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March 18, 2015

Cities in China: Economic and Consumer Dynamics for Successful Business

250_chinaCityTierReport-v1.0China is at the forefront of the world economy.
It received the largest amount of FDI in 2014, overtook the US to become the world’s largest economy and is devoted to increasing domestic consumption and urbanization.

In order to best capitalize on China's growth, we suggest companies create territory strategies to connect with potential consumer bases. In this paper, our analysts have analyzed the business environment and consumer trends by city in China, developing tiers for each.  These tiers highlight the economic and demographics of each city, making it easier for businesses to identify their target market(s).


For example, Tier 1 and Tier 2 cities make up more than 55 percent of the national GDP value but they also register high penetration of modern retail and foodservice.  Tier 3 and 4 cities on the other hand, offer an untapped marketplace for future growth potential.  Approximately 65 percent of fast moving consumer goods sales came from Tier 3 and lower tier cities.  In order to seize opportunities in these Tiers, a number of brands have been working to target a potential customer base.

“Companies such as Starbucks plan to have a total of 1,500 outlets by 2015 and many of the new openings will be in Tier 3 and lower areas,” says Senior Consulting Manager, James Chen. “However, five years ago around 70 percent of their company’s 400 total outlets were located in Tier 1 cities.  Using our tier strategy, businesses can best identify their target markets and begin utilizing strategies to reach those Chinese consumers.”

March 16, 2015

Urban Poor to be the Last to Climb out of the Recession

UgneSaltenyteAnalyst Insight by Ugne Saltenyte - City Analyst

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During the global economic downturn, household incomes fell in most of the developed world. Seven years later, in 2014, key North American cities had mostly recovered, with their average household disposable incomes being on average 4% higher than before the crisis in 2007. In Western Europe, household incomes exceeded the pre-crisis levels in a third of the major metropolises. However, regardless of the development in the average living standards, the urban poor (defined as the lowest-earning 10% of households in the city) still found themselves earning less in 2014 than they did in 2007 across both North America and Western Europe.

Change in Average Disposable Income of the Lowest-Earning 10% (decile 1) and the Highest-Earning 10% (decile 10) of Households, 2007-2014 (Constant 2014 Values)


Source: Euromonitor International

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February 19, 2015

MINTs Are The New BRICs? The Perspective of Urban Consumers


With economic performance declining in some of BRIC countries, economists have been increasingly looking for new growth angles. One of such is MINT countries, which share favourable demographics, beneficial geographical locations and interesting economic prospects. Cities are often seen as the most evolved consumer markets of both BRICs and MINTs as their development has been closely related to urbanisation. Compared to their BRIC counterparts, MINT cities generally feature smaller market sizes and more necessity-oriented consumer spending as of 2014. However, the situation might change in the future as the key MINT cities are largely anticipated to outperform the BRIC megacities in terms of population and economic growth over 2014-2030, which will bring rising purchasing abilities to their inhabitants. For example, in 2030 Istanbul is forecast to be second only to Shanghai in terms of total consumer expenditure, while Jakarta is anticipated to exceed the consumer expenditure of today's Moscow.

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January 27, 2015

Top 100 City Destinations Ranking


Euromonitor International is pleased to release its annual Top City Destinations Ranking, covering 100 of the world’s leading cities in terms of international tourist arrivals. The continuing increase in arrivals to these cities illustrates their economic strength, as well as the sustained importance of urban centres to global tourism, both business and leisure. In fact, these cities combined grew by 5.4% in 2013 –higher than the 4.8% growth experienced by overall international arrivals.

Interested in global travel trends? Download The WTM Global Trends Report now!


Asian cities account for a third of the most visited cities

Over a third of all destinations are located in the Asian Pacific region, illustrating strong regional travel trends within Asia, as well as the growing connections throughout the region. Within the top 10, six of the leading cities are from Asia, with the top three remaining unchanged from last year – Hong Kong, Singapore and Bangkok. These three Asian mega-cities serve as some of the top destinations for Chinese travellers as well as being air network hubs. Bangkok showed the strongest growth among the top 10 cities, up 10.4% from 2012 to reach 17.4 million arrivals, despite political unrest breaking out at the end of the year. Chinese visitors are key to Thailand’s booming arrivals, with close links between the countries as well as efficient and short transport connections.

