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156 posts categorized "Apparel and Footwear"

April 18, 2014

Nike Will Benefit from the 2014 FIFA World Cup Despite Adidas Sponsorship

Magdalena Kondejwith Magdalena Kondej - Head of Apparel and Footwear

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The 2014 World Cup in Brazil presents a huge opportunity for sportswear companies. Although Adidas is sponsoring the FIFA tournament, Nike is sponsoring more national teams, including Brazil. Due to the presence of Nike in the country during the world cup, it is expected Brazil will surpass Japan to become Nike’s third largest market in the next year. Overall, sportswear sales in Brazil are expected to grow by a massive 67 percent over the next five years. 

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April 15, 2014

Webinar: The Rise of Luxury Spending in Emerging Markets

The-Rise-of-Luxury-Spending-in-Emerging-Markets-Web-BannerDrive Consumer Expenditure by Tapping into Emerging Wealth Markets

April 29, 2014  |  9 a.m. CST/3 p.m. GMT

The global picture of wealth is changing. The number of high-income earners in emerging markets is rising rapidly, yet few companies are taking advantage of this growth to drive profits.

This webinar provides insights into the profiles and spending habits of high income earners and long-term forecasts for wealth distribution, helping you develop a more strategic plan for growth. 

Discover:

  • What markets hold the most opportunities for expansion
  • Pivotal trends shaping the future of the luxury goods market
  • Short and medium term strategies used by the world's most prominent luxury brands for success

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Continue reading "Webinar: The Rise of Luxury Spending in Emerging Markets" »

April 5, 2014

Which Activities are Getting Sportswear Consumers off their Couches?

Emily PottsAnalyst Insight by Emily Potts - Contributing Analyst

To be in with a chance of securing share in the fast-growing global sportswear market, it is crucial that sportswear manufacturers – established big name brands and new entrants to the category alike – identify which sports and activities will get consumers off their couches in the months and years to come.  

Reebok Creates Strong Ties with Fitness Trends…

Of late, Reebok has been the most obviously active brand in identifying and tying its name to up-and-coming fitness trends. Spotting the potential in the already popular Les Mills range of studio fitness classes, including Body Pump, Body Combat and Body Balance, Reebok announced it had teamed up with the fitness brand in late 2013, launching a co-branded apparel range in early 2014. The two are a good match in that Les Mills is currently a frontrunner in branded studio fitness classes, something which Reebok has long been associated with, since it cemented its status as an iconic sportswear brand during the aerobics craze of the 1980s. In joining forces with Les Mills, Reebok has instant access to its ideal consumer group – those who are already active and regularly need to update their sportswear wardrobe.

Prior to the Les Mills link up, Reebok also joined forces with strength and conditioning group workout regime CrossFit and put its name to the Spartan brand of adventure obstacle races. Reebok will soon release a shoe designed specifically for adventure races. Both exercise trends are still very much on the up in North America and Western Europe, meaning increased exposure for Reebok.

Continue reading "Which Activities are Getting Sportswear Consumers off their Couches?" »

March 26, 2014

Interest in Running Leads to Footwear Market Growth in Russia

Marija.Milasevic_LThumbWith Marija Milasevic, Research Analyst

The sportswear market  in Russia increased by 12 percent in 2013 with growth driven mainly by footwear sales. The popularity of running as a hobby and as exercise is contributing to this growth, as companies such as Nike, Adidas and Mizuno sponsor marathons and other races in the country. Beyond organization and sponsorship, footwear companies are expected to take an active role in starting running clubs and training events, which will pair footwear brands and the act of running in many Russian consumers’ minds.

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Российский рынок спортивной одежды и обуви показывает двузначный рост

Marija.Milasevic_LThumb

Мария Милашевич, аналитик

Рынок спортивной одежды и обуви в России продолжает показывать двузначный рост. В 2013 году в стоимостном выражение рынок вырос на 12%. По словам аналитика Марии Милашевич, одна из основных причин –  растущий интерес к бегу и к марафонам, а также активная маркетинговая политика игроков рынка, которые активны в организации марафонов и продвижении бега в России.  

