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122 posts categorized "Consumer Appliances"

October 7, 2014

Vietnam as a Potential Market and Production Site in Major Appliances

Thidathip TawichaiAnalyst Insight by Thidathip Tawichai - Consumer Appliances Analyst

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Vietnam posted the second largest absolute volume growth in Southeast Asia for major appliances after Indonesia, at 1.1 million units from 2008-2013. Leading manufacturers such as Panasonic Corp and LG Corp have increased their production capacities in Vietnam since 2013, to benefit from labour cost advantages, in addition to the geographical benefit of close proximity to key markets such as China, Japan and South Korea. Furthermore, with the coming of the AEC (Asean Economic Community) in 2015, leading manufacturers can use Vietnam as a free trade export hub to neighbouring countries such as Cambodia, Myanmar and Laos.

Top 6 Major Appliances Markets in South East Asia in Volume Growth Terms, 2008-2013

VietnamChart2

Source: Euromonitor International

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October 1, 2014

IFA 2014 Review: All About Lifestyle Changes

Jamie_KoAnalyst Insight by Jamie Ko - Head of Consumer Appliances Research

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While perusing the exhibition halls at the recent IFA 2014 in Berlin, it became apparent to me that there was a major focus by the participating exhibitors on showcasing appliances and technologies that enhance lifestyles. The star products at IFA 2014 were cooking appliances, juice extractors, coffee machines and air treatment products. In addition, the smart home concept of connected appliances was also on show through refrigerators, washing machines and dishwashers.

Expanding smart appliances to smart home

smarthomes.png

While smart appliances at previous IFAs focused on smart features within a single product (ie washing machines with a smartphone), the 2014 edition of IFA saw the concept evolve distinctly into a total home package, ie smart home. Leading the charge, Samsung’s Smart Home showcased the applicability of smart appliances in everyday life, when one is at and away from home, using and controlling appliances via smartphones interactively. Similarly, LG Corp’s Homechat, leveraging on SNS, allows consumers to control/operate their appliances from remote locations. Not to be left out of this emerging niche, European companies are also committed to building their presence in smart home technologies. BSH Bosch & Siemens Hausgeräte GmbH introduced Home Connect, which controls and provides service assistance with ovens and dishwashers, as well as offering a database of recipes and video tutorials to help with cooking. Miele demonstrated its smart home network system, which uses apps to control appliances. As the possibility of a commercially viable launch of the smart home concept appears brighter with each passing IFA, this year, the main concern raised was how to build platforms with appliances across different brands as well as commercialising products in actual markets.

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September 24, 2014

China’s Booming Water Purification Market

Hope.LeeAnalyst Insight by Hope Lee - Senior Beverages Analyst

This is the first of part of an article on China’s water purification market and Unilever’s Qinyuan acquisition. China’s level of water pollution has grown in tandem with its rapid industrial revolution and urbanisation. Consumer awareness of water quality and safety, rising living standard and improved levels of income have contributed to the increasing demand for bottled water. Euromonitor International’s data show that China’s bottled water market is worth approximately US$18 billion in 2014, and the country is set to continue to be the growth engine of global bottled water sales in next few years. Simply satisfying 1.4 billion people’s basic needs - safe water and sufficient food - offers abundant business opportunity and challenges.

Nevertheless, the consumer market is changing and the competitive environment is evolving constantly. Euromonitor International’s field analyst commented that sales of bulk water are likely to be affected by the growing adoption of household purification and filtration devices, as evidence shows that a growing number of households are opting for various purification solutions as a replacement for bulk water. Unilever took a swift move in this dynamic market and acquired a local company, Qinyuan, to complement its international brand Pureit in 2014.

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September 13, 2014

Euromonitor to Speak at KBB Review Kitchen Conference 2014

KbbEvent Name: KBB Review Kitchen Conference

Date: 24th September, 2014

Location: Warwickshire, UK

Event Description: The KBBREVIEW KITCHEN SUPPLIER CONFERENCE 2014 is for everyone supplying products to the independent kitchen retailer and will concentrate on the wider market with overview case studies and presentations on marketing, business strategy and influences.

Link: http://www.kbbreview.com/2014-conference.htm

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August 25, 2014

Booming Internet Retailing in India, with Some Expected Challenges

Thidathip TawichaiAnalyst Insight by Thidathip Tawichai - Consumer Appliances Analyst

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The Indian Government recently eased the restriction for foreign e-commerce in India so that global online retailers such as Amazon and E-bay, as well as other foreign manufacturers, are encouraged to sell their own products online as long as the products are sourced and produced within the country.  This will definitely be beneficial to consumer appliance manufacturers in India. Manufacturers such as Samsung Corp, LG Corp and Panasonic Corp have opened e-stores in India to gain further revenue.  However, internet retailing of appliances in India faces some challenges, such as inefficient infrastructures and cannibalising sales between store-based and online retailers.

