Analyst Insight by Thidathip Tawichi - Consumer Appliances Analyst
Due to increases in internet access and the growth rate of smartphones and tablets sales volumes, internet user numbers have greatly increased around the globe. In personal care appliances, the internet has become a significant selling channel for manufacturers as well as a marketing channel where products have been widely advertised and promoted. Owners of global personal care appliance brands such as Panasonic, Braun and Philips increasingly advertise their products via social media such as Facebook, Instagram and YouTube to introduce new products, launch beauty tutorials or share promotional campaigns and marketing activities. Since smartphones and tablets are expected to post higher volumes over the next five years, social media will therefore be continuously utilised as an impactful marketing platform by personal care appliance manufacturers.
Continue reading "Impactful Power of Internet over Personal Care Appliances" »
Analyst Insight by Jamie Ko - Head of Consumer Appliances Research
When it comes to skin care, beauty bloggers or You Tubers are dominating the space with reviews of and usage advice for electric facial cleansers like Clarisonic and VisaPure. These beauty opinion leaders claim widely that electric facial cleansers help to remove dead skin cells, clean pores and maintain skin condition more effectively than manual face washing. Coupled with the desire for better skin is active viral marketing in the internet domain, the product is a rising star that companies are looking to invest and compete in.
A potential big star in personal care appliances
Consumers are increasingly willing to spend on pampering their body and skin, a reflection of how big and fast the beauty market is growing globally. By 2019, global skin care sales are forecast to reach US$131 billion.
Continue reading "Electric Facial Cleansers: Beauty and Appliances Companies Tap into Each Other" »
Analyst Insight by Thidathip Tawichai - Consumer Appliances Analyst
Electric toothbrush posted a global volume CAGR of 4% from 2009-2014. Western Europe accounted for 79% of global absolute volume growth, led by France, Germany and Italy. There are a few reasons why developed markets are driving growth: Affordability among high disposable incomes consumers, preference for premium dental care, and the concerted efforts of manufacturers in launching products utilising advanced technology. Having said that, consumers in emerging markets with rising disposable incomes - notably China, Mexico and Russia - are also expected to drive growth of electric toothbrushes over the next five years.
Electric toothbrushes - higher unit prices and higher maintenance expenses
According to Euromonitor International’s data on consumer appliances, the global unit price of toothbrush is around US$55 per unit in 2014, compared to just US$1-2 for manual. The price of electric toothbrush replacement heads is also high (US$10). Since dentists typically advise patients to change toothbrushes every three months for better cleaning, consumers need to spend at least US$40 per year to maintain the usage of electric toothbrushes. In contrast, consumers who use manual toothbrush will spend at most US$4-8 per year.
Continue reading "Electric Toothbrushes Thrive in Developed Markets" »
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Brazil was the third-fastest growing market for built-in appliances in 2014, driven primarily by cooking appliances which saw 7% growth last year. This podcast examines Brazil's competitive landscape, BSH's past activities in the market before withdrawl and where the company could succeed if it re-entered today. Listen for complete insights.
Continue reading "BSH’s Opportunities in the Brazilian Built-In Appliance Market" »
The global female population totalled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. Average disposable income amongst women is the highest it's ever been, and women are living longer than men.
What are you doing to reach this growing market?
View now to learn:
- The size and distribution of the female consumer market
- Literacy and education rates
- Labour participation
- Purchasing power
Continue reading "The Rising Power of Female Consumers" »
Date/Time: Wednesday April 22 - Thursday 23, 2015
Location: Madrid, Spain
Date/Time: Wednesday April 22, 2015 at 5 p.m.
Speaker: Alexander Goransson, Lead Research Analyst
Topic: TCG at a cross roads in Europe: What does the future hold for European TCG retailers?
Description: Electronic and appliance retailers experienced turbulent few years marked by stagnation, retrenchment and consolidation driven by the changing consumer expectation and strong competitive pressure from pure players. The presentation will outline the growth opportunities for TCG retailers in Europe and will highlight winning strategies of the leading store based and online retailers. The presentation will combine Euromonitor unique store based and internet retailing data for TCG sales with socio-economics, and consumer preferences.
Continue reading "Euromonitor to Speak at the 2nd Pan-European Retail Summit for TCG" »
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Hair care appliances have a 243% penetration rate in the US market. Consumers are purchasing multiples as products are becoming more multifunctional, adding features like speed, power or moisturizing care. The biggest growth markets for haircare appliances in the next few years will be in the Middle East and Africa as western lifestyle influence and growing expat population drive consumer demand.
Continue reading "Fashion Friday: The Global Landscape for Hair Care Appliances" »
Analyst Insight by Nicole Tyrimou - Beauty and Personal Care Analyst
While beauty devices have been part of the beauty market for some time – from hair dryers to straighteners and laser hair removal – it has only been in the past five years that the category has expanded into skin care. Increasing demand for more sophisticated offerings in skin care in mature markets as well as skin care’s great dependence on the gadget-loving Asia Pacific region has helped beauty devices garner more attention in skin care.
Facial cleansers – the entry-level category
The acquisition of Clarisonic by L’Oréal in 2011 cemented facial cleansing devices as the entry-level skin care category. With design based on the principle of the electric toothbrush, their popularity has grown for three key reasons. Their high-performance characteristics cater to consumers’ desire for greater efficacy and more specialised products in skin care. Their claims going beyond thorough cleansing to improving skin quality by reducing the appearance of pores and skin tone adds value for consumers. Lastly, the major media buzz and beauty bloggers’ endorsements of facial cleaners have elevated their image to a “fashionable” or even “cult” beauty product for beauty enthusiasts.
Continue reading "Are Beauty Devices Changing the Rules in Skin Care?" »