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Top 10 Global Consumer Trends for 2016

January 12th, 2016

Global consumption in 2016 will see a blend of established, new and counter trends, challenging the way consumers live and shop. From brand-agnostic and over-connected consumers to a focus on greener food and mental wellbeing, Top Global Consumer Trends for 2016 analyses prevalent trends, consumer attitudes and purchasing decisions across consumer types, industries and countries.

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Top 10 Global Consumer Trends for 2016

by January 12th, 2016
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Global consumption in 2016 will see a blend of established, new and counter trends, challenging the way consumers live and shop. From brand-agnostic and over-connected consumers to a focus on greener food and mental wellbeing, Top Global Consumer Trends for 2016 analyses prevalent trends, consumer attitudes and purchasing decisions across consumer types, industries and countries.

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The Impact of Millennials’ Consumer Behaviour on Global Markets

by December 17th, 2015
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Who are the millennials and what do they want? Dubbed “nowners” and “digital natives”, the millennial generation are a diverse consumer group. This report examines the behaviour and buying patterns of a demographic that, while linked by its adherence to the internet, is also divided by culture and individualism.

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Download the 2015 WTM Global Trends Report Now

by November 2nd, 2015
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Today, we unveiled the WTM Global Trends Report 2015 identifying the top emerging travel trends:   1. The new American dream: work less, play hard A growing number of American companies offer unlimited vacation time to create a happier, loyal and motivated staff, which will have an effect on travel bookings.   2. Smart technology […]

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White Paper | Cómo entender el impacto del comercio ilícito en las industrias a nivel mundial

by September 29th, 2015
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Alrededor del mundo, un número cada vez mayor de bienes y marcas se ven afectados por el comercio ilícito, desde productos de consumo tales como vestuario, medicamentos, electrónica y bebidas alcohólicas hasta otras industrias como lubricantes y piezas para automóviles. El valor del comercio ilícito y las actividades ilícitas transnacionales se estima entre el 8% […]

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White Paper | How to Understand the Impact of Illicit Trade on Business Around the World

by September 29th, 2015
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  Globally, an increasing number of goods and brands are affected by illicit trade, from consumer products like electronics, apparel, pharmaceuticals and alcoholic beverages to other industries such as vehicle lubricants and auto parts. The global value of illicit trade and transnational activities is estimated at between 8% and 15% of global GDP, according to […]

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Doing Business in the Halal Market: Products, Trends and Growth Opportunities

by August 4th, 2015
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The Muslim religion is the second largest and fastest growing religion in the world, with Muslim consumers expected to reach 26 percent of the global population by 2030. Muslim consumers seek products that cater to their religious needs and comply with Islamic requirements: from halal production process to halal labelling and packaging. The lack of permissible offerings has […]

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Marketing to the ASEAN Consumer

by June 17th, 2015
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  The creation of the ASEAN Economic Community (AEC) in December 2015 will unite the ten members of the ASEAN into a single market and production base. This will thrust Southeast Asia into the spotlight, attracting greater attention from multinationals which have so far been drawn mainly to China and India. By 2030, ASEAN is […]

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Brazil’s Business Environment: Consumption in Economic Slowdown

by May 12th, 2015
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On the surface, Brazil looks like an attractive market. It is the seventh largest global economy and has a population of 200 million, with high consumer expenditure and high demand for commodities. But Brazilians are spending less, industrial confidence is deteriorating, and inflation is rising, meaning a future of slow growth and economic recovery. Consumer goods companies […]

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Challenges and Opportunities in Targeting the Senior Consumer

by April 28th, 2015
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The senior market is a lucrative market to explore. The population over 60 stood at 912 million in 2014, representing 12.6 percent of the global population. By 2030, this segment will account for 18 percent, reaching 1.5 billion globally. While China is the fastest growing ageing market with over 60s forecast to grow by more […]