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March 22, 2014

New Apparel and Footwear Research: What is it Telling Us? Part 2 - A Focus on Categories

Ashma.kundeAnalyst Insight by Ashma Kunde - Apparel Analyst

The global apparel and footwear market grew by 5% in value terms in 2013, according to the latest estimates from Euromonitor International. Following our first piece on key geographical insights, we now take a look at in which categories consumers are feeling the urge to splurge.

Menswear - The Global Menaissance

Menswear mania continues to grip the global fashion arena. The category grew by 4.8% in 2013, marginally outperforming womenswear’s 4.5%. The trend was evident in major markets including the US, the UK and Germany. The renaissance is being fuelled by a surging interest in personal grooming and appearance, as well as the internet channel cementing its position as an important educational and transactional platform.

Menswear is set to grow by an incremental US$58 billion to 2018. From e-commerce start-ups like Bonobos looking to offer a ‘painless’ shopping experience for men to traditionally female-focused brands like Whistles expanding into the category, it is evident that high levels of industry interest will push the category’s future development.

Continue reading "New Apparel and Footwear Research: What is it Telling Us? Part 2 - A Focus on Categories" »

China's Unquenchable Thirst for Fashion Set to Continue

Overview of China's Apparel and Footwear Market

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Despite a slight slowdown being experienced in 2013, China’s apparel and footwear market is still one of the fastest growing in the world. By 2017, it is also expected to become the largest, ahead of the US. The interior of China will be a key battleground for international apparel brands across all price points. Brazil, Russia and India are also expected to reinforce their positions and collectively BRIC countries will account for 64% of global value sales over the next five years.

Continue reading "China's Unquenchable Thirst for Fashion Set to Continue" »

March 12, 2014

Footwear Resilient to Economic Hardships

Footwear has historically performed better than apparel during the global recession indicating footwear’s resiliency during economic hardship. Consumers view footwear as an investment compared to apparel as shoes are worn more often than clothing and consumers are willing to pay a higher price for quality shoes. In 2014, Euromonitor expects a healthy 6.5 percent growth in footwear.

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March 10, 2014

5 Key Trends in Apparel and Footwear

Euromonitor International is pleased to announce the publication of the latest 2014 edition of Passport: Apparel and Footwear. Our research now includes 46 countries, newly added distribution channels and ten years of brand and company shares. Included in this video are five key trends we uncovered in our research.

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Key Findings in Apparel and Footwear for 2014

Magdalena KondejAnalyst Insight by Magdalena Kondej - Head of Apparel and Footwear

Despite subdued consumer confidence in Western Europe, excessive discounting impeding profits and the slowdown in China, the global apparel and footwear industry generated incremental retail growth of US$85 billion in 2013, a growth rate of 5% (current terms, fixed exchange rates). However, the industry’s growth has become heavily dependent on the BRICs, which poses a risk going forward.

BRIC countries generated over a quarter of the world’s apparel and footwear sales and are expected to account for over 64% of projected global sales over the next 5 years. This carries risk because of the vulnerability of the economy in Brazil and Russia and the slowing economic growth in China. While the emerging markets are throwing invaluable lifelines to the apparel industry at a time of sluggish Western demand, diluting dependency on that growth will be a challenge.

Apparel Sample Slide

Continue reading "Key Findings in Apparel and Footwear for 2014" »

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Recent Posts

Nike Will Benefit from the 2014 FIFA World Cup Despite Adidas Sponsorship

Webinar: The Rise of Luxury Spending in Emerging Markets

Which Activities are Getting Sportswear Consumers off their Couches?

Interest in Running Leads to Footwear Market Growth in Russia

Российский рынок спортивной одежды и обуви показывает двузначный рост

New Apparel and Footwear Research: What is it Telling Us? Part 2 - A Focus on Categories

China's Unquenchable Thirst for Fashion Set to Continue

Footwear Resilient to Economic Hardships

5 Key Trends in Apparel and Footwear

Key Findings in Apparel and Footwear for 2014