Apple recently acquired Beats by Dre for US$ 3 Billion, the company’s first major move since the release of the iPad. Both Apple and Beats have very similar marketing strategies and their product lines are sleek and modern, making the move a good fit for both companies. The important acquisition for Apple however is Beats Music, a streaming audio service. Apple had no previous foray into streaming music services so Beats Music can help Apple compete with Spotify, Pandora and Amazon’s recently announced streaming music service.
Watch on Youtube
Continue reading " Apple Acquires Beats by Dre" »
Analyst Insight by Loo Wee Tek - Head of Consumer Electronics
Apple Inc (Apple) officially announced an agreement to acquire Beats Music and Beats Electronics for a total of US$3 billion. Beat Music is the company that offers subscription-based streaming music service much like a smaller Spotify whereas Beats Electronics sells the wildly popular Beats headphones and other accessories.
Source: Beats Electronics
Continue reading "Apple’s US$3 Billion Bet on Headphones and Music Streaming" »
Analyst Insight by Pavel Marceux - Contributing Technology, Communications and Media Analyst
In a global digital landscape driven by surging consumer communications expenditure, there are few segments that can still offer the creative opportunities like the wearable tech market. Though attracting much hype over the past year, wearable smart technologies are yet to become necessary accessories even among wealthy developed-market consumers. Design flaws, cost concerns and narrow niches have held back the segment from entering the mainstream market, despite the recent rapid success of other telecom-focused products such as music players, smartphones and tablets. However, the lack of a clear brand leader and a product yet to capture the public’s imagination offers opportunities to capture what can potentially become a giant global market for wearable tech.
Global Telecom Equipment Expenditure and Smartphone Retail Value: 2008-2017
Source: Euromonitor International from national statistics/Eurostat/UN/OECD/trade sources
Note: Figures are in constant 2013 terms; data for 2014-2017 is forecast
Continue reading "Wearable Tech: Digital Consumers Still Need Convincing" »