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White Papers

Download report extracts, briefings and white papers on a wide range of topics across our diverse areas of expertise including consumer trends, industry movement, strategic planning and more.

Showing 33 - 64 of 95 documents
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Best Practices for Industry Associations: How to Use Research in Strategy Development and Member Engagement

Global market research company Euromonitor International released today a new white paper “Best Practices for Industry Associations: How to Use Research in Strategy Development and Member Engagement,” highlighting the benefits of market research for associations. The white paper evaluates different applications of market research for associations, demonstrating through case studies how strategic information is used […]
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The Top 20 Digital Markets in 2016

Consumers are more connected than ever before, and this rapid increase in digital connections has ushered in speed and convenience across all aspects of life. In conjunction with Digital Consumer, we’ve established the top 20 digital markets, based on the rank of the Digital Consumer Index. In this free report, we explore: Top 20 countries […]
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3 Key Beauty Survey Insights

The consumer landscape in the beauty and personal care space is evolving around the world. To grow sales and increase consumer engagement, organisations should better understand beauty routines, shopper preferences and habits, positioning themselves ahead of emerging trends and opportunities in markets around the world. In this free report, we explore the following trends and […]
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Strategies for Expanding into Emerging Markets with E-Commerce

With internet use growing around the world, retailers and manufacturers looking for international expansion have an unprecedented opportunity to expand into digital channels in emerging markets. Download this white paper to: • Understand local conditions, demographic trends and consumer preferences • Examine the digital landscape and payment preferences in emerging markets • Read case studies […]
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How to Use Market Research for Best Results: Equity Research and Asset Management

While company financials can help you understand how a company is performing, organisations often struggle to find consistent industry, macroeconomic and business environment research to help determine asset allocation or evaluate investment opportunities. This white paper aims to assist financial organisations to better select and apply market research resources to improve results in their operations. […]
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Como usar pesquisa de mercado para melhores resultados: Equity Research e Asset Management

As demonstrações financeiras ajudam a entender o desempenho de uma determinada empresa, mas não oferecem informações consistentes sobre o setor e ambiente econômico e de negócios para ajudar a determinar a alocação de ativos ou avaliar as oportunidades de investimento. Este white paper visa apoiar organizações do segmento financeiro na seleção e aplicação dos recursos […]
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Retailing en las Américas: Historias clave

La industria del retail en el continente americano experimenta resultados mixtos. A pesar de la desaceleración económica observada en diferentes países de América Latina, la industria mostró un crecimiento moderado o saludable en moneda local en la mayoría de los países. Los consumidores se han vuelto más cautos a la hora de gastar dinero, no […]
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Retailing in the Americas: Key Stories 2015

The year 2015 brought mixed results for the retailing industry in the Americas. Despite the various economic slowdowns throughout Latin America, most countries saw moderate to healthy growth in their local currency. However, consumers have become more cautious spenders in regards not only to the brands that they are buying but also the retail channels […]
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How to Use Scorecards for Business Expansion and Route-to-Market Planning

Organising and understanding data is essential for producing successful strategies. Now, more than ever, organisations are saturated with market intelligence, creating a pressing need to ensure that the interpretation of data links directly to a company’s growth. This white paper highlights one way to draw actionable insights from data: assembling a scorecard to assess market […]
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Emerging Markets During Crisis: Business Strategy in Times of Uncertainty

This white paper supports companies operating in emerging markets during economic uncertainty. From convenient and indulgent purchases to transparency, nostalgia and status, this document explores key trends to watch that offer organizations growth opportunities. In times of economic crisis, consumers buy products or experiences to disrupt the present and pretend they are in another context than the […]
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Estratégias em tempos de incerteza: Aprendendo com consumidores de países emergentes em tempos de crise

Este white paper visa apoiar empresas que operam em mercados emergentes em crise. Desde as compras por conveniência e indulgência até a transparência, nostalgia e status, este white paper aborda as principais tendências que as organizações devem observar, por oferecerem oportunidades para crescer. Faça o download deste white paper para entender: Que categorias oferecem às empresas […]
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Mercados emergentes en crisis: estrategia de negocios para tiempos de incertidumbre

Este white paper apoya a las empresas que operan en mercados emergentes durante periodos de crisis. Desde compras convenientes e indulgentes hasta transparencia, nostalgia y estatus, este documento explora tendencias clave a observar, que ofrecen a las organizaciones oportunidades de crecimiento. Descarga este white paper para saber: ¿Qué categorías permiten complacer el cortoplacismo de los consumidores […]
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New Emerging Markets: Nigeria, Indonesia, Mexico, the Philippines and Turkey

With growing economies, rising incomes and young, expanding populations, these five emerging markets offer a wealth of opportunities for marketers facing stagnant demand elsewhere. They are far from homogenous, each with its own advantages and drawbacks. Following on from the 2013 Strategy Briefing on the BRICS (Brazil, Russia, India, China and South Africa), Euromonitor International […]
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WTM Latin America Trends Report 2016

In the last few years, important infrastructure and promotional investments in several Latin American countries have helped increased popularity for the region as a travel destination, especially among Chinese tourists. Mobile has also played a major role within travel in Latin America.  Businesses must better understand how these new mobile technologies are changing traveller’s behaviour and […]
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How to Target Chinese Shoppers Abroad

China is the world’s second largest consumer market, having overtaken Japan in 2011 in terms of consumer expenditure. As a result, China has emerged as the market to watch. Analysing a number of geographies around the world, this white paper explores the impact of Chinese shoppers on various markets, the position of the Chinese government […]
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