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227 posts categorized "Consumer Electronics"

May 11, 2014

Smartphones og Tablets Oplever Stor Vækst i Danmark

Tablets og smartphones er nærmest blevet hvermandseje i Danmark, og de bruges af både yngre og ældre generationer samt i erhvervslivet og til personlig brug. Salget af tablets har været imponerende i Danmark, med en vækst i 2012 på 56% og i 2013 på 45%. Vi vil se en mindre positiv vækst i den nærmeste fremtid, og det skyldes at mange forbrugere endnu ikke vil erstatte deres nuværende smartsphone eller tablet, selvom priserne på disse falder.

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Smartphones and Tablets Recording Strong Growth in Denmark

 

Tablet and smartphones, permeating the daily lives of consumers in Denmark, are used by both younger and older generations for business and personal use. Sales of personal consumer electronics have been impressive in the country with tablet sales rising by 56 and 45 percent in 2012 and 2013 respectively. A slowdown is expected soon due as consumers keep their current phones and tablets even as unit prices for these electronics fall.

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May 8, 2014

Household Robotics Entering the Consumer Market Mainstream

Pavel_MarceuxAnalyst Insight by Pavel Marceux - Technology, Communications and Media Contributing Analyst

View Pavel Marceux's profile on LinkedIn

Long heralded as the next phase of digital evolution, robotics is becoming less science fiction and more about routine consumer appliances, as developers begin to market price-conscious, artificial-intelligence goods to households. As ownership of household durables continues to rise globally, consumers are increasingly looking for more high-tech appliances, offering opportunities for robotic products. However, their higher price bracket and low marketing exposure pose barriers to uptake.

Global Possession of Selected Household Durables: 2008-2013

Source: Euromonitor International from trade sources/national statistics

Continue reading "Household Robotics Entering the Consumer Market Mainstream" »

May 3, 2014

Up for the Cup: How Will the World Cup Impact Consumption Habits?

Daphne KasrielAnalyst Insight by Daphne Kasriel-Alexander - Consumers Editor

View Daphne Kasriel's profile on LinkedIn

For football fans, normal life will be put on hold for a few weeks this summer as the triumph and tragedy of the World Cup is played out. While some will make the journey to Brazil, for many more, it will be a time for wearing the colours, drinking and socialising, as well as tweeting and posting.

Key Trends

  • The usual suspects;
  • Anti-football consumption;
  • Tourism boon or curse?
  • I hate football: Get me out of here!
  • Digital TV push in emerging markets;
  • Social media now integral to the World Cup experience;
  • Money for old rope?
  • Building brand Brazil.

Commercial Opportunities

  • Alcoholic, soft and energy drinks;
  • Takeaway food, snacks and fresh meat;
  • Flat-screen HD TVs and digital set-up boxes;
  • Brazil-themed or related products;
  • Smartphone sales may receive a boost, while social media use is likely to surge.

Continue reading "Up for the Cup: How Will the World Cup Impact Consumption Habits?" »

Strategy Briefing: Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behaviour

GinaWestbrookAnalyst Insight by Gina Westbrook - Editorial Director

How Reliance on Smart Devices is Influencing Consumer Behaviour

Recent years have seen an explosion in mobile web use. Increasingly powerful devices and apps are capable of fulfilling a multitude of tasks, from entertainment, communication and navigation to shopping, education and health monitoring. As a result consumers are becoming ever more immersed in their own digital worlds, anywhere and anytime. Our new global report analyses the current and future impact of the new mobile-centric lifestyle on consumer behaviour and markets.

Use of Apps: Home and Away 2013

  Cocooning


Source: Euromonitor International’s Analyst Pulse survey of July 2013/Strategy Briefing

Continue reading "Strategy Briefing: Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behaviour" »

May 2, 2014

Wearable Electronics to Go Mainstream in 2016

Wearable Electronics

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2014 will be an active year in terms of product launches in wearable electronics, but it won't be until 2016 that these products will see mainstream success on a global scale. Through 2014 demand for wearable electronics will be dependent on the US and a select few developed markets. But over 2015-2018 we expect to see significant volume sales growth globally as well as a shift from passive wearable electronics to autonomous ones.

