Euromonitor Analyst Pei Ying Loh recently had the opportunity to speak at an international trade fair for personal care ingredients, In-Cosmetics Asia 2014 in Bangkok, discussing the latest trends in beauty and personal care, and specifically anti-agers.
The two presentations, entitled Global Trends in Beauty and Personal Care: Opportunities for The Future, and Global Trends in Anti-Agers, highlighted some key trends and how beauty and personal care has evolved globally and in Asia Pacific specifically over the past five years, focusing on consumer preferences and how technology has become a main focus for manufacturers.
Beauty and personal care trends: Global and Asia Pacific contexts
According to Euromonitor International data, global beauty and personal care was worth US$454 billion in 2013. Within this, 28% is represented by Asia Pacific, achieving the highest value sales, at US$128 billion in 2013.
Anti-agers grew by 4% in 2013, to reach US$25 billion globally, which represents 23% of global skincare sales. In Asia Pacific, anti-agers accounts for the largest share within global anti-agers, with value sales of US$11 billion, and the highest value growth - 76% from 2008 to 2013. Furthermore, according to Euromonitor International, mass anti-agers have outperformed premium anti-agers in the Asia Pacific region since 2011.