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115 posts categorized "Consumer Appliances"

April 13, 2014

Untapped Potential in the Coffee Machine Business: Italy

Lorenza_DellaSantaAnalyst Insight by Lorenza Della-Santa - Senior Consumer Appliances Analyst

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Italy is still generally considered synonymous with proper espresso coffee, cappuccino and macchiato. After all, this is where these drinks were invented. Yet, the country ranks just sixth in Western Europe for sales of coffee machines. More interestingly, consumers in Spain and Portugal, and even in Greece, are showing a much higher propensity to buy expensive pod coffee machines than in Italy, and this is despite Italians drinking more fresh coffee than their Southern European counterparts on average.

Fresh Coffee Consumption vs Coffee Machine Sales: 2013

Source: Euromonitor International

Note: Bubble size shows the total value size of coffee machines in 2013. Range displayed 8 - 1,251 US$ million

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April 5, 2014

The 21st Century Kitchen


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As a result of strong economic growth in the region over recent years, a growing number of households in Latin America can now afford to buy such kitchen appliances as cookers, washing machines, refrigerators and microwave ovens. However, ownership levels of some appliances remain fairly low.

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March 9, 2014

Tablet-Based Laundry Detergent Plummets in Italy after Robust Growth

Serena-jian With Serena Jian - Home Care, Tissue and Hygiene Reserach Analyst 

The market for tablet-based laundry detergent in Italy took a sharp decline in 2013 following impressive growth in previous years. Consumers in Italy, worried about a possible economic downturn, are conserving not only their money but also their washing detergent, making sure to wash with only the necessary amount. The control that liquid detergent provides means Italians are not buying tablet-based detergent, which requires one tablet per wash. As modest growth is expected in Italy over the next few years, it is likely Italians will return to tablet based detergent.

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March 4, 2014

Haier Partnering with Indesit Would Benefit Both Companies

Haier, the world’s largest major appliance manufacturer, is the latest company expressing interest in entering a joint partnership with Indesit. This deal, if it progresses, would benefit both companies as Haier has stated their willingness to pay whatever Indesit shares are worth and Haier would be gaining a foothold in the European market.

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February 20, 2014

Indesit Looking for Possible Joint Venture in Consumer Appliances

Although there are no concrete plans, rumors are surrounding Italian appliance manufacturer Indesit about a possible joint venture or partnership to maintain company stability. Lorenza Della-Santa, Senior Consumer Appliance Industry Analyst at Euromonitor, states that although Arçelik and Whirlpool are both possible partners, Electrolux would benefit Indesit the most with its household name, wide product portfolio and high end appliances.

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February 16, 2014

Indesit Looking to Merge - Who Will it Fit the Best?

Cristina BausAnalyst Insight by Cristina Baus - Contributing Analyst

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Indesit Co SpA has been struggling to overcome the sharp decline in demand in Western Europe. It has made several attempts to revive profitability, including trying to move its product offering up to a more premium level and breaking into the premium small appliances category. However, growth remains elusive and the company is now looking for a merger opportunity to find growth. Big names such as Electrolux, Whirlpool and Arçelik are possible candidates but the question is, for which company will Indesit be the best fit? In a series of articles, starting with Electrolux, Euromonitor International seeks to find the best match.

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February 13, 2014

Fresh, Fit and Trendy: Global Growth in Juice Extractors

Jamie_KoAnalyst Insight by Jamie Ko - Head of Consumer Appliances

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Consumers are becoming increasingly selective about what they eat and drink given the ease of access to an abundance of information about living well and staying healthy. As mentioned in another opinion piece on healthy eating, demand for consumer appliances, particularly food preparation appliances, is reflective of this consumer lifestyle trend. For instance, fresh juices such as detox juices have been portrayed as being diet remedies and important in preventing disease, with consumers looking to prepare such juices at home. Indeed, Euromonitor International’s consumer appliance statistics reveal that juice extractors will post the strongest growth over the forecast period of all food preparation appliances despite carrying a higher unit price than blenders, which can also extract juices, albeit with a bit more pulp.

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February 4, 2014

Manufacturers Finding New Ways to Boost Profits in Home Laundry Appliances

Lorenza_DellaSanta  Cristina 100x100 (2)with Lorenza Della-Santa - Consumer Appliances Senior Analyst and Cristina Baus, Contributing Analyst


Consumer appliance manufacturers want to boost profitability in both Western Europe and North America. With the market for washers already saturated in both markets, appliance manufacturers are pushing dryers in Western Europe where penetration is low. In North America, companies are innovating with new technologies such as the self-dosing washing machine. Industry Analysts Cristina Baus and Lorenza Della Santa compare consumers’ needs in Western Europe and North America to explain current failures and potential opportunities in home laundry innovation and product development.

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January 27, 2014

Are Smart Appliances a Worthwhile Endeavor for Manufacturers?


Smart appliances are here to stay with consumer appliance companies such as Haier and Samsung showing off their newest smart appliances at the 2014 Consumer Electronics Show. Smart appliances, which can be controlled with either a built in screen or with a smartphone or tablet, give companies a platform to showcase innovation as well as a chance for appliance and electronics divisions to collaborate. This benefits companies such as LG and Samsung, which have both an electronics and appliance division in-house and can promote appliances and smartphones together. The future of smart appliances remains to be seen, but Thidathip Tawichai, Consumer Appliances Research Analyst at Euromonitor, believes companies should begin promoting how these appliances can save consumer’s money rather than focusing on innovation and convenience alone.

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January 21, 2014

Coffee Pod Sales Boosted by Spain's Flagging Economy

Dana LaMendolaAnalyst Insight by Dana LaMendola - Beverages Industry Analyst

Between 2007 and 2012, total consumer expenditure in Spain decreased by 4% in real terms.  While such a decline in consumer demand adversely affected Spain’s retail soft drinks market, which decreased by 12% in value over the period, the country’s retail hot drinks market recorded substantial growth, increasing by nearly 26% in value over the same five years. The primary driver of this success is the ongoing transfer of coffee consumption away from foodservice outlets like cafés and bars and into the home, as consumers seek to economise. Fresh ground coffee pods are responsible for the bulk of growth in the retail coffee market, increasing by US$ 426 million from 2007 to 2012. Despite their premium positioning, (in 2013 the average unit price of pods in Spain was over five time that of standard fresh ground coffee) coffee pods appeal to Spanish consumers because they provide a home-café experience which, in contrast to on-trade consumption, is still perceived as an affordable luxury.

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