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128 posts categorized "Consumer Appliances"

June 12, 2014

The New Normal for Coffee Machines

Coffee Machine Extract - Sample Slide

The coffee machine market is entering a new normal. Pod coffee machines in North America and Western Europe are a consolidated reality and globally, premiumisation is over. 20% of growth in pod coffee machines now comes from non-traditional coffee drinking markets. In the US, new premium entrants must face Keurig’s undisputed leadership. In Western Europe it is now time for open brewing systems to go premium, leveraging the individuality and localisation trends driving value in foodservice.

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June 8, 2014

Indonesia’s Potential as a Southeast Asian Production Hub

Thidathip TawichaiAnalyst Insight by Thidathip Tawaichi - Consumer Appliances Analyst

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A number of Asian manufacturers have expanded their production facilities in Indonesia over the past few years. Sharp began manufacturing refrigerators and washing machines in Karawang in September 2013 and Toshiba established a twin-tub washing machine plant in the East Jakarta Industrial Park in November 2012, while LG plans to open an air conditioner plant in Bekasi by June 2014. A number of factors make Indonesia attractive to these Japanese and Korean manufacturers, including low labour costs, economic and political stability and a large population. That said, consumer appliance manufacturers do face certain obstacles when investing in the country, which the Indonesian government will need to solve.

 

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June 4, 2014

On Demand Webinar - Global Major Appliance Production: How Manufacturers and Suppliers Can Find Opportunities

Lorenza_DellaSanta

Presenter: Lorenza Della-Santa Analyst - Consumer Appliances

Global major appliance production continues to grow but at a much slower pace. With new emerging regional powerhouses, such as Eastern Europe and Latin America, manufacturers and suppliers should explore which markets can decentralise production and lower costs.

Watch this webinar to learn:

  • Which countries are emerging as regional hubs in appliance manufacturing
  • Where major players are making operational investments
  • How Asia Pacific's slow down will impact the industry

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May 28, 2014

How to Succeed in the North American Pod Coffee Machine Market: It is Not Just Coffee Size Which Counts but Also the Business Model

Lorenza_DellaSantaAnalyst Insight by Lorenza Della Santa - Senior Consumer Appliances Analyst

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Nespresso’s business model (one brand, one drink) will continue to have a tough time in the US. Consumers there are very loyal to their favourite hot drinks brands and will pay a premium for a Keurig coffee machine because it brews all their favourite branded drinks at the touch of a button and at a price that is still perceived as reasonable. To succeed, it will not be enough for Nespresso to focus on coffee size. The right pricing and brand awareness are even more important.

 

North American Consumers are Loyal to Just a Few Coffee Brands…

The North American fresh coffee market is very concentrated, with the top two companies, Green Mountain and JM Smucker, jointly commanding almost 40% of fresh coffee volumes. Despite volume sales just one fifth of JM Smucker, Green Mountain is North America’s most valuable coffee company as almost all of its sales derive from its Keurig pods.

In 2013, Keurig accounted for over 74% of fresh coffee pod sales in the region. This was no surprise considering the fact that Green Mountain is the owner of North America’s biggest pod coffee machine manufacturer, Keurig. In 2013 alone, Green Mountain sold 10.4 million Keurig brewers, accounting for a 40% volume share of the world’s single-serve coffee machine market.

Continue reading "How to Succeed in the North American Pod Coffee Machine Market: It is Not Just Coffee Size Which Counts but Also the Business Model" »

May 14, 2014

Mini Appliances Booming in South Korea

A recent consumer appliance trend coming out of South Korea is the rise of the compact or mini appliance. Daewoo Electronics introduced the first wall-mounted washing machine in 2012 with a load size of just three kilograms. Other companies are following the trend with LG recently releasing a mini washing machine, refrigerator and vacuum cleaner. The mini trend is catching on in South Korea for several reasons. First, these small appliances appeal to the growing number of single-person households that do not produce large quantities of laundry. Secondly, appliance companies are marketing small washing machines as ideal for gym clothes, towels or other items needing to be washed immediately after use. With consumer appliances saturated in the region, manufacturers are expected to continue heavy promotion for mini-appliances.

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작은 부피의 주요 가전제품이 한국 시장에서 열풍을 일으키다

 

한국의 주요 가전 제품 시장은 시장 침체에서도 플러스 성장을 보이고 있습니다. 기존 제품에서 부피를 줄인 미니 가전 제품들은 이러한 성장의 중요한 요인 중 하나입니다. 제조업체들은 늘어나고 있는 1인 가구를 겨냥하여 주요 가전제품의 부피를 줄이고 있습니다. 더 나아가, 작지만 기존 제품을 보완할 두 번째 가전제품의 필요를 강조하는 마케팅을 진행하고 있습니다. Euromonitor International 의 김민지 애널리스트가 한국에서 열풍을 일으키고 있는 미니 가전 제품의 현재와 향후 동향에 관하여 논의합니다.

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May 8, 2014

Household Robotics Entering the Consumer Market Mainstream

Pavel_MarceuxAnalyst Insight by Pavel Marceux - Technology, Communications and Media Contributing Analyst

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Long heralded as the next phase of digital evolution, robotics is becoming less science fiction and more about routine consumer appliances, as developers begin to market price-conscious, artificial-intelligence goods to households. As ownership of household durables continues to rise globally, consumers are increasingly looking for more high-tech appliances, offering opportunities for robotic products. However, their higher price bracket and low marketing exposure pose barriers to uptake.

Global Possession of Selected Household Durables: 2008-2013

Source: Euromonitor International from trade sources/national statistics

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April 28, 2014

Could Bosch/Siemens or Whirlpool Benefit from a Partnership with Indesit?

Haier’s offer to purchase a stake in Indesit ultimately fell flat, and there’s speculation that Indesit is looking for a partner with a long-term strategy rather than money alone. Two possible companies have emerged as likely candidates: Bosch/Siemens and Whirlpool. Although Indesit has much to gain from a partnership with either company, the question is if either company could benefit in a venture with Indesit.

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April 27, 2014

Bancarrota trae incertidumbre a la empresa de electrodomésticos Mabe en Brasil

Cristina BausWith Cristina Baus - Contributing Analyst

Tras varios años de bajo desempeño, en mayo de 2013, Mabe Brasil pidió protección por bancarrota en las cortes. La empresa, que es el tercer jugador más grande de Brasil después de Electrolux y Whirlpool se vio obligada a detener su producción durante 3 meses después del anuncio y a cerrar una de sus plantas de manufactura en Sao Paulo. La empresa recientemente presentó un plan de reestructuración al gobierno brasilero, pero el tiempo para cumplir con sus obligaciones crediticias se le está acabando a Mabe y muchos de los accionistas ya se han echado para atrás. Es probable que para el final de este año Mabe sea el blanco de alguna fusión o adquisición.

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Bankruptcy Brings Uncertainty for Brazilian Appliance Company Mabe

Cristina Baus with Cristina Baus - Contributing Analyst

The Brazilian appliance manufacturer Mabe filed for bankruptcy protection in May of 2013 after several slow years. The company, which is the third largest player in Brazil behind Electrolux and Whirlpool, was forced to halt production for three months after the announcement and shut down a manufacturing plant in Sao Paulo. The company recently submitted a restructuring plan to the Brazilian government, but time is running out for Mabe to fulfill its creditor obligations and many shareholders have already backed down. It’s likely that by the end of the year Mabe, will be the target of a merger or acquisition. 

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