Home » Major Trends and Insight

933 posts categorized "Major Trends and Insight"

November 24, 2014

Top 3 Challenges in Reaching the Chinese Consumer

An HodgsonAnalyst Insight by An Hodgson - Income and Expenditure Manager

View An Hodgson's profile on LinkedIn

With decades of economic growth, rising incomes, over 1.3 billion consumers and a surging middle class with an insatiable appetite for Western brands, the allure of the Chinese consumer market – the world’s second largest – is obvious. But, as many consumer goods companies have recognised at their own cost, China is a tough market to enter, compete and survive in, let alone prosper. Yet, in the face of moderating growth and rising costs, the challenges facing international consumer goods businesses in China will not get easier in the long term.

Annual Real GDP Growth and Household Annual Disposable Income Growth in China: 2008-2020

Source: Euromonitor International from national statistics/Eurostat/OECD/UN/International Monetary Fund (IMF), World Economic Outlook (WEO)

Note: Data for 2014-2020 are forecasts. 

Continue reading "Top 3 Challenges in Reaching the Chinese Consumer" »

Risks to the Global Economic Outlook in 2015

Sarah-B-Banner

View Sarah Boumphrey's profile on LinkedIn

The outlook for the global economy in 2015 is looking increasingly uncertain, clouded by a myriad of risks. The most important amongst them are geopolitical instability and the challenges facing the eurozone – namely the threat of deflation and stagnating economic growth. These risks have global ramifications and could have important spillover effects.

Have a question or a thought to add? Leave us a comment below.

Continue reading "Risks to the Global Economic Outlook in 2015" »

November 22, 2014

Top 3 Emerging Broadband Markets: Iran, Nigeria and Indonesia

Pavel_MarceuxAnalyst Insight by Pavel Marceux - Technology, Communications and Media

View Pavel Marceux's profile on LinkedIn

Euromonitor International has identified the top three most prospective broadband Internet markets among emerging economies worldwide, based on fixed and mobile broadband growth since 2008, size of the Internet user base and prospects going forward. The standout markets are Iran, Nigeria and Indonesia, as these countries are witnessing a rapid connectivity programme that is allowing their large populations to become regular consumers of online services. As rural and underserved areas gain access to modernised broadband connections, these markets provide huge opportunities in the uptake of e-commerce, social media and digital subscription products.

Mobile and Fixed Broadband Subscriptions in Iran, Nigeria and Indonesia: 2014

Source: Euromonitor International from International Telecommunications Union/OECD/national statistics

Note: Figures are forecast

Continue reading "Top 3 Emerging Broadband Markets: Iran, Nigeria and Indonesia" »

November 18, 2014

Succeed in Emerging Markets: Selection, Strategy and First Steps

Sarah-B-Banner

 View Sarah Boumphrey's profile on LinkedIn

250_MarketSelection-v1.1When making the decision to enter an emerging market, every business should include the following four pillars in its market entry strategy:

Market incorporates macroeconomic stability, consumer market size, growth and openness. 

Population focuses on demographics: this assists in understanding how a business product or service will fit into a competitive landscape.

Access, or the reality of market entry: if a country is not easily accessible, businesses will not successfully produce goods in the market or reach consumers.  Other topics discussed within the access pillar are infrastructure, Internet, partners and the retail landscape.

Business environment emphasizes the regulatory environment and corruption. 

 

According to Euromonitor’s Head of Strategic, Economic and Consumer Insight, Sarah Boumphrey, “Too many companies perform inadequate amounts of research prior to launching a product or service in a new market.  This is problematic because some markets simply might not work. Utilising Euromonitor’s four pillar model before entering new markets provides a better understanding of the needs of consumers and the business environment in countries of interest.”

Euromonitor’s four pillar market entry strategy model should be tailored on a case-by-case basis based on sector-specific and business-specific factors to ensure the best information is used for each business. This white paper gives you all the tools you will need to implement this approach for your customized best results.

Download-Now

November 17, 2014

Global Population Trends: The 100 Million Club

Sarah-B-Banner

View Sarah Boumphrey's profile on LinkedIn

Population dynamics continue to redraw the world map and with it market opportunities. Understanding and being able to harness population trends enables new market entrants to maximize their profitability by targeting the right people in the right place at the right time.

In 2030, 16 countries will have a population of over 100 million, up from 11 countries in 2013. These 16 countries will account for almost two-thirds of the global population. Half will be in Asia, and one quarter in Africa and the Middle East; none will be in Western Europe.

