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Soft Drinks

Showing 65 - 96 of 418 documents
ARTICLE

Coca-Cola’s Investment in Nigeria’s Chi

Coca-Cola has announced its intention to purchase a 40% stake in Nigeria’s Chi (holding company Tropical General Investments) and will buy the rest of the group within three years. This is not a surprise move as it fits Coca-Cola’s coordinated global strategic movements in enlarging investment in dairy and juices. Euromonitor International’s latest data show […]
ARTICLE

Soft Drinks in 2016: Water, Water Everywhere

Coca-Cola has announced its intention to purchase a 40% stake in Nigeria’s Chi (holding company Tropical General Investments) and will buy the rest of the group within three years. This is not a surprise move as it fits Coca-Cola’s coordinated global strategic movements in enlarging investment in dairy and juices. Euromonitor International’s latest data show […]
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PODCAST

Norsk suksess for sukkerfri saft

Skandinavia er på verdenstoppen når det gjelder forbruk av saft, med en sterkere vekst i sukkerfri saft enn i de fleste andre markeder. I Norge er det spesielt to merker som driver veksten i retning av sukkerfri saft; Fun Light og ZerOH!. Med en solid posisjonering rettet mot unge kvinner, en voksende demografisk gruppe i […]
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Top 50 Largest Private Label Markets

The visual below shows 50 country/category combinations where private label had the highest value sales in 2014, and maps them alongside forecast growth potential over 2015-2020 (or 2014-2019 for categories in soft drinks and tissue and hygiene). The smaller coloured bubbles indicate retail value sales of private label, whereas larger circles indicate the size of […]
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Exploring Soft Drinks Tax Arguments in New Zealand

Taxation on carbonates remains one of the global hot button political issues in packaged consumer goods. Public health advocacy groups maintain that sharp increases in the retail price of sugary, high-calorie beverages can reduce consumption and yield positive social health benefits. Meanwhile, the soft drinks industry often contends that there is no compelling evidence of […]
ARTICLE

Fast Casual Executive Summit: Three Beverage Trends for 2016

Euromonitor International recently presented at the Fast Casual Executive Summit in Miami, addressing the continuing strategic importance of craft beverages, particularly in fiercely competitive categories. While the conference focused on premium, limited-service concepts, these trends are somewhat universal across many different categories including full-service, cafés/bars and even more traditional fast food. Below, we’ll take a […]
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How Can Monster Beverage Corp Grow in Brazil?

US-based Monster Beverage Corp is poised to expand internationally following its June 2015 strategic partnership with The Coca-Cola Co (TCCC). The strategic agreement gives Monster Beverage access to TCCC’s extensive global distribution network and transferred TCCC’s energy drinks brands such as Burn, Mother, and Relentless to Monster Beverage. Brazil is an important market for Monster […]
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Global Nutrition Overview: Sugar

The average global consumer purchased 34g of sugar per capita per day in 2014 from packaged food and beverages, with the US topping the countries list at 126g – 50g of this from soft drinks alone. Assuming the sugar content of food and beverage products stays the same and based on forecast volume sales, the […]
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VIDEO

O sucesso da Drinkfinity, da PepsiCo, no Brasil

Recentemente, a PepsiCo lançou no Brasil o sistema de hidratação Drinkfinity, que inclui uma garrafa de água e cápsulas contendo sabores, vitaminas e nutrientes. O produto se diferencia no estagnado mercado de sucos concentrados no país, que até então não havia apresentado inovações além de novos sabores ou embalagens. Embora o Drinkfinity ainda esteja restrito […]
PODCAST

Liquid Concentrates in Norway: A Success Story

Scandinavian countries rank among the biggest consumers of liquid concentrates in the world, with two brands driving growth towards reduced-sugar concentrates. The brands – Fun Light and ZerOH! are owned by Norwegian companies Orkla Foods and Lerum, respectively. These brands are targeting different consumer groups than competitors; going after young; health-conscious women concerned about cutting […]
VIDEO
 
VIDEO

Challenges Ahead for the Keurig Kold Machine

Keurig Green Mountain, Inc recently released an in-home soft drinks machine called the Keurig Kold. Many challenges lie ahead for the machine’s success, including unit price, pod prices and distribution. Consumers may not be ready to spend US$ 370 on the machine, but the machine does create real Coca-Cola products which could sway fans of […]
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