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August 3, 2015

Strategies for Consumer Market Success in China


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With a background of slowing economic growth and increasing competition from domestic and global players alike, multinationals are broadening their horizons in order to succeed in China. Retail sales growth has been decelerating since 2010 and is expected to continue to do so. Recent stock market falls have dented business and consumer confidence and companies in diverse fields including Ford, Anheuser-Busch InBev and Caterpillar are voicing their concerns about the challenges to growth in China. Winning in China is now harder than ever to achieve, but there are several strategies that should be employed in order to boost the likelihood of success.

Real Growth of GDP and Retailing: 2010-2019


Source: Euromonitor International from trade sources/national statistics/IMF

Note: Data from 2015 onwards are forecast

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June 28, 2015

Cities Hotbed for Internet Retailing Growth

Kasparas AdomaitisAnalyst Insight by Kasparas Adomaitis - Senior City Analyst

Over 2014-2019, internet retailing is expected to grow by 76% to reach US$1.5 trillion in turnover (in constant value terms), while traditional store-based retailing will grow considerably more slowly at 11% to almost US$14.6 trillion. However, internet retailing seems set to take off only in markets where conditions are right. Specifically, the share of internet retailing in total retailing sales rises above 5% only in countries with high rates of household access to the internet – namely, in countries where household ownership of internet-enabled PCs exceeds 70%.

Chart 1. Access to Internet and Role of Internet Retailing in 80 Major Countries of the World, 2014


Source: Euromonitor International 

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May 22, 2015

Sofia: Affordable European Tourism Destination

Although tourists heading to Bulgaria tend to favour the Black Sea resorts, the capital city draws growing attention too.

According to Euromonitor International’s Sofia City Review, the number of international tourist arrivals to Sofia has risen by 8% per year on average since 2009. The affordability of Sofia is a strong factors for international tourists coming to the city. The Bulgarian capital has been appointed as the most affordable European tourist destination by multiple ratings, including the TripAdvisor TripIndex Cities and Trivago Hotel Price Index, as of 2013. According to the latter, spending a night in the Bulgarian capital costs seven times less than in Geneva, four times less than Milan or Paris, and two times less than neighbouring Bucharest.

High-Quality Internet Access

In the 2009 Broadband Quality Research Report, drafted by the University of Oxford and the University of Oviedo, and sponsored by Cisco, Bulgaria's capital came 10th in the world for the quality of its Internet access. The report awarded Sofia 56 points out of a possible 100, ranking it next to technologically advanced metropolises such as Seoul and Osaka.

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April 23, 2015

Status of Cities in 15 Years

Emerging economies see their urban population rapidly growing due to immigration to cities from smaller towns and villages. In most cases, the migration is fuelled by vast differences in living conditions: cities provide better access to labour markets, ensure better incomes and improvement over living standards. In this presentation we will identify the growing role of major cities in emerging markets and discuss why cities are becoming important locations for business investments.

Learn more during our upcoming webinar.

April 3, 2015

Graying America: Cities that Are Ageing the Fastest

Audre BiciunaiteAnalyst Insight by Audre Biciunaite - Contributing Analyst

When it comes to demographics, the US has long been seen as a star performer among the developed countries. Although, like the rest of the world, the US is getting older, it is in a far better situation than many other advanced economies, particularly Western Europe and Japan. However, despite the relatively healthy national statistics, some of the America’s regions and cities are approaching a demographic crisis, with the size of their 65+ cohorts growing four to five times as fast as their working age populations.

In 2014, share of elderly population in the US was 14%. For comparison, the same figure in France was 18%, in Germany – 21%, in Japan – whooping 26%. The average for all developed countries that year was 18%. Hence, largely as a result of higher fertility rates and immigration, America’s population, while ageing, is nonetheless distinctly younger than other countries of similar development level.

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March 18, 2015

Cities in China: Economic and Consumer Dynamics for Successful Business

250_chinaCityTierReport-v1.0China is at the forefront of the world economy.
It received the largest amount of FDI in 2014, overtook the US to become the world’s largest economy and is devoted to increasing domestic consumption and urbanization.

In order to best capitalize on China's growth, we suggest companies create territory strategies to connect with potential consumer bases. In this paper, our analysts have analyzed the business environment and consumer trends by city in China, developing tiers for each.  These tiers highlight the economic and demographics of each city, making it easier for businesses to identify their target market(s).


For example, Tier 1 and Tier 2 cities make up more than 55 percent of the national GDP value but they also register high penetration of modern retail and foodservice.  Tier 3 and 4 cities on the other hand, offer an untapped marketplace for future growth potential.  Approximately 65 percent of fast moving consumer goods sales came from Tier 3 and lower tier cities.  In order to seize opportunities in these Tiers, a number of brands have been working to target a potential customer base.

