FILTER

By Industry

By Document Type

By Start & End Date

By Industry

By Document Type

By Start & End Date

Survey Results

Showing 1 - 32 of 100 documents
ARTICLE

How to Use Consumer Survey Data to Define Target Segments: A Four Step Approach

Go beyond demographics to segment consumers Consumer segmentation can be a powerful tool to help companies better understand and appeal to their target market. By going beyond typical demographic-based groups, such as age or gender, and segmenting consumers based on similar buying behaviours and lifestyle habits, companies can better develop products, marketing campaigns, sales strategies […]
ARTICLE
ARTICLE

The Intangible Appeal of “Natural”: Growing Consumer Interest in an Unregulated Product Label

In recent years, brands and retailers have been scrambling to meet growing consumer desires for “green” product features, such as organic, recyclable, fair trade, and sustainably produced. Driving these desires is an increased awareness of ingredients in various products, accompanied by firm opinions about what ingredients or characteristics may or may not harm an individual […]
ARTICLE
WHITE PAPER

3 Key Beauty Survey Insights

The consumer landscape in the beauty and personal care space is evolving around the world. To grow sales and increase consumer engagement, organisations should better understand beauty routines, shopper preferences and habits, positioning themselves ahead of emerging trends and opportunities in markets around the world. In this free report, we explore the following trends and […]
ARTICLE

Consumers are Reading Labels More Carefully Than Ever, Seeking Natural Ingredients

CHICAGO – Global market research company Euromonitor International released today results from its annual Global Consumer Trends tracking survey of 28,000 online respondents in 20 markets worldwide. Among many findings, the new data shows that consumers are more conscientious about food and beverage labels and look for green product features that directly influence themselves and […]
ARTICLE

New Lifestyles System Data: 2016 Global Consumer Trends Survey Results

We are excited to announce that the latest consumer survey results from the 2016 Global Consumer Trends survey are now live in the Lifestyles dashboard. Euromonitor International’s Global Consumer Trends surveys help companies stay ahead of a fast-changing consumer landscape by reaching out to internet-connected consumers from across the globe, then translating the results into […]
ARTICLE
ARTICLE
ARTICLE
PODCAST
PODCAST
PODCAST
VIDEO
ARTICLE

What Do Consumers Look For in a Washing Machine?

A recent Analyst Pulse Survey* conducted by Euromonitor International among a network of in-country analysts and in-house researchers around the world revealed interesting consumer preferences when choosing an automatic washing machine. The survey revealed that the most important features for consumers were energy and water efficiency, which were followed by features that increased convenience, such […]
ARTICLE

Wireless Speakers: What Consumers Want

Sales of smartphones are projected to exceed 1.3 billion units in 2015. The explosive sales of smartphones are also driving sales of accordant headphones and wireless speakers. 26% of the respondents paid between US$20-50 for their wireless speakers and almost the same number of respondents paid between US$75-200.  In fact, the survey showed that a […]
ARTICLE

Connecting with Hyperconnected Consumers

Go beyond demographics to segment consumers Consumer segmentation can be a powerful tool to help companies better understand and appeal to their target market. By going beyond typical demographic-based groups, such as age or gender, and segmenting consumers based on similar buying behaviours and lifestyle habits, companies can better develop products, marketing campaigns, sales strategies […]
ARTICLE

Euromonitor to Participate in Women in Research Roundtable

Go beyond demographics to segment consumers Consumer segmentation can be a powerful tool to help companies better understand and appeal to their target market. By going beyond typical demographic-based groups, such as age or gender, and segmenting consumers based on similar buying behaviours and lifestyle habits, companies can better develop products, marketing campaigns, sales strategies […]
ARTICLE

Wearable Technology Poised to Ride Wave of Consumer Enthusiasm

Go beyond demographics to segment consumers Consumer segmentation can be a powerful tool to help companies better understand and appeal to their target market. By going beyond typical demographic-based groups, such as age or gender, and segmenting consumers based on similar buying behaviours and lifestyle habits, companies can better develop products, marketing campaigns, sales strategies […]
ARTICLE

Consumer Attitudes Towards Storing Data in the Cloud

Go beyond demographics to segment consumers Consumer segmentation can be a powerful tool to help companies better understand and appeal to their target market. By going beyond typical demographic-based groups, such as age or gender, and segmenting consumers based on similar buying behaviours and lifestyle habits, companies can better develop products, marketing campaigns, sales strategies […]
ARTICLE

Key Differences Between Apple and Android Users

Go beyond demographics to segment consumers Consumer segmentation can be a powerful tool to help companies better understand and appeal to their target market. By going beyond typical demographic-based groups, such as age or gender, and segmenting consumers based on similar buying behaviours and lifestyle habits, companies can better develop products, marketing campaigns, sales strategies […]
VIDEO

How Does Technology Influence Shopping?

Constant access to the internet allows online consumers to research products, compare prices and buy just about anything they need, whether from the comfort of their own home or while on the go. As a result of this flexibility, purchase decision-making is now done on a number of devices and in multiple locations. To better […]
ARTICLE
WHITE PAPER
ARTICLE

Learn More about Consumer Types around the World

Go beyond demographics to segment consumers Consumer segmentation can be a powerful tool to help companies better understand and appeal to their target market. By going beyond typical demographic-based groups, such as age or gender, and segmenting consumers based on similar buying behaviours and lifestyle habits, companies can better develop products, marketing campaigns, sales strategies […]
ARTICLE

Exploring the Personalities of Seven Global Consumer Types

Go beyond demographics to segment consumers Consumer segmentation can be a powerful tool to help companies better understand and appeal to their target market. By going beyond typical demographic-based groups, such as age or gender, and segmenting consumers based on similar buying behaviours and lifestyle habits, companies can better develop products, marketing campaigns, sales strategies […]
WHITE PAPER
ARTICLE
ARTICLE

Consumer Electronics Wish List for 2015

Go beyond demographics to segment consumers Consumer segmentation can be a powerful tool to help companies better understand and appeal to their target market. By going beyond typical demographic-based groups, such as age or gender, and segmenting consumers based on similar buying behaviours and lifestyle habits, companies can better develop products, marketing campaigns, sales strategies […]
VIDEO
 
VIDEO
 

The Five Global Shopper Types

The latest in its proprietary consumer types research series, Euromonitor’s Shopper Types analysis focuses on shopping habits and preferences to profile like-minded consumers and help companies better understand and appeal to cohesive consumer segments in their target market. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on […]
VIDEO
SUBSCRIBE ME

REQUEST A DEMONSTRATION

Request a complimentary demonstration of our award-winning market research today.

© 2017 Euromonitor is privately owned & trademarked.