February 18th, 2017
India: a country where 97% of transactions in volume terms still happen with cash. Is such a cash-dependent economy ready for a cashless digital economy? This question was put to the test during recent demonetisation when 86% of cash currency in the country was withdrawn overnight on 8th November, 2016. Since then, consumers from various […]
November 25th, 2016
In recent years, brands and retailers have been scrambling to meet growing consumer desires for “green” product features, such as organic, recyclable, fair trade, and sustainably produced. Driving these desires is an increased awareness of ingredients in various products, accompanied by firm opinions about what ingredients or characteristics may or may not harm an individual […]
November 10th, 2016
Both online and in-store retailers in India are gearing up for the festive season, and Euromonitor’s findings from the Global Shopper Types survey can help companies better understand how to appeal to their target audience. India’s shopper types fall into five key types based on their shopping and spending habits. Download an extract of […]
October 23rd, 2016
We are pleased to announce the publication of the second year of Beauty Survey consumer survey data. The 2016 edition tracks results about consumer habits and preferences related to usage, path to purchase, and brands.
October 22nd, 2016
The consumer landscape in the beauty and personal care space is evolving around the world. To grow sales and increase consumer engagement, organisations should better understand beauty routines, shopper preferences and habits, positioning themselves ahead of emerging trends and opportunities in markets around the world. In this free report, we explore the following trends and […]
October 3rd, 2016
CHICAGO – Global market research company Euromonitor International released today results from its annual Global Consumer Trends tracking survey of 28,000 online respondents in 20 markets worldwide. Among many findings, the new data shows that consumers are more conscientious about food and beverage labels and look for green product features that directly influence themselves and […]
September 28th, 2016
We are excited to announce that the latest consumer survey results from the 2016 Global Consumer Trends survey are now live in the Lifestyles dashboard. Euromonitor International’s Global Consumer Trends surveys help companies stay ahead of a fast-changing consumer landscape by reaching out to internet-connected consumers from across the globe, then translating the results into […]
September 5th, 2016
The latest in its proprietary consumer types research series, Euromonitor’s Shopper Types analysis focuses on shopping habits and preferences to profile like-minded consumers and help companies better understand and appeal to cohesive consumer segments in their target market. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on […]
June 27th, 2016
Understanding the key purchase drivers and expectations of the growing demographic of senior consumers is becoming a strategic priority for beauty players.
June 26th, 2016
Gaining insight into consumers’ beauty habits to better tailor product innovations and marketing strategies is paramount at a time when brands are facing increasing challenges to distinguish and diversify existing portfolios.