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White Papers

Download report extracts, briefings and white papers on a wide range of topics across our diverse areas of expertise including consumer trends, industry movement, strategic planning and more.

Showing 65 - 95 of 95 documents
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White Paper | Consumers in 2016

With 2016 set to be another challenging year for the global economy, today’s consumers will continue to evolve, with a blend of trends and countertrends characterising behaviour and attitudes. A collection of insights across Euromonitor areas of expertise, including Digital Consumer, Income and Expenditure, Households, Lifestyles and Population, Consumers in 2016 analyses prevalent trends across developed […]
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White Paper | Economies in 2016

The global economy in 2016 looks set to continue to recover only slowly, with headline growth remaining disappointing. Do you know where to capitalise on opportunity and how to mitigate risk? Euromonitor International’s Economies team has identified key themes that will dominate the world economic and business landscape in 2016. This white paper highlights key economic […]
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Top 10 Global Consumer Trends for 2016

Global consumption in 2016 will see a blend of established, new and counter trends, challenging the way consumers live and shop. From brand-agnostic and over-connected consumers to a focus on greener food and mental wellbeing, Top Global Consumer Trends for 2016 analyses prevalent trends, consumer attitudes and purchasing decisions across consumer types, industries and countries.
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Cómo entender el impacto del comercio ilícito en las industrias a nivel mundial

Alrededor del mundo, un número cada vez mayor de bienes y marcas se ven afectados por el comercio ilícito, desde productos de consumo tales como vestuario, medicamentos, electrónica y bebidas alcohólicas hasta otras industrias como lubricantes y piezas para automóviles. El valor del comercio ilícito y las actividades ilícitas transnacionales se estima entre el 8% […]
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Doing Business in the Halal Market: Products, Trends and Growth Opportunities

The Muslim religion is the second largest and fastest growing religion in the world, with Muslim consumers expected to reach 26 percent of the global population by 2030. Muslim consumers seek products that cater to their religious needs and comply with Islamic requirements: from halal production process to halal labelling and packaging. The lack of permissible offerings has […]
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Marketing to the ASEAN Consumer

The creation of the ASEAN Economic Community (AEC) in December 2015 will unite the ten members of the ASEAN into a single market and production base. This will thrust Southeast Asia into the spotlight, attracting greater attention from multinationals which have so far been drawn mainly to China and India. By 2030, ASEAN is […]
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Pesquisa de mercado: guia estratégico para PMEs

Pequenos negócios enfrentam os mesmos desafios que a maior parte das grandes empresas: ambiente de negócios dinâmico, concorrência acirrada e tendências de consumo em constante mudança. Por que a pesquisa de mercado é vista como um luxo que apenas grandes empresas podem pagar? Usada corretamente, a pesquisa de mercado é um investimento estratégico para companhias […]
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Brazil’s Business and Consumer Environment: Future Growth, City Profiles and the Impact of the 2014 World Cup

As the World Cup approaches, Brazil has seen forecasted increases in jobs, foodservice sales and tourism.  Over 3.63 million jobs have been created to support business demand, foodservice sales are expected to grow 5.9% and international arrivals are expected to increase by 10.1% to total 6.5 million in 2014. However, many businesses are interested in […]
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B2B Market Attractiveness Evaluation – How to Size Opportunities and Reduce Risk

When compared to a business-to-consumer sales model, the business-to-business sales process is longer and of higher average value with a smaller number of buyers. B2B buyers are quicker to react to changes in the economy with statistics showing that during an economic crisis, B2B purchases drop more severely than personal expenditures.  International companies selling products […]
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White Paper: The Path to Purchase

Is the endless supply of consumer buying data giving you headaches? Download The Path to Purchase: Implementing a Consumer Buying Behaviour Model to discover our simple path to purchase model. The model breaks the buying process into three phases: opportunity, research and selection, to better understand and analyse shopper behaviour and to provide a framework for companies to […]
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Investing in Global Market Research – A Strategic Guide for Small to Medium Enterprises

Today’s new white paper, “Investing in Global Market Research – A Strategic Guide for Small to Medium Enterprises,” highlights the benefits of utilizing market research for small and medium enterprises (SME). This white paper is a how-to guide for small businesses looking to access the value of their market, highlighting common uses of market research, […]
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