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December 22, 2014

Countries & Consumers in 2014: The Year in Review

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As 2014 comes to an end, we look back at some of our key insights this year. 2014 was a year when the global economy strengthened but at a disappointing pace. Some of the world’s largest economies disappointed or even fell back into recession – including Brazil and Italy – but others, notably the UK and India, outperformed expectations. Consumers are expected to have spent US$43.7 trillion globally in 2014, 64% of which was on non-essentials such as leisure and recreation and communications. The number of households surpassed 2.0 billion for the first time and China overtook the USA to become the world’s largest economy in PPP terms.

The 2014 consumer was a paradoxical one. Interested in an even smarter smartphone at the same time as achieving a better work/life balance and loving brands that appeal to their ideals. For some, sugar became the new tobacco – a toxic health risk. We also saw increasing interest in wearable technology, the rise and rise of the phablet – which merges the functions of a smartphone and tablet – and increasingly blurred lines between e-commerce and physical retailing. A broadening of the trend for customisation and personalisation was also evident.

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December 18, 2014

Cuba: Key Market of the Future

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Cuba is identified as one of the 20 Markets of the Future that will offer the most opportunities for consumer goods companies. Accelerating market liberalization and improvement of business environment is anticipated to boost employment and income growth, resulting in a sizeable increase in consumer expenditure by 2020. Alcoholic drinks is projected to become the largest consumer market over the forecast period, with spirits and beer being the most promising categories.

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December 17, 2014

Life in Europe in 2015

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In 2015, Europe will represent a combined consumer market of US$12,676 billion. It is home to Tweet-This16% of the world’s households, but 29% of its single person households. The average European will spend US$15,937 in 2015 and save just 10.5% of disposable income. With an average age of 40.2 years, how do European consumers live their lives?

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December 15, 2014

The World in 2015

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The World in 2015

2015 should see another incremental step towards a stronger world economy. The population will reach 7.3 billion with 138 million babies born throughout the year, 19% of which will be in India. Globally, a baby born in 2015 can expect to live for 71.3 years, an increase of 3.6 years since 2000. The average age of the world’s population will be 30.3 years, but this ranges from a low of just 15.0 in Niger to a high of 46.8 years in Japan. Consumer expenditure will exceed US$45.7 trillion, and one-in-four dollars spent globally will be in the USA.

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December 14, 2014

Asia Pacific Recap: Key Events that Shaped the Region in 2014

Euromonitor analysts discuss the key events impacting foreign investment, population, tourism, tax rates, social media, politics, consumer confidence and other factors impacting consumer spending trends in Asia Pacific countries moving into 2015. Watch the video for complete insights.

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December 13, 2014

Four Considerations when Targeting Emerging Markets

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Many of the important decisions a business planner make should be based on the demographic realities on the ground including population size and growth, factors driving of population growth, urbanization, drivers of population change and migration. In this video, Sarah Boumphrey discusses these demographic factors in more depth.

Learn more about how to succeed in emerging markets in our free white paper.

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December 12, 2014

Holiday Shopping: The Impact on Tech Trends

Pavel_MarceuxAnalyst Insight by Pavel Marceux - Technology, Communications and Media Analyst

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The launch of the festive winter season is a major shopping occasion around the world, but it is also a major testing period for the adoption of new technologies and online platforms. The Christmas and New Year’s period of 2014 is expected to see some consumer trends entrenched, such as social shopping, geo-targeting and digital wallets, while retailers will rely more than ever on the web to attract consumers. More consumers will also buy from handheld digital devices, such as smartphones and tablets, as opposed to conventional computers. However, as the busy festive season kicks off, businesses must be ready to deal with challenges such as web traffic spikes and stronger competition.

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December 10, 2014

10 Facts about Russia

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Russia is never out of the headlines at the moment as a result of the situation in Ukraine and its parlous economic condition. Behind these headlines there lies a huge market of sharp contrasts – Russia is home to Europe’s largest number of high-earning young people, but is also a hugely unequal society. A small proportion of consumers’ budgets is devoted to housing, but consumer expenditure on tobacco has increased sharply. Russia has a huge land mass but a woefully inadequate road network.

 

Here are some key facts about this US$1,038 billion market:

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December 8, 2014

Life in Asia Pacific in 2015

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Life in Asia Pacific in 2015

In 2015, Asia Pacific will be home to more than half of the world’s population. It will represent a combined market of US$11,085 billion, with per capita spending ranging from US$28,849 in Hong Kong to US$617 in Nepal. 4 of the world’s 10 largest economies will be in this region and it will be responsible for 43% of global economic growth next year. But how do ordinary consumers live their lives?

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December 7, 2014

Commodities Roundup: November 2014

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This podcast discusses factors and motivations behind global oil and coal price trends, nickel exports from Indonesia and trends in global soft commodities including coffee and grapefruit.

An HodgsonPodcast features An Hodgson, Industry, Infrastructure and Environment Manager

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Recent Posts

Countries & Consumers in 2014: The Year in Review

Cuba: Key Market of the Future

Life in Europe in 2015

The World in 2015

Asia Pacific Recap: Key Events that Shaped the Region in 2014

Four Considerations when Targeting Emerging Markets

Holiday Shopping: The Impact on Tech Trends

10 Facts about Russia

Life in Asia Pacific in 2015

Commodities Roundup: November 2014