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223 posts categorized "Consumer Electronics"

May 3, 2014

Strategy Briefing: Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behaviour

GinaWestbrookAnalyst Insight by Gina Westbrook - Editorial Director

How Reliance on Smart Devices is Influencing Consumer Behaviour

Recent years have seen an explosion in mobile web use. Increasingly powerful devices and apps are capable of fulfilling a multitude of tasks, from entertainment, communication and navigation to shopping, education and health monitoring. As a result consumers are becoming ever more immersed in their own digital worlds, anywhere and anytime. Our new global report analyses the current and future impact of the new mobile-centric lifestyle on consumer behaviour and markets.

Use of Apps: Home and Away 2013


Source: Euromonitor International’s Analyst Pulse survey of July 2013/Strategy Briefing

Continue reading "Strategy Briefing: Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behaviour" »

May 2, 2014

Wearable Electronics to Go Mainstream in 2016

Wearable Electronics

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2014 will be an active year in terms of product launches in wearable electronics, but it won't be until 2016 that these products will see mainstream success on a global scale. Through 2014 demand for wearable electronics will be dependent on the US and a select few developed markets. But over 2015-2018 we expect to see significant volume sales growth globally as well as a shift from passive wearable electronics to autonomous ones.

Continue reading "Wearable Electronics to Go Mainstream in 2016" »

May 1, 2014

Google Glass in Eyewear – Impact on Consumers and Society

MayLing_ThamAnalyst Insight by May Ling Tham - Global Head of Personal Accessories and Eyewear

View May Ling Tham's profile on LinkedIn

Google is set to popularise Google Glass, positioning it not as an ‘uber-geek’ item but rather one that the average person on the street can relate to and, more importantly, afford. Traditionally, new product innovations take years to refine before becoming mainstream. In this thriving technological era, however, it is clear that this transition period has shortened dramatically. Google and its partners are committed to making Glass available to mass consumers as early as the end of 2014.

While wearable products exude an air of novelty which attracts many, Euromonitor International looks at whether the market is really ready to embrace this new technology.

Are Consumers Ready for the Glass Invasion?

Once getting over the initial excitement surrounding Glass, one may start to wonder about the repercussions of this device becoming mainstream, such as whether eye health will start to deteriorate with prolonged usage, the safety of road users when more drivers start using Glass and privacy issues with regard to what is appropriate usage behaviour.

Continue reading "Google Glass in Eyewear – Impact on Consumers and Society" »

April 17, 2014

Scenario Analysis of a Successful Modular Phone Project

MykolaGolovkoAnalyst Insight by Mykola Golovko - Senior Consumer Electronics Analyst

View Mykola Golovko's profile on LinkedIn

On 15 April, Google Inc held its first of three planned developer conferences for Project Ara developers. The project is still in its early stages, with some of the most important issues set to be addressed in autumn 2014. The project timeline puts the phone’s launch in January 2015, but with things like regulatory and carrier certification, manufacturing and supply chain management, after market support, and OS support for a modular design still in the future, it is impossible to make any forecasts about the project’s commercial success and unit sales with any degree of certainty. What is clear is that any increase in ownership of modular phones will have an adverse effect on aggregate smartphone demand


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April 4, 2014

Top 3 Digital Consumption Trends for 2014: Subscriptions, Showrooming and Social Saturation

Pavel_MarceuxAnalyst Insight by Pavel Marceux - Technology, Communications and Media Analyst

View Mykola Golovko's profile on LinkedIn

Euromonitor International has identified the top three digital consumption trends for 2014. Internet users will consume more video-based media online as offerings expand and enter the mainstream; consumer trends such as showrooming and sofa shopping will see e-commerce activities migrate to smartphones; and the usage of new social media and rapidly expanding mobile messaging services will appeal to younger consumers. The continued expansion of home broadband services, especially into rural areas still underserved by infrastructure, and the establishment of 4G LTE as a mainstream mobile data service will increase speeds for consumers and thereby facilitate greater consumption of digital goods and services in general in 2014.

