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October 21, 2014

Top 5 Fastest Growing Consumer Markets in 2014

An HodgsonAnalyst Insight by An Hodgson - Income and Expenditure Manager

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A comparison of all consumer markets in terms of their expected consumer expenditure annual real growth in 2014 reveals some interesting fast-growing markets that are not among the usual major emerging markets (such as the BRICS and the MINT). Of the top five fastest growing consumer markets of 2014, Malawi and Sierra Leone are somewhat surprising entrants while Turkmenistan and Saudi Arabia are fast-growing markets with sound fundamentals that can offer significant opportunities for consumer goods companies. Mongolia is also a market with promising prospects, but its small population restricts meaningful market expansion.

Top Five Fastest Growing Consumer Markets: 2014

Source: Euromonitor International from national statistics/Eurostat/UN/OECD

Note: Data are forecasts 

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October 20, 2014

Emerging Markets are not Shorthand for Doom or Boon

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It’s dangerous to group all emerging markets into one convenient basket, even within a region their prospects vary dramatically. Not all are suffering from a slump, but equally not all are dynamic, fast-growing economies. In a time of heightened geopolitical tensions, and with risks to the global economy seeming to increase on a daily basis, the devil is in the detail.

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Bright stars include smaller emerging markets such as Turkmenistan, Laos, Rwanda and Cambodia. India is also seeing something of a turnaround with growth expected to come in at 5.4% in 2014 and 6.7% in 2015 supported by an upturn in business confidence following the general election, lower commodity prices and policy reform. Bangladesh and Nigeria are also expected to put in strong performances.

Real GDP Growth in Selected Emerging Markets: 2014-2030

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Source: Euromonitor International from national statistics/Eurostat/OECD/UN/IMF

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October 16, 2014

The Power of Online Consumer Reviews

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Consumers listen to and trust their peers more than the brands they are purchasing from. The new post-recessionary consumer is more cautious than their predecessors and will rarely make a purchase without checking out other consumers' opinions first. More brands are building up their social media presence as a tactic to connect with these online consumers directly and to collect these reviews to feature on their websites.

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October 14, 2014

Global Urbanisation Trend Boosting Apartment Dwelling

Carrie_LennardAnalyst Insight by Carrie Lennard - Business Environment Manager

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The world’s urban population is rapidly rising in both developed and emerging markets. 52.7% of the world’s population in 2013 lived in urban areas, up from 50.4% in 2008. This is having a direct influence on the types of dwelling that populations live in, boosting the numbers of inhabitants of apartments. It also decreases the average size of dwellings. This is shaping trends in the consumer goods industry and creating a preference for goods to meet the need for the reduced space.

 

Global Urban/ Rural Households: 2008-2013

Source: Euromonitor International from national statistics

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October 13, 2014

Brazil’s 5 Big Challenges

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Brazil entered technical recession in the second quarter of this year but with Aécio Neves, seen as the more business-friendly of the candidates, coming an unexpected second in the first round of Brazil’s presidential election; hopes are high that the country can regain its mojo if he builds on his success into the second round. Yet whoever wins, Brazil’s challenges should not be underestimated – a programme of structural reform is necessary to turn the economy around.

 

1. Shifting from consumer driven growth

Brazil’s recent economic growth has been driven by a consumption boom. Consumer expenditure increased by 28.7% between 2008 and 2013 in real terms – twice the increase in overall economic growth, driven in large part by a corresponding increase in credit. With high inflation and a tighter monetary policy, consumers are feeling increasingly squeezed. This model of growth is not sustainable in the long term; rather the economy needs to see an increase in investment. Gross fixed capital formation, a measure of investment, was just 18.2% of GDP in 2013 – very low compared to other major emerging markets including China, India, Mexico and Turkey. 

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October 12, 2014

Trends in Digital Advertising

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Vita KrasodomskyteWith Vita Krasodomskytė, Industry Analyst – Eastern Europe

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In this podcast, we discuss up-and-coming digital advertizing markets, digital and mobile innovations and future prospects for the the industry.

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Consumer Lifestyles in Pakistan: Consumers Clamour for US-Style Fast Food

Jennifer ElsterAnalyst Insight by Jennifer Elster - Consumer Lifestyles Manager

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It is safe to say that, in recent years, political relations between the governments of the United States and Pakistan have been characterised by mutual feelings of mistrust, fuelled by numerous incendiary statements and high-tension incidents. Despite this, however, it appears that hungry diners in both countries have put aside whatever differences and doubts the politicians may have and have instead forged a bilateral approach to consuming American-style burgers and chicken. Indeed, Pakistani consumers have crowned US branded fast food king in major cities from Karachi to Lahore.

In a recent report on dawn.com, Samiullah Mohabbat, who recently brought the US franchise Fatburger to Karachi, said that when it comes to fast food, “American is best,” adding that his US$5.50 burger is the “perfect antidote” to the country’s troubles. “Food is the only entertainment in Pakistan,” he said. “People are certainly frightened because of the law and order situation, so they don't go anywhere except food outlets”.

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October 11, 2014

Technology Trends, September 2014

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With Pavel Marceux, Technology, Communications and Media Specialist

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In the first edition of this monthly tech trends podcast, Pavel discusses the Alibaba IPO, Google's monopoly case in Europe and Apple's move into mobile payments.

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October 9, 2014

Uber Challenging: A Transport App Impacting City Life

Daphne KasrielAnalyst Insight by Daphne Kasriel-Alexander - Consumer Trends Consultant

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Who would have thought that London’s licensed black cab drivers and their European counterparts in cities like Milan, Madrid and Lyon would take to the streets to protest the expansion of taxi ride-sharing app, Uber, as they did in early June, daring consumers to choose sides as parts of cities were shut down. Uber, which links passengers with drivers of private vehicles, has expanded globally into more than 100 cities in 36 countries and attracted heavy investment. The broader issue here is how new technology is disruptive, with licensed taxi drivers resentful of the emerging band of freelance cabs using GPS. Spotlighted too is the future of urban transport. Environmentalists have saluted the increasingly popular smartphone car-paging service and similar services as the start of a reduced need for private car ownership

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October 6, 2014

The Best Countries and Consumers Articles from Q3

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The third quarter was one where we saw risks to the global outlook intensify – particularly with regard to tensions in Ukraine and the rise of the Islamic State in Iraq and Syria. Economic news was mixed but some of the biggest headlines were negative – weak Q2 GDP growth in the eurozone and disappointing jobs figures in the USA. We also saw new presidents elected in India and Turkey, Joko Widodo’s presidency of Indonesia confirmed, and Scotland vote to remain in the UK. Here are some of the quarter’s most read content on Countries & Consumers:

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Recent Posts

Top 5 Fastest Growing Consumer Markets in 2014

Emerging Markets are not Shorthand for Doom or Boon

The Power of Online Consumer Reviews

Global Urbanisation Trend Boosting Apartment Dwelling

Brazil’s 5 Big Challenges

Trends in Digital Advertising

Consumer Lifestyles in Pakistan: Consumers Clamour for US-Style Fast Food

Technology Trends, September 2014

Uber Challenging: A Transport App Impacting City Life

The Best Countries and Consumers Articles from Q3