Home » Apparel and Footwear

219 posts categorized "Apparel and Footwear"

June 26, 2015

Fashion Friday: How Coca-Cola Mastered Fashion Brand Licensing

Coca-Cola-Banner

Listen as MP3

Coca-Cola's brand image, as an obvious symbol of Americana, Western consumerism and pop culture is a powerful icon. The brand has worked tirelessly through product placement and designer collaboration to make Diet Coke the it-drink of the fashion industry.  This podcast examines the marketing tactics that helped Coke achieve this status, from packaging innovation and personal relationships to product history.  Listen for complete insights.

Continue reading "Fashion Friday: How Coca-Cola Mastered Fashion Brand Licensing " »

June 20, 2015

Growth in Menswear to Continue Outperforming Womenswear

Menswear grew by a CAGR of 5% from 2009-2014 and menswear is expected to continue outperforming womenswear in terms of growth. Male grooming products will follow the same trajectory as men become more engaged with their personal appearances and creative with their personal wardrobe. Watch the video for complete insights.

Continue reading "Growth in Menswear to Continue Outperforming Womenswear" »

June 13, 2015

Looking Beyond the Obvious in Sub-Saharan Africa, Part 2: The Rise of E-commerce

Bernadette-KissaneAnalyst Insight by Bernadette Kissane - Apparel and Footwear Associate

View Bernadette Kissane's profile on LinkedIn

The building blocks for future developments in e-tailing are emerging in sub-Saharan Africa, as a growing middle class and young population create a demand for products that store-based retail simply cannot meet, due to a lack of shopping malls and gridlocked cities. Advancements have been most notable in Nigeria where a surge in telecom investments and smartphone purchases has fuelled growth in internet usage from 20% in 2009 to 41% in 2014. Furthermore, according to Euromonitor International data, Nigeria boasts the largest online market for apparel and footwear in the region, which is expected to grow from US$104 million in 2014 to US$1,077 million in 2019, mainly due to the dynamic development of trusted e-tailers, Jumia and Konga.

Meanwhile, South Africa, the region’s largest apparel market overall, is expected to record a much slower pace of growth in internet retailing from US$50 million in 2014 to US$73 million in 2019. This highlights consumer preference to use the internet as a research tool, and purchase items in store as a result of the mature formal retail environment.

Continue reading "Looking Beyond the Obvious in Sub-Saharan Africa, Part 2: The Rise of E-commerce" »

May 29, 2015

Fashion Friday – Fashion Brands Embracing Digital Presence

Leather-bag-banner

Listen as MP3

Visual merchandising outside of retail outlets has become increasingly important for luxury brands.  In this respect, social media has provided a valuable advertising channel, particularly in emerging markets as mobile internet penetration sees rapid growth.  Listen to the podcast for complete insights.

Continue reading "Fashion Friday – Fashion Brands Embracing Digital Presence" »

May 27, 2015

Looking Beyond the Obvious in Sub-Saharan Africa, Part 1: Venturing North in Store-Based Fashion Retailing

Bernadette-KissaneAnalyst Insight by Bernadette Kissane - Apparel and Footwear Associate

View Bernadette Kissane's profile on LinkedIn

For many fashion brands, South Africa has been the stepping stone into the sub-Saharan region due to the attractive economic growth and affluent market. But has the time now come to start expanding north? According to Euromonitor International, sales through apparel and footwear specialists in Nigeria and Kenya are expected to grow by 93% and 57% in constant 2014 value terms, respectively, from 2014 to 2019, highlighting growth opportunities outside the wealth-hub of the region. This is the first of a 2-part series of articles that sets out to examine growth drivers in the region, as well as the competitive landscape in store-based retailing; the second article will review dynamic growth in e-commerce.

Continue reading "Looking Beyond the Obvious in Sub-Saharan Africa, Part 1: Venturing North in Store-Based Fashion Retailing" »

May 14, 2015

Luxury Brands Embrace the Digital Age

Bernadette-KissaneAnalyst Insight by Bernadette Kissane - Apparel and Footwear Research Associate

View Bernadette Kissane's profile on LinkedIn

The WWD Digital Forum London, which took place on 30 April 2015, brought together a selected group of brand thought-leaders and innovators from across fashion, beauty and retail to share ideas on the most pertinent issues businesses face in this ever-evolving digital landscape.

In this first recap, Euromonitor International assesses the differing digital strategies of global fashion house Gucci, the iconic British department store Harvey Nichols and leading e-commerce player Matchesfashion.com.

