October 20th, 2016
As I explore in our “Licensing: Billion Dollar Character Franchises” global briefing, the astonishing popularity of Frozen clearly proved that there is still scope for new properties and expansion of existing franchises. While Disney dominates the licensing world with its 11 worldwide famous licences each selling more than US$1 billion of branded products, there are […]
October 19th, 2016
In Q3 2016, the global economic outlook declined as mounting uncertainty in Europe, the UK and the US outweighed any boost from the BRICs. This quarter, fast moving consumer goods (FMCG) forecast growth revisions from Euromonitor International’s Industry Forecast Model generally point to marginal retail sales downgrades through 2020.
October 2nd, 2016
Webinar Name: The Effect of Globalization on Science, Technology, Engineering, Arts and Mathematics (STEM and STEAM) Toys In partnership with the Toy Industry Association Date: October 13 Time: 2 pm EST Location: Online Link: http://www.toyassociation.org/Resources/Education_Services/BusinessResources/The_Effect_of_Globalization_on_Stem_and_Steam_Toys_.aspx#.V-QyovkrJQJ Webinar Description: Globally, the long term trend of a smaller number of children per family continues which has given parents […]
September 26th, 2016
Online games remain popular around the world and in Australasia, with many online games adopting a “freemium” approach, which means the games are free to play but cost money to obtain in-game items or features. However, this transfer of real money to virtual money and back again has led to an unregulated surge of online […]
September 17th, 2016
As I explore in our “Experiential Licensing: Consumer Fundamentals Falling into Place” Global Briefing, today’s consumers are increasingly redefining their values and priorities, leading to the birth of a new consumerism. “Experiencing is everything” phenomenon is driving growth in sports/music licensing and theme parks/themed travel. Thus, themed flights/holidays, themed hotels and cruises enjoy growing popularity. This trend […]
August 16th, 2016
Despite only being initially launched in the US, Australia, New Zealand and the UK, Pokémon Go has quickly become one of the top mobile games globally, achieving active user levels comparable to Twitter.
August 11th, 2016
The gradual relaxation of the family planning policy in China over the past few years and the eventual expansion to a two-child model in 2016 has resulted in growing birth rates.
August 8th, 2016
The mobile games market in Japan saw extremely strong growth in the 2010-2015 period, growing at a 56% CAGR, creating the second largest mobile games market in the world, behind only China.
July 16th, 2016
Despite only being initially launched in the US, Australia and New Zealand, Pokémon Go has quickly became one of the most popular mobile games in the world, reaching active user levels comparable to Twitter.
July 15th, 2016
The augmented-reality mobile game Pokémon Go has captured the attention of consumers to the point of creating mobile zombies who walk into light poles or into traffic as they explore their local communities to catch virtual Pokémon via their smartphones.