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190 posts categorized "Apparel and Footwear"

January 27, 2015

Estimating Category Leaders in FMCG Industries

Virgilijus NaruseviciusAnalyst Insight by Virgilijus Narusevicius - Senior Data Scientist

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In this article, we have attempted to characterise category leaders across FMCG industries and the typical market shares they achieve. “Category leader” is generally a highly coveted status as it allows price-setting power and a better ability to influence category trends, enables economies of scale and implies a better bargaining power over retailers and suppliers. It also suggests that the company is doing many things right and it is thus rather common to benchmark against the category leaders and study their past strategies. However, category leader shares vary between industries and a successful company in one industry may differ from another.

 

Figure 1: Average Category Leader Share across FMCG Industries

CAMI1

 

Source: Euromonitor International

Note:  Retail value sales

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January 19, 2015

Sportswear Stores in 2015: Battle of the Sexes

Emily PottsAnalyst Insight by Emily Potts - Contributing Analyst

There’s no doubting that the apparel success story of 2014 was sportswear, and its popularity shows no signs of slowing in 2015. As with every pocket of opportunity in apparel, competition has intensified, and the category’s major players are constantly revising their strategies to keep consumers coming back for more. The closing weeks of 2014 saw a fresh focus on gender-specific stores.

In late November, Lululemon opened its first store targeting male consumers, in Manhattan. Meanwhile, Nike opened its first store catering just for women in California a few weeks earlier. Is this the start of a battle of the sexes in sportswear?

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January 13, 2015

Vil IC Groups fortsatte frasalg af brands sætte gang i det danske beklædningsmarked?

I løbet af de seneste to år er IC Group gået fra at have 11 forskellige brands til kun at have 5. Reduktionen er sket som en reaktion på, at det danske bekældningsmarked savner vækst, hvilket har fået selskabet til at fokusere på sine mest profitable aktiviteter. Distributionen af beklædning i Danmark, herunder især dagligvarehandlen, vil også blive påvirket af IC Groups afhænding af brands. Se denne video for at høre den fulde analyse.

Stefan Anbro, markedsanalytiker

 

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January 12, 2015

Will IC Group's Continued Brand Divestment Spark the Apparel and Footwear Market in Denmark?

Over the last two years, IC Group has gone from operating 11 different brands to just 5. This reduction has been a reaction to the lack of growth in the apparel and footwear industry in Denmark, resulting in a strategic focus on the company's most profitable operating segments. Distribution networks in the country will also be impacted by this divestment, particularly grocery retailers. Watch the video for complete insights.

Video features Stefan Anbro - Research Analyst

 

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January 10, 2015

Euromonitor to Speak at Kleine Fabriek 2015

Kleinefabriek

Conference:

Event: Klein Fabriek 2015

Date: Sunday January 18 to Monday January 19, 2015

Location: Amsterdam RAI, Europaplein, 1078 GZ Amsterdam (Netherlands)

Speaker: Wouter Geerts, Research Analyst at Euromonitor International

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December 18, 2014

Rouble Trouble: Impact of Currency Volatility on Russian Apparel Market

Magdalena KondejAnalyst Insight by Magdalena Kondej - Head of Apparel and Footwear Research

Faced with sharp devaluation of the rouble, Apple has already halted its online sales in Russia while some luxury brands, including Cartier, are raising prices to counter deflation. If Russia’s financial and economic instability continues, fashion and sportswear brands are inevitably set to suffer too. 

adidas Group under increased pressure

adidas clearly leads in Russian sportswear, over Nike. But what was once adidas’s significant advantage, is now becoming a hindrance. Russia accounts for almost 7% of adidas’s global sales compared to only 1% for Nike.  Earlier this year, the company had already issued profit warnings, partly blaming the situation in Russia and its share price has slid by 25% since July.

Continue reading "Rouble Trouble: Impact of Currency Volatility on Russian Apparel Market" »

December 14, 2014

Asia Pacific Recap: Key Events that Shaped the Region in 2014

Euromonitor analysts discuss the key events impacting foreign investment, population, tourism, tax rates, social media, politics, consumer confidence and other factors impacting consumer spending trends in Asia Pacific countries moving into 2015. Watch the video for complete insights.

