MRX 101

How to Identify Growth Opportunities in Your Competitive Landscape: Part 2 – A Case Study

by January 30th, 2017

Euromonitor International’s previous article discussed how market size growth in developed markets has plateaued across many FMCG categories, and as a result, companies need to take a fine-tuned approach to growth strategy. In turn, this places a greater importance on strategic acquisitions as well as market share gains in companies’ existing categories as opposed to […]

How to Identify Growth Opportunities in Your Competitive Landscape: Part 1

by January 16th, 2017

Growing market share in a growing market is an ideal scenario for most – if not all — companies. Many fast moving consumer goods (FMCG) categories, however, are highly mature and growth is hard to find, especially in developed markets. Volume demand for most FMCG products is near saturation and value-led growth faces pressure from […]

How to Perfect Your Market Entry Strategy

by December 5th, 2016

There are many reasons businesses look to international expansion: greater profits, lower costs, the acquisition of new skills and technologies and the diversification of cost and profit bases amongst them. Before undertaking an expansion strategy, gaining an understanding of the company’s readiness to expand is crucial. What are the motivations? Are the processes to cope […]

How to Use Market Research to Support Mergers and Acquisitions (M&A)

by November 20th, 2016

As the world becomes more globalised and the competitive landscape more crowded, mergers and acquisitions are being leveraged to grow market share and create more value for shareholders. At the root of any merger or acquisition is the prospect of synergy, benefits of which include new or improved business intelligence, reduced overhead, an increased customer […]

How Can Market Research Help You Plan for Business Uncertainty?

by November 3rd, 2016

As markets plummet, currencies continue to devaluate and companies struggle to maintain balance sheets, businesses look to avoid another crash, while increasing sales and limiting spending.  Evaluating where your business is at now and understanding strengths, weaknesses, opportunities and threats helps ascertain if the direction and goals of your business are achievable in times of […]

Top 5 Common Distribution Strategy Mistakes to Avoid

by October 3rd, 2016

Selecting the right place to sell your products is crucial for a successful growth strategy. However, selecting the right mix of product, channel and market is no easy task. Working with fast moving consumer goods (FMCG) organisations around the world, we often find that those responsible for understanding channel trends and setting distribution strategies face […]