Home » Apparel and Footwear

214 posts categorized "Apparel and Footwear"

May 14, 2015

Luxury Brands Embrace the Digital Age

Bernadette-KissaneAnalyst Insight by Bernadette Kissane - Apparel and Footwear Research Associate

View Bernadette Kissane's profile on LinkedIn

The WWD Digital Forum London, which took place on 30 April 2015, brought together a selected group of brand thought-leaders and innovators from across fashion, beauty and retail to share ideas on the most pertinent issues businesses face in this ever-evolving digital landscape.

In this first recap, Euromonitor International assesses the differing digital strategies of global fashion house Gucci, the iconic British department store Harvey Nichols and leading e-commerce player Matchesfashion.com.

Harvey Nichols and Gucci: Bridging the gap between online and in-store

According to Sandrine Deveaux, Multichannel Director at Harvey Nichols, it is not a simple case of digital stealing share from physical retailing but rather an interaction between the two that has been accelerated by the use of smartphones. Barbara Rybka, Senior VP, Digital at Gucci, similarly stated “mobile is powerful and we’re viewing it as a bridge between online and in-store”. Although online accounts for a small proportion of sales in comparison to offline, both agreed that the influence of digital is significant, with eight out of 10 affluent shoppers researching online before purchasing.

Continue reading "Luxury Brands Embrace the Digital Age" »

How is Athleisure Impacting the Denim Market?

The increasing popularity of the athleisure trend has female consumers buying fewer jeans in favor of alternatives such as yoga pants. Sports-inspired apparel grew 6% in 2014 driven by both comfort and permanent changes in consumer lifestyles. Watch the video for complete insights.

Continue reading "How is Athleisure Impacting the Denim Market?" »

May 12, 2015

Brazil's Business Environment: Consumption in Economic Slowdown

250_brazilBusiness-v1.0On the surface, Brazil looks like an attractive market. It is the seventh largest global economy and has a population of 200 million, with high consumer expenditure and high demand for commodities.
But Brazilians are spending less, industrial confidence is deteriorating, and inflation is rising, meaning a future of slow growth and economic recovery.

Consumer goods companies operating in Brazil need to adapt their strategy to integrate the global market place. What are the reasons behind this slowdown and how can organisations work it to their advantage? 

Download our white paper today to learn:

› How Brazil’s rapid currency depreciation has affected its economy and consumers 

› Which consumer industries are slowing down and which have new opportunities

› Why the middle class is changing Brazil’s economic landscape

Download-Now

April 28, 2015

Challenges and Opportunities in Targeting the Senior Consumer

250_seniorConsumer-v1.0The senior market is a lucrative market to explore. The population over 60 stood at 912 million in 2014, representing 12.6 percent of the global population. By 2030, this segment will account for 18 percent, reaching 1.5 billion globally. While China is the fastest growing ageing market with over 60s forecast to grow by more than 46 percent between 2014 and 2030, Japan has the oldest population, with a massive 33 percent aged over 60. Japan is a model on the impact of this demographic shift, showing the effects of different methods of governmental intervention and product development opportunities.

 

 

Download-Now

 

 

 

 

Key findings:

  • E-health, home assistance and elderly-friendly services will drive technology developments in the senior market, with health being the most dynamic consumer expenditure category through 2030.

  • Efficacy and natural features remain key features when it comes to marketing beauty products to the over 60s.

  • Demand for luxury goods focusing on heritage and craftsmanship is popular among senior consumers.

  • As senior consumers usually invest in timeless, quality clothing, an older population will have a negative impact on sales volume in the apparel market.

  • Presbyopia represents a key market driver in eyewear.

April 25, 2015

Why Are Older Models Staring at You on Instagram and in Glossy Magazines?

Daphne KasrielAnalyst Insight by Daphne Kasriel-Alexander - Consumer Trends Consultant

View Daphne Kasriel's profile on LinkedIn

The appearance of more mature female models in a slew of recent high profile ad campaigns, from esteemed writer Joan Didion (80) in Célene ads to singing icon Joni Mitchell (71) in Saint Laurent to the trio of  Italian ‘nonnas’ in the recent Dolce & Gabbana ads is fascinating. Yes, on one hand, this is just the latest expression of the fashion industry’s need to shock, and some criticise these ads for presenting a rose-tinted picture of old age and just extending the objectification of women. But these thought-provoking faces reflect broader cultural trends such as the growing emphasis on the consumption of experiences and a more caring zeitgeist, as well as the growing recognition of an ageing world, and are more than a fad.

Continue reading "Why Are Older Models Staring at You on Instagram and in Glossy Magazines?" »

April 19, 2015

Turning Clicks Into Sales: Fashion’s Future in Monetising Hashtags

Bernadette-KissaneAnalyst Insight by Bernadette Kissane - Apparel and Footwear Research Associate

View Bernadette Kissane's profile on LinkedIn

Social media plays an imperative role in all consumer goods industries, but can be considered even more relevant in the fashion world. As the global social media base passes the 2.0 billion user milestone and internet retailing continues to grow, at a constant 2014 value CAGR of 14% globally over 2014-2019, brands are eager to expand beyond trending hashtags and create a lucrative sales channel.

