Analyst Insight by Oru Mohiuddin - Senior Beauty and Personal Care Analyst
The process of developing white spaces to drive growth in the beauty industry, particularly in mature countries challenged by the economic slowdown, increasingly involves incorporating claims from other categories in order to introduce new groups of products with added benefits. Sun protection is a claim increasingly used by products in categories other than sun care. Sun protection claims are most widely used for anti-agers but are also visible to a lesser extent in facial foundations. An interesting question is, with overlapping claims, how are these categories juxtaposed?
Sun protection in anti-agers and facial foundation impacts sun care in developed countries
The increasing incorporation of sun protection benefits in anti-ageing facial moisturisers and facial foundations is impacting growth for sun care as a separate category in developed countries. From 2012 to 2014, sun care growth declined from 3% annually to 1% annually, while anti-agers' growth slowed from just over 3% to 2.5%. Both product areas are seeing sales growth slow but sun care slowed at a faster rate in comparison to anti-agers. Sun care is finding it more difficult to cope with competition from anti-agers due to anti-agers offering both sun protection and more specialised anti-ageing solutions such as lifting, firming and regenerating. In contrast, the anti-ageing benefits offered by sun care primarily include protecting skin from sun damage, which in turn helps to delay the ageing process. Anti-ageing sun care thus focuses more on the preventive side rather than addressing consumers' current ageing concerns. In facial foundations, BB/CC creams meanwhile also claim to provide sun protection as part of a total skin care solution, thus offering convenience and a time- and money-saving option.
Continue reading "Turning Around Sun Protection Growth with Added Benefits" »
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This podcast discusses Revlon's optimism regarding growth markets including the company's 2014 results highlights and what this means for the company's future across product categories including beauty, haircare, colourants and planned innovations. Listen for complete insights.
Continue reading "Revlon's Potential for Expansion in Growth Markets" »
Analyst Insight by Oru Mohiuddin - Senior Beauty and Personal Care Analyst
L’Oréal has been among the companies to have successfully steered through the rough waters of the economic downturn, but, in 2014, this strength faded somewhat, with reported company growth dwindling for the last three years. In 2012, the company reported a growth rate of 11%, then falling to 3% in 2013, and eventually to 1% in 2014. Fluctuations in foreign currency exchange rates had a negative impact on the company’s sales in 2014, as did the continuing sluggish pace of economic growth. However, Euromonitor International’s Competitor Analytics tool further reveals that there are certain areas within the company’s portfolio needing closer attention, which, when addressed, could help to accelerate future growth. The years shown below are between 2008 and 2013 – not corresponding with 2014, but still relevant in understanding L’Oréal’s current challenges.
Continue reading "Insight into L’Oréal’s Flagging Growth and the Way Forward" »
The global female population totalled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. Average disposable income amongst women is the highest it's ever been, and women are living longer than men.
What are you doing to reach this growing market?
View now to learn:
- The size and distribution of the female consumer market
- Literacy and education rates
- Labour participation
- Purchasing power
Continue reading "The Rising Power of Female Consumers" »
Interview conducted by Oru Mohuiddin - Senior Beauty and Personal Care Analyst
Euromonitor International is pleased to present an interview with Mauli Teli, who along with her sister founded India's first halal cosmetics. The range has created quite a ripple around the world. In this series, Mauli discusses the factors prompting them to think about halal cosmetics in the first place and how the range is performing in addition to how she expects the range to unfold going forward.
Continue reading "Interview Series on Multicutural Beauty: Mauli Teli on Halal Beauty" »
Euromonitor International is pleased to partner and speak at in-cosmetics Barcelona 2015.
Date: 14-16 April, 2015
Location: Barcelona, Spain
Conference: In-cosmetics is the leading international event for personal care ingredients. Whether you are involved in R&D, formulation, science, distribution, testing or marketing, in-cosmetics is the must attend annual event. In-cosmetics brings together the world’s leading personal care ingredients specialists exhibiting a diverse range of innovative cosmetics ingredients and technologies. Its unrivalled educational programme offers crucial insights into future scientific advances, emerging trends and regulations.
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Analyst Insight by Nicole Tyrimou - Beauty and Personal Care Analyst
While men’s grooming has become the media’s darling with buzz words such as “metrosexuals”, “mansome” and “spornosexuals” used to describe its consumers; in reality, the category has been one of stability, rather than one of rapid growth. Furthermore, according to Euromonitor International, even when including men’s fragrances in men’s grooming, total men’s sales currently account for 11% of total beauty. Men’s grooming’s average growth of 6% since 2008, which was sustained even during the peak of the economic downturn, means it remains the second fastest growing category within total beauty, and one of high interest to beauty players. This, however, raises the question - how far can men’s grooming go? Are the majority of men “Clooning” (buying and using beauty products to age well) as the media claim; or is this category destined to remain niche?
Continue reading " The Clooney Effect: How Far Can Men’s Grooming Go?" »
Euromonitor International is pleased to partner and speak at in-cosmetics online conference Tuesday February 24, 2015 from 15:00-17:00 (CET).
This online conference will address the growing demand for sophisticated suncare products.
Skincare and colour cosmetic products are expected to offer UV protection, and suncare products need to include skin nourishment and anti-ageing ingredients. The challenges finished product manufacturers are facing range from formulating suncare with advanced & novel ingredients, sourcing new ingredients and creating advanced suncare formulations that can be added to skincare products and vice versa. New findings, such as the ageing impact of electro-magnetic radiation on the skin, are posing even greater demands on manufacturers and brands to develop a new generation of products that meet the needs of an increasingly educated and critical consumer.
Continue reading "Euromonitor to Speak on Suncare at In-Cosmetics Online Conference 2015" »
Analyst Insight by Oru Mohuiddin - Senior Beauty and Personal Care Analyst
It has been reported that Henkel intends to prioritise hair care in its beauty portfolio. This is hardly unexpected, since hair care is the company’s largest beauty category and is expected to be the second biggest growth driver for global beauty and personal care from 2013 and 2018. However, what does “prioritising hair care” actually entail and what must Henkel do to achieve this goal? An answer to these questions can be broken into three parts:
- Henkel first needs to determine which markets to prioritise in its home turf of Western Europe.
- Then it needs to identify prospective markets outside Western Europe to either enter or increase its presence
- Thirdly, assessing if an acquisition would help Henkel reach its goal of developing a greater presence in hair care. If so, who would make a good strategic fit?
This article focuses on the first part – exploring market opportunities for Henkel in Western Europe.
Continue reading "Henkel and Hair Care: Reassessing Priorities in Western Europe" »