In 2030 there will be nine emerging market economies with GDP over US$1 trillion, up from five in 2014. Ranging from China on US$23,196 billion to Saudi Arabia on US$1,213 billion. The four newcomers will be: Indonesia, Turkey, Nigeria and Saudi Arabia. Between them they will account for more than two-thirds of emerging and developing market GDP. These nine economies are characterised by their differences with huge variations in population and living standards.
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The home and garden industry showed a positive performance in key developed markets in 2014, including the US, Germany, the UK, Japan, Canada and Australia. Strong performance of the US dollar against local currencies in some key markets, including Japan, Canada and Australia, belies the true performance of the global industry in 2014.
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After years of uncertainty, key developed countries (US, Germany, UK, Japan, Canada and Australia) showed positive performances in local currency terms in 2014. However, the Eurozone again delivered negative growth.
Homewares was the fastest growing category in eleven countries. Gardening may be small in many countries, but was also fastest growing in ten. In Western Europe, good weather in 2014 made gardening the fastest growing category in the four largest countries.
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