Strategy Briefing: Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behaviour
How Reliance on Smart Devices is Influencing Consumer Behaviour
Recent years have seen an explosion in mobile web use. Increasingly powerful devices and apps are capable of fulfilling a multitude of tasks, from entertainment, communication and navigation to shopping, education and health monitoring. As a result consumers are becoming ever more immersed in their own digital worlds, anywhere and anytime. Our new global report analyses the current and future impact of the new mobile-centric lifestyle on consumer behaviour and markets.
Use of Apps: Home and Away 2013
Source: Euromonitor International’s Analyst Pulse survey of July 2013/Strategy Briefing