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Toys and Games

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Can Mattel Save Barbie with New Body Types?

by February 1st, 2016
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Mattel announced on 28 January 2016 that it would be adding new body types to its Barbie toy line-up in an effort to address concerns about the negative body image Barbie dolls convey to young girls. Mattel unveiled a new line up of Barbie that will now feature curvy and tall body shapes in a […]

Legos

Hong Kong Toys & Games/Licensing Fair Reaffirms Asia’s Key Position in Toys Licensing

by January 28th, 2016
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I presented the “Key Global and Regional Trends Shaping Toys Licensing” during the Hong Kong Toys & Games/Licensing Fair and Conference over 11-14 January, highlighting some of the key findings from Euromonitor International’s latest global research. My keynote speech included analysis and data on major toy licensing trends by region, as well as the hottest […]

Legos

Euromonitor to Speak at Spielwarenmesse 2016

by January 14th, 2016
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Event Name: Spielwarenmesse Date: 27-1st February, 2016 Location: Nuremberg, Germany Event Description: This is where international toy markets come together: renowned brands, toy novelties, trendy start-ups, buyers of large chains, independent retailers and a plethora of media representatives make the toy fair in Nuremberg, Germany, the most important event for the toy industry. Twitter Handle: […]

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FAA’s Ruling on Drones may Impact Toys and Games

by December 18th, 2015
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  The US Federal Aviation Administration recently ruled that drones over 250 grams to be registered online for a small fee. This recent ruling has the potential to impact toy drones, even though most toy drones are under the weight limit. Although consumers may switch from buying professional-grade drones to toy drones, many parents may […]

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Small but Growing Movement towards Gender Neutrality in Toys

by December 11th, 2015
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Gender neutral toys, which are toys that are not specifically marketed to either boys or girls, are not an entirely new concept in traditional toys and games, but they have recently started garnering a lot of attention from manufacturers and the media. Parents are increasingly troubled by the level of gender differentiation in toys and […]

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Deepening Recession in Brazil Weighs on Toy Sales

by November 28th, 2015
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Slowing economic growth across emerging markets has been a growing concern for much of 2015. While China and Russia have seen a significant deterioration in their economies, the recession in Brazil is likely to have the largest impact on discretionary spending, including spending on toys and games.

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Black Friday Strategies in the US

by November 23rd, 2015
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Black Friday, the shopping day in the US after Thanksgiving, conjures up images of doorbuster deals and packed stores. In this podcast, Euromonitor explains this year’s Black Friday strategies from three different perspectives: retailing, toys and games and apparel and accessories. Retailing This year, many retailers chose to release their Black Friday deals early in […]

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Popular Holiday Products for Consumer Electronics and Toys and Games

by November 17th, 2015
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    In this video, Euromonitor examines popular holiday products for consumer electronics, video games and traditional toys and games. Consumer Electronics Wearables are expected to be a big gift item this year with new products launching from Asus, Pebble and Fitbit. The Apple Watch will also be a popular item with those looking to […]

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Asia Pacific: World’s Most Heavily Licensed Toys Market

by November 15th, 2015
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While the US is the birthplace of many international licenses through the influence of its Hollywood blockbuster movies, Asia Pacific is also one of the biggest licence-driven traditional toys and games markets globally, with half of the world’s top 10 most heavily licensed toys markets in this region. In almost all these countries the proportion […]

Open-Book

Video Games Market in Australia Poised for Competition

by November 14th, 2015
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Australian consumers are eager to keep up with the latest video game hardware and software trends, spending US$3.1 Billion on toys and games in 2014. The upcoming launch of the Alienware Steam Machine in Australia will likely provide some competition for Sony and Microsoft in the region. This new breed of static video game console […]