Resources

Toys and Games

China Abolishes Its One-Child Policy: Cross-Industry Impact On Licensing

by June 2nd, 2016

As I also investigate in our “Key Character Licensing Trends Shaping Apparel, Personal Accessories and Toys in Asia Pacific” Global Briefing, after over 30 years and increasing pressure for change, the Chinese government decided to abolish its controversial one-child policy in October 2015 which will help to increase birth rates in the coming years, fuelling […]

Worried Car Manufacturers Provide Great Toy Licensing Opportunities

by February 28th, 2016

Since the 2009 recession there has been growing concern among car manufacturers that car ownership is losing its appeal with millennials and will continue declining in subsequent generations. The car industry saw an increasingly frugal consumer base that viewed cars as an unnecessary luxury, rather than an aspirational product and passing those values onto their […]