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222 posts categorized "Apparel and Footwear"

July 31, 2015

The Childrenswear Market in India

India has the fastest growing childrenswear market, registering 21% growth in 2014. In India, parents are choosing to spend more on their children's clothing, and this means spending on branded products. Many international companies are entering the Indian market such as Zara, Marks and Spencer and Armani Jr., although the market is still considered untapped.

Shreyansh-KocheriVideo features Shreyansh Kocheri - Research Analyst

Fashion Friday: How S-Commerce is Impacting the Fashion Industry

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Recent weeks have seen a flurry of announcements from western social media giants regarding new ways for consumers to buy products directly from retailers without leaving those social platforms. Because fashion is inherently visual, sharable and has one of the highest online penetration rates for consumer goods online sales, it is important for those in the industry to keep an eye on these developments. But, with this in mind, it may be the case that the future of social commerce lies within messaging apps. Listen to the podcast for complete insights.

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July 17, 2015

Ethical Fashion: A Real Cause or A Temporary Trend in Japan?

Yukio MitaniAnalyst Insight by Yukio Mitani - Beauty and Fashion Research Analyst

In the last few months, the concept of Ethical Fashion has become a key theme for Japanese department stores. Whilst a number of small-scale brands with Ethical Fashion approaches had occasionally showcased their products at some department stores, this is the first time that so many Japanese department stores hosted large-scale collections in their top-location branches.  Selling ethical fashion brands allows department stores to differentiate themselves and appeal to shopper desires for products with an emotional connection.  To be successful, though, department stores need to treat ethical fashion as long term trend, not a short term fad.

 

Department stores embrace ethical fashion

Mitsukoshi Isetan took lead in showcasing ethical fashion brands when its Isetan Shinjuku branch hosted a campaign ‘Isetan Ethical Fashion Week’ from 11th to 26th May 2015. Other department stores shortly followed suit; Tokyu Department Store hosting ‘Ethical Days’ in their key shopping centre Shibuya Hikarie from 14thMay, and Sogo’s Yokohama branch hosting ‘What’s Ethical? / Let’s start Ethical Fashion’ from 19th May. Seibu’s Shibuya branch also exhibited some fair trade accessory brands within their ‘Art meets Life’ campaign.

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June 26, 2015

Fashion Friday: How Coca-Cola Mastered Fashion Brand Licensing

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Coca-Cola's brand image, as an obvious symbol of Americana, Western consumerism and pop culture is a powerful icon. The brand has worked tirelessly through product placement and designer collaboration to make Diet Coke the it-drink of the fashion industry.  This podcast examines the marketing tactics that helped Coke achieve this status, from packaging innovation and personal relationships to product history.  Listen for complete insights.

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June 20, 2015

Growth in Menswear to Continue Outperforming Womenswear

Menswear grew by a CAGR of 5% from 2009-2014 and menswear is expected to continue outperforming womenswear in terms of growth. Male grooming products will follow the same trajectory as men become more engaged with their personal appearances and creative with their personal wardrobe. Watch the video for complete insights.

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June 13, 2015

Looking Beyond the Obvious in Sub-Saharan Africa, Part 2: The Rise of E-commerce

Bernadette-KissaneAnalyst Insight by Bernadette Kissane - Apparel and Footwear Associate

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The building blocks for future developments in e-tailing are emerging in sub-Saharan Africa, as a growing middle class and young population create a demand for products that store-based retail simply cannot meet, due to a lack of shopping malls and gridlocked cities. Advancements have been most notable in Nigeria where a surge in telecom investments and smartphone purchases has fuelled growth in internet usage from 20% in 2009 to 41% in 2014. Furthermore, according to Euromonitor International data, Nigeria boasts the largest online market for apparel and footwear in the region, which is expected to grow from US$104 million in 2014 to US$1,077 million in 2019, mainly due to the dynamic development of trusted e-tailers, Jumia and Konga.

Meanwhile, South Africa, the region’s largest apparel market overall, is expected to record a much slower pace of growth in internet retailing from US$50 million in 2014 to US$73 million in 2019. This highlights consumer preference to use the internet as a research tool, and purchase items in store as a result of the mature formal retail environment.

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May 29, 2015

Fashion Friday – Fashion Brands Embracing Digital Presence

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Visual merchandising outside of retail outlets has become increasingly important for luxury brands.  In this respect, social media has provided a valuable advertising channel, particularly in emerging markets as mobile internet penetration sees rapid growth.  Listen to the podcast for complete insights.

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May 27, 2015

Looking Beyond the Obvious in Sub-Saharan Africa, Part 1: Venturing North in Store-Based Fashion Retailing

Bernadette-KissaneAnalyst Insight by Bernadette Kissane - Apparel and Footwear Associate

View Bernadette Kissane's profile on LinkedIn

For many fashion brands, South Africa has been the stepping stone into the sub-Saharan region due to the attractive economic growth and affluent market. But has the time now come to start expanding north? According to Euromonitor International, sales through apparel and footwear specialists in Nigeria and Kenya are expected to grow by 93% and 57% in constant 2014 value terms, respectively, from 2014 to 2019, highlighting growth opportunities outside the wealth-hub of the region. This is the first of a 2-part series of articles that sets out to examine growth drivers in the region, as well as the competitive landscape in store-based retailing; the second article will review dynamic growth in e-commerce.

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May 14, 2015

Luxury Brands Embrace the Digital Age

Bernadette-KissaneAnalyst Insight by Bernadette Kissane - Apparel and Footwear Research Associate

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The WWD Digital Forum London, which took place on 30 April 2015, brought together a selected group of brand thought-leaders and innovators from across fashion, beauty and retail to share ideas on the most pertinent issues businesses face in this ever-evolving digital landscape.

In this first recap, Euromonitor International assesses the differing digital strategies of global fashion house Gucci, the iconic British department store Harvey Nichols and leading e-commerce player Matchesfashion.com.

Harvey Nichols and Gucci: Bridging the gap between online and in-store

According to Sandrine Deveaux, Multichannel Director at Harvey Nichols, it is not a simple case of digital stealing share from physical retailing but rather an interaction between the two that has been accelerated by the use of smartphones. Barbara Rybka, Senior VP, Digital at Gucci, similarly stated “mobile is powerful and we’re viewing it as a bridge between online and in-store”. Although online accounts for a small proportion of sales in comparison to offline, both agreed that the influence of digital is significant, with eight out of 10 affluent shoppers researching online before purchasing.

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How is Athleisure Impacting the Denim Market?

The increasing popularity of the athleisure trend has female consumers buying fewer jeans in favor of alternatives such as yoga pants. Sports-inspired apparel grew 6% in 2014 driven by both comfort and permanent changes in consumer lifestyles. Watch the video for complete insights.

Continue reading "How is Athleisure Impacting the Denim Market?" »

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Recent Posts

The Childrenswear Market in India

Fashion Friday: How S-Commerce is Impacting the Fashion Industry

Ethical Fashion: A Real Cause or A Temporary Trend in Japan?

Fashion Friday: How Coca-Cola Mastered Fashion Brand Licensing

Growth in Menswear to Continue Outperforming Womenswear

Looking Beyond the Obvious in Sub-Saharan Africa, Part 2: The Rise of E-commerce

Fashion Friday – Fashion Brands Embracing Digital Presence

Looking Beyond the Obvious in Sub-Saharan Africa, Part 1: Venturing North in Store-Based Fashion Retailing

Luxury Brands Embrace the Digital Age

How is Athleisure Impacting the Denim Market?