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144 posts categorized "Consumer Appliances"

July 30, 2015

SodaStream Moves from Targeting Green Consumers to Health Conscious Consumers

Virginia LeeAnalyst Insight by Virginia Lee - Senior Beverages Analyst

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Sweden is the number one market for SodaStream, with over one million carbonated water makers sold, in a country of about 4.5 million households. At the Beverage Digest Wall Street Smarts conference in New York City on 15 June 2015, SodaStream CEO Daniel Birnbaum stated that SodaStream is in 20% of Swedish households, with more shelf space than coffee in stores. The company was able to succeed in Sweden because of the country’s strong environmental standards, health concerns about plastic bottles, and a taste for sparkling water. However, what works in Sweden is unlikely to work elsewhere, including the company’s focus market of the US. Swedish consumers are uniquely concerned with preserving the environment. Sweden represents a best-case scenario for SodaStream. In contrast, Americans are not as interested in environmental issues and drink less carbonated water than the Swedes. By switching its marketing approach to focus on health conscious consumers, SodaStream may be able to grow in the US.

Continue reading "SodaStream Moves from Targeting Green Consumers to Health Conscious Consumers" »

What Do Consumers Look For in a Washing Machine?

Cristina BausAnalyst Insight by Cristina Baus - Consumer Appliances Analyst

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A recent Analyst Pulse Survey* conducted by Euromonitor International among a network of in-country analysts and in-house researchers around the world revealed interesting consumer preferences when choosing an automatic washing machine. The survey revealed that the most important features for consumers were energy and water efficiency, which were followed by features that increased convenience, such as time-saving features, while design and appearance features and other more technological advances interested consumers less. This is very telling for appliance manufacturers, which sometimes forget the importance of innovating to meet consumer needs, rather than to show off their technological prowess.

What features do you consider most important in washing machines?

Washing-machine-features

Source: Euromonitor International Analyst Pulse Survey, June 2015

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July 22, 2015

Multi-Channel: The Future for Electronics and Appliance Retail

Alexander GoranssonAnalyst Insight by Alexander Goransson - Lead Analyst

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The retail industry is rapidly evolving. The rise of internet retailing is forcing store-based retailers to quickly adapt by adopting multi-channel strategies, such as click and collect. Considering the nature of technical consumer goods (TCG), often big ticket items necessitating advice or delivery and installation, as well as after sales service, the changing retail environment will have a particular impact on consumer electronics and appliance specialist retailers.

Store-v-online

Source: Euromonitor International

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July 17, 2015

GE-Electrolux Deal Blocked by Justice Department

Thidathip TawichaiAnalyst Insight by Thidathip Tawichai - Consumer Appliances Analyst

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The Department of Justice in the US filed an antitrust suit to block the sale of General Electric Co (GE) to Electrolux AB in early July 2015. The authority argued that a combination of the two appliance businesses would reduce competition and options for consumers. It found that the acquisition would create a duopoly in built-in hobs and ovens, with only Whirlpool Corp and Electrolux in the market for both categories. This would be bad news for Electrolux, since the main purpose of acquiring General Electric is to expand volume share in the US market, in addition to gaining resources synergies. We will therefore have to wait and see how GE and Electrolux will now react to this decision – whether they drop the deal altogether or offer to divest the categories that are causing the antitrust issues.

Electrolux AB’s Sales Volume Breakdown in Major Appliances Before and After Acquiring General Electric

Electrolux

Source: Euromonitor International

Continue reading "GE-Electrolux Deal Blocked by Justice Department" »

July 12, 2015

Whirlpool's Recent Product Innovations

Washing-Machine-Banner

Listen as MP3

For the last few years, Whirlpool has been putting more emphasis outside of major appliances and into its adjacent businesses, including small appliances. To this effect, the company launched 13 new products in small appliances in 2013 and expanded it's Ohio plant by 400 jobs.  This podcast examines some of these new products and their target markets in more detail and discusses wider industry trends driving this new brand direction.  Listen for complete insights.