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December 11, 2014

Is Islamic Fashion Apparel a Missed Opportunity?

Karen Van DiesenAnalyst Insight by Karen Van Diesen

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The Muslim world represents a key consumer base, with underserved needs and rising spending power. There are approximately two billion Muslims in the world, accounting for nearly 30% of the global population. This share of the general population is set to grow even higher, as the number of Muslims is expected to increase at a pace of 1.4% per year globally. Alongside a thriving Islamic economy, there is growing demand for Islamic fashion apparel. In 2013, the 57 countries that belong to the Organisation of Islamic Cooperation accounted for 7% of total value sales of apparel and footwear. By 2018, this figure is forecasted by Euromonitor International to rise to over 9%.

Muslim fashion apparel is a key area that companies should explore. One reason for this is that there has been a change in mind set over the years. Muslims increasingly see clothing as a way of expressing their fashion sense, along with their religious and cultural values. Unfortunately, Islamic fashion apparel offerings have been limited, and there is no single Islamic brand catering to the fashion needs of the Muslim population globally. Thus, there is an opportunity for modern Islamic fashion brands to be showcased.

IslamicFashionv2

Source: Citra Style

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December 2, 2014

3D Printing: The Next Frontier in Fashion?

Rob WalkerAnalyst Insight by Rob Walker - Contributing Analyst

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Tired of wearing clothes that don’t really fit properly even though they are supposed to be in your size? Imagine walking into a clothes store, getting your body scanned for its geometric measurements and then walking away with something that fits you perfectly. Yes, perfectly.

How? By entering your unique geometric code (a sort of sartorial DNA) into a multi-material 3D printer. Next, choose your textile, design and colour scheme and, hey presto, you’re a click away from a made-to-measure outfit.

If this all sounds a bit futuristic, that’s because it is. But, advances in 3D printing technology are now moving so fast that this type of bespoke fashion – a bridge, if you like, between Haute Couture and the mass ready-to-wear market – is not as pie in the sky as you might think. There are already 3D printable materials available that are flexible yet hardy enough to be worn. They can even be thrown into the washing machine along with the rest of your laundry.

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November 6, 2014

Haute Sport: Fashion Apparel Picks Up Speed in Australia

Julia-IlleraAnalyst Insight by Julia Illera - Research Analyst

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Fast fashion may have taken the slow route to the Australian market, however leading global apparel players are now opening stores locally at breakneck speed. Fuse this with the fortuitous favour currently bestowed on stylish activewear or “sports-luxe”, and globalisation emerges as a two-way street for Australia, as local designers achieve international recognition and the world of fashion seems a little less geographically distant.

Global players shape up Australian arena

While international press and style blogs are out in force assuring the world that the collaboration between New York-based designer Alexander Wang and Swedish fast fashion giant H&M is one of the most highly anticipated events on the 2014 calendar, many fashion-conscious Australian consumers would disagree. Local shoppers have waited with bated breath for the April 2014 opening of H&M’s flagship store in Melbourne, with the brand’s first Sydney store following in mid-October.

Continue reading "Haute Sport: Fashion Apparel Picks Up Speed in Australia" »

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Recent Posts

Estimating Category Leaders in FMCG Industries

Sportswear Stores in 2015: Battle of the Sexes

Vil IC Groups fortsatte frasalg af brands sætte gang i det danske beklædningsmarked?

Will IC Group's Continued Brand Divestment Spark the Apparel and Footwear Market in Denmark?

Euromonitor to Speak at Kleine Fabriek 2015

Rouble Trouble: Impact of Currency Volatility on Russian Apparel Market

Asia Pacific Recap: Key Events that Shaped the Region in 2014

Is Islamic Fashion Apparel a Missed Opportunity?

3D Printing: The Next Frontier in Fashion?

Haute Sport: Fashion Apparel Picks Up Speed in Australia