Continue reading "Wearable Electronics to Go Mainstream in 2016" »

May 1, 2014

Google Glass in Eyewear – Impact on Consumers and Society

MayLing_ThamAnalyst Insight by May Ling Tham - Global Head of Personal Accessories and Eyewear

View May Ling Tham's profile on LinkedIn

Google is set to popularise Google Glass, positioning it not as an ‘uber-geek’ item but rather one that the average person on the street can relate to and, more importantly, afford. Traditionally, new product innovations take years to refine before becoming mainstream. In this thriving technological era, however, it is clear that this transition period has shortened dramatically. Google and its partners are committed to making Glass available to mass consumers as early as the end of 2014.

While wearable products exude an air of novelty which attracts many, Euromonitor International looks at whether the market is really ready to embrace this new technology.

Are Consumers Ready for the Glass Invasion?

Once getting over the initial excitement surrounding Glass, one may start to wonder about the repercussions of this device becoming mainstream, such as whether eye health will start to deteriorate with prolonged usage, the safety of road users when more drivers start using Glass and privacy issues with regard to what is appropriate usage behaviour.

Continue reading "Google Glass in Eyewear – Impact on Consumers and Society" »

April 17, 2014

Scenario Analysis of a Successful Modular Phone Project

MykolaGolovkoAnalyst Insight by Mykola Golovko - Senior Consumer Electronics Analyst

View Mykola Golovko's profile on LinkedIn

On 15 April, Google Inc held its first of three planned developer conferences for Project Ara developers. The project is still in its early stages, with some of the most important issues set to be addressed in autumn 2014. The project timeline puts the phone’s launch in January 2015, but with things like regulatory and carrier certification, manufacturing and supply chain management, after market support, and OS support for a modular design still in the future, it is impossible to make any forecasts about the project’s commercial success and unit sales with any degree of certainty. What is clear is that any increase in ownership of modular phones will have an adverse effect on aggregate smartphone demand

 

Continue reading "Scenario Analysis of a Successful Modular Phone Project" »

April 4, 2014

Top 3 Digital Consumption Trends for 2014: Subscriptions, Showrooming and Social Saturation

Pavel_MarceuxAnalyst Insight by Pavel Marceux - Technology, Communications and Media Analyst

View Mykola Golovko's profile on LinkedIn

Euromonitor International has identified the top three digital consumption trends for 2014. Internet users will consume more video-based media online as offerings expand and enter the mainstream; consumer trends such as showrooming and sofa shopping will see e-commerce activities migrate to smartphones; and the usage of new social media and rapidly expanding mobile messaging services will appeal to younger consumers. The continued expansion of home broadband services, especially into rural areas still underserved by infrastructure, and the establishment of 4G LTE as a mainstream mobile data service will increase speeds for consumers and thereby facilitate greater consumption of digital goods and services in general in 2014.

Global Mobile Internet Subscriptions and Internet Retailing: 2008-2013

Source: Euromonitor International from trade sources/national statistics

Continue reading "Top 3 Digital Consumption Trends for 2014: Subscriptions, Showrooming and Social Saturation" »

March 31, 2014

Smartphones Running on Windows Set to Enjoy a Bumper Year in India

Analyst Weeteck_loo Insight by Wee Tek Loo - Head of Consumer Electronics

View Wee Teck Loo's profile on LinkedIn

At the recently concluded Mobile World Congress (MWC) 2014, Microsoft Corp announced nine new Windows Phone partners, including Karbonn Mobile India Pvt Ltd and LAVA International Ltd from India. One month on from MWC 2014, these manufacturers have finally announced their plans for smartphones running on the Windows Phone operating system (OS) to be sold in India. 

Feature Phones Rule in India

With only 3% of the 951 million mobile phone subscriptions offering internet capability in 2013, feature phones continue to be the category’s dominant volume driver in the country. India also has one of the lowest annual gross incomes and hence take-up of smartphones.

Annual Gross Income 2013

Source: Euromonitor International
Note: US$ fixed 2013 rate

While the prices of smartphones have fallen dramatically, the humble feature phone continues to be considerably cheaper. Touch screens, larger screen sizes, an internal memory, licensing costs for 3G capabilities and internet capability all contribute to higher smartphone prices.

Continue reading "Smartphones Running on Windows Set to Enjoy a Bumper Year in India" »

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