Euromonitor International is pleased to announce the publication of the new Tissue and Hygiene 2012 system, now live on Passport. The updated tissue and hygiene market research provides insight into how the tissue and hygiene industry is performing and how a changing operating environment, which sees income growth in the developing world and economic instability across much of the developed world, is affecting spending patterns and the broader competitive environment.
Key research highlights
In spite of a difficult year, which saw disaster in Japan, a crisis in the Eurozone, and political unrest in the Middle East, the retail tissue and hygiene industry posted 7% value growth, equivalent to US$10 billion of incremental growth, pushing the industry to US$152 billion in 2011. Whilst the headline statistics make for encouraging reading, 2011 continued to be a tale of two markets. Developing and emerging markets largely pushed global growth with impressive 14% growth in 2011, stemming from an emerging middle class in key markets such as China, Brazil, Iran and Mexico. Click to Tweet! Conversely, the developed world saw spending slump, especially in the retail environment, with cash-strapped consumers in North America and the troubled Eurozone region looking to cut back on expenditure where possible.