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Soft Drinks

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The Soft Drinks Market in Brazil

by April 28th, 2016

  The soft drinks market in Brazil grew by 2 percent in 2015 despite unfavorable economic situations in the country. Small and regional players are finding opportunities in powered concentrates, as consumers turn towards these drinks when their available income shrinks. Energy drinks grew by 10 percent in the country as consumers choose natural energy […]

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Hydration and Juicing Trends at the International Home and Housewares Show 2016

by March 11th, 2016

  Bottled water and premium cold-pressed juice have been the best performers in the global soft drinks industry. Consumers are drinking more water as they seek to reduce sugar consumption, with global bottled water retail volume sales growing by 6% in 2015. Cold-pressed juice sales have grown strongly in many markets despite its high cost. […]

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Consumers Expanding Tastes outside of Carbonates

by March 7th, 2016

Consumers are constantly expanding their soft drink consumption outside of carbonates. Ready-to-drinks tea, bottled water and juices are just as prevalent to consumers as soda. As a result, companies are increasingly expanding their product portfolios outside of traditional carbonates categories. Coca-Cola, for instance, acquired Culiangwang, manufacturers of a plant-based protein drink in China and Chi […]

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