“Companies such as Starbucks plan to have a total of 1,500 outlets by 2015 and many of the new openings will be in Tier 3 and lower areas,” says Senior Consulting Manager, James Chen. “However, five years ago around 70 percent of their company’s 400 total outlets were located in Tier 1 cities.  Using our tier strategy, businesses can best identify their target markets and begin utilizing strategies to reach those Chinese consumers.”

March 16, 2015

Urban Poor to be the Last to Climb out of the Recession

UgneSaltenyteAnalyst Insight by Ugne Saltenyte - City Analyst

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During the global economic downturn, household incomes fell in most of the developed world. Seven years later, in 2014, key North American cities had mostly recovered, with their average household disposable incomes being on average 4% higher than before the crisis in 2007. In Western Europe, household incomes exceeded the pre-crisis levels in a third of the major metropolises. However, regardless of the development in the average living standards, the urban poor (defined as the lowest-earning 10% of households in the city) still found themselves earning less in 2014 than they did in 2007 across both North America and Western Europe.

Change in Average Disposable Income of the Lowest-Earning 10% (decile 1) and the Highest-Earning 10% (decile 10) of Households, 2007-2014 (Constant 2014 Values)


Source: Euromonitor International

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February 19, 2015

MINTs Are The New BRICs? The Perspective of Urban Consumers


With economic performance declining in some of BRIC countries, economists have been increasingly looking for new growth angles. One of such is MINT countries, which share favourable demographics, beneficial geographical locations and interesting economic prospects. Cities are often seen as the most evolved consumer markets of both BRICs and MINTs as their development has been closely related to urbanisation. Compared to their BRIC counterparts, MINT cities generally feature smaller market sizes and more necessity-oriented consumer spending as of 2014. However, the situation might change in the future as the key MINT cities are largely anticipated to outperform the BRIC megacities in terms of population and economic growth over 2014-2030, which will bring rising purchasing abilities to their inhabitants. For example, in 2030 Istanbul is forecast to be second only to Shanghai in terms of total consumer expenditure, while Jakarta is anticipated to exceed the consumer expenditure of today's Moscow.

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January 27, 2015

Top 100 City Destinations Ranking


Euromonitor International is pleased to release its annual Top City Destinations Ranking, covering 100 of the world’s leading cities in terms of international tourist arrivals. The continuing increase in arrivals to these cities illustrates their economic strength, as well as the sustained importance of urban centres to global tourism, both business and leisure. In fact, these cities combined grew by 5.4% in 2013 –higher than the 4.8% growth experienced by overall international arrivals.

Interested in global travel trends? Download The WTM Global Trends Report now!


Asian cities account for a third of the most visited cities

Over a third of all destinations are located in the Asian Pacific region, illustrating strong regional travel trends within Asia, as well as the growing connections throughout the region. Within the top 10, six of the leading cities are from Asia, with the top three remaining unchanged from last year – Hong Kong, Singapore and Bangkok. These three Asian mega-cities serve as some of the top destinations for Chinese travellers as well as being air network hubs. Bangkok showed the strongest growth among the top 10 cities, up 10.4% from 2012 to reach 17.4 million arrivals, despite political unrest breaking out at the end of the year. Chinese visitors are key to Thailand’s booming arrivals, with close links between the countries as well as efficient and short transport connections.

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January 26, 2015

Trends Emerge from Top City Destinations Rankings

Euromonitor is pleased to release the top city destinations ranking for 2013. Combined, these 100 cities saw overnight arrivals grow by 5.4% in 2013. As China's cities struggle to maintain inbound travel numbers, Chinese travellers are increasingly venturing further abroad. Due to its recent economic woes, Russia is weakening as a source market for Eastern European beach destinations. Additionally, the US is finally seeing rapid growth in outbound international travel for the first time since the recession. Watch the video for complete insight and stay tuned for the complete list to be posted tomorrow.

Michelle GrantVideo features Michelle Grant - Travel and Tourism Research Manager

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Recent Posts

Strategies for Consumer Market Success in China

Cities Hotbed for Internet Retailing Growth

Sofia: Affordable European Tourism Destination

Status of Cities in 15 Years

Graying America: Cities that Are Ageing the Fastest

Cities in China: Economic and Consumer Dynamics for Successful Business

Urban Poor to be the Last to Climb out of the Recession

MINTs Are The New BRICs? The Perspective of Urban Consumers

Top 100 City Destinations Ranking

Trends Emerge from Top City Destinations Rankings