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May 21, 2015

Targeting the Senior Consumer in Japan: A Case Study

Many companies have traditionally ignored later lifers – men and women over 60 – because they are seen as frugal spenders with lower incomes and the ability to resist marketing messages. In Japan, companies in the packaged food, consumer electronics and retail and foodservice sectors are targeting senior consumers with new concepts and products. Learn more about the challenges and opportunities in targeting the senior consumer by downloading our free whitepaper today.

Is Radio Dead?

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Based on ownership statistics, radio is a declining medium. Radio possession rates dropped by a significant percentage between 2009-2014, and listening rates dropped by a third over the same period. Still, global radio ad spend has remained stable. Listen to the podcast for complete insights.

Pavel_MarceuxPodcast features Pavel Marceux - Technology, Media and Communications Specialist

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May 20, 2015

Airports: More than Getting from A to B…

Daphne KasrielAnalyst Insight by Daphne Kasriel-Alexander

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As the consumer experience of flying has perhaps become more basic for most of us in recent years, with ‘no-frills’ airlines and even scheduled airlines limiting perks to keep prices down, airports have blossomed into more than utilitarian transportation hubs. They now feel like odes to the consumption of goods and services, with a plethora of shopping and dining options and more recently fitness, sleep and tranquillity zones on offer. Globally, US$385 billion worth of airport projects are in progress, led by China and the Middle East, according to estimates by research body the CAPA Centre for Aviation. 

Customers prefer airports offering an experience

The biggest annual survey of airport passengers, the World Airport Survey, better known as the Passenger Choice Awards, from Skytrax, with 13 million completed surveys, offers ample proof. Voted the world’s best airport for the third year running in the latest edition of this barometer of air passenger satisfaction is Singapore's Changi Airport, which was also voted best airport for leisure amenities.  

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May 19, 2015

Deflation in Advanced Economies: The Good, the Bad and the Ugly

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Analyst Insight by Media Eghbal - Head of Countries' Analysis

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Since 2014, or the threat of negative inflation (falling prices for goods and services) has been a persistent problem for some of the world’s largest developed economies. Euromonitor International forecasts that 16 countries globally (at the time of writing) will register deflation overall in 2015. These include Italy and Spain, the third and fourth largest economies in the eurozone. A further 44 countries worldwide are projected to post inflation rates of less than 1.0% to zero in 2015, including France, Germany, UK and the USA.

The sharp decline in world oil prices (and the consequent fall in energy and petrol prices) since 2014 is a major driver of this trend, while in some countries such as the UK, food price falls have also contributed. A stronger pound and US dollar have made imports cheaper for domestic consumers in the UK and USA, bringing further downward pressure on consumer prices. There has been much scaremongering about the spectre of deflation but in some situations, decreasing prices can be a sign of a competitive economy. Understanding the economic context of deflation is key.

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May 18, 2015

Digital Trends Podcast: May 2015

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This podcast discusses which countries are the world's top internet performers, looking at internet penetration rates, digital business innovation, and mobile internet access. Looking forward, we expect markets in the Middle East to see major growth in the digital economy as the world moves away from oil dependance. Listen to the podcast for complete insights.

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Which Emerging Market Economies Would Be Most at Risk from a US Slowdown?

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With the USA posting significantly lower-than-expected real GDP growth in the first quarter, struggling with low productivity and facing a widening trade deficit, the global economy’s chief engine of growth appears to be more fragile than previously thought. A US slowdown, should it occur, would hurt global economic growth and many are concerned about the impact on emerging markets in particular. According to our CAMI Macro Model, the five most affected emerging markets from a US slowdown in 2015 would be Vietnam, Mexico, India, China and Russia.

Potential Impact of a US Slowdown on Emerging Markets: 2015

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Source: Euromonitor International CAMI Macro Model

Note: US slowdown refers to a 1 year ahead net effect of 0.5 percentage points from Q1 2015 with a moderate deterioration in credit markets and borrowing conditions and a moderate decline in business and consumer confidence.

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May 15, 2015

The Global Gender Gap

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The "Gender Gap" is the gap between men and women in many areas including but not limited to education and income levels.  This disparity impacts consumer spending power and patterns in both developed and emerging economies. This podcast discusses the specific efforts being made toward gender equality in markets across the globe. 

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May 12, 2015

Commodities Roundup: April 2015

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This podcast discusses factors behind declining oil and other energy prices including falling demand and production/extraction innovations alongside other hard and soft commodities news.

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Brazil's Business Environment: Consumption in Economic Slowdown

250_brazilBusiness-v1.0On the surface, Brazil looks like an attractive market. It is the seventh largest global economy and has a population of 200 million, with high consumer expenditure and high demand for commodities.
But Brazilians are spending less, industrial confidence is deteriorating, and inflation is rising, meaning a future of slow growth and economic recovery.

Consumer goods companies operating in Brazil need to adapt their strategy to integrate the global market place. What are the reasons behind this slowdown and how can organisations work it to their advantage? 

Download our white paper today to learn:

› How Brazil’s rapid currency depreciation has affected its economy and consumers 

› Which consumer industries are slowing down and which have new opportunities

› Why the middle class is changing Brazil’s economic landscape

Download-Now

May 11, 2015

Wearable Technology Poised to Ride Wave of Consumer Enthusiasm

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An exploration of consumer enthusiasm and purchase intent for wearable tech devices, drawing from Euromonitor International's 2014 Hyperconnectivity survey of ~8000 online consumers ranging in age from 15 to 65+ and living in 16 major markets.

 

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Recent Posts

Targeting the Senior Consumer in Japan: A Case Study

Is Radio Dead?

Airports: More than Getting from A to B…

Deflation in Advanced Economies: The Good, the Bad and the Ugly

Digital Trends Podcast: May 2015

Which Emerging Market Economies Would Be Most at Risk from a US Slowdown?

The Global Gender Gap

Commodities Roundup: April 2015

Brazil's Business Environment: Consumption in Economic Slowdown

Wearable Technology Poised to Ride Wave of Consumer Enthusiasm