Detergent Fragrances in Middle East and Africa: From Floral to Oriental

Analyst Insight by Anaïs Mirval, Ingredients Analyst at Euromonitor International

The introduction of oriental scents as ingredients in the Middle East and Africa is emerging as a major trend in home care fragrance. According to Euromonitor International fragrance in the Middle East and Africa will enjoy the strongest growth globally with volume sales increasing 30% between 2011 and 2016, albeit from a lower base.

Hands do all the work in the Middle East and Africa

Because the Middle East and Africa has one of the lowest levels of ownership of consumer appliances in the world, hand dishwashing and hand wash detergents are the main categories of interest for fragrance manufacturers operating in home care. Indeed, the importance of these two categories is the key difference between the Middle East and Africa fragrance market in home care and the global one.

Dishwasher Innovation sparked by low sales in Developed Markets

Manufactures of dishwashers are welcoming new innovation, mainly due to lower than expected sales in developed markets over the past year. Ian Bell, head of home care research at Euromonitor, explains how events such as the Electrolux Design Lab help spur new inventions in the dishwashing sector. The event encourages students to submit designs for new household appliances. Bell explains that tomorrow's dishwashers may be smaller, standalone, or even recycle their own water.

Watch this video on Youtube

 

アジア太平洋地域の衣料用洗剤市場

 液体タイプが大きく伸び、粉末タイプの市場規模を上回った日本の衣料用洗剤市場。その一方で、アジア太平洋地域（注）では、洗濯機の普及率が5割程度に過ぎず、依然として洗濯石鹸が一定の支持を得てます。しかしながら、現在、消費者の購買力向上に伴い、アジア太平洋地域の衣料用洗剤市場は変遷期に突入しています。

アジア太平洋地域の衣料用洗剤市場の現状と今後の展望、そして日本企業のシェア拡大について、ユーロモニター・インターナショナルのリサーチアナリスト竹村真理子が解説します。

 

（注）日本、オーストラリア、ニュージーランドを除く、アジア太平洋の45ヶ国（地域）を含む

 

New Consumer Appliance data maps shifting production landscape

Analyst Insight by Lorenza Della Santa, Senior Analyst, Consumer Appliances

In a first for Passport: Consumer Appliances, Euromonitor International is pleased to announce the addition of production and trade data and analysis on Major Appliances.

Global production of Major Appliances (including air conditioners) grew by 9% in volume terms in 2011, compared to retail sales growth of 7%. Around 70% of global output now comes from Asia Pacific, which alone manufactured an additional 54 million units in 2011, accounting for almost all of the extra units produced globally. Eastern Europe emerges as the second fastest growing region last year, with an increase in output of almost 5 million units.

Given the high costs associated with manufacturing and shipping ‘big ticket’ major appliances around the world, developing a coherent production strategy is a key factor in the long-term performance of major international players.

It’s clear that the production landscape is shifting as these strategies are implemented, given impetus by new economic realities, and Euromonitor International’s new analysis comprehensively maps that change: where to and where from, how quickly, which companies, and whether all major appliance categories are impacted in the same way.

Did you know?

• From 2006 to 2011 microwave production in Asian Pacific excluding China, fell, as Thailand and South Korea’s capacity declined. However, India, Vietnam and Malaysia are taking up that slack, with Malaysia posting the second biggest growth in 2011 after China.
• LG and Samsung have chosen Eastern Europe for their first European plants, accounting jointly for 36 per cent of the regional increase in output recorded between 2006 and 2011.
• Turkey posted the second biggest increase in dishwasher production in 2011, after China, with output increasing by almost half a million units. In doing so, Turkey overtook Germany to become the world’s third largest dishwasher manufacturer. This is no coincidence, given that among the companies responsible for this increase is BSH, which relocated part of its production to Turkey and now accounts for 16% of the country’s output.
• Poland is the world’s largest exporter of automatic tumble dryers, 3.7 million units in 2011. This represents an increase of some 170% in five years, a consequence of combining relatively low cost manufacturing with relative proximity to key markets in Western Europe. 

Dishwasher Production: No Outlet for US Volumes and Tough Times Ahead in Europe

Western Europe and North America are comfortably the biggest dishwasher producing regions in the world, with production plants located in the largest pockets of consumer demand. But the prospects for manufacturers based on opposite sides of the Atlantic are different. Whereas Western Europe is also the world's biggest exporting region, almost all North American production stays in the US, leaving producers there exposed to adversely affected demand.

GD Midea Holding Co LTD Ranked No. 2 Globally in Consumer Appliances

Midea is ranked second globally in consumer appliances despite its very modest presence outside China. Despite stiff competition from its close competitor, Haier, it has built a sound foundation in the domestic market. However, as this market slows following the end of government subsidies, Midea must deploy capital to expand into other markets, or risk becoming a one-market player. It has begun to make some moves in this direction with joint ventures in air treatment in India and South America.

Download Sample of GD Midea company profile

Eastern European Home Laundry: Sluggish Sales Mask Buoyant Production Growth

Analyst Insight by Lorenza Della Santa, Consumer Appliances Senior Analyst 

Euromonitor International's new research into production and trade flows of major appliances reveals that production of home laundry appliances in Eastern Europe increased by 70% between 2006 and 2011, reaching 13 million units, while output in Western Europe shrank by a commensurate 9 million units in the same time. Automatic washing machines and automatic tumble dryers are the big drivers of production growth in Eastern Europe, rising by 4.6 and 1.2 million units respectively.

US Pod Coffee Market Poised For Further Expansion

Analyst Insight by Jonas Feliciano, Drinks Analyst at Euromonitor International

As US coffee pods transition from niche product to mainstay, category leaders in Western Europe provide insights for future growth.

The US fresh ground coffee pod industry is dominated by one name: Green Mountain. But, despite reporting impressive results in early May, Green Mountain Coffee Roasters (GMCR) stock tumbled as this figure was well below the 50% growth the company had sought. Many analysts commented on GMCR's inability to forecast its market, while noting the uncertainty the company faces in light of its coming patent expiration's. But whether or not GMCR will lose share once their monopoly on the K Cup model expires, coffee pods as a market are here to stay. By examining how the US pod market has merely scratched the surface with its exponential growth, and how pods fared similarly in Western Europe, specifically France, it is clear that pods are changing the way more and more Americans consume their coffee.

Consumer Appliances in China Benefit under Subsidy Program

Download this episode as an MP3

In this podcast, Ray Li, research analyst at Euromonitor International, discusses the consumer appliances market in China. Due to a subsidy program set in place by the Chinese government, appliance sales in rural areas have grown significantly. Appliances like washing machines and refrigerators showed moderate growth, but it was air conditioners that benefitted the most. Rural consumers who couldn't previously afford non-essential appliances now could under the subsidy program.

 

 

Consumer Appliance Manufacturing Favours Poland

 

Sales of consumer appliances in Poland exceeded 2% volume growth in 2011 following a boost in production. Wojciech Orszewski, research analyst at Euromonitor International, states that Poland has now surpassed both Italy and Germany in consumer appliance production. This is largely due to Whirlpool closing its German factory and shifting production exclusively to Poland. In addition, Indesit is building a new factory in Poland that will manufacture cooker hoods; the first of its kind. Poland's geographical location is an ideal place to manufacture appliances as they are easily shipped to both Eastern and Western Europe.

This video is also available on 

Related Posts

• Poland: The new European Leader in Consumer Appliance Production (Podcast)