Experiential Licensing Brings Brand New Cross-Industry Prospects

by September 17th, 2016

As I explore in our “Experiential Licensing: Consumer Fundamentals Falling into Place” Global Briefing, today’s consumers are increasingly redefining their values and priorities, leading to the birth of a new consumerism. “Experiencing is everything” phenomenon is driving growth in sports/music licensing and theme parks/themed travel. Thus, themed flights/holidays, themed hotels and cruises enjoy growing popularity. This trend […]


WTM Global Travel Trends Report 2016

by September 14th, 2016

For over a decade, the WTM Global Trends Report by Euromonitor International has been at the forefront of accurately predicting major travel trends around the world, looking at how the travel industry is developing in a rapidly changing landscape. This report offers insight on the size and shape of travel and tourism and identifies pressing industry […]


Hipster Holidays and China’s Uberisation: Two Travel Predictions that Came True

by August 31st, 2016

Euromonitor International and World Travel Market (WTM) London collaborate for the eleventh year to predict future trends shaping the travel industry in the annual WTM Global Trends Report. In 2015, two of the most popular trends from the WTM Global Trends report were: Hipster Holidays 2015 WTM Global Trends Report revealed visitors are looking beyond […]


Euromonitor to Speak at World Travel Market (WTM) 2016

by , and August 30th, 2016

Partnering for the 11th consecutive year with World Travel Market (WTM), the leading global event for the travel industry, Euromonitor is pleased to reveal the emerging global travel trends identified by the WTM Global Trends Report on Tuesday 8th of November at London’s ExCel Centre. For over a decade, the WTM Global Trends Report by Euromonitor […]


Airbnb Takes to the Skies with Help from Lufthansa

by August 20th, 2016

Lufthansa Airlines recently partnered with Airbnb to offer certain legs of flights through Airbnb’s website. These flights are processed with the help of a representative from Lufthansa and offer around a US$300 discount from other sites. By using Airbnb as an airline marketing and sales distribution channel, Lufthansa is breaking away from old-fashioned practices. Download […]


Travel Industry Faces Terror, Challenges and Threats: Euromonitor to Partner with Skift Global Forum

by August 18th, 2016

Travel faces terror, challenges and threats Global travel and tourism demand has grown consistently over the past two decades and shows very little signs of slowing, having doubled in size. By 2020, it is expected that 1.5 billion international trips will be taken. Geopolitics, whether terrorism or political uncertainty, have led to a veritable rollercoaster […]