Resources

Tokyo---RedOrange

Soft Drinks

Milk-jugs

India: Coca-Cola Tests a New Flavoured Milk Drinks Brand, Vio

by February 6th, 2016
Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone

With the planned launch of the Vio brand in February 2016, Coca-Cola ventures into flavoured milk drinks, a rapidly growing category in India. It will be at least initially available in just two relatively classic flavours, Almond Delight and Kesar Treat, at a price of Rs25 per 200ml bottle (US$0.37), and is positioned as an […]

Pop-Tops

Coca-Cola’s Investment in Nigeria’s Chi

by February 3rd, 2016
Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone

Coca-Cola has announced its intention to purchase a 40% stake in Nigeria’s Chi (holding company Tropical General Investments) and will buy the rest of the group within three years. This is not a surprise move as it fits Coca-Cola’s coordinated global strategic movements in enlarging investment in dairy and juices. Euromonitor International’s latest data show […]

Mediterranean-Neighborhood

Soft Drinks in 2016: Water, Water Everywhere

by January 27th, 2016
Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone

Whilst much of the expansion in bottled water volumes is driven by low-priced, low-margin bulk water purchases in emerging markets and budget private label purchases in many developed markets, the impact on consumer behaviour–and tastes–is real, and lasting. Intriguingly, the continued shift to bottled water could create real opportunity for innovation on the high end, […]

drink-podcast

Carbonates Take a Global Hit, But Soft Drinks Remain Stable

by January 22nd, 2016
Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone

Euromonitor recently released new data for soft drinks and the results are showing 2015 as the slowest year for global carbonates growth in all of our historic data set. Microeconomic factors are definitely to blame, but there is also a heightened global sense of health and wellness that is turning consumers away from carbonated drinks. […]

Pop-Tops
Tea-Pot
drink-podcast

Norsk suksess for sukkerfri saft

by January 16th, 2016
Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone

Skandinavia er på verdenstoppen når det gjelder forbruk av saft, med en sterkere vekst i sukkerfri saft enn i de fleste andre markeder. I Norge er det spesielt to merker som driver veksten i retning av sukkerfri saft; Fun Light og ZerOH!. Med en solid posisjonering rettet mot unge kvinner, en voksende demografisk gruppe i […]

Orange-Juice

Soft Drinks Forecast Model Reveals Growing Headwinds in Chinese Juice

by January 8th, 2016
Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone

In July, I discussed the possible reasons for the slowing market for Chinese juice. This subject is important to the industry as a whole, as, over the last five years, the majority of global retail juice growth has been in China. Low-fruit-content, single-serve juice drinks in particular supported strong development of the wider Chinese soft […]

Energy-Drink-Cans
Soft-Drink-Over-Ice

Soft Drinks Forecast Model Gives Cause for Cautious Optimism in Spain

by January 6th, 2016
Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone

One of the advantages of Euromonitor International’s new Soft Drinks Forecast Model is the ability to identify unexpected markets of opportunity. This is increasingly important for the drinks industry, as the large emerging markets of China and Brazil have slowed significantly in 2015, impacting the global outlook for retail beverages.