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Survey Results

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Top 6 Insights from the 2015 Global Consumer Trends Survey

by February 12th, 2016
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New Global Consumer survey results are here! We are excited to announce that the latest consumer survey results from the 2015 Global Consumer Trends survey are now live on Passport in the Lifestyles dashboard and in published analysis on the Lifestyles page (with more being added in the coming weeks and months!).

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The Impact of Omnichannel Shopping Trends on Mobile Shopping

by October 20th, 2015
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Omnichannel shopping, a term used to describe consumers shopping between a number of different devices and channels, is impacting shopping trends in a number of ways. Although mobile devices are part of the daily lives of many consumers, buying products on a mobile device is still limited, but is set to grow in the next […]

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The Impact of Omnichannel Shopping Trends on Online Shopping

by October 12th, 2015
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Omnichannel shopping, a term used to describe consumers shopping between a number of different devices and channels, is impacting shopping trends in a number of ways. According to Euromonitor’s survey results, many consumers are comfortable with completing all steps of the shopping process online, without ever seeing the product in person. One area where consumers […]

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The Impact of Omnichannel Shopping Trends on In-Store Shopping

by October 6th, 2015
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Download as an MP3 Omnichannel shopping, a term used to describe consumers shopping between a number of different devices and channels, is impacting shopping trends in a number of ways. According to Euromonitor’s survey results, consumers are turning to the internet to research products even if they end up purchasing products in stores. Brick and […]

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What Do Consumers Look For in a Washing Machine?

by July 30th, 2015
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A recent Analyst Pulse Survey* conducted by Euromonitor International among a network of in-country analysts and in-house researchers around the world revealed interesting consumer preferences when choosing an automatic washing machine. The survey revealed that the most important features for consumers were energy and water efficiency, which were followed by features that increased convenience, such […]

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Wireless Speakers: What Consumers Want

by July 27th, 2015
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Sales of smartphones are projected to exceed 1.3 billion units in 2015. The explosive sales of smartphones are also driving sales of accordant headphones and wireless speakers. 26% of the respondents paid between US$20-50 for their wireless speakers and almost the same number of respondents paid between US$75-200.  In fact, the survey showed that a […]

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Connecting with Hyperconnected Consumers

by June 16th, 2015
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Through widespread access to and use of electronic devices, consumers today are more connected to one another, and to the world around them, than ever before. This continuous access to technology has turned many in all corners of the globe into “hyperconnected consumers”, with new purchasing habits and preferences for interacting with the social and […]

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Euromonitor to Participate in Women in Research Roundtable

by June 3rd, 2015
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Date: 11 June 2015 Location: Chicago Event:  Join Chicago’s Women in Research Chapter and industry leaders in roundtable discussion about market trends and trends in market research.  Euromonitor International will be presenting on how brands should interact with today’s hyperconnected consumer.  The event is free for all to attend.  Please register here:  http://www.womeninresearch.com/#!chicago/c9r7

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