September 17th, 2016
As I explore in our “Experiential Licensing: Consumer Fundamentals Falling into Place” Global Briefing, today’s consumers are increasingly redefining their values and priorities, leading to the birth of a new consumerism. “Experiencing is everything” phenomenon is driving growth in sports/music licensing and theme parks/themed travel. Thus, themed flights/holidays, themed hotels and cruises enjoy growing popularity. This trend […]
August 16th, 2016
Despite only being initially launched in the US, Australia, New Zealand and the UK, Pokémon Go has quickly become one of the top mobile games globally, achieving active user levels comparable to Twitter.
August 11th, 2016
The gradual relaxation of the family planning policy in China over the past few years and the eventual expansion to a two-child model in 2016 has resulted in growing birth rates.
August 8th, 2016
The mobile games market in Japan saw extremely strong growth in the 2010-2015 period, growing at a 56% CAGR, creating the second largest mobile games market in the world, behind only China.
July 16th, 2016
Despite only being initially launched in the US, Australia and New Zealand, Pokémon Go has quickly became one of the most popular mobile games in the world, reaching active user levels comparable to Twitter.
July 15th, 2016
The augmented-reality mobile game Pokémon Go has captured the attention of consumers to the point of creating mobile zombies who walk into light poles or into traffic as they explore their local communities to catch virtual Pokémon via their smartphones.
July 5th, 2016
On 21-23 June 2016, the Licensing Industry Merchandisers’ Association held its annual Licensing Expo. Euromonitor International was in attendance and observed some of the trends that will affect licensing in future.
July 1st, 2016
Traditional toys and games market faced significant headwinds from an appreciating US$ in 2015, with global sales declining 5% in y-o-y exchange rates. Barring exchange rate effects the industry had a record year due to the impact of Star Wars. Construction, action figures, as well as dress-up and role play were some of the fastest […]
June 29th, 2016
Our latest research published on 6 June has revealed that global retail value sales of traditional toys and games declined by 5% in 2015 in US dollar terms.
June 21st, 2016
Emerging markets were the main growth story over the past five years in traditional toys and games. But in 2015 macroeconomic volatility and a strengthening US$ limited the spending power of consumers in Brazil, Russia, and other emerging economies. Growth in 2015-2016 shifted to developed markets where demand was driven by licensed toys based […]