In a recent turn of events in the Indesit M&A saga, Whirlpool has announced a binding agreement to buy a majority stake in the Italian company, which should be finalised by the end of 2014.
What’s in it for Whirlpool?
In Western Europe, Whirlpool outperformed Indesit over the 2008-2013 period but at the same time did not manage to post a particularly upbeat performance. In Eastern Europe, on the other hand, Indesit performed better than Whirlpool, helped by strong growth in Russia, Indesit’s main market in the region. Both companies heavily overlap in Europe, with Whirlpool commanding a stronger position in the Nordic markets and Indesit in the PIGS, but Indesit’s volume sales in the region are more than one and a half times greater than Whirlpool’s.
Whirlpool versus Indesit: Volume Sales Performance in Western Europe 2008-2013
Source: Eurmonitor International