MRX 101

Cómo las instituciones educativas utilizan la investigación de mercado para impulsar el crecimiento

by April 2nd, 2017

De acuerdo con la investigación sobre tendencias económicas y del consumidor de Euromonitor International, tanto las economías emergentes como los países desarrollados observarán un aumento en el número de personas que cuentan con estudios académicos superiores. Para el año 2030, se espera que más del 50% de los jefes de hogar a nivel global cursen […]

Como Instituições Acadêmicas Usam Pesquisa de Mercado para Crescer

by March 24th, 2017

De acordo com pesquisas realizadas pela Euromonitor International, haverá um aumento expressivo do número de pessoas com diploma de nível médio e superior tanto nos países emergentes como também nos países com economias desenvolvidas. É esperado que em 2030 mais de 50% dos chefes de domicílio (homens ou mulheres) tenham obtido diplomas de nível médio […]

How Educational Institutions Use Market Research to Foster Growth

by March 18th, 2017

According to Euromonitor International’s economic and consumer trends research, there will be a rise in the number of people holding higher education degrees within emerging economies, as well as in developed countries. By 2030, it is expected that more than 50% of global household heads will obtain secondary education with annual household expenditure on education […]

Why Natural Resources Matter to your Business: Top 10 Resources for a Sustainability and Environmental Strategy

by March 9th, 2017

As consumer concern over the environment and the impact business and products continues to grow, so do ways that businesses must adapt to prove they are invested in the overall well-being of the environment. Market research can assist companies looking into sustainable business practices and provide insights on trends within the space. Beyond implementation of […]

How to Use Income and Expenditure Data to Enhance Your Business Strategy

by February 27th, 2017

Insights into who consumers are, what they spend their money on, where they live and their earning power are truly critical to business success. This information helps companies understand market potential, target consumers within appropriate income bands and devise long-term strategies, helping a business decide to enter a prospective market, the products and services to […]

How to Identify Growth Opportunities in Your Competitive Landscape: Part 2 – A Case Study

by January 30th, 2017

Euromonitor International’s previous article discussed how market size growth in developed markets has plateaued across many FMCG categories, and as a result, companies need to take a fine-tuned approach to growth strategy. In turn, this places a greater importance on strategic acquisitions as well as market share gains in companies’ existing categories as opposed to […]

How to Identify Growth Opportunities in Your Competitive Landscape: Part 1

by January 16th, 2017

Growing market share in a growing market is an ideal scenario for most – if not all — companies. Many fast moving consumer goods (FMCG) categories, however, are highly mature and growth is hard to find, especially in developed markets. Volume demand for most FMCG products is near saturation and value-led growth faces pressure from […]

How to Perfect Your Market Entry Strategy

by December 5th, 2016

There are many reasons businesses look to international expansion: greater profits, lower costs, the acquisition of new skills and technologies and the diversification of cost and profit bases amongst them. Before undertaking an expansion strategy, gaining an understanding of the company’s readiness to expand is crucial. What are the motivations? Are the processes to cope […]