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173 posts categorized "Apparel and Footwear"

September 11, 2014

The Impact of the Indian Budget on Consumer Goods and Services

Euroindia_Shreyansh.Kocheri_LThumbHosted by Shreyansh Kocheri, Research Analyst

The Union Budget of India for 2014-2015, presented on July 10 has an impact on almost every area of consumer goods and services in the country. Research analysts from Euromonitor International’s office in Bangalore, India respond to the budget in this podcast series.

 

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 Featuring:  Shabori Das - Research Analyst, Ina Dawer, - Senior Research Analyst, Manjunath Reddy - Research Analyst and Priyanshu Rana - Reseach Analyst

Introduction to the Big Indian Budget (mp3)

The Indian Budget's Impact on the Tobacco Market (mp3)

The Indian Budget's Impact on Internet Retailing (mp3)

The Indian Budget's Impact on Consumer Electronics (mp3)

The Indian Budget's Impact on Consumer Finance (mp3

The Indian Budget's Impact on Food and Beverages (mp3)

The Indian Budget's Impact on Travel and Tourism (mp3)

The Indian Budget's Impact on Apparel and Footwear (mp3)

August 27, 2014

Strategy Briefing: Opportunities and Challenges in Global Participatory Sport

250_particSport-v1.1According to our new report, health and vanity have been the two largest influencers on consumer exercise.  Obesity has been identified largely as a public health issue due to excessive amounts of media coverage. Therefore, governments around the world have started many initiatives to encourage consumers to exercise more.  Some have even increased funding for public sports facilities or provided tax incentives. 

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Physical attractiveness has also been an important aspect of exercise, as mass media applies much pressure on the consumer to appear perfect, with many ads featuring airbrushed models.  This aspirational perfectionism has not only fuelled interest in exercise but has also increased body disorders, which have also risen over the past decade.

Some of the latest popular exercises include extreme sports such as rock climbing and adventure sports such as triathlons. Many health clubs continued to see growth in developed countries as well, even in spite of the recession.

The increased participation in exercise has led to marketing opportunities and product success in many industries, particularly apparel.  Sportswear sales have consistently outperformed the wide apparel market over recent years, with outdoor clothing becoming popular. 

“There are many market opportunities within apparel, health and supplements, sports and energy drinks, and electronics to cater to the exercise and health conscious consumer,” says Editorial Director, Gina Westbrook.  “Our report really highlights opportunities and challenges globally within exercise and sports consumption.”

Continue reading "Strategy Briefing: Opportunities and Challenges in Global Participatory Sport" »

August 20, 2014

Asian Fast-Fashion Conquers Spain

Jorge MartinAnalyst Insight by Jorge Martin - Contributing Analyst

View Jorge Martin's profile on LinkedIn

With consumers in Spain suffering sky-high unemployment rates, record low consumer confidence levels, and enormous public spending cuts – stretching already fragile domestic budgets – consumers have to be more cost-conscious than they’ve ever been in the past. Ironically, this has run parallel to the arrival of modern retailing concepts, such as e-commerce and Asian fast-fashion, which has challenged the existing status quo, and has given consumers in Spain the ability to better shop and compare.

The internet, enabling e-commerce, was first key in allowing consumers the opportunity to better compare prices, giving them the chance to buy top brands at cheaper prices and to have access to lesser known ones. The impressive success of Privalia, Asos, La Redoute, and many others, showed that the traditional clothing and footwear retailer was now being challenged by a new class of competitor.  In response, Inditex, and other mid-priced fast-fashion giants, quickly opened their own online store, despite their ubiquitous presence on the Spanish high-streets.

Continue reading "Asian Fast-Fashion Conquers Spain" »

July 31, 2014

Interés por los deportes, impulsa el mercado de ropa deportiva en Chile

Eurosantiago_Andres.Chehtman_LThumbCon Andres Chehtman, Analista de investigación

El crecimiento de la práctica deportiva en Chile, acompañada de una fuerte actividad promocional de las principales marcas ha hecho que las ventas de ropa y calzado deportivos hayan aumentado aproximadamente 5% al año en términos de valor en los últimos 5 años según datos de la empresa de investigación de mercado, Euromonitor International. Hoy el país es uno de los de mayor consumo per cápita de estas prendas en Latinoamérica. Los deportes que más reflejan estas tendencias son el fútbol, el running, las actividades outdoor y el ciclismo.

