February 6th, 2016
With the planned launch of the Vio brand in February 2016, Coca-Cola ventures into flavoured milk drinks, a rapidly growing category in India. It will be at least initially available in just two relatively classic flavours, Almond Delight and Kesar Treat, at a price of Rs25 per 200ml bottle (US$0.37), and is positioned as an […]
February 3rd, 2016
Coca-Cola has announced its intention to purchase a 40% stake in Nigeria’s Chi (holding company Tropical General Investments) and will buy the rest of the group within three years. This is not a surprise move as it fits Coca-Cola’s coordinated global strategic movements in enlarging investment in dairy and juices. Euromonitor International’s latest data show […]
January 27th, 2016
Whilst much of the expansion in bottled water volumes is driven by low-priced, low-margin bulk water purchases in emerging markets and budget private label purchases in many developed markets, the impact on consumer behaviour–and tastes–is real, and lasting. Intriguingly, the continued shift to bottled water could create real opportunity for innovation on the high end, […]
January 22nd, 2016
Euromonitor recently released new data for soft drinks and the results are showing 2015 as the slowest year for global carbonates growth in all of our historic data set. Microeconomic factors are definitely to blame, but there is also a heightened global sense of health and wellness that is turning consumers away from carbonated drinks. […]
January 18th, 2016
Global strategic planners and soft drinks investors are facing an increasingly complex marketplace, where consumers are slowly moving away from carbonates and drinking a variety of beverages.
January 18th, 2016
The economic turmoil in Russia and Ukraine in 2014-2015 echoed across neighbouring CIS countries in terms of devaluation, leading to a down-trading trend in these markets. However, what seems as a negative prospect at first glance has potential opportunities.
January 16th, 2016
Skandinavia er på verdenstoppen når det gjelder forbruk av saft, med en sterkere vekst i sukkerfri saft enn i de fleste andre markeder. I Norge er det spesielt to merker som driver veksten i retning av sukkerfri saft; Fun Light og ZerOH!. Med en solid posisjonering rettet mot unge kvinner, en voksende demografisk gruppe i […]
January 8th, 2016
In July, I discussed the possible reasons for the slowing market for Chinese juice. This subject is important to the industry as a whole, as, over the last five years, the majority of global retail juice growth has been in China. Low-fruit-content, single-serve juice drinks in particular supported strong development of the wider Chinese soft […]
January 7th, 2016
As major emerging markets (China, Russia and Brazil) are experiencing slowdowns in their economies, manufacturers are assessing the possible impact on sales of their fmcg products and discussing how to ideally plan their medium-to-long-term investment strategies.
January 6th, 2016
One of the advantages of Euromonitor International’s new Soft Drinks Forecast Model is the ability to identify unexpected markets of opportunity. This is increasingly important for the drinks industry, as the large emerging markets of China and Brazil have slowed significantly in 2015, impacting the global outlook for retail beverages.