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119 posts categorized "Consumer Appliances"

April 27, 2014

Bankruptcy Brings Uncertainty for Brazilian Appliance Company Mabe

Cristina Baus with Cristina Baus - Contributing Analyst

The Brazilian appliance manufacturer Mabe filed for bankruptcy protection in May of 2013 after several slow years. The company, which is the third largest player in Brazil behind Electrolux and Whirlpool, was forced to halt production for three months after the announcement and shut down a manufacturing plant in Sao Paulo. The company recently submitted a restructuring plan to the Brazilian government, but time is running out for Mabe to fulfill its creditor obligations and many shareholders have already backed down. It’s likely that by the end of the year Mabe, will be the target of a merger or acquisition. 

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April 26, 2014

The Battle for Better Air Quality - Part 1

Jamie_KoAnalyst Insight by Jamie Ko - Head of Consumer Appliances

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In an earlier opinion I discussed how air pollution can affect sales of air purifiers. The annual cycle of air polluting actions combined with the rising incidence of allergies present sales opportunities for manufacturers. Amidst this backdrop, air purifiers posted a volume sales increase of 22% globally over 2012/2013. Within Asia Pacific in particular, air pollution levels have reached hazardous and even life threatening levels over the past few years. Air quality in China is poor, with the country having been named the world’s largest polluter since 2010. 

Air purifiers’ demand continues to rise as more manufacturers look to jump on the bandwagon, with local Chinese news agency ECNS estimating that nearly 200 manufacturers have entered the domestic market over several years. In other parts of the world, growing concerns about allergies rather than air pollution, for example in the US, are boosting air purifier sales.

Top Five Countries for Air Purifier Volume Sales 2008-2018

Source: Euromonitor International

Continue reading "The Battle for Better Air Quality - Part 1" »

April 20, 2014

Status - The State of Global Automatic Dishwashing

The State of Global Dishwashing

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Automatic dishwashing consumption is very much concentrated in developed markets, where value growth has been sluggish. In emerging markets urbanisation combined with growing numbers of women in employment appear to have introduced a scenario where automatic dishwashing may be more acceptable if not affordable. While opportunity does exist tapping into these markets will be no easy task, although rewards will be great if broader acceptance can be fostered amongst this growing middle class.


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April 19, 2014

Dishwasher Manufacturers Must Educate to Penetrate New Markets

Jamie_KoAnalyst Insight by Jamie Ko - Head of Consumer Appliances

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Dishwashers remained the smallest category in major appliances in 2013, accounting for a mere 4.4% share of overall volume sales. It is also a category in which average unit price, at US$609, is significantly higher than in major appliances as a whole (US$444). Dishwashers are generally not perceived as an everyday necessity, but rather as a luxury item in the kitchen. So, why do appliances with similar washing and cleaning functionality but for different items enjoy such a contrasting degree of popularity? That said, over the forecast period Euromonitor International predicts a credible volume CAGR of 3.6% for dishwashers globally.

Expenditure Per Household on Dishwashers by Region and Growth, 2008-2018

Source: Euromonitor International

Continue reading "Dishwasher Manufacturers Must Educate to Penetrate New Markets" »

April 13, 2014

Untapped Potential in the Coffee Machine Business: Italy

Lorenza_DellaSantaAnalyst Insight by Lorenza Della-Santa - Senior Consumer Appliances Analyst

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Italy is still generally considered synonymous with proper espresso coffee, cappuccino and macchiato. After all, this is where these drinks were invented. Yet, the country ranks just sixth in Western Europe for sales of coffee machines. More interestingly, consumers in Spain and Portugal, and even in Greece, are showing a much higher propensity to buy expensive pod coffee machines than in Italy, and this is despite Italians drinking more fresh coffee than their Southern European counterparts on average.

Fresh Coffee Consumption vs Coffee Machine Sales: 2013

Source: Euromonitor International

Note: Bubble size shows the total value size of coffee machines in 2013. Range displayed 8 - 1,251 US$ million

Continue reading "Untapped Potential in the Coffee Machine Business: Italy" »

April 5, 2014

The 21st Century Kitchen


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As a result of strong economic growth in the region over recent years, a growing number of households in Latin America can now afford to buy such kitchen appliances as cookers, washing machines, refrigerators and microwave ovens. However, ownership levels of some appliances remain fairly low.

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March 9, 2014

Tablet-Based Laundry Detergent Plummets in Italy after Robust Growth

Serena-jian With Serena Jian - Home Care, Tissue and Hygiene Reserach Analyst 

The market for tablet-based laundry detergent in Italy took a sharp decline in 2013 following impressive growth in previous years. Consumers in Italy, worried about a possible economic downturn, are conserving not only their money but also their washing detergent, making sure to wash with only the necessary amount. The control that liquid detergent provides means Italians are not buying tablet-based detergent, which requires one tablet per wash. As modest growth is expected in Italy over the next few years, it is likely Italians will return to tablet based detergent.

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March 4, 2014

Haier Partnering with Indesit Would Benefit Both Companies

Haier, the world’s largest major appliance manufacturer, is the latest company expressing interest in entering a joint partnership with Indesit. This deal, if it progresses, would benefit both companies as Haier has stated their willingness to pay whatever Indesit shares are worth and Haier would be gaining a foothold in the European market.

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Continue reading "Haier Partnering with Indesit Would Benefit Both Companies" »

February 20, 2014

Indesit Looking for Possible Joint Venture in Consumer Appliances

Although there are no concrete plans, rumors are surrounding Italian appliance manufacturer Indesit about a possible joint venture or partnership to maintain company stability. Lorenza Della-Santa, Senior Consumer Appliance Industry Analyst at Euromonitor, states that although Arçelik and Whirlpool are both possible partners, Electrolux would benefit Indesit the most with its household name, wide product portfolio and high end appliances.

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February 16, 2014

Indesit Looking to Merge - Who Will it Fit the Best?

Cristina BausAnalyst Insight by Cristina Baus - Contributing Analyst

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Indesit Co SpA has been struggling to overcome the sharp decline in demand in Western Europe. It has made several attempts to revive profitability, including trying to move its product offering up to a more premium level and breaking into the premium small appliances category. However, growth remains elusive and the company is now looking for a merger opportunity to find growth. Big names such as Electrolux, Whirlpool and Arçelik are possible candidates but the question is, for which company will Indesit be the best fit? In a series of articles, starting with Electrolux, Euromonitor International seeks to find the best match.

Continue reading "Indesit Looking to Merge - Who Will it Fit the Best?" »


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