Global volume growth in built-in appliances is expected to grow over 2013-2018. China leads in volume terms in 2013, followed by the US. However, India will post the highest growth, driven by increased disposable incomes. Built-in large cooking appliances outperform other built-in categories in volume terms in 2013. Bosch & Siemens and Electrolux AB lead globally; however, Haier Group posted the highest volume growth from 2012-2013, due to its dominance in China.
Continue reading "Datagraphic: Built-In Appliances Market Expected to Grow in the Next Five Years" »
Analyst Insight by Lorenza Della-Santa - Senior Analyst, Consumer Appliances
Our newly published data on the Consumer Appliances market reveals how retail volume sales of major appliances will reach 4% growth globally by the end of 2013. Underpinned yet again by sales in China, Asia Pacific is contributing a staggering 61% of this growth. In this context it’s no surprise that the moment has finally come when Haier overhauls Whirlpool to become the biggest major appliance manufacturer in the world by volume.
Behind this robust global growth lies a story of mixed performance around the world. There is finally light at the end of the tunnel for Eastern Europe, which emerged in 2013 as the most dynamic region with sales pretty much back to pre-recession levels. Yet this positive news comes with strings attached, with growth driven mainly by Russia, where sales are posting a double-digit increase in 2013 for a fourth consecutive year. Elsewhere in the region we see a very lukewarm performance and that is not likely to change soon.
Continue reading "Consumer Appliances 2014 Edition – The State of the Market" »
The BRICs are expected to drive global growth in small appliances over the next five years. Air conditioners will drive the highest growth in value terms within the same forecast period. Also, internet retailing will be the fastest growing channel for small appliances, driven by lower unit prices and an increased number of internet retailers. Manufacturers should not miss the opportunities in BRICs and in internet retailing, while still strengthening relationships with store-based retailers.
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Continue reading "Small Appliances Global Briefing: Industry Overview and Performance" »
Analyst Insight by Emily Potts - Contributing Analyst
When it comes to HE washing machines, which compartment does the detergent go in? And what about the fabric softener? Washing machine drawers bring confusion to many. While some consumers research their problem online – a quick search of ‘washing machine drawers’ brings up plenty of queries, hints and instructions – plenty will rely on guesswork, and more industrious souls might read the instructions that came with the machine, if they can find them. With many of the symbols used on washing machine draws having little consistency between brands and also the labels on detergent and softener brands themselves, it is little wonder consumers get confused.
Continue reading "Laundry Care Innovation: Detergents and Machines" »
Analyst Insight by Oru Mohiuddin - Senior Analyst, Beauty and Personal Care
The beauty industry proved resilient to the economic downturn, achieving a robust 5% CAGR over 2007-2012 according to Euromonitor International, mainly driven by the emerging markets and innovations based on cross-category convergence, which were particularly successful in otherwise volatile Western markets. The beauty and personal care market now, however, seems to be showing signs of a slight slowdown. The first half-year results posted by Unilever, L’Oréal and Colgate showed slower growth in 2013 compared to the same period in 2012. China and Brazil are showing signs of relative fatigue and recovery in Western markets continues to be slow. While it is too early as yet to predict full-year growth rates, leading manufacturers agree that further innovations are needed to sustain existing growth. After vastly exploring innovations based on cross-category convergence, the scope of such opportunities is narrowing. Turning to less explored areas could help to increase the scope of innovation needed to sustain growth in the face of an impending slowdown.
Continue reading "Underexplored Beauty Segments to Expand Future Revenue Scope" »
Consumer appliance sales are experiencing positive growth heading into 2014 in all regions except for Western Europe. Major appliances in Western Europe, however, are expected to gain momentum in the beginning of 2014 therefore the global outlook into the coming year is healthy. A major trend for 2014 is the shift from luxury to necessity, as consumers in developing markets are purchasing items once considered too expensive to be practical, including vacuum cleaners, air purifiers and coffee machines.
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Continue reading "Consumer Appliances Trends into 2014" »
Analyst Insight by Carrie Lennard - Government, Labour and Education Manager
Many consumer goods companies are transferring their manufacturing to emerging markets due
to the lower wage and transportation costs involved. Packaged food and
automotive are two of the industries where this trend is especially
strong, with players such as Barry Callebaut and Ferrero setting up
major manufacturing hubs in the region in 2013. BMW's plant is scheduled to open in 2014. While Asia has previously seen much of this activity, Latin America countries
such as Mexico and Brazil are proving a major draw and are rapidly
becoming manufacturing hubs due to low wage costs, high productivity,
geographical proximity to the world’s biggest consumer market (the USA),
a large number of free trade agreements, and growing education
Continue reading "Top 5 Reasons why Consumer Goods Companies are Transferring Manufacturing to Latin America" »
Analyst Opinion by Ian Bell - Head of Home Care, Tissue and Hygiene
The fast-paced lives of Japan’s urban population should really come
as no surprise but the pace is quickening under the auspices of ‘jitan’
(literally meaning ‘short period’), which is influencing product
development across markets as diverse as beauty and personal care and
home care. The key target audience of jitan-related products is Japanese
women who are juggling work, social and family life and are looking for
time-saving answers to there only being 24 hours in a day. While jitan
has a social implication, it is also borne out of necessity, especially
when it comes to laundry detergents.
Ultra Attack Neo
The release of Kao’s Ultra Attack Neo, slated for August 2013, is
clear evidence that this trend has surfaced in home care. Ultra Attack
Neo is a concentrated laundry detergent whose USP is efficacy via just a
5-minute wash. For Japanese consumers who are still living with
post-Fukushima energy uncertainty as well as a recession, the
opportunity to save on laundry bills is very appealing. However, the
main problem with this is that there are no washing machines which can
actually run a 5-minute cycle.
Continue reading "Japan Detergent Innovations Useless Without Advances in Appliances" »