Analyst Insight by Emily Potts, Contributing Analyst, Euromonitor International
When it comes to HE washing machines, which
compartment does the detergent go in? What about fabric softener? Washing
machine drawers bring confusion to many. While some consumers research this problem online – a quick search of ‘washing machine drawers’ brings up plenty
of queries, hints and instructions – plenty will rely on guesswork, and more
industrious souls might read the instructions that came with the machine, if
they can find them. With many of the symbols used on washing machine draws
having little consistency between brands and also the labels on detergent and
softener brands themselves, it is little wonder consumers get confused.
This is also an indication of the lack of connection
which still exists between the software (brand) and hardware (appliance)
providers in this corner of the fmcg industry. In these days of convenience-driven
innovation in both consumer appliances and laundry care, there is surely
opportunity for detergent manufacturers in collaboration with machine
manufacturers to simplify one of the most confusing parts of the laundry
process, innovation that may also herald an opportunity to do away with the
mysterious drawer all together.
Continue reading "Ditch the Drawer Part I: Laundry Care Innovation Ditches the Drawer" »
Analyst Insight by Hope Lee, Senior Analyst - Beverages, Euromonitor International
As fresh coffee manufacturers look for growth opportunities from pod machines, tea giant Unilever can also consider creating its own branded system. In a Q1 2013 financial release, Unilever reported improved tea revenues, achieving mid-single digit growth. The company attributed its good results to “improved product quality, stronger mixes and improved in-market execution”. Analysts are asking if these factors are sufficient to maintain the long-term growth of its tea business. In a recent conference, Unilever’s Executive VP of Global Beverages was reported as saying that tea capsules and the out-of-home market offer a premium opportunity. Tea, a minor business for the fmcg giant, could make a positive contribution to its corporate financial objective of achieving revenues worth €80 billion by 2020 if this premium opportunity is seized at the right time.
Continue reading "Unilever: Is Creating its Own Tea Pod Machine a Risk Worth Taking?" »
Analyst Insight by Lorenza Della-Santa, Senior Analyst - Consumer Appliances, Euromonitor International
Last October I explored the striking differences between consumption of coffee pods and fresh coffee in Western Europe and the US, and what that meant for future sales of coffee machines. I came to the conclusion that “…perhaps by investing more in open coffee brewing systems, manufacturers could favour with consumers who might be willing to spend more for a coffee machine that offers them free choice rather than being tied to a brand for life’.
It might be time to think again…
Continue reading "Thinking Again… The Future of Coffee Pod Machines" »
Analyst Insight by Lorenza Della Santa, Senior Consumer Appliance Analyst at Euromonitor International
Microwaves in Brazil have never been so popular. Already worth US$836 million, the market is set to expand by a further US$ 1billion by 2017. To put that into context, it’s on the way to becoming as big as China. How so? Partly because prices are higher, but perhaps more significantly around 20 million households own a microwaves in Brazil today, and by 2017 we expect this consumer base to double and exceed 40 million homes.
Continue reading "Microwaves in Brazil Are Becoming a Billion Dollar Business. Are You in the Game?" »
En Europe de l’Ouest, le développement
durable est une des principales tendances dans les lessives. Cependant, les
consommateurs sont réticents à dépenser plus d’argent, même pour des
produits durables, et les fabricants essayent de réduire leurs coûts.
Par conséquent, seuls quelques ingrédients devraient bénéficier de la tendance
« verte ». Enzymes et polymères
seraient ceux à en profiter car ils sont durables, peuvent être
concentrés et sont rentables à la fois pour les consommateurs et les fabricants.
Impulsion des fabricants
Les fabricants sont
responsables de la montée en puissance des concentrés dans les lessives
liquides. Introduire de nouvelles lessives liquides concentrées leur permet de réduire
leurs coûts en diminuant leur consommation d’eau, d’emballage et de transport. Depuis
2011, les principaux acteurs du marché français tels qu’Unilever, Procter&Gamble
et Henkel ont peu à peu abandonné leur production de lessives liquides standard
au profit des lessives concentrées. Trouver des lessives liquides standard dans
le commerce devient de plus en plus rare. Les consommateurs français n’ont pas
d’autres choix que de changer leurs habitudes d’achat et de se tourner vers les
lessives concentrées. Il n’est ainsi pas surprenant que les prévisions de
croissance de cette catégorie soient les plus performantes du secteur de la
lessive : 27% entre 2011 et 2016 en France.
Continue reading "Lessives Liquides : Enzymes et Polymères Sont Essentiels au Développement Durable" »
Analyst Insight by Lorenza Della-Santa, Senior Analyst - Consumer Appliances, at Euromonitor International
Almost negligible five years ago, the robotic vacuum cleaner market in Western Europe is now the world’s largest in volume terms, having overtaken North America in 2012. More significantly, Western Europe is also far and away the most valuable market. Already worth US$434 million, twice the size of North America, by 2017 sales in the region are expected to increase by a further 50%. At this rate, in five years time Western European consumers will be spending three times more than their North American counterparts annually. And although still niche, robotic vacuum cleaners have recorded the largest value growth in real terms of all small appliances in 2012.
Continue reading "Robotic Vacuum Cleaners: Where There’s Savings, There’s Hope" »