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White Papers

Download report extracts, briefings and white papers on a wide range of topics across our diverse areas of expertise including consumer trends, industry movement, strategic planning and more.

Showing 65 - 96 of 101 documents
WHITE PAPER

White Paper | How to Understand the Impact of Illicit Trade on Business Around the World

  Globally, an increasing number of goods and brands are affected by illicit trade, from consumer products like electronics, apparel, pharmaceuticals and alcoholic beverages to other industries such as vehicle lubricants and auto parts. The global value of illicit trade and transnational activities is estimated at between 8% and 15% of global GDP, according to […]
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Doing Business in the Halal Market: Products, Trends and Growth Opportunities

The Muslim religion is the second largest and fastest growing religion in the world, with Muslim consumers expected to reach 26 percent of the global population by 2030. Muslim consumers seek products that cater to their religious needs and comply with Islamic requirements: from halal production process to halal labelling and packaging. The lack of permissible offerings has […]
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Marketing to the ASEAN Consumer

The creation of the ASEAN Economic Community (AEC) in December 2015 will unite the ten members of the ASEAN into a single market and production base. This will thrust Southeast Asia into the spotlight, attracting greater attention from multinationals which have so far been drawn mainly to China and India. By 2030, ASEAN is […]
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Pesquisa de mercado: guia estratégico para PMEs

Pequenos negócios enfrentam os mesmos desafios que a maior parte das grandes empresas: ambiente de negócios dinâmico, concorrência acirrada e tendências de consumo em constante mudança. Por que a pesquisa de mercado é vista como um luxo que apenas grandes empresas podem pagar? Usada corretamente, a pesquisa de mercado é um investimento estratégico para companhias […]
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Brazil’s Business and Consumer Environment: Future Growth, City Profiles and the Impact of the 2014 World Cup

As the World Cup approaches, Brazil has seen forecasted increases in jobs, foodservice sales and tourism.  Over 3.63 million jobs have been created to support business demand, foodservice sales are expected to grow 5.9% and international arrivals are expected to increase by 10.1% to total 6.5 million in 2014. However, many businesses are interested in […]
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B2B Market Attractiveness Evaluation – How to Size Opportunities and Reduce Risk

When compared to a business-to-consumer sales model, the business-to-business sales process is longer and of higher average value with a smaller number of buyers. B2B buyers are quicker to react to changes in the economy with statistics showing that during an economic crisis, B2B purchases drop more severely than personal expenditures.  International companies selling products […]
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White Paper: The Path to Purchase

Is the endless supply of consumer buying data giving you headaches? Download The Path to Purchase: Implementing a Consumer Buying Behaviour Model to discover our simple path to purchase model. The model breaks the buying process into three phases: opportunity, research and selection, to better understand and analyse shopper behaviour and to provide a framework for companies to […]
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Business Challenges and Opportunities in Africa

Seven of the 10 fastest-growing economies worldwide are African: Ethiopia, Mozambique, Tanzania, Congo, Ghana, Zambia and Nigeria.  However, the paper encourages companies to look at the continent as a collection of diverse countries and to avoid a ‘one size fits all’ approach. “High economic growth, coupled with a much-improved business environment is now making Africa […]
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Understanding the 21st Century Traveller

In a follow-up to the Global Trends Report released earlier this month, we have released a new white paper authored by Caroline Bremner, Head of Travel and Tourism. Follow @CarolineBremner One of the most notable trends amongst 21st century travellers is an increase in online bookings. The US and Western Europe remained the largest online […]
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White Paper: “Investing in Global Market Research – A Strategic Guide for Small to Medium Enterprises”

Today’s new white paper, “Investing in Global Market Research – A Strategic Guide for Small to Medium Enterprises,” highlights the benefits of utilizing market research for small and medium enterprises (SME). This white paper is a how-to guide for small businesses looking to access the value of their market, highlighting common uses of market research, […]
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