Analyst Insight by Daphne Kasriel-Alexander - Consumer Trends Consultant
The appearance of more mature female models in a slew of recent high profile ad campaigns, from esteemed writer Joan Didion (80) in Célene ads to singing icon Joni Mitchell (71) in Saint Laurent to the trio of Italian ‘nonnas’ in the recent Dolce & Gabbana ads is fascinating. Yes, on one hand, this is just the latest expression of the fashion industry’s need to shock, and some criticise these ads for presenting a rose-tinted picture of old age and just extending the objectification of women. But these thought-provoking faces reflect broader cultural trends such as the growing emphasis on the consumption of experiences and a more caring zeitgeist, as well as the growing recognition of an ageing world, and are more than a fad.
Continue reading "Why Are Older Models Staring at You on Instagram and in Glossy Magazines?" »
Analyst Insight by Carrie Lennard - Business Environment Manager
As the UK prepares for its general election on May 7th 2015, the Conservative Party is ahead by four percentage points at 36.0% of the vote according to an Observer poll at the time of writing. The significance of this is that if the Conservatives win the election, part of their manifesto is to guarantee to hold a referendum in 2017 to let the public decide whether or not to remain in the EU. Opinion polls conducted among the British public on April 15th 2015 reveal a split among the public on the issue of remaining in the EU, with some indicating a preference to leave, or to remain only on renegotiated terms. This brings the real possibility that Britain may leave the EU in 2017. The effects would likely be more harmful than positive to the UK.
Percentage of Total UK Imports/ Exports Accounted for by EU-28 Countries: 2009-2014
Source: Euromonitor International from International Monetary Fund (IMF), Direction of Trade Statistics
Continue reading "How Likely is a Brexit and What Impact Would it Have on Consumer Goods Companies?" »
Consumer goods companies are clearly excited about the potential that Iran offers as a consumer market, following the framework agreement over Iran’s nuclear programme. Iran has the largest population in the Middle East, at 77.2 million in 2014; it also has the second largest economy (behind Saudi Arabia) with GDP of US$441 billion in the same year - a similar size to Austria. Yet size isn’t everything – sanctions have stifled the economy, which returned to growth last year following two years of decline. The country’s economic woes are compounded by high (if falling) inflation, a fragile currency, a troubled banking sector and a weak fiscal position. This is further magnified by a weak business environment, with the government crowding out the private sector.
Despite these challenges, the framework agreement which could herald an end to sanctions, has been greeted with much enthusiasm by multinationals. Is this enthusiasm justified? Although the situation remains fluid, and the US Congress could still reject the deal, the answer is yes and no.
Continue reading "The Dash for Iran" »
Euromonitor’s Markets of the Future reports identify Bangladesh, Cambodia, Laos, Myanmar and Sri Lanka as the region’s next generation of consumer markets. Although consumers in these countries have limited purchasing power, growth is strong and rapid urbanisation, poverty reduction, economic growth and the establishment of modern retailing formats are supporting sales of a wide range of consumer goods. Many big-name brands are well established in specific categories, whilst local brands continue to dominate elsewhere.
Size versus speed
Bangladesh’s consumer market is by far the largest of the five countries – bigger than the other four combined. With consumer expenditure of US$139 billion in 2014, Bangladesh is a similar size to Finland. Bangladesh is probably best known for its ready-to-wear garment export sector but its scale and economic prospects mean it has the potential to be a vibrant consumer market in its own right. With per capita spending of only US$880 in 2014, low purchasing power means it is not an easy market for multinationals, but with the country’s most sizeable consumer product categories - packaged food and apparel - achieving sales of US$9,826 million and US$3,354 million respectively in 2013, it offers opportunities for those with the right products and services.
Continue reading "Consumers in Asia’s Markets of the Future" »
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Much of social media makes its revenue by tracking users to optimize advertizing analytics. This becomes a problem when tracking broaches regional privacy regulations. Privacy and security are also a concern governments face when deciding whether to implement online voting for elections which has been demonstrated to improve voter turnout in developed economies. Listen to the podcast for complete insights.
Continue reading "Digital Trends: April 2015 - Social Media Tracking and Online Voting" »
In 2014, India and China were home to a combined one third of the world's total female population. Both of these countries are key markets with growth economies but they are at very different stages with respect to female literacy and employment rates. Watch the video for complete insights.
Continue reading "Rising Female Literacy Standards and Employment Rates in Emerging Markets" »
Internet-connected consumers in both developed and emerging markets are expanding their use of technology in everyday life, leading to significant changes in how they interact with the world around them.
Download this free extract now to:
› Learn how technology is shaping the way consumers want to interact with your brand
› Explore device ownership across a number
of categories and demographic groups
› Understand the barriers and opportunities technology can present for your business
Continue reading "Consumers in the Digital World: Hyperconnectivity and Technology Trends" »
As the global female consumer market continues to strengthen worldwide, there are four key consumer groups to watch in order to maximise the opportunities that this market offers: the Baby Boomers, the Single Professional, Chinese women and Indian women (home to the largest female populations globally). Watch this videocast to find out more.
Continue reading "Opportunities in Four Key Female Consumer Groups" »
Event: Wednesday Relations - Market Research Summit
Date: 15 April 2015
Location: Clarion Hotel, Stockholm, Sweden
Topic: Digital Trends 2015
Description: This year, consumers are placing more focus on convenience and technology. Pavel will take you through the trends shaping the economy in 2015 – did you know for example that online spending is expected to reach $1trillion globally this year? This presentation is the essential guide to exploring consumer types and discovering trends that can help align your business strategy for 2015-2016.
Continue reading "Euromonitor to Speak at Wednesday Relations - Market Research Summit" »