The Russian beer market has taken a hit in the past five years as a consequence of the financial crisis in 2008, legislative changes in the beer market since 2011, and economic sanctions in response to the Russian government’s actions in the Ukraine. According to Euromonitor International, over 2008-2013, beer volume sales in Russia declined at a CAGR of 4%, with 2013 showing a 5% drop. The macroeconomic beating taken by the Russian market in recent years and legislative changes have pegged its volume sales performance below that of the rest of Europe. This has resulted in brewers changing emphasis from volume sales expansion to protecting margins.
Source: Euromonitor International