September 5th, 2016
The latest in its proprietary consumer types research series, Euromonitor’s Shopper Types analysis focuses on shopping habits and preferences to profile like-minded consumers and help companies better understand and appeal to cohesive consumer segments in their target market. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on […]
June 27th, 2016
Understanding the key purchase drivers and expectations of the growing demographic of senior consumers is becoming a strategic priority for beauty players.
June 26th, 2016
Gaining insight into consumers’ beauty habits to better tailor product innovations and marketing strategies is paramount at a time when brands are facing increasing challenges to distinguish and diversify existing portfolios.
February 12th, 2016
New Global Consumer survey results are here! We are excited to announce that the latest consumer survey results from the 2015 Global Consumer Trends survey are now live on Passport in the Lifestyles dashboard and in published analysis on the Lifestyles page (with more being added in the coming weeks and months!).
October 20th, 2015
Omnichannel shopping, a term used to describe consumers shopping between a number of different devices and channels, is impacting shopping trends in a number of ways. Although mobile devices are part of the daily lives of many consumers, buying products on a mobile device is still limited, but is set to grow in the next […]
October 12th, 2015
Omnichannel shopping, a term used to describe consumers shopping between a number of different devices and channels, is impacting shopping trends in a number of ways. According to Euromonitor’s survey results, many consumers are comfortable with completing all steps of the shopping process online, without ever seeing the product in person. One area where consumers […]
October 6th, 2015
Download as an MP3 Omnichannel shopping, a term used to describe consumers shopping between a number of different devices and channels, is impacting shopping trends in a number of ways. According to Euromonitor’s survey results, consumers are turning to the internet to research products even if they end up purchasing products in stores. Brick and […]
August 4th, 2015
In July 2015, Euromonitor Analyst Erica Sirimanne lead panel discussions at QSR Media Conference on Ethical and Digital applications in the quick service restaurant industry utilising Euromonitor’s Survey results and Economies and Consumers research.
July 30th, 2015
A recent Analyst Pulse Survey* conducted by Euromonitor International among a network of in-country analysts and in-house researchers around the world revealed interesting consumer preferences when choosing an automatic washing machine. The survey revealed that the most important features for consumers were energy and water efficiency, which were followed by features that increased convenience, such […]
July 27th, 2015
Sales of smartphones are projected to exceed 1.3 billion units in 2015. The explosive sales of smartphones are also driving sales of accordant headphones and wireless speakers. 26% of the respondents paid between US$20-50 for their wireless speakers and almost the same number of respondents paid between US$75-200. In fact, the survey showed that a […]