La ristorazione in Italia ai tempi della crisi

Il 2011 è stato un anno difficile per l’economia italiana. Anche la ristorazione è stata colpita duramente dalla crisi. Gli italiani hanno ridotto la frequenza dei consumi fuori casa cosi come la quantità e qualità dei pasti extradomestici. Tuttavia alcune categorie hanno tratto vantaggio da questo momento di difficoltà economica. In questo podcast Mara Magro, analista per l’Italia presso Euromonitor International, presenta tendenze e prospettive future per il settore della ristorazione in Italia. 

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Home Cooking and Eating Habits: Global Survey Strategic Analysis

EXECUTIVE SUMMARY

 This report focuses largely on the “Eating and Drinking” section of Euromonitor International’s 2011 Annual Study of global consumers, and is enriched by strategic analysis, extensive desk research and illustrated with Euromonitor International market data. The aim is to explore how new trends are impacting home eating and cooking habits.

Рынок общественного питания в России

 

По данным Euromonitor International, в 2011 стоимостной объём рынка общественного питания в России вырос на 10%. Сильнейший рост наблюдался в категории Fast Food. В 2011 году данная категория выросла на 14 процентов. Одной из более важных проблем 2011 года являлся рост операционных расходов. На протяжении прошлого года все больше и больше местных и международных сетевых игроков на рынке общественного питания объявили о дальнейшей региональной экспансии. 

English translation:

According to Euromonitor International, in 2011, the value of the consumer foodservice market in Russia grew by 10 percent. The strongest growth was in the category of Fast Food. In 2011, this category grew by 14 percent. One of the more significant problems in 2011 was the increase in operating expenses. Over the past year, more and more local and international players in the consumer foodservice market announced regional expansion.

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Download a copy of our presentation for CAGE 2012

In this presentation, "Desperate Times? Opportunities and Challenges in Global Packaged Food," Lee Linthicum, head of packaged food research, discusses global consumer spending on packaged food, which surpassed US$2.1 trillion in 2011, a constant value gain of more than 2% on 2010. He also investigates the impact of worsening global economic prospects to packaged food retail performance.

This presentation addresses:

• Given this state of affairs, what strategies can best confront these myriad opportunities and challenges?
• What lessons can be learned by manufacturers and retailers alike, and how can they be applied across different countries?
• Looking ahead, how will best and worst case economic scenarios impact packaged food retail prospects? 

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Reaching the Unmet Needs of Consumers in Foodservice

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Following his presentation at Gulfood 2012, Michael Schaefer, global head of consumer foodservice research at Euromonitor International, discusses how consumer foodservice operators are expanding their consumer reach and offerings to meet the needs of consumers in mature and emerging markets. In mature markets, outlets are reaching out to expand their daypart service, meeting consumers’ needs at all times of the day. In emerging markets, outlets are looking to expand their offerings to be more affordable, thus increasing traffic to lower income consumers. 

Beverages: The Last Frontier of Branding

Globally, Consumer foodservice operators branded products to be easily recognizable: the Whopper or the Big Mac for example. However, soda fountains usually contain Coca-Cola or Pepsi products, products with no brand connection to the outlet. Michael Schaefer, head of consumer foodservice research at Euromonitor, states the picture of beverage branding is shifting. Starbucks was the forerunner in beverage branding, pioneering the Frappuccino drink, and thus branding all of their beverages ever since. While we will never see Coke or Pepsi branded drinks leave outlets, Schaefer states that branded beverages might give consumers one more reason to go to a restaurant.

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Beverages Play a Key Role in Consumer Foodservice Recovery

Since the global economic recession, growth has been slow for the consumer foodservice industry. In order to grow sales in mature markets, foodservice operators are looking to take traffic from competitors and be relevant across all times of the day. Beverages are a great way to accomplish this, states Michael Schaefer, head of consumer foodservice research at Euromonitor International. In developed markets, for instance, coffee plays a big role in any push to draw in customers at breakfast time. In developed markets, operators are looking to expand to rural and second-tier cities to draw in more traffic. Here, beverages can help localize a fast food menu in an area that might not be familiar with a particular outlet.

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Key Elements for Success in Global Packaged Food

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Following his presentation at Gulfood 2012, Lee Linthicum, head of food research at Euromonitor International, discusses how packaged food manufacturers can thrive in an increasingly difficult global environment. In this episode of Globalcast, Linthicum reviews the four key elements that consumers are looking for from their food products. These include:

1. Taste
2. Indulgence
3. Health & wellness attributes
4. Convenience and easy preparation

 If food products can have these four elements, they have a better chance of succeeding in the global marketplace.

 

Download a copy of our presentation for Gulfood 2012

Download a copy of our presentation for Gulfood 2012, "Global Competitiveness – Adapting Your Brand To Suit The Local Taste." 

The “World’s biggest annual food and hospitality show,"  Gulfood 2012 provided a gateway for players in the food business to connect, share experiences and strategise for regional and global growth.

Please complete the following form to download a free copy of the presentation. 

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Photos from Gulfood

Attendees wait eagerly for the presentation.

Sheikha Lubna, Minister for Foreign Trade and previously Minister of Economic and Planning of the United Arab Emirates (UAE) gives her remarks during the conference.

USDA Introduces new School Lunch Standards

 

The United States Department of Agriculture (USDA) recently introduced new standards for its national school lunch program. Virginia Lee, senior research analyst at Euromonitor International discusses how these standards were set in place to help reduce childhood obesity in the United States, as one in every three children in the country (aged 2-19) are either overweight or obese. Lee goes on to explain that the program will introduce more fruits, vegetables, whole grains, and reduce sodium levels. Food manufacturers that market to children in the US will have to respond in kind, and producers of fresh fruits and vegetables will most likely benefit from the reform.

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