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October 29, 2014

Africa's Markets of the Future

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Euromonitor’s recently released Markets of the Future reports reveal the next eight Sub-Saharan African consumer markets with the brightest growth prospects – Angola, Côte d’Ivoire, Ethiopia, Ghana, Mozambique, Senegal, Tanzania and Uganda. These markets had a combined consumer spending of US$192 billion in 2013 and a combined population of 289 million. Between 2013 and 2030 their GDP will increase by 172% in real terms compared to 150% in Sub-Saharan Africa as a whole.

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October 28, 2014

The Demographic Transformation of Japanese Cities

Kasparas AdomaitisAnalyst Insight by Kasparas Adomaitis - Cities Analyst

With the world’s highest life expectancy and one of the lowest birth rates, Japan is facing serious challenges due to its rapidly ageing population. Japanese in major cities age even faster than the country overall. Absence of well-integrated communities in city neighbourhoods, concentration of elderly citizens in certain areas, and rising costs of healthcare are only some of the issues that are currently experienced by Tokyo, Osaka, Nagoya and other cities in Japan. Social and consumer services need to adapt to the new reality in Japanese cities.

Change in Population 65+ in Japanese Cities and Change in Total Japan Population: 2008 - 2030

Source: Euromonitor International

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October 27, 2014

On Your Bike! Global Bicycle Ownership Trends

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Driven by a combination of cost and health considerations, environmental awareness and worsening traffic congestion, bicycle ownership is on the rise. For more and more people, bikes are no longer the poor relation of cars but a greener and smarter transportation choice.

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The Impact of the Brazilian Elections on the Country's Consumers and Business Environment

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Together, the BRIC economies accounted for a combined 21% of total global GDB growth in 2013. What impact will Dilma Rousseff's re-election have on the Brazilian and global economies through 2018? Listen to this podcast for analyst insights.

BRIC Focus: Substantial Growth Potential for Consumer Expenditure on Leisure and Recreation

An HodgsonAnalyst Insight by An Hodgson - Income and Expenditure Research Manager

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Although the consumption of recreational and leisure goods and services is relatively low and uneven across the BRIC countries of Brazil, Russia, India and China, growth potential is substantial thanks to rising disposable incomes, a surging middle class, rapid urbanisation, greater online connectivity and also population ageing. Over 2014-2030, the BRIC leisure and recreational services market will grow by 132% in real terms, with India tipped to be the fastest growing market in the BRIC.

Per Household Spending on Leisure and Recreation in the BRIC: 2008 and 2013

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Source: Euromonitor International from national statistics/Eurostat/UN/OECD
Note: Data are in constant 2013 prices, fixed exchange rates 

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A Local Strategy in Emerging Markets

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One of the key strategies for success in emerging markets is to adapt to local conditions. This could mean redesigning products and services from the ground up or merely tweaking products or packaging to meet consumers’ needs. With an ever expanding list of big-name failures in emerging markets, and tighter economic conditions in some countries, a local strategy is crucial to safeguard success.

Generalise at your peril

The importance of this can be amply seen when comparing markets which on the face of it may seem to have lots in common. For instance Bulgaria and Romania are two emerging Eastern European countries, with almost identical per capita expenditure – but the data behind this headline figure reveals some interesting differences between the two countries. The same can also be said of Colombia and Peru, and many other not-so-similar markets.

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Source: Euromonitor International from national statistics/Eurostat/OECD/ UN

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October 26, 2014

China's Wages set to Rise in the Near Future

China accounted for around a third of total global manufacturing output in 2013 and an increase in the cost of labour will have a direct impact on the price of end consumer goods as well as company profit margins. As a result, some manufacturers will move their production hubs to other low-cost markets such as Indonesia and Vietnam. Watch the full video for complete insights.

Carrie_LennardVideo Features Carrie Lennard - Business Environment Manager

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High Income Households by City 2013

Emi_US-100000-v1.0-01We release a 2013 update to previously published datagraphic of high income households (defined as household with annual income of at least US$100,000). Over one year, the number of high income households increased by around one million to reach 105 million in 2013, and New York overtook Tokyo as the world's key centre of wealth (mainly as a result of changes in currency exchange rate fluctuations, as numbers are reported in current prices). In fact, the US dominate the top 20 city list of high income households with only seven cities coming from other parts of the world (namely, three cities in Japan, two in Australia and Europe). The geographic concentration of rich households remains astonishing: for example, New York accounts for less than 0.3% of the world's population as of 2013, yet 3.4% of households with an annual income of US$100,000.

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Commodities Roundup: October 2014

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Prices in nearly all commodities continued to decline in October driven by slowing global economic growth and concerns about demand.  Listen to the full podcast for insights into oil, grains, grapefruit, beef, and more.

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An HodgsonPodcast Features An Hodgson, Industry, Infrastructure and Environment Manager

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October 21, 2014

Top 5 Fastest Growing Consumer Markets in 2014

An HodgsonAnalyst Insight by An Hodgson - Income and Expenditure Manager

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A comparison of all consumer markets in terms of their expected consumer expenditure annual real growth in 2014 reveals some interesting fast-growing markets that are not among the usual major emerging markets (such as the BRICS and the MINT). Of the top five fastest growing consumer markets of 2014, Malawi and Sierra Leone are somewhat surprising entrants while Turkmenistan and Saudi Arabia are fast-growing markets with sound fundamentals that can offer significant opportunities for consumer goods companies. Mongolia is also a market with promising prospects, but its small population restricts meaningful market expansion.

Top Five Fastest Growing Consumer Markets: 2014

Source: Euromonitor International from national statistics/Eurostat/UN/OECD

Note: Data are forecasts 

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Recent Posts

Africa's Markets of the Future

The Demographic Transformation of Japanese Cities

On Your Bike! Global Bicycle Ownership Trends

The Impact of the Brazilian Elections on the Country's Consumers and Business Environment

BRIC Focus: Substantial Growth Potential for Consumer Expenditure on Leisure and Recreation

A Local Strategy in Emerging Markets

China's Wages set to Rise in the Near Future

High Income Households by City 2013

Commodities Roundup: October 2014

Top 5 Fastest Growing Consumer Markets in 2014