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209 posts categorized "Apparel and Footwear"

April 19, 2015

Turning Clicks Into Sales: Fashion’s Future in Monetising Hashtags

Bernadette-KissaneAnalyst Insight by Bernadette Kissane - Apparel and Footwear Research Associate

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Social media plays an imperative role in all consumer goods industries, but can be considered even more relevant in the fashion world. As the global social media base passes the 2.0 billion user milestone and internet retailing continues to grow, at a constant 2014 value CAGR of 14% globally over 2014-2019, brands are eager to expand beyond trending hashtags and create a lucrative sales channel.

Developing countries have been making strides in s-commerce, while advanced economies are struggling to capitalise on the opportunities social media presents. According to the latest Euromonitor International survey data, in China and India, 43% of consumers make purchases through social media, while only 11% and 15% of consumers use s-commerce in the US and UK, respectively. Growth in emerging markets is being driven by the dominating e-commerce behemoths Flipkart, Alibaba and TaoBao. These local players have monopolised the s-commerce cycle,  controlling the online marketplace, social media platforms and marketing channels.

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Collaboration Between Fashion and Spirits at a Tipping Point?

Spiros_MalandrakisAnalyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst

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Oscar Wilde had once famously, and most provocatively, quipped: “Fashion is a form of ugliness so intolerable that we have to alter it every six months.” And therein lies its beauty too, one might add. Intriguingly, this is also increasingly the case with alcoholic drinks.

While trend cycles tend to last longer than 6 months it is becoming an indisputable fact that drinking patterns evolve much faster and more frequently than they used to. These changes are not due to some inexplicable, rapid biological mutation of regional or global palates.

The on-going shift from vodka to whiskeys - or the proliferation of bourbon within that whiskey stable in terms of current market dynamics- should hence not be analysed only through the simplistic perspective of flavour profiles or even macroeconomic developments.

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April 1, 2015

Event Preview: WWD Digital Forum London 2015

Magdalena KondejAnalyst Insight by Magdalena Kondej - Head of Apparel and Footwear Research

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Digital technology has exerted its influence across every aspect of the fashion industry. The world is more accessible to all, but with so many voices and so many channels, consumers are potentially more difficult than ever to engage. Sophisticated storytelling and well-executed digital strategies are vital to make an impact.

The WWD Digital Forum, taking place on April 30th 2015, brings together a selected group of brand thought leaders and innovators from across fashion, beauty and retail industries to share ideas on the most pertinent issues businesses face in this ever-evolving digital landscape. The latest creative solutions in social, mobile and e-commerce from around the world are all on the agenda.

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March 30, 2015

5 Key Highlights from the 2015 Apparel and Footwear Research

Magdalena KondejInsight by Magdalena Kondej - Head of Apparel and Footwear Research

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Euromonitor International is pleased to announce the publication of new 2015 Apparel and Footwear edition. The updated research provides latest insights on how the apparel and footwear industry performed during 2014 and identifies key prospects through to 2019. According to the latest data, the global apparel and footwear market delivers a steady, robust performance but its fortunes are mixed. Consumers worldwide spent US$1.7 trillion on fashion in 2014, an increase of 4.5% on 2013, at fixed US dollar prices. Given the economic headwinds buffeting so many markets, it was a highly resilient performance.

 

1. China and the "new normal" of slower growth

Euromonitor’s latest data paints a mixed picture for China. In 2014, the country posted its slowest growth for over a decade. However, regardless of the slowdown, it is still predicted to take over the US as the largest apparel and footwear market in 2015. It is also expected to continue leading the future global growth contributing over US$150 billion sales by 2019. Therefore, slowing growth is not a matter of concern as such, the real challenges lie elsewhere. As consumers in China are getting accustomed to the realities of a slowing economy, they have also become increasingly price-sensitive while simultanously developing more sophisticated habits and being more demanding in terms of quality and style. Alongside shifting consumer habits, including the exponential growth of online retailing, the focus of fashion retailers now turns to preparing for long-term growth, following the initial rapid rate of investment.

Continue reading "5 Key Highlights from the 2015 Apparel and Footwear Research" »

Trends in the Men's Fashion Market

With a growing emphasis on personal appearance and an average disposable income that is still 50% higher than women's globally, men are spending more on apparel and footwear than ever before. By 2019, menswear is expected to contribute close to US$40 billion in sales to the global apparel market.  Watch the video for complete insights.

March 27, 2015

Fashion Friday: Fashion and Technology Companies: Competitors or Partners in the Wearables Market?

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Global sales of wearable electronics are expected to grow more than twofold to US$20 billion in 2016. Given this projected growth, companies beyond just consumer electronics brands are expected to jump on this bandwagon, particularly luxury fashion houses.  For example, Ralph Lauren is launching a smart sports top later this year with a smart bag expected to follow not long after.

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March 19, 2015

The Athleisure Trend in Japan

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The sportswear market in Japan grew by 5% in 2014. Since the 2011 earthquake, fashion perceptions in Japan have changed and women feel more comfortable replacing formal styles with more comfortable options, particularly in footwear. This podcast discusses the growing trend in sportswear that can be worn for both athletic activity and leisure occasions. Listen for complete insights.

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March 14, 2015

2014年の日本のアパレル市場トレンド

2014年の日本国内アパレル市場は、スポーツウェアが市場の伸びを牽引しました。特に、「アスレジャー」と呼ばれる新たなトレンドの兆しが見受けられ、 多くのスポーツメーカーが「アスレジャー」の国内ラインアップを強化しました。ユーロモニターインターナショナルのリサーチアナリスト川端雪乃が日本国内 アパレル市場のトレンドについて解説します。

March 10, 2015

Analysing the Global Surf Apparel Market

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Surf-themed apparel has suffered a well-documented struggle in the aftermath of the 2008 financial crisis as the category’s “Big Three” brands have suffered severe subsequent financial losses­. However,  Euromonitor International apparel analyst Julia Illera raises the question of whether the surf apparel category is indeed “wiping out” in terms of global sales and profitability as Billabong International returns to profit for the first time in three years, Mambo sells to Saban Brands and Kelly Slater bids farewell to his long-term sponsor Quiksilver to launch a “coastal lifestyle” brand backed by Kering.

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March 4, 2015

The Rising Power of Female Consumers

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The global female population totalled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. Average disposable income amongst women is the highest it's ever been, and women are living longer than men.

What are you doing to reach this growing market?

Recording
View now to learn:

  • The size and distribution of the female consumer market
  • Literacy and education rates
  • Labour participation
  • Purchasing power

 

Continue reading "The Rising Power of Female Consumers" »

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Recent Posts

Turning Clicks Into Sales: Fashion’s Future in Monetising Hashtags

Collaboration Between Fashion and Spirits at a Tipping Point?

Event Preview: WWD Digital Forum London 2015

5 Key Highlights from the 2015 Apparel and Footwear Research

Trends in the Men's Fashion Market

Fashion Friday: Fashion and Technology Companies: Competitors or Partners in the Wearables Market?

The Athleisure Trend in Japan

2014年の日本のアパレル市場トレンド

Analysing the Global Surf Apparel Market

The Rising Power of Female Consumers