While the move towards more concentration in grocery retailing is apparent in most markets, either developed or emerging countries, this trend cannot be seen at a global level. This reflects that the largest retailers, notably the top three global players, remain highly dependent on mature, developed markets, so that their sales growth lags behind that of local players in emerging markets. The saturation of large store formats may undermine expansion prospects for some of the largest players.
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Lipton is the world’s leading hot tea and RTD tea brand, with around US$6 billion rsp in 2013. It is significant in both hot tea and RTD tea and has truly global coverage, helping to secure its overall position. It also has no close rivals in terms of category and geographic profile. Major markets for hot tea and RTD tea are likely to see far higher growth in RTD tea than hot tea in future, meaning Lipton RTD tea has much growth potential. It does need to address its weakness in Indonesia.
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Education standards are an excellent predictor of future consumption habits in a country. When education standards rise, this means a higher proportion of the population will work in skilled jobs with higher salaries. Among the BRIC markets, Russia has the highest proportion of its population aged 15+ with higher education, at 15.2% in 2013. India has the lowest adult literacy rates, at just 53.1% for females aged 15+ and 75.8% for men in 2013 due to widespread illiteracy in rural areas.
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Finance is a key sectors globally for producing top earning consumers who can afford luxury discretionary goods across all sectors of the consumer goods industry. While developed markets including Germany and the UK saw their employment in finance reduce from 2003-2013, emerging markets such as South Africa and the UAE are seeing among the biggest rises in this employment sector globally, from 2.8% and 1.1% of their total employed populations respectively in 2003 to 5.3% and 5.0% in 2013.
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A visual overview of grooming routines and consumer spending in 16 emerging and developed markets, including time spent grooming, body and face washing habits, hair care, oral care, spending on beauty and personal care products, and spending on oral care in particular. Draws on Euromonitor International's beauty and personal care sales data as well as its Personal Appearances survey (6,600 consumers surveyed online in 2014).
Download the Survey Results here
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