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November 22, 2014

Top 3 Emerging Broadband Markets: Iran, Nigeria and Indonesia

Pavel_MarceuxAnalyst Insight by Pavel Marceus - Technology, Communications and Media

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Euromonitor International has identified the top three most prospective broadband Internet markets among emerging economies worldwide, based on fixed and mobile broadband growth since 2008, size of the Internet user base and prospects going forward. The standout markets are Iran, Nigeria and Indonesia, as these countries are witnessing a rapid connectivity programme that is allowing their large populations to become regular consumers of online services. As rural and underserved areas gain access to modernised broadband connections, these markets provide huge opportunities in the uptake of e-commerce, social media and digital subscription products.

Mobile and Fixed Broadband Subscriptions in Iran, Nigeria and Indonesia: 2014

Source: Euromonitor International from International Telecommunications Union/OECD/national statistics

Note: Figures are forecast

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November 18, 2014

Succeed in Emerging Markets: Selection, Strategy and First Steps

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250_MarketSelection-v1.1When making the decision to enter an emerging market, every business should include the following four pillars in its market entry strategy:

Market incorporates macroeconomic stability, consumer market size, growth and openness. 

Population focuses on demographics: this assists in understanding how a business product or service will fit into a competitive landscape.

Access, or the reality of market entry: if a country is not easily accessible, businesses will not successfully produce goods in the market or reach consumers.  Other topics discussed within the access pillar are infrastructure, Internet, partners and the retail landscape.

Business environment emphasizes the regulatory environment and corruption. 

 

According to Euromonitor’s Head of Strategic, Economic and Consumer Insight, Sarah Boumphrey, “Too many companies perform inadequate amounts of research prior to launching a product or service in a new market.  This is problematic because some markets simply might not work. Utilising Euromonitor’s four pillar model before entering new markets provides a better understanding of the needs of consumers and the business environment in countries of interest.”

Euromonitor’s four pillar market entry strategy model should be tailored on a case-by-case basis based on sector-specific and business-specific factors to ensure the best information is used for each business. This white paper gives you all the tools you will need to implement this approach for your customized best results.

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November 17, 2014

Global Population Trends: The 100 Million Club

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Population dynamics continue to redraw the world map and with it market opportunities. Understanding and being able to harness population trends enables new market entrants to maximize their profitability by targeting the right people in the right place at the right time.

In 2030, 16 countries will have a population of over 100 million, up from 11 countries in 2013. These 16 countries will account for almost two-thirds of the global population. Half will be in Asia, and one quarter in Africa and the Middle East; none will be in Western Europe.

The World’s Largest Countries: 2030

The World's Largest Countries 2030

Source: Euromonitor International from national statistics/UN

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November 16, 2014

Festive Season 2014: Consumer Spending Intentions

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December shopping trends and forecasts vary from region to region due to differing consumer cultural and economic circumstances.  Globally, though, retailers will aim to further unify their online and offline shopping experiences and take advantage of 24-hour buying dates. Listen to the full podcast for complete insights into consumer intentions in each major economic region.

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Daphne KasrielPodcast features Daphne Kasriel - Consumer Trends Consultant

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November 13, 2014

The Implications of Shrinking Populations

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In contrast to the global population growth trend are a significant number of countries, including major economies, where populations are declining. This presents challenges for the labour market, government finances and policy. The key to succeed in these markets is if companies can identify the opportunities and adapt their offerings to the demographic shifts.

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Podcast features Media Eghbal - ‎Head of Countries' Analysis

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November 10, 2014

Euromonitor to Speak at Hong Leong Bank Conference 2014

ASEAN

Event: ASEAN Economic Community (AEC) as a Dynamic Consumer Market

Date: 18 November 2014

Location: Summit Room, Level 2, Mandarin Oriental Kuala Lumpur

An HodgsonSpeaker: An Hodgson - Income and Expenditure Manager

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Presentation Time: 12:00pm – 13:00pm

Presentation Title: Understanding the ASEAN Consumer

Conference and Presentation Description: The proposed establishment of ASEAN Economic Community (AEC) by 2015 has given rise to vast business opportunity for investors looking to tap into a vibrant economic block with population of more than 600 million. As we approach end- 2014, it becomes more crucial for investors to keep abreast of the progress of AEC integration as well as the trends in consumer spending patterns across ASEAN economies. HLIB is proud to bring you An Hodgson- Income and Expenditure Research Manager at Euromonitor International to share her research on trends in consumer income and expenditure across ASEAN economies.