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July 19, 2014

WWD Digital Forum Recap, Part 1: Heritage Brands Embrace the Digital Age

Ashma.kundeAnalyst Insight by Ashma Kunde - Apparel and Footwear Analyst

View Ashma Kunde's profile on LinkedIn

The WWD Digital Forum, which took place on 10 July 2014, brought together top executives across fashion, beauty and retail industries to address the most pertinent issues businesses face in this ever-evolving digital landscape.

In this first recap, Euromonitor International assesses the differing online strategies of two iconic brands: the grand dame of the British high street, Marks and Spencer’s, and the crème de la crème of French luxury skincare, Clarins.

Marks and Spencer’s: e-boutiques and editor’s picks

According to Patrick Bousquet-Chavanne, Executive Director of Marketing and Business Development at Marks and Spencer’s, size can sometimes be a liability. With a fleet the size of Marks & Spencer’s, which counted 798 UK stores and 455 international stores as of July 2014, adopting and rolling out new technologies is no easy feat.

This isn’t to say efforts aren’t being made. As part of its return to the Dutch market, the retailer launched its first e-boutique on Amsterdam’s prestigious Kalverstraat. Alongside a highly edited selection of products, the store features a ‘virtual rail’ which lets customers browse through items on a touchscreen. The goal is two-fold: minimising required store space by providing access to the full inventory online, while strengthening the omnichannel concept by integrating digital aspects into the physical space.

It has become a universally acknowledged fact that a fashion e-commerce site can no longer simply be an online shop, but rather, a shoppable magazine. M&S.com has embraced this philosophy wholeheartedly in the latest iteration of its website. Editorial content is not a simple embellishment, but inextricably linked to the shopping process. Bousquet-Chavanne says its daily publishing strategy gives the retailer a point of differentiation, drives frequency of visits, and makes customers 24% more likely to convert. The edited point of view cuts through the clutter and relieves customers from the paralysis of choice.

Continue reading "WWD Digital Forum Recap, Part 1: Heritage Brands Embrace the Digital Age" »

July 15, 2014

New Survey Results Illustrate Global Beauty and Personal Grooming Habits

250_personalAppearances-v1.1Consumers worldwide spend a considerable amount of time, effort, and money on improving their external appearance. According to our data, global sales of the skin care market totaled over US $107 billion in 2013 and the hair care market totaled US $77 billion.  We expect both industries to grow over 20% between 2014 and 2018, which fuels the argument that consumers are willing to pay for products that help them look their best.

The grooming habits and style of each consumer have a huge impact on the range of beauty and personal care products, apparel and accessories they choose to buy.  Therefore, it is important for companies and retailers in those respective industries to understand the attitudes and grooming preferences motivating customers when they visit the shopping mall, drugstore or online retailers.

Earlier this year, our Survey team polled over 6,600 consumers in over 16 different countries, asking respondents a range of questions related to their attitudes towards style and appearance, grooming habits, purchase frequency and responsibility, and approach to the buying process.   Understanding these consumer preferences and behaviours helps companies and brands better identify trends and target key consumer segments, whether determined by gender, region, or even level of effort put into external appearance.

For example, China represents the only market in which respondents favored stylish over practical clothing, according to the survey results.  Chinese online consumers are also more likely to shop at luxury boutiques than at discount stores and prefer to wear brand-name clothing and shoes. 

“Understanding consumers’ style and their beauty and personal care routines enables companies to develop enticing products that better fulfill buyers’ needs,” explains Survey Manager, Eileen Bevis, “This latest survey also helps companies and brands better understand a customer’s path to purchase, offering opportunities to create strategic marketing plans.”

Download the Survey Results Now

Continue reading "New Survey Results Illustrate Global Beauty and Personal Grooming Habits" »

July 4, 2014

Event Preview: WWD Digital Forum London 2014

Ashma.kundeAnalyst Insight by Ashma Kunde - Apparel and Footwear Analyst

View Ashma Kunde's profile on LinkedIn

It is evident that technology has shaken up every aspect of the apparel and footwear industry, from the way consumers discover and purchase products, to the way they interact with brands and peers. The WWD Digital Forum, taking place on July 10th 2014, brings together top executives across fashion, beauty and retail industries to address the most pertinent issues businesses face in this ever-evolving digital landscape.

