Soft Drinks


Product Development of Soft Drink Companies: A Look Ahead

by October 18th, 2016

A common theme among soft drink companies is an effort to bring more premium products to the mass market by using familiar brands with upgraded packaging, added functional benefits and new flavours. Many soft drink companies are attempting to counteract their underperforming carbonates with premium still beverages. Both PepsiCo and Coca-Cola have been somewhat successful […]


Introduction to Euromonitor Quarterly Global FMCG Industry Forecasts

by and October 19th, 2016

In Q3 2016, the global economic outlook declined as mounting uncertainty in Europe, the UK and the US outweighed any boost from the BRICs. This quarter, fast moving consumer goods (FMCG) forecast growth revisions from Euromonitor International’s Industry Forecast Model generally point to marginal retail sales downgrades through 2020.


Breaking Boundaries LIVE 2016: Innovation and Technology

by September 21st, 2016

Food and Drink Business’ ‘Breaking Boundaries LIVE Forum’ was held at the Royal Randwick Racecourse on Thursday 4th August 2016. The event connected people from a wide range of areas within the Australian food and beverage industry to talk about new product innovations, new technologies and branding strategies, as well as key considerations for making […]


Global Soft Drinks Trends and Industry Forecast: Positive Growth to 2020

by September 10th, 2016

2015 saw the slowest growth for global carbonates in fifteen years. This market crisis is leading major global brand owners to reshape their category portfolios, diversify product offerings and place heavier focus on other categories for NPD investment. Register now to: Explore markets that have outperformed despite the slowdown in global carbonated soft drinks Learn […]


Opportunities for Natural and Organic Beverages in Brazil: When Health Overcomes Convenience

by September 8th, 2016

The global market of soft drinks is constantly changing in terms of new consumers’ demands and specific needs to be addressed. The health and wellness trend continues to drive the pursuit of beverages with a healthier positioning, clear functional benefits and the least possible addition of artificial ingredients. For a long time, reduced sugar beverages remained on […]


Premium Fountain Sodas Aim to Bring Back Customers to Carbonates

by and August 8th, 2016

Carbonates sales have been declining in many developed markets including the US, Germany, and Italy as consumers shift to healthier beverages. Yet demand for premium craft soda has been rising among millennials. The rise of premium soda has been occurring concurrently with the rise of fast casual restaurants that use higher quality ingredients. Fountain volume […]