 

Technology and Societal Trends Drive Growth

According to Euromonitor International, internet users in India increased from 51 million users in 2008 to 176 million users in 2013 – growth of 248%.  Moreover, volume sales of smart phones in India rose by a CAGR of 69% over the same period. The increasing rate of internet and smartphone usage has fuelled internet retailing in India.   Not only that, the so-called “showrooming” trend has become extremely popular. Consumers can visit a store-based retail outlet to see, touch and feel the products they are considering purchasing before returning home to purchase them online at the lowest possible price, according to Euromonitor International’s Category Briefing on Internet Retailing in India.

Internet Users and Smartphones in India: 2008-2018

Smartphoneandinternetretailing_

Source: Euromonitor International

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August 23, 2014

Euromonitor to Speak at IFA + Summit 2014

IFA LogoEvent Name:  IFA + Summit 2014

Event Dates:  September 8-9, 2014

Event Location: Berlin

Event Description: This year for the first time the IFA+ Summit will assemble international experts and innovative thinkers to establish a novel innovation platform that will highlight future developments in the lifestyle and interconnectedness of the consumers.

Jamie_KoSpeaker:  Jamie Ko

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Presentation Time: September 8 at 16:00 – 17:30

Presentation Title: Healthy Lifestyle Trends in Appliances 2014

Presentation Description: As the global population becomes increasingly health conscious, health promoting appliances are expanding in demand and manufacturers have been quick to cater to this demand.  Jamie Ko from Euromonitor International will discuss the three key trends centered on health-related appliances, their current demand and how these are forecasted to develop globally.

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August 22, 2014

Kraft Licenses Coffee Brands for use in Green Mountain's Keurig

6a01310fa9a669970c01a511f73ed7970c-800wi 6a01310f54565d970c01a3fce3cf1a970b-800wiWith Jonas Feliciano, Beverages Industry Analyst and Dana LaMendola, Beverages Industry Analyst



The recent deal between Kraft and Green Mountain gives liscensing rights to Green Mountain to distribute Kraft's brand of products in pod form for use in Keurig machines. Kraft's brands are a large gain for Green Mountain, who's main strategy is to obtain liscenses from large coffee players. Kraft's Maxwell House brand is the second largest coffee brand in the US, and given the success of Starbucks and Folger's pods, Kraft's larger-known brands are expected to perform well in pod format.

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July 28, 2014

Haier Encounters New Challenges

Jamie_KoAnalyst Insight by Jamie Ko - Head of Consumer Appliances

View Jamie Ko's profile on LinkedIn

It has been two years since Haier Group enjoyed the status of top global manufacturer within major appliances, after acquiring Fisher & Paykel in 2012. Thanks to the fast and continued growth of the Chinese economy, Haier has been able to gain share, with its long-established position in its domestic market. However, the cessation of the subsidy program in 2013 is likely to shrink Chinese consumer confidence and demand for appliances in 2014 or even longer. Additionally, the economic growth of China has resulted in wage and production cost increases, which will not be beneficial for Haier as a Chinese manufacturer. To add to its challenges, the recent acquisition announcement of Indesit Co Spa by Whirlpool Corp indicates heightened competition and Whirlpool is likely to win back the status of top manufacturer in major appliances. Should Haier start to press the panic button and if so, what are its solution options?

Continue reading "Haier Encounters New Challenges" »

July 15, 2014

Majority Stake Purchase of Indesit by Whirlpool is a Win for Both Companies

Whirlpool’s agreement to purchase a majority stake in Indesit will push the company back into the number one global player in major consumer appliances above Haier. Indesit benefits from the purchase as Whirlpool will assist the company in moving into the premium segment, and Whirlpool in turn is gaining a foothold into countries such as Turkey and Russia.

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Water Efficiency an Important Trend in Consumer Appliances

Thidathip Tawichai

With Thidathip Tawichai, Consumer Appliances Industry Analyst

Many countries are struggling with managing their water supplies due to various reasons including lack of rainfall, limited space for reservoirs and lack of natural water resources. Many appliance manufacturers are helping to conserve water by introducing water efficient appliances, mainly dishwashers and washing machines. The governments of many countries now rate the water efficiency of appliances along with offering incentives to buy these machines. Water conservation will continue to be an ongoing effort in many countries so these appliances will become even more efficient in the future.

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Recent Posts

Vietnam as a Potential Market and Production Site in Major Appliances

IFA 2014 Review: All About Lifestyle Changes

China’s Booming Water Purification Market

Euromonitor to Speak at KBB Review Kitchen Conference 2014

Booming Internet Retailing in India, with Some Expected Challenges

Euromonitor to Speak at IFA + Summit 2014

Kraft Licenses Coffee Brands for use in Green Mountain's Keurig

Haier Encounters New Challenges

Majority Stake Purchase of Indesit by Whirlpool is a Win for Both Companies

Water Efficiency an Important Trend in Consumer Appliances