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February 18, 2015

Apparel and Footwear Value Brands in the United Arab Emirates

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Apparel and footwear specialist retailers in the UAE grew by 9% in 2014 as a result of new retail locations opening and new brands entering the market. This podcast discusses strategies of successful value brands, demographic trends driving this market growth and market forecasts for value apparel brands in the UAE.

Fatemah SherifPodcast features Fatemah Sherif - Senior Research Analyst

February 13, 2015

The Rebirth of Mothercare: Will It Happen?

Bernadette-KissaneAnalyst Insight by Bernadette Kissane - Apparel and Footwear Associate

Back in 2012, Mothercare laid out a 3-year plan to turn around its ailing UK business. Now it is 2015 and investors are yet to see an improvement in its performance, as the retailer battles to gain traction in what has become an extremely competitive marketplace. Are analysts right to remain sceptical about the future of the business or is there scope for a revival?

The company recently reported that total UK sales for the 13 weeks to 10 January 2015 fell by 1.9% in comparison to the same period last year. However, like-for-like sales rose by 1.1%, indicating that the most recent adjustments in the retailer’s strategic plan, spearheaded by new CEO Mark Newton-Jones appointed in July 2014, are beginning to bear fruit. Returning the UK to profitability is a top priority and rightly so, given the UK accounts for over 60% of total group sales and current dynamic international growth may not be sustainable without a healthy domestic business.

Continue reading "The Rebirth of Mothercare: Will It Happen?" »

February 11, 2015

Gender Neutral Shopping: PR Puff or a New Retailing Trend?

Rob WalkerAnalyst Insight by Rob Walker - Contributing Analyst

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The first quarter of the year is a challenging time for fashion retailers in the UK. The January ‘sales’, which used to give a big boost to footfall, are now widely seen as gratuitous in a climate of year-round discounting. People are also feeling cash-strapped. It’s not only the hangover from Christmas spending. It’s the endless stream of bills that arrive at the start of the year (utilities, credit cards, tax). This is why, for many British consumers, the post-festive winter period is a time to hunker down and tighten discretionary spending. Small wonder, perhaps, that big name retailers, like Marks & Spencer, have been struggling with their apparel sales.

Tough times call for an innovative marketing agenda. Or, in the case of upmarket department store Selfridges, an innovative marketing ‘Agender’. That is the term the store has coined for its latest ploy to liven up, liberate even, the shopping experience. Here's how it works: For six weeks (during March and April) the store will merge its womenswear and menswear departments over three floors, doing away with what it calls the “limitations and stereotypes” of shopping. Out go the male and female mannequins and in come androgynous ones dressed in non-gender specific clothes. Think David Bowie meets Grace Jones, but in a modern retail setting.

Continue reading "Gender Neutral Shopping: PR Puff or a New Retailing Trend?" »

February 7, 2015

Smart Fashion: An Interview with Stephane Marceau, Co-Founder and CEO of OMSignal

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OMSignal is a leading innovator in the rapidly growing wearable technology space and a frontrunner in smart technology for clothing.  Contributing Analyst Rob Walker speaks with OMSignal CEO Stephane Marceau about the company's strategy and competitive space.

Continue reading "Smart Fashion: An Interview with Stephane Marceau, Co-Founder and CEO of OMSignal" »

February 6, 2015

Lessons from Luxury: What Fast Fashion Can Learn in Mexico

Amanda BoulierAnalyst Insight by Amanda Boulier - Research Analyst

View Amanda Boulier's profile on LinkedIn

Mexico has seen a flood of incoming low-cost and standard international apparel brands in recent years. 2012 brought Forever 21, Express, Stradivarius and H&M to Mexico, while 2013 saw the entrance of the likes of Under Armour and American Eagle Outfitters as well as the launch of Banana Republic’s own apparel specialist stores. By contrast, all luxury brands tracked by Euromonitor International in Mexico have been in Mexico since at least 2008, with the exceptions of Miu Miu (2012) and Tag Heuer (2013). Despite differences in positioning, pricing and target consumers, fast fashion brands can take cues from the successful strategies implemented by luxury brands with more time and experience in Mexico.

