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225 posts categorized "Apparel and Footwear"

August 27, 2015

Fashion Friday: Global Apparel Brands Entering the Australian Market

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Global fast fashion brands and luxury powerhouses are attracted to the Australian market, looking to do business in a stable economy with healthy inbound tourism. While some companies are building brick and mortar stores in the country, others are choosing an online store approach. More conservative brands are only shipping to Australia as a way to test the market. However, flagship and concept stores remain a vital entry point into the country due to their prominent location and branding – despite high costs.

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August 12, 2015

Androgyny a Recurring Theme in Fashion

This past spring, European department store Selfridges merged their mens and womenswear departments for a genderless shopping experience and female models are increasingly appearing on the catwalks for menswear fashion shows. This merging of gender lines is cost-effective for apparel brands, reducing redundancies, and allowing greater freedom in personal expression for both consumers and designers. This video examines this trend from both consumer and business perspectives in markets around the world.

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August 10, 2015

Doing Business in the Halal Market

The Muslim religion is the second largest and fastest growing religion in the world, with Muslim consumers expected to reach 26 percent of the global population by 2030.

Muslim consumers seek products that cater to their religious needs and comply with Islamic requirements: from halal production process to halal labelling and packaging. The lack of permissible offerings has led to a surge in demand, as Muslims grow hungry for trendy products and services adapted to their lifestyle.

Discover opportunities in this ever-expanding pool of consumers. Download our white paper today.

July 31, 2015

The Childrenswear Market in India

India has the fastest growing childrenswear market, registering 21% growth in 2014. In India, parents are choosing to spend more on their children's clothing, and this means spending on branded products. Many international companies are entering the Indian market such as Zara, Marks and Spencer and Armani Jr., although the market is still considered untapped.

Shreyansh-KocheriVideo features Shreyansh Kocheri - Research Analyst

Fashion Friday: How S-Commerce is Impacting the Fashion Industry

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Recent weeks have seen a flurry of announcements from western social media giants regarding new ways for consumers to buy products directly from retailers without leaving those social platforms. Because fashion is inherently visual, sharable and has one of the highest online penetration rates for consumer goods online sales, it is important for those in the industry to keep an eye on these developments. But, with this in mind, it may be the case that the future of social commerce lies within messaging apps. Listen to the podcast for complete insights.

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July 17, 2015

Ethical Fashion: A Real Cause or A Temporary Trend in Japan?

Yukio MitaniAnalyst Insight by Yuiko Mitani - Beauty and Fashion Research Analyst

In the last few months, the concept of Ethical Fashion has become a key theme for Japanese department stores. Whilst a number of small-scale brands with Ethical Fashion approaches had occasionally showcased their products at some department stores, this is the first time that so many Japanese department stores hosted large-scale collections in their top-location branches.  Selling ethical fashion brands allows department stores to differentiate themselves and appeal to shopper desires for products with an emotional connection.  To be successful, though, department stores need to treat ethical fashion as long term trend, not a short term fad.

 

Department stores embrace ethical fashion

Mitsukoshi Isetan took lead in showcasing ethical fashion brands when its Isetan Shinjuku branch hosted a campaign ‘Isetan Ethical Fashion Week’ from 11th to 26th May 2015. Other department stores shortly followed suit; Tokyu Department Store hosting ‘Ethical Days’ in their key shopping centre Shibuya Hikarie from 14thMay, and Sogo’s Yokohama branch hosting ‘What’s Ethical? / Let’s start Ethical Fashion’ from 19th May. Seibu’s Shibuya branch also exhibited some fair trade accessory brands within their ‘Art meets Life’ campaign.

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June 26, 2015

Fashion Friday: How Coca-Cola Mastered Fashion Brand Licensing

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Coca-Cola's brand image, as an obvious symbol of Americana, Western consumerism and pop culture is a powerful icon. The brand has worked tirelessly through product placement and designer collaboration to make Diet Coke the it-drink of the fashion industry.  This podcast examines the marketing tactics that helped Coke achieve this status, from packaging innovation and personal relationships to product history.  Listen for complete insights.

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June 20, 2015

Growth in Menswear to Continue Outperforming Womenswear

Menswear grew by a CAGR of 5% from 2009-2014 and menswear is expected to continue outperforming womenswear in terms of growth. Male grooming products will follow the same trajectory as men become more engaged with their personal appearances and creative with their personal wardrobe. Watch the video for complete insights.

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June 13, 2015

Looking Beyond the Obvious in Sub-Saharan Africa, Part 2: The Rise of E-commerce

Bernadette-KissaneAnalyst Insight by Bernadette Kissane - Apparel and Footwear Associate

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The building blocks for future developments in e-tailing are emerging in sub-Saharan Africa, as a growing middle class and young population create a demand for products that store-based retail simply cannot meet, due to a lack of shopping malls and gridlocked cities. Advancements have been most notable in Nigeria where a surge in telecom investments and smartphone purchases has fuelled growth in internet usage from 20% in 2009 to 41% in 2014. Furthermore, according to Euromonitor International data, Nigeria boasts the largest online market for apparel and footwear in the region, which is expected to grow from US$104 million in 2014 to US$1,077 million in 2019, mainly due to the dynamic development of trusted e-tailers, Jumia and Konga.

Meanwhile, South Africa, the region’s largest apparel market overall, is expected to record a much slower pace of growth in internet retailing from US$50 million in 2014 to US$73 million in 2019. This highlights consumer preference to use the internet as a research tool, and purchase items in store as a result of the mature formal retail environment.

Continue reading "Looking Beyond the Obvious in Sub-Saharan Africa, Part 2: The Rise of E-commerce" »

May 29, 2015

Fashion Friday – Fashion Brands Embracing Digital Presence

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Visual merchandising outside of retail outlets has become increasingly important for luxury brands.  In this respect, social media has provided a valuable advertising channel, particularly in emerging markets as mobile internet penetration sees rapid growth.  Listen to the podcast for complete insights.

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Recent Posts

Fashion Friday: Global Apparel Brands Entering the Australian Market

Androgyny a Recurring Theme in Fashion

Doing Business in the Halal Market

The Childrenswear Market in India

Fashion Friday: How S-Commerce is Impacting the Fashion Industry

Ethical Fashion: A Real Cause or A Temporary Trend in Japan?

Fashion Friday: How Coca-Cola Mastered Fashion Brand Licensing

Growth in Menswear to Continue Outperforming Womenswear

Looking Beyond the Obvious in Sub-Saharan Africa, Part 2: The Rise of E-commerce

Fashion Friday – Fashion Brands Embracing Digital Presence