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Toys and Games

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Worried Car Manufacturers Provide Great Toy Licensing Opportunities

by February 28th, 2016

Since the 2009 recession there has been growing concern among car manufacturers that car ownership is losing its appeal with millennials and will continue declining in subsequent generations. The car industry saw an increasingly frugal consumer base that viewed cars as an unnecessary luxury, rather than an aspirational product and passing those values onto their […]

Global-Currency
Legos

Hong Kong Toys & Games/Licensing Fair Reaffirms Asia’s Key Position in Toys Licensing

by January 28th, 2016

I presented the “Key Global and Regional Trends Shaping Toys Licensing” during the Hong Kong Toys & Games/Licensing Fair and Conference over 11-14 January, highlighting some of the key findings from Euromonitor International’s latest global research. My keynote speech included analysis and data on major toy licensing trends by region, as well as the hottest […]

Legos

Euromonitor to Speak at Spielwarenmesse 2016

by January 14th, 2016

Event Name: Spielwarenmesse Date: 27-1st February, 2016 Location: Nuremberg, Germany Event Description: This is where international toy markets come together: renowned brands, toy novelties, trendy start-ups, buyers of large chains, independent retailers and a plethora of media representatives make the toy fair in Nuremberg, Germany, the most important event for the toy industry. Twitter Handle: […]

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