Israeli nanotech start-up Cine’al recently announced something of a novel innovation in Super Absorbent Polymers (SAP), namely Hydromash a super absorber made from jellyfish. The company claims Hyrdromash to be both extremely absorbent and highly degradable, allowing it to break down within just 30 days in aerobic conditions. With the race on to produce the first mainstream fully degradable diaper, the advent of another degradable polymer is good news for the industry and may in itself have wider benefits than simply being ‘green’.
Hygiene Growth Blooms
Globally, volume sales of hygiene products continue to show significant growth potential, with diapers in particular likely to break the 200 million unit mark before 2020. Rapid growth has been driven by growing disposable incomes across developing markets, China alone will account for more than a quarter of this growth. While growth is good news for the industry, the disposal of such a large number of diapers will continue to be a strain, especially in markets where waste disposal services are far less developed than is the case in the West, for example.