Analyst Insight by Rob Walker, Senior FMCG Analyst at Euromonitor International
Almost one year on from Prada's Hong Kong IPO debut, the ensuing volatility of its share price and, ultimately, the company's surging profitability, what are the lessons for luxury goods companies with an eye on a stock market listing?
A bumpy ride for Prada's yield hungry investors
Prada, the Italian luxury fashion house famous for making trendsetting handbags and footwear, raised US$2.14 billion from a Hong Kong IPO in June last year. That was around a fifth less capital than the company had planned for. As things transpired, retail investors were put off by the prospect of Italian capital gains and dividend taxes, which they were liable to pay (even though the listing was in Hong Kong).