Developing countries have been making strides in s-commerce, while advanced economies are struggling to capitalise on the opportunities social media presents. According to the latest Euromonitor International survey data, in China and India, 43% of consumers make purchases through social media, while only 11% and 15% of consumers use s-commerce in the US and UK, respectively. Growth in emerging markets is being driven by the dominating e-commerce behemoths Flipkart, Alibaba and TaoBao. These local players have monopolised the s-commerce cycle,  controlling the online marketplace, social media platforms and marketing channels.

Continue reading "Turning Clicks Into Sales: Fashion’s Future in Monetising Hashtags" »

Collaboration Between Fashion and Spirits at a Tipping Point?

Spiros_MalandrakisAnalyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst

View Spiros Malandrakis' profile on LinkedIn

Oscar Wilde had once famously, and most provocatively, quipped: “Fashion is a form of ugliness so intolerable that we have to alter it every six months.” And therein lies its beauty too, one might add. Intriguingly, this is also increasingly the case with alcoholic drinks.

While trend cycles tend to last longer than 6 months it is becoming an indisputable fact that drinking patterns evolve much faster and more frequently than they used to. These changes are not due to some inexplicable, rapid biological mutation of regional or global palates.

The on-going shift from vodka to whiskeys - or the proliferation of bourbon within that whiskey stable in terms of current market dynamics- should hence not be analysed only through the simplistic perspective of flavour profiles or even macroeconomic developments.

Continue reading "Collaboration Between Fashion and Spirits at a Tipping Point?" »

April 1, 2015

Event Preview: WWD Digital Forum London 2015

Magdalena KondejAnalyst Insight by Magdalena Kondej - Head of Apparel and Footwear Research

View Magdalena Kondej's profile on LinkedIn

Digital technology has exerted its influence across every aspect of the fashion industry. The world is more accessible to all, but with so many voices and so many channels, consumers are potentially more difficult than ever to engage. Sophisticated storytelling and well-executed digital strategies are vital to make an impact.

The WWD Digital Forum, taking place on April 30th 2015, brings together a selected group of brand thought leaders and innovators from across fashion, beauty and retail industries to share ideas on the most pertinent issues businesses face in this ever-evolving digital landscape. The latest creative solutions in social, mobile and e-commerce from around the world are all on the agenda.

Continue reading "Event Preview: WWD Digital Forum London 2015" »

March 30, 2015

5 Key Highlights from the 2015 Apparel and Footwear Research

Magdalena KondejInsight by Magdalena Kondej - Head of Apparel and Footwear Research

View Magdalena Kondej's profile on LinkedIn

Euromonitor International is pleased to announce the publication of new 2015 Apparel and Footwear edition. The updated research provides latest insights on how the apparel and footwear industry performed during 2014 and identifies key prospects through to 2019. According to the latest data, the global apparel and footwear market delivers a steady, robust performance but its fortunes are mixed. Consumers worldwide spent US$1.7 trillion on fashion in 2014, an increase of 4.5% on 2013, at fixed US dollar prices. Given the economic headwinds buffeting so many markets, it was a highly resilient performance.

 

1. China and the "new normal" of slower growth

Euromonitor’s latest data paints a mixed picture for China. In 2014, the country posted its slowest growth for over a decade. However, regardless of the slowdown, it is still predicted to take over the US as the largest apparel and footwear market in 2015. It is also expected to continue leading the future global growth contributing over US$150 billion sales by 2019. Therefore, slowing growth is not a matter of concern as such, the real challenges lie elsewhere. As consumers in China are getting accustomed to the realities of a slowing economy, they have also become increasingly price-sensitive while simultanously developing more sophisticated habits and being more demanding in terms of quality and style. Alongside shifting consumer habits, including the exponential growth of online retailing, the focus of fashion retailers now turns to preparing for long-term growth, following the initial rapid rate of investment.

Continue reading "5 Key Highlights from the 2015 Apparel and Footwear Research" »

Trends in the Men's Fashion Market

With a growing emphasis on personal appearance and an average disposable income that is still 50% higher than women's globally, men are spending more on apparel and footwear than ever before. By 2019, menswear is expected to contribute close to US$40 billion in sales to the global apparel market.  Watch the video for complete insights.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Luxury Brands Embrace the Digital Age

How is Athleisure Impacting the Denim Market?

Brazil's Business Environment: Consumption in Economic Slowdown

Challenges and Opportunities in Targeting the Senior Consumer

Why Are Older Models Staring at You on Instagram and in Glossy Magazines?

Turning Clicks Into Sales: Fashion’s Future in Monetising Hashtags

Collaboration Between Fashion and Spirits at a Tipping Point?

Event Preview: WWD Digital Forum London 2015

5 Key Highlights from the 2015 Apparel and Footwear Research

Trends in the Men's Fashion Market