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Soft Drinks

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The Soft Drinks Market in Brazil

by April 28th, 2016

  The soft drinks market in Brazil grew by 2 percent in 2015 despite unfavorable economic situations in the country. Small and regional players are finding opportunities in powered concentrates, as consumers turn towards these drinks when their available income shrinks. Energy drinks grew by 10 percent in the country as consumers choose natural energy […]

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Hydration and Juicing Trends at the International Home and Housewares Show 2016

by March 11th, 2016

  Bottled water and premium cold-pressed juice have been the best performers in the global soft drinks industry. Consumers are drinking more water as they seek to reduce sugar consumption, with global bottled water retail volume sales growing by 6% in 2015. Cold-pressed juice sales have grown strongly in many markets despite its high cost. […]