Analyst Insight by Svetlana Uduslivaia - Senior Research Analyst
As Euromonitor International continues to explore the impact of growing ethnic diversity in the marketplace in countries driven by immigration, the evolution of beauty care remains in the spotlight.
In Canada, immigration continues to be skewed towards the countries of Asia Pacific, fuelled by source markets like China and the Philippines. In fact, official sources indicate that Canada issued a record number of visas to Chinese nationals in 2012, with the total number of new permanent residents standing at 32,990 that year.
Whitening is an important feature of facial care products in the Philippines and China across all age groups. In the Philippines, in 2012, facial moisturisers with whitening benefits accounted for a 65% value share of all moisturisers, while facial cleansers with whitening benefits accounted for a 47% share of overall sales of cleansers. In China, skin whitening products held a 37% value share of face masks in 2012, the highest penetration in any category that year.