The Environment: High on the Apparel Agenda, but Low on the List for Consumers
Analyst Insight by Emily Potts, Contributing Analyst, Euromonitor International
There are very few consumers that can say environmental concerns cross their minds when they are browsing the rails of their favourite store; nevertheless, high street retailers are coming under increasing scrutiny to ensure their environmental credentials are up to scratch.
Uniqlo signs up to Greenpeace campaignIn 2013, Uniqlo’s parent company Fast Retailing Group announced that it had signed up to environmental campaign group Greenpeace’s Detox campaign. In putting its name to the campaign, Fast Retailing Group has committed to eliminating all releases of hazardous chemicals through its global supply chain and products by 2020. Uniqlo’s announcement comes just a month after Zara, Mango, Esprit and Levi’s announced similar individual commitments, joining Nike, adidas, Puma, H&M, Marks & Spencer, C&A and Li-Ning in signing up to the campaign.
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