FILTER

Topic / Industry

Region

Content Type

Topic / Industry

Region

Content Type

Survey Results

Showing 1 - 32 of 101 documents
ARTICLE
ARTICLE
ARTICLE
ARTICLE

How to Use Consumer Survey Data to Define Target Segments: A Four Step Approach

Go beyond demographics to segment consumers Consumer segmentation can be a powerful tool to help companies better understand and appeal to their target market. By going beyond typical demographic-based groups, such as age or gender, and segmenting consumers based on similar buying behaviours and lifestyle habits, companies can better develop products, marketing campaigns, sales strategies […]
ARTICLE
ARTICLE

The Intangible Appeal of “Natural”: Growing Consumer Interest in an Unregulated Product Label

In recent years, brands and retailers have been scrambling to meet growing consumer desires for “green” product features, such as organic, recyclable, fair trade, and sustainably produced. Driving these desires is an increased awareness of ingredients in various products, accompanied by firm opinions about what ingredients or characteristics may or may not harm an individual […]
VIDEO
ARTICLE
WHITE PAPER

3 Key Beauty Survey Insights

The consumer landscape in the beauty and personal care space is evolving around the world. To grow sales and increase consumer engagement, organisations should better understand beauty routines, shopper preferences and habits, positioning themselves ahead of emerging trends and opportunities in markets around the world. In this free report, we explore the following trends and […]
ARTICLE

Consumers are Reading Labels More Carefully Than Ever, Seeking Natural Ingredients

CHICAGO – Global market research company Euromonitor International released today results from its annual Global Consumer Trends tracking survey of 28,000 online respondents in 20 markets worldwide. Among many findings, the new data shows that consumers are more conscientious about food and beverage labels and look for green product features that directly influence themselves and […]
ARTICLE

New Lifestyles System Data: 2016 Global Consumer Trends Survey Results

We are excited to announce that the latest consumer survey results from the 2016 Global Consumer Trends survey are now live in the Lifestyles dashboard. Euromonitor International’s Global Consumer Trends surveys help companies stay ahead of a fast-changing consumer landscape by reaching out to internet-connected consumers from across the globe, then translating the results into […]
VIDEO

The Five Global Shopper Types

The latest in its proprietary consumer types research series, Euromonitor’s Shopper Types analysis focuses on shopping habits and preferences to profile like-minded consumers and help companies better understand and appeal to cohesive consumer segments in their target market. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on […]
ARTICLE
ARTICLE
ARTICLE
PODCAST
ARTICLE

What Do Consumers Look For in a Washing Machine?

A recent Analyst Pulse Survey* conducted by Euromonitor International among a network of in-country analysts and in-house researchers around the world revealed interesting consumer preferences when choosing an automatic washing machine. The survey revealed that the most important features for consumers were energy and water efficiency, which were followed by features that increased convenience, such […]
ARTICLE

Wireless Speakers: What Consumers Want

Sales of smartphones are projected to exceed 1.3 billion units in 2015. The explosive sales of smartphones are also driving sales of accordant headphones and wireless speakers. 26% of the respondents paid between US$20-50 for their wireless speakers and almost the same number of respondents paid between US$75-200.  In fact, the survey showed that a […]
ARTICLE

Connecting with Hyperconnected Consumers

Euromonitor International’s Global Consumer Trends survey data reveals new trends regarding the lifestyle of the 2017 consumer. Key themes of these trends offer insights into areas like how consumers prepare their meals, travel, react to economic shifts, save and spend money, change and adapt digital habits and ethical living. This year’s survey results uncovered new […]
ARTICLE
ARTICLE