FILTER

Topic / Industry

Region

Content Type

Topic / Industry

Region

Content Type

MRX 101

Showing 1 - 32 of 59 documents
ARTICLE

Utilizing Market Research in Geographic Expansion

International expansion is a key growth objective for many companies. Expanding to new geographies is not easy with companies making costly mistakes and not understanding why their expansion plan did not work. To identify attractive markets and successfully expand, companies must undergo a thorough research process to make strategic decisions. Case study: National Beauty To […]
ARTICLE
ARTICLE
ARTICLE

Three Market Research Tips to Help Pitch Your Product to Retailers

With consumer’s preferences changing rapidly, businesses feel pressure to produce products quickly and sell them through the appropriate distribution channels. To succeed in today’s marketplace, you need to understand consumer preferences, uncover channel opportunities and understand retailer’s business objectives to develop a solid sales pitch to present to your ideal retail partner. While pitching your […]
ARTICLE

Six Tips for Working with Emerging Market Data

With emerging and developing markets expected to account for almost 70% of global gross domestic product (GDP) in 2030 (in purchasing power parity terms), and accounting for almost two-thirds of global growth in consumer expenditure, opportunities for consumer goods companies remain strong. Yet quantifying the opportunity and building a strong strategy, founded on hard facts, […]
ARTICLE
ARTICLE
ARTICLE

How to Use Economy, Finance and Trade Data to Enhance your Business Strategy

No market operates in isolation from the economy. Economic conditions provide a context for the health of the consumer market, purchasing power and business confidence. Furthermore, as world trade and investment become more interconnected against the background of globalisation, no country is immune to fluctuations in the global economy. Consumer behaviour and purchasing power are […]
ARTICLE

How to Use Consumer Survey Data to Define Target Segments: A Four Step Approach

Go beyond demographics to segment consumers Consumer segmentation can be a powerful tool to help companies better understand and appeal to their target market. By going beyond typical demographic-based groups, such as age or gender, and segmenting consumers based on similar buying behaviours and lifestyle habits, companies can better develop products, marketing campaigns, sales strategies […]
ARTICLE
ARTICLE
ARTICLE

Why Business Dynamics Insights Matter for Business Strategy

A clear understanding of a business’ operating environment is vital for minimising risks and maximising commercial potential in any investment destination. This process involves answering a number of questions in relation to the regulatory burden, corruption, political stability, physical infrastructure and labour force and there’s a challenge between risk and operation costs. The most expensive […]
ARTICLE

8 maneiras de identificar oportunidades de mercado para crescimento do seu negócio

Introdução No dinâmico ambiente de negócios de hoje em dia, crescimento sustentável e rentabilidade nunca são uma garantia. Os avanços tecnológicos e científicos reduziram o ciclo de vida dos produtos e serviços, os modelos de negócios mudaram e novos competidores surgem de fora da indústria. Esta constante instabilidade cria a necessidade de buscar outras oportunidades […]
ARTICLE

8 Ways to Identify Market Opportunities for Business Growth

Introduction In today’s business environment, sustaining growth and profitability is never a guarantee. Technological and scientific advances shorten life cycles of products and services, business models change and new competitors appear from outside the industry.  This constant instability makes it necessary to seek new business opportunities. How do you identify market opportunities in these conditions? First, […]
ARTICLE

SWOT Analysis Template and Case Study

The SWOT Template SWOT Case Study In this post we will provide a step-by-step example of how to create a SWOT analysis. For this purpose, we are using a fictitious company called “Foods & Drinks Inc.” Strengths Start by listing the strengths of the company. Be as specific as possible and use characteristics that are […]
ARTICLE
ARTICLE

Cómo crear un análisis FODA

¿Qué es el analisis FODA? El análisis FODA (Fortalezas, Oportunidades, Debilidades y Amenazas) es una herramienta de estrategia empresarial fácil de usar que muchos gerentes y dueños de negocios usan para crear su estrategia corporativa. En términos simples, un análisis FODA ayuda a identificar, enumerar y actuar en relación a las fortalezas y debilidades clave […]
ARTICLE

How to Use Industrial Data to Enhance your Business Strategy

Assessing the industrial makeup of the world’s biggest economies and how they are shaping the B2B marketplace helps businesses pinpoint new opportunities. Measuring the market potential of different industries is critical for professionals working in sales, marketing, operations and logistics to find growth opportunities and determine their strategy. Additionally, analysing the corporate landscape helps assess […]
ARTICLE
ARTICLE

How to Create a SWOT Analysis

What is SWOT analysis? SWOT (Strength, Weakness, Opportunities, and Threats) analysis is an easy, yet powerful business strategy tool that many managers and business owners use to inform corporate strategy. To put it simply, a SWOT analysis helps identify, list and act upon your business key strengths and weaknesses.  The tool also creates awareness surrounding […]
ARTICLE

Cómo las instituciones educativas utilizan la investigación de mercado para impulsar el crecimiento

De acuerdo con la investigación sobre tendencias económicas y del consumidor de Euromonitor International, tanto las economías emergentes como los países desarrollados observarán un aumento en el número de personas que cuentan con estudios académicos superiores. Para el año 2030, se espera que más del 50% de los jefes de hogar a nivel global cursen […]
ARTICLE
ARTICLE
ARTICLE

Why Natural Resources Matter to your Business: Top 10 Resources for a Sustainability and Environmental Strategy

As consumer concern over the environment and the impact business and products continues to grow, so do ways that businesses must adapt to prove they are invested in the overall well-being of the environment. Market research can assist companies looking into sustainable business practices and provide insights on trends within the space. Beyond implementation of […]
ARTICLE
ARTICLE

How to Identify Growth Opportunities in Your Competitive Landscape: Part 2 – A Case Study

Euromonitor International’s previous article discussed how market size growth in developed markets has plateaued across many FMCG categories, and as a result, companies need to take a fine-tuned approach to growth strategy. In turn, this places a greater importance on strategic acquisitions as well as market share gains in companies’ existing categories as opposed to […]
ARTICLE
ARTICLE
VIDEO
ARTICLE

How to Perfect Your Market Entry Strategy

There are many reasons businesses look to international expansion: greater profits, lower costs, the acquisition of new skills and technologies and the diversification of cost and profit bases amongst them. Before undertaking an expansion strategy, gaining an understanding of the company’s readiness to expand is crucial. What are the motivations? Are the processes to cope […]
ARTICLE
ARTICLE
SUBSCRIBE ME

REQUEST A DEMONSTRATION

Request a complimentary demonstration of our award-winning market research today.

© 2017 Euromonitor is privately owned & trademarked.