘s presentation will include an overview of internet retailing market, growth rates, opportunities and challenges which internet retailing market experience in today‘s world of technologies.

Event Website: http://e-komercija.eu/

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December 14, 2014

Which Toys Will Steal Christmas This Year?

Rob WalkerAnalyst Insight by Rob Walker - Contributing Analyst

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There is a famous epiphany at the end of Dr Seuss’ children’s classic How the Grinch Stole Christmas, when the Grinch, rather like Ebenezer Scrooge, feels compelled to see Christmas from an entirely new perspective. “Maybe Christmas, he thought, doesn’t come from a store. Maybe Christmas, perhaps, means a little bit more!”

It’s heart-warming stuff. And yes, it is that wonderful time of the year.

Like it or not, though, for millions of children around the world Christmas does come from a store. And toymakers and toy retailers must be thanking their lucky stars that it does. The festive season fuels a huge chunk of their annual sales (as much as half in key Western markets). Put simply, it makes or breaks the year.

So, who and what do we think will steal the show this Christmas time? Here are some products and trends to watch.

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December 13, 2014

Dynamics of the Norwegian Cognac Market


Norway is the largest consumer of cognac per capita in the world. However, cognac growth is being impacted by youth consumption trends and growth in whiskey and craft beers.  Listen to the full podcast for complete insights into this dynamic market.

Download as MP3 (Right click on the player and select save audio as)

Podcast features Øyvind Leknessund - Reserach Analyst

View Øyvind Leknessund's profile on LinkedIn


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December 10, 2014

10 Facts about Russia


View Sarah Boumphrey's profile on LinkedIn

Russia is never out of the headlines at the moment as a result of the situation in Ukraine and its parlous economic condition. Behind these headlines there lies a huge market of sharp contrasts – Russia is home to Europe’s largest number of high-earning young people, but is also a hugely unequal society. A small proportion of consumers’ budgets is devoted to housing, but consumer expenditure on tobacco has increased sharply. Russia has a huge land mass but a woefully inadequate road network.


Here are some key facts about this US$1,038 billion market:

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December 9, 2014

Five Key Trends for The Christmas Season in Eastern Europe

Politics “steal” Christmas – less money to spend on celebrations in Eastern Europe

With little time to go before the winter holidays, manufacturers and retailers are finalizing seasonal strategies, hoping to grow their share from consumers’ holiday budgets. Companies competing in the beauty and personal care, consumer electronics, toys and games and packaged food industries are among those most reliant on a holiday spike in sales.

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December 5, 2014

E-Residency: Online Gimmick or a Smart-ID for the Future?

Pavel_MarceuxAnalyst Insight by Pavel Marceux - Technology, Communications and Media Specialist

View Pavel Marceux's profile on LinkedIn

As Estonia unveiled the world’s first e-residency in December 2014, the first steps were taken to creating a regulated and organised identification process purely for Internet users. The scheme, designed to provide willing participants with an online identity that is recognised by the Estonian state and embedded in a physical chipped card, does not give participants any actual legal citizenship. However, the e-residency can act like a legitimate proof of identity online, thereby potentially streamlining legal, bureaucratic and financial procedures. With the Internet economy becoming a vast pool of resources and information, there is certainly demand to bring greater regulation and personification to online interactions. However, there are also valid concerns if additional online checks would encroach on the freedom of the Internet as well as expose consumers to additional avenues of digital fraud.

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November 21, 2014

Swedish Match Evokes World Without Cigarettes in 3Q Results

Don2Analyst Insight by Don Hedley - Contributing Analyst

In its third quarter report Swedish Match announced a new corporate vision - ‘A world without cigarettes’.  Entry into this brave new world is enabled by the availability of products ‘recognised as safer alternatives to cigarettes’.  As a non combustible tobacco product snus may be unofficially be so regarded but officially this product is lumped together with cigarettes in terms of dire health warnings.  The company is currently seeking to change this situation having submitted a lorry load of data aimed at refuting two of the health warnings compulsorily carried by its products in the US.

How this turns out will be of great significance for the global moist snuff business: a positive result would also help in Sweden’s ongoing crusade to get the EU oral snuff ban lifted. Meanwhile the obvious question is whether current progress of Swedish Match’s oral snuff products and particularly snus, and the performance of smokeless tobacco in general, justifies its vision of a world without cigarettes.

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Recent Posts

Rouble Trouble: Impact of Currency Volatility on Russian Apparel Market

Life in Europe in 2015

Konjakkens opp- og nedtur i Norge

Euromonitor to Speak at e-Commerce 2015

Which Toys Will Steal Christmas This Year?

Dynamics of the Norwegian Cognac Market

10 Facts about Russia

Five Key Trends for The Christmas Season in Eastern Europe

E-Residency: Online Gimmick or a Smart-ID for the Future?

Swedish Match Evokes World Without Cigarettes in 3Q Results