Global Mobile Internet Subscriptions and Internet Retailing: 2008-2013

Source: Euromonitor International from trade sources/national statistics

Continue reading "Top 3 Digital Consumption Trends for 2014: Subscriptions, Showrooming and Social Saturation" »

March 31, 2014

Smartphones Running on Windows Set to Enjoy a Bumper Year in India

Analyst Weeteck_loo Insight by Wee Tek Loo - Head of Consumer Electronics

View Wee Teck Loo's profile on LinkedIn

At the recently concluded Mobile World Congress (MWC) 2014, Microsoft Corp announced nine new Windows Phone partners, including Karbonn Mobile India Pvt Ltd and LAVA International Ltd from India. One month on from MWC 2014, these manufacturers have finally announced their plans for smartphones running on the Windows Phone operating system (OS) to be sold in India. 

Feature Phones Rule in India

With only 3% of the 951 million mobile phone subscriptions offering internet capability in 2013, feature phones continue to be the category’s dominant volume driver in the country. India also has one of the lowest annual gross incomes and hence take-up of smartphones.

Annual Gross Income 2013

Source: Euromonitor International
Note: US$ fixed 2013 rate

While the prices of smartphones have fallen dramatically, the humble feature phone continues to be considerably cheaper. Touch screens, larger screen sizes, an internal memory, licensing costs for 3G capabilities and internet capability all contribute to higher smartphone prices.

Continue reading "Smartphones Running on Windows Set to Enjoy a Bumper Year in India" »

March 25, 2014

The Top Three Underperforming Telecommunications Markets


The top three economies in the world that are underperforming in their telecommunications potential are India, Pakistan and Iran. India has over 1 billion mobile telephone subscriptions but only 3 percent of those subscriptions include mobile internet. Growing poverty is a problem in the country, keeping many consumers from purchasing mobile internet plans. Pakistan has a large population but suffers from cultural and religious opposition to certain technologies. Finally, Iran, which boasts an average population age of 28 and a growing economy, has a very small smartphone market hampered by various sanctions against the country.

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March 11, 2014

Investors Look to Other Countries as Wages Increase in China

 Capture With Ruta Sukyte, Industrial Research Analyst

China’s wages are increasing and the world is looking for another country able to manufacture goods at lower costs. India, Indonesia, the Philippines and Vietnam could all potentially take away manufacturing jobs from China. Investors are not only looking for countries offering low wages but also good infrastructure, and all four countries meet those requirements. Vietnam, for example, is already producing the bulk of Samsung’s electronics. India already leads the outsourcing market globally and is the second most populated country in the world. In the future, China will likely continue to lose ground in manufacturing outsourcing to other developing countries.

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March 1, 2014

Telecommunications Companies Catering to the Growing Older Population


As the global population grows older, telecommunications companies need to cater to consumers aged over 65 years. Traditionally, these consumers have a harder time with advancing technology and are less likely to use mobile phones, tablets or computers in their everyday lives. Skype is a prime example of a company targeting the older generation. Its webcam-enabled internet phone service is marketed as a way for older consumers to communicate with their loved ones over video. Telecoms need to focus on education or boost the appeal through travel and shopping websites. Ideally, the more an older consumer uses technology, even if just for web chatting or shopping, the more comfortable they will be with everyday use.

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February 28, 2014

Wearable Electronics to sell 250 Million Units by 2018

Weeteck_looAnalyst Insight by Wee Teck Loo - Head of Consumer Electronics

View Wee Teck Loo's profile on LinkedIn


Wearable electronics, such as Google Glass and smart watches, help manufacturers explore an untapped personal electronics market. Although not all wearable electronics have caught on with consumers, devices centered on healthy living and fitness are expected to grow the most. The category as a whole is expected to expand rapidly in 2014 in Western Europe, globally by 2016 and will sell around 250 million units by 2018. 

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