Harvey Nichols and Gucci: Bridging the gap between online and in-store

According to Sandrine Deveaux, Multichannel Director at Harvey Nichols, it is not a simple case of digital stealing share from physical retailing but rather an interaction between the two that has been accelerated by the use of smartphones. Barbara Rybka, Senior VP, Digital at Gucci, similarly stated “mobile is powerful and we’re viewing it as a bridge between online and in-store”. Although online accounts for a small proportion of sales in comparison to offline, both agreed that the influence of digital is significant, with eight out of 10 affluent shoppers researching online before purchasing.

Continue reading "Luxury Brands Embrace the Digital Age" »

How is Athleisure Impacting the Denim Market?

The increasing popularity of the athleisure trend has female consumers buying fewer jeans in favor of alternatives such as yoga pants. Sports-inspired apparel grew 6% in 2014 driven by both comfort and permanent changes in consumer lifestyles. Watch the video for complete insights.

Continue reading "How is Athleisure Impacting the Denim Market?" »

May 12, 2015

Brazil's Business Environment: Consumption in Economic Slowdown

250_brazilBusiness-v1.0On the surface, Brazil looks like an attractive market. It is the seventh largest global economy and has a population of 200 million, with high consumer expenditure and high demand for commodities.
But Brazilians are spending less, industrial confidence is deteriorating, and inflation is rising, meaning a future of slow growth and economic recovery.

Consumer goods companies operating in Brazil need to adapt their strategy to integrate the global market place. What are the reasons behind this slowdown and how can organisations work it to their advantage? 

Download our white paper today to learn:

› How Brazil’s rapid currency depreciation has affected its economy and consumers 

› Which consumer industries are slowing down and which have new opportunities

› Why the middle class is changing Brazil’s economic landscape

Download-Now

April 28, 2015

Challenges and Opportunities in Targeting the Senior Consumer

250_seniorConsumer-v1.0The senior market is a lucrative market to explore. The population over 60 stood at 912 million in 2014, representing 12.6 percent of the global population. By 2030, this segment will account for 18 percent, reaching 1.5 billion globally. While China is the fastest growing ageing market with over 60s forecast to grow by more than 46 percent between 2014 and 2030, Japan has the oldest population, with a massive 33 percent aged over 60. Japan is a model on the impact of this demographic shift, showing the effects of different methods of governmental intervention and product development opportunities.

 

 

Download-Now

 

 

 

 

Key findings:

  • E-health, home assistance and elderly-friendly services will drive technology developments in the senior market, with health being the most dynamic consumer expenditure category through 2030.

  • Efficacy and natural features remain key features when it comes to marketing beauty products to the over 60s.

  • Demand for luxury goods focusing on heritage and craftsmanship is popular among senior consumers.

  • As senior consumers usually invest in timeless, quality clothing, an older population will have a negative impact on sales volume in the apparel market.

  • Presbyopia represents a key market driver in eyewear.

April 25, 2015

Why Are Older Models Staring at You on Instagram and in Glossy Magazines?

Daphne KasrielAnalyst Insight by Daphne Kasriel-Alexander - Consumer Trends Consultant

View Daphne Kasriel's profile on LinkedIn

The appearance of more mature female models in a slew of recent high profile ad campaigns, from esteemed writer Joan Didion (80) in Célene ads to singing icon Joni Mitchell (71) in Saint Laurent to the trio of  Italian ‘nonnas’ in the recent Dolce & Gabbana ads is fascinating. Yes, on one hand, this is just the latest expression of the fashion industry’s need to shock, and some criticise these ads for presenting a rose-tinted picture of old age and just extending the objectification of women. But these thought-provoking faces reflect broader cultural trends such as the growing emphasis on the consumption of experiences and a more caring zeitgeist, as well as the growing recognition of an ageing world, and are more than a fad.

Continue reading "Why Are Older Models Staring at You on Instagram and in Glossy Magazines?" »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Fashion Friday: How Coca-Cola Mastered Fashion Brand Licensing

Growth in Menswear to Continue Outperforming Womenswear

Looking Beyond the Obvious in Sub-Saharan Africa, Part 2: The Rise of E-commerce

Fashion Friday – Fashion Brands Embracing Digital Presence

Looking Beyond the Obvious in Sub-Saharan Africa, Part 1: Venturing North in Store-Based Fashion Retailing

Luxury Brands Embrace the Digital Age

How is Athleisure Impacting the Denim Market?

Brazil's Business Environment: Consumption in Economic Slowdown

Challenges and Opportunities in Targeting the Senior Consumer

Why Are Older Models Staring at You on Instagram and in Glossy Magazines?