MRX 101

Cómo crear un análisis FODA

by May 23rd, 2017

¿Qué es el analisis FODA? El análisis FODA (Fortalezas, Oportunidades, Debilidades y Amenazas) es una herramienta de estrategia empresarial fácil de usar que muchos gerentes y dueños de negocios usan para crear su estrategia corporativa. En términos simples, un análisis FODA ayuda a identificar, enumerar y actuar en relación a las fortalezas y debilidades clave […]

How to Use Industrial Data to Enhance your Business Strategy

by May 22nd, 2017

Assessing the industrial makeup of the world’s biggest economies and how they are shaping the B2B marketplace helps businesses pinpoint new opportunities. Measuring the market potential of different industries is critical for professionals working in sales, marketing, operations and logistics to find growth opportunities and determine their strategy. Additionally, analysing the corporate landscape helps assess […]

How Euromonitor International Utilises Primary and Secondary Research

by May 2nd, 2017

Primary research is the collection of original information or the acquisition of first-hand data by different methods. Secondary research is a collection of existing information, with a special focus on public sources of material. Primary research can be defined as the collection of original information or the acquisition of first-hand data by different methods. For example […]

How to Create a SWOT Analysis

by May 1st, 2017

What is SWOT analysis? SWOT (Strength, Weakness, Opportunities, and Threats) analysis is an easy, yet powerful business strategy tool that many managers and business owners use to inform corporate strategy. To put it simply, a SWOT analysis helps identify, list and act upon your business key strengths and weaknesses.  The tool also creates awareness surrounding […]

Cómo las instituciones educativas utilizan la investigación de mercado para impulsar el crecimiento

by April 2nd, 2017

De acuerdo con la investigación sobre tendencias económicas y del consumidor de