The World’s Largest Countries: 2030

The World's Largest Countries 2030

Source: Euromonitor International from national statistics/UN

Continue reading "Global Population Trends: The 100 Million Club" »

November 16, 2014

Festive Season 2014: Consumer Spending Intentions

HolidayRetailBanner

December shopping trends and forecasts vary from region to region due to differing consumer cultural and economic circumstances.  Globally, though, retailers will aim to further unify their online and offline shopping experiences and take advantage of 24-hour buying dates. Listen to the full podcast for complete insights into consumer intentions in each major economic region.

Listen as MP3

Daphne KasrielPodcast features Daphne Kasriel - Consumer Trends Consultant

View Daphne Kasriel's profile on LinkedIn

November 13, 2014

The Implications of Shrinking Populations

Population-Banner

In contrast to the global population growth trend are a significant number of countries, including major economies, where populations are declining. This presents challenges for the labour market, government finances and policy. The key to succeed in these markets is if companies can identify the opportunities and adapt their offerings to the demographic shifts.

Listen as MP3

Podcast features Media Eghbal - ‎Head of Countries' Analysis

View Media Eghbal's profile on LinkedIn

November 10, 2014

Euromonitor to Speak at Hong Leong Bank Conference 2014

ASEAN

Event: ASEAN Economic Community (AEC) as a Dynamic Consumer Market

Date: 18 November 2014

Location: Summit Room, Level 2, Mandarin Oriental Kuala Lumpur

An HodgsonSpeaker: An Hodgson - Income and Expenditure Manager

View An Hodgson's profile on LinkedIn

Presentation Time: 12:00pm – 13:00pm

Presentation Title: Understanding the ASEAN Consumer

Conference and Presentation Description: The proposed establishment of ASEAN Economic Community (AEC) by 2015 has given rise to vast business opportunity for investors looking to tap into a vibrant economic block with population of more than 600 million. As we approach end- 2014, it becomes more crucial for investors to keep abreast of the progress of AEC integration as well as the trends in consumer spending patterns across ASEAN economies. HLIB is proud to bring you An Hodgson- Income and Expenditure Research Manager at Euromonitor International to share her research on trends in consumer income and expenditure across ASEAN economies.

November 8, 2014

Technology Trends, October 2014: Privacy, Social Media and India’s Tech Market

India-Tech-Banner

Social media, as a segment, is highly reliant on being on-trend with the target demographic and younger users in developed markets are gravitating toward anonymous social platforms. These platforms, while popular, struggle with revenue generation due to the anonymity they hawk to attract users.  Additionally, India has emerged as a particularly attractive market for international internet companies due to its lack of a local mega-player like Alibaba is in China. Listen to the full podcast for complete insights.

Listen as MP3

Pavel_MarceuxSpeaker: Pavel Marceux - Technology, Communications and Media Specialist

View Pavel Marceux's profile on LinkedIn

November 5, 2014

Germany: 25 Years on from the Fall of the Berlin Wall

Economic and Consumer Insight with Sarah Boumphrey

View Sarah Boumphrey's profile on LinkedIn

Germany is celebrating the 25th anniversary of the fall of the Berlin Wall on November 9th this year. Since its reunification in 1990, Germany has gone from being the sick man of Europe to the powerhouse economy of the eurozone – a group which it dominates:  

  • Germany is home to 24.2% of the eurozone’s population and 29.7% of its households with an annual disposable income over US$300,000;

  • German exports accounted for 32% of the eurozone’s total in 2013;

  • Germany accounts for more than one quarter of eurozone GDP, and notwithstanding its slowdown, is expected to account for 53.6% of its growth this year;

  • At 5.3% in 2013, Germany’s unemployment rate is less than half the eurozone average.

Continue reading "Germany: 25 Years on from the Fall of the Berlin Wall" »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn




Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Top 3 Challenges in Reaching the Chinese Consumer

Risks to the Global Economic Outlook in 2015

Top 3 Emerging Broadband Markets: Iran, Nigeria and Indonesia

Succeed in Emerging Markets: Selection, Strategy and First Steps

Global Population Trends: The 100 Million Club

Festive Season 2014: Consumer Spending Intentions

The Implications of Shrinking Populations

Euromonitor to Speak at Hong Leong Bank Conference 2014

Technology Trends, October 2014: Privacy, Social Media and India’s Tech Market

Germany: 25 Years on from the Fall of the Berlin Wall