Continue reading "Lessons from Luxury: What Fast Fashion Can Learn in Mexico" »

February 1, 2015

The Customisable Fashion Trend in Singapore

Online apparel retailing grew at a rate of 6% in Singapore in 2014. Bespoke fashion has gained a following in recent years, driven by popularity of hipster shops, experimental and expressive attitudes of young shoppers, and better access to international brands. Many luxury brands have launched customized shoe services for both men and women. In nearby developing market, the bespoke trend mainly takes the form of tailoring services. Watch the video for complete insights.

View Emil Fazira Kamari's profile on LinkedIn

January 27, 2015

Estimating Category Leaders in FMCG Industries

Virgilijus NaruseviciusAnalyst Insight by Virgilijus Narusevicius - Senior Data Scientist

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In this article, we have attempted to characterise category leaders across FMCG industries and the typical market shares they achieve. “Category leader” is generally a highly coveted status as it allows price-setting power and a better ability to influence category trends, enables economies of scale and implies a better bargaining power over retailers and suppliers. It also suggests that the company is doing many things right and it is thus rather common to benchmark against the category leaders and study their past strategies. However, category leader shares vary between industries and a successful company in one industry may differ from another.

 

Figure 1: Average Category Leader Share across FMCG Industries

CAMI1

 

Source: Euromonitor International

Note:  Retail value sales

Continue reading "Estimating Category Leaders in FMCG Industries" »

January 19, 2015

Sportswear Stores in 2015: Battle of the Sexes

Emily PottsAnalyst Insight by Emily Potts - Contributing Analyst

There’s no doubting that the apparel success story of 2014 was sportswear, and its popularity shows no signs of slowing in 2015. As with every pocket of opportunity in apparel, competition has intensified, and the category’s major players are constantly revising their strategies to keep consumers coming back for more. The closing weeks of 2014 saw a fresh focus on gender-specific stores.

In late November, Lululemon opened its first store targeting male consumers, in Manhattan. Meanwhile, Nike opened its first store catering just for women in California a few weeks earlier. Is this the start of a battle of the sexes in sportswear?

Continue reading "Sportswear Stores in 2015: Battle of the Sexes" »

January 13, 2015

Vil IC Groups fortsatte frasalg af brands sætte gang i det danske beklædningsmarked?

I løbet af de seneste to år er IC Group gået fra at have 11 forskellige brands til kun at have 5. Reduktionen er sket som en reaktion på, at det danske bekældningsmarked savner vækst, hvilket har fået selskabet til at fokusere på sine mest profitable aktiviteter. Distributionen af beklædning i Danmark, herunder især dagligvarehandlen, vil også blive påvirket af IC Groups afhænding af brands. Se denne video for at høre den fulde analyse.

Stefan Anbro, markedsanalytiker

 

Have a question or a thought to add? Leave us a comment below.

January 12, 2015

Will IC Group's Continued Brand Divestment Spark the Apparel and Footwear Market in Denmark?

Over the last two years, IC Group has gone from operating 11 different brands to just 5. This reduction has been a reaction to the lack of growth in the apparel and footwear industry in Denmark, resulting in a strategic focus on the company's most profitable operating segments. Distribution networks in the country will also be impacted by this divestment, particularly grocery retailers. Watch the video for complete insights.

Video features Stefan Anbro - Research Analyst

 

Have a question or a thought to add? Leave us a comment below.

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Recent Posts

Apparel and Footwear Value Brands in the United Arab Emirates

The Rebirth of Mothercare: Will It Happen?

Gender Neutral Shopping: PR Puff or a New Retailing Trend?

Smart Fashion: An Interview with Stephane Marceau, Co-Founder and CEO of OMSignal

Lessons from Luxury: What Fast Fashion Can Learn in Mexico

The Customisable Fashion Trend in Singapore

Estimating Category Leaders in FMCG Industries

Sportswear Stores in 2015: Battle of the Sexes

Vil IC Groups fortsatte frasalg af brands sætte gang i det danske beklædningsmarked?

Will IC Group's Continued Brand Divestment Spark the Apparel and Footwear Market in Denmark?