The Omni-Channel Agenda

Omni-channel retailing has become a ubiquitous term in the strategies of apparel brands across the board. With no established playbook, it is evident that the rules are still being written with new technologies and innovations. Arguably the most important part of omni-channel retailing is that each piece of the omni-channel puzzle should connect to provide a single narrative.

Kate Spade has been held up as a poster child for a successful omni-channel strategy, which is completely in tandem with the brand’s target consumer. In 2013, Kate Spade Saturday launched digitally-enhanced window displays in four Manhattan locations, in partnership with eBay. Consumers were able to browse products and make instant purchases on the touchscreen windows, with the option of free one-hour delivery.

Continue reading "Event Preview: WWD Digital Forum London 2014" »

June 18, 2014

On-Demand Webinar - Sports Apparel and Footwear in Brazil: Implications of the 2014 FIFA World Cup

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The FIFA World Cup is the biggest sporting event on earth. Kicking off June 12, around 3 million Brazilians and 600,000 international fans will attend the tournament; while upwards of 1.5 billion people will be glued to the TV around the world. 

With all its hype, The World Cup is widely seen as an opportunity for the host country to flex its cultural, consumption and industry credentials, presenting significant business opportunities for sports apparel and footwear. 

In this webinar you will learn:

  • Which sports apparel and footwear brands will benefit most
  • Which retailers will see the most growth
  • Short and long-term implications for sportswear brands

Speakers

Magda

Magdalena Kondej 
Head of Apparel and Footwear Research
Euromonitor International

 

 

Alexis

Alexis Frick
Research Associate - Brazil
Euromonitor International

 

 

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June 17, 2014

Big Spenders and Millennial Hipsters Rekindle Dapper Dress Codes in Menswear

Ashma.kundeAnalyst Insight by Ashma Kunde - Senior Apparel and Footwear Analyst

View Ashma Kunde's profile on LinkedIn

Tailoring is trending.

The popularity of formal attire has been on the rise, fuelled by a growing number of brands catering for style-savvy males, the influence of pop culture, including hit television shows like Mad Men, and a nostalgic return to fashions of yesteryear.

This has been evident in key markets like the US, the UK and Germany, where menswear outperformed womenswear in 2013. While mature male consumers higher up the career ladder have been longstanding champions of dapper dressing, millennial consumers have also been driving growth.

Continue reading "Big Spenders and Millennial Hipsters Rekindle Dapper Dress Codes in Menswear" »

June 16, 2014

Global Interest in Sports and Fitness Rises with the World Cup

image from http://aviary.blob.core.windows.net/k-mr6i2hifk4wxt1dp-14032714/8872e3b6-85ee-4990-8f48-6c44f5782ccf.pngWith Daphne Kasriel, Consumer Trends Consultant

Consumers worldwide are becoming increasingly aware of the benefits of exercise and fitness due to alarming obesity rates and the dangers of sedentary lifestyles and poor diets. For example, according to a recent Euromonitor survey of its global network of analysts, only three percent said they never exercise. With the World Cup in the global spotlight, consumers will be focusing even more on sports and spending on sports apparel and equipment, including new technology such as fitness and activity trackers. 

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Recent Posts

The Impact of the Indian Budget on Consumer Goods and Services

Strategy Briefing: Opportunities and Challenges in Global Participatory Sport

Asian Fast-Fashion Conquers Spain

Interés por los deportes, impulsa el mercado de ropa deportiva en Chile

WWD Digital Forum Recap, Part 1: Heritage Brands Embrace the Digital Age

New Survey Results Illustrate Global Beauty and Personal Grooming Habits

Event Preview: WWD Digital Forum London 2014

On-Demand Webinar - Sports Apparel and Footwear in Brazil: Implications of the 2014 FIFA World Cup

Big Spenders and Millennial Hipsters Rekindle Dapper Dress Codes in Menswear

Global Interest in Sports and Fitness Rises with the World Cup