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January 26, 2015

Trends Emerge from Top City Destinations Rankings

Euromonitor is pleased to release the top city destinations ranking for 2013. Combined, these 100 cities saw overnight arrivals grow by 5.4% in 2013. As China's cities struggle to maintain inbound travel numbers, Chinese travellers are increasingly venturing further abroad. Due to its recent economic woes, Russia is weakening as a source market for Eastern European beach destinations. Additionally, the US is finally seeing rapid growth in outbound international travel for the first time since the recession. Watch the video for complete insight and stay tuned for the complete list to be posted tomorrow.

Michelle GrantVideo features Michelle Grant - Travel and Tourism Research Manager

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January 22, 2015

Key Trends for Cities in 2015


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In 2015, the world's cities will see rising urban populations, witness an economic slowdown in Asia, and be subjected to persistently weak growth in the Eurozone.  In fact, in 2015, the global urban population is forecast to expand by as much as 77 million people. This podcast discuses the impact these trends will have on the world's major urban economies.

UgneSaltenytePodcast features Ugne Saltenyte - City Analyst

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January 7, 2015

What Drives Consumer Expenditure in the World’s Highest-Spending Cities?

Audre BiciunaiteAnalyst Insight by Audre Biciunaite - Contributing Analyst

High rents, combined with costly transportation and other must-haves, make life in many of the world’s major cities undeniably expensive. Certain expenditure categories, however, are significantly more important than others in their impact on consumer spending dynamics.

Consumer expenditure highest in European and American cities

Despite some minor variation that occurs from one year to another, the list of the world’s top 20 highest-spending cities tends to be fairly stable, dominated by the “usual suspects” from Europe and the US. In 2013, the highest per capita consumer expenditure was recorded in Zurich, followed by three American cities: Boston, San Francisco and Washington

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October 28, 2014

The Demographic Transformation of Japanese Cities

Kasparas AdomaitisAnalyst Insight by Kasparas Adomaitis - Cities Analyst

With the world’s highest life expectancy and one of the lowest birth rates, Japan is facing serious challenges due to its rapidly ageing population. Japanese in major cities age even faster than the country overall. Absence of well-integrated communities in city neighbourhoods, concentration of elderly citizens in certain areas, and rising costs of healthcare are only some of the issues that are currently experienced by Tokyo, Osaka, Nagoya and other cities in Japan. Social and consumer services need to adapt to the new reality in Japanese cities.

Change in Population 65+ in Japanese Cities and Change in Total Japan Population: 2008 - 2030

Source: Euromonitor International

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October 26, 2014

High Income Households by City 2013

Emi_US-100000-v1.0-01We release a 2013 update to previously published datagraphic of high income households (defined as household with annual income of at least US$100,000). Over one year, the number of high income households increased by around one million to reach 105 million in 2013, and New York overtook Tokyo as the world's key centre of wealth (mainly as a result of changes in currency exchange rate fluctuations, as numbers are reported in current prices). In fact, the US dominate the top 20 city list of high income households with only seven cities coming from other parts of the world (namely, three cities in Japan, two in Australia and Europe). The geographic concentration of rich households remains astonishing: for example, New York accounts for less than 0.3% of the world's population as of 2013, yet 3.4% of households with an annual income of US$100,000.

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October 12, 2014

The Most International Western European Cities

Kasparas AdomaitisAnalyst Insight by Kasparas Adomaitis - Senior City Analyst

Western European cities are gradually becoming melting pots. The foreign population in most European urban areas grew strongly during 2008-2013 and in 2013 at least every seventh inhabitant in the 10 most international European cities was a foreigner. For businesses in Western Europe, growing foreign populations imply that ethnic marketing is increasingly important to successful sales growth. For politicians, it means they need to take into account the voices of discontent local citizens that fear being outnumbered by foreign nationals.

Cities with the Largest Proportion of Foreign Citizens in Western Europe: 2008/2013

Source: Euromonitor International

Continue reading "The Most International Western European Cities" »


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Recent Posts

Cities in China: Economic and Consumer Dynamics for Successful Business

Urban Poor to be the Last to Climb out of the Recession

MINTs Are The New BRICs? The Perspective of Urban Consumers

Top 100 City Destinations Ranking

Trends Emerge from Top City Destinations Rankings

Key Trends for Cities in 2015

What Drives Consumer Expenditure in the World’s Highest-Spending Cities?

The Demographic Transformation of Japanese Cities

High Income Households by City 2013

The Most International Western European Cities