Continue reading "Whirlpool's Recent Product Innovations" »

June 12, 2015

Chinese Appliances Companies Changing Strategies

More than half of the sales of China's top two appliance brands come from their domestic market, but higher housing and food costs are slowing rate of major purchases, particularly large appliances.  Companies will need to invest more in technology and innovation to combat this slowdown. Watch the video for complete insights.

Jamie_KoVideo features Jamie Ko - Head of Consumer Appliances Research

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May 27, 2015

The Growth of Affordable Small Appliances in Emerging Markets

Affordable small appliances enjoyed growth from 2009-2014, mainly due to increased disposable incomes as well as increased appearance awareness. Unlike developed markets like in the US, France, Germany and Japan where luxury convenience products have posted high growth, price sensitivity remains a key factor in emerging markets.

Thidathip TawichaiVideo Features Thidathip Tawichai - Consumer Appliances Research Analyst

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May 12, 2015

Brazil's Business Environment: Consumption in Economic Slowdown

250_brazilBusiness-v1.0On the surface, Brazil looks like an attractive market. It is the seventh largest global economy and has a population of 200 million, with high consumer expenditure and high demand for commodities.
But Brazilians are spending less, industrial confidence is deteriorating, and inflation is rising, meaning a future of slow growth and economic recovery.

Consumer goods companies operating in Brazil need to adapt their strategy to integrate the global market place. What are the reasons behind this slowdown and how can organisations work it to their advantage? 

Download our white paper today to learn:

› How Brazil’s rapid currency depreciation has affected its economy and consumers 

› Which consumer industries are slowing down and which have new opportunities

› Why the middle class is changing Brazil’s economic landscape

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May 11, 2015

Impactful Power of Internet over Personal Care Appliances

Thidathip TawichaiAnalyst Insight by Thidathip Tawichi - Consumer Appliances Analyst

View Thidathip Tawichai's profile on LinkedIn

Due to increases in internet access and the growth rate of smartphones and tablets sales volumes, internet user numbers have greatly increased around the globe. In personal care appliances, the internet has become a significant selling channel for manufacturers as well as a marketing channel where products have been widely advertised and promoted. Owners of global personal care appliance brands such as Panasonic, Braun and Philips increasingly advertise their products via social media such as Facebook, Instagram and YouTube to introduce new products, launch beauty tutorials or share promotional campaigns and marketing activities. Since smartphones and tablets are expected to post higher volumes over the next five years, social media will therefore be continuously utilised as an impactful marketing platform by personal care appliance manufacturers.

Continue reading "Impactful Power of Internet over Personal Care Appliances" »

April 29, 2015

Electric Facial Cleansers: Beauty and Appliances Companies Tap into Each Other

Jamie_KoAnalyst Insight by Jamie Ko - Head of Consumer Appliances Research

View Jamie Ko's profile on LinkedIn

When it comes to skin care, beauty bloggers or You Tubers are dominating the space with reviews of and usage advice for electric facial cleansers like Clarisonic and VisaPure. These beauty opinion leaders claim widely that electric facial cleansers help to remove dead skin cells, clean pores and maintain skin condition more effectively than manual face washing. Coupled with the desire for better skin is active viral marketing in the internet domain, the product is a rising star that companies are looking to invest and compete in.

A potential big star in personal care appliances

Consumers are increasingly willing to spend on pampering their body and skin, a reflection of how big and fast the beauty market is growing globally. By 2019, global skin care sales are forecast to reach US$131 billion.

Continue reading "Electric Facial Cleansers: Beauty and Appliances Companies Tap into Each Other" »

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Recent Posts

SodaStream Moves from Targeting Green Consumers to Health Conscious Consumers

What Do Consumers Look For in a Washing Machine?

Multi-Channel: The Future for Electronics and Appliance Retail

GE-Electrolux Deal Blocked by Justice Department

Whirlpool's Recent Product Innovations

Chinese Appliances Companies Changing Strategies

The Growth of Affordable Small Appliances in Emerging Markets

Brazil's Business Environment: Consumption in Economic Slowdown

Impactful Power of Internet over Personal Care Appliances

Electric Facial Cleansers: Beauty and Appliances Companies Tap into Each Other