November 8, 2014

Technology Trends, October 2014: Privacy, Social Media and India’s Tech Market

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Social media, as a segment, is highly reliant on being on-trend with the target demographic and younger users in developed markets are gravitating toward anonymous social platforms. These platforms, while popular, struggle with revenue generation due to the anonymity they hawk to attract users.  Additionally, India has emerged as a particularly attractive market for international internet companies due to its lack of a local mega-player like Alibaba is in China. Listen to the full podcast for complete insights.

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Pavel_MarceuxSpeaker: Pavel Marceux - Technology, Communications and Media Specialist

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November 5, 2014

Germany: 25 Years on from the Fall of the Berlin Wall

Economic and Consumer Insight with Sarah Boumphrey

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Germany is celebrating the 25th anniversary of the fall of the Berlin Wall on November 9th this year. Since its reunification in 1990, Germany has gone from being the sick man of Europe to the powerhouse economy of the eurozone – a group which it dominates:  

  • Germany is home to 24.2% of the eurozone’s population and 29.7% of its households with an annual disposable income over US$300,000;

  • German exports accounted for 32% of the eurozone’s total in 2013;

  • Germany accounts for more than one quarter of eurozone GDP, and notwithstanding its slowdown, is expected to account for 53.6% of its growth this year;

  • At 5.3% in 2013, Germany’s unemployment rate is less than half the eurozone average.

Continue reading "Germany: 25 Years on from the Fall of the Berlin Wall" »

November 4, 2014

Success of Economic Diversification Strategies Critical for Resource-Rich Economies

Manushi JainAnalyst Insight by Manushi Jain - Economist

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The success of economic diversification strategies is key to overcome resource dependence and safeguard long-term sustainable economic growth in resource-rich countries. Natural resources are finite and face huge fluctuations in prices, making economic diversification critical to decouple from volatile government revenues that are highly dependent on commodity exports. For several years, resource-rich countries like Peru, Chile, Russia, Australia, oil-dependent countries of the Gulf Cooperation Council (GCC) and others, rode on the success of their resource-based growth models in the atypical years of commodity market boom from 2000-2008. However, fluctuations in global prices and demand since then have presented several challenges making economic diversification a top economic agenda in these countries.

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November 3, 2014

Reaching Consumers at the Bottom of the Pyramid

Analyst Insight by Sarah Boumphrey

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The bottom of the pyramid (BoP) has become overshadowed by the emerging middle classes but it remains an important consumer group; which taken as a whole, represents a huge market. Nevertheless, this segment remains underserved and so opportunities abound particularly for those who can innovate to offer original and aspirational products and services.

A sizeable market

In 2013, in the 85 countries for which we have data (which are home to 87% of all households globally) there were 401 million households earning less than US$5,000 per year, by 2030 that number will fall to 205 million (in constant 2013 prices). Nevertheless this remains a sizeable market, expected to account for 1-in-10 households across these 85 countries in 2030.  To put this into context, this is a similar size in terms of the number of households, as Western Europe.

On an individual level these households of course have limited purchasing power – roughly US$14 per day or US$4 per household member per day - but that does not mean they should be overlooked. In India, the country with the largest number of sub-US$5,000 households, 52.3% of households fall into this category.

Continue reading "Reaching Consumers at the Bottom of the Pyramid" »

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Recent Posts

Top 3 Emerging Broadband Markets: Iran, Nigeria and Indonesia

Succeed in Emerging Markets: Selection, Strategy and First Steps

Global Population Trends: The 100 Million Club

Festive Season 2014: Consumer Spending Intentions

The Implications of Shrinking Populations

Euromonitor to Speak at Hong Leong Bank Conference 2014

Technology Trends, October 2014: Privacy, Social Media and India’s Tech Market

Germany: 25 Years on from the Fall of the Berlin Wall

Success of Economic Diversification Strategies Critical for Resource-Rich Economies

Reaching Consumers at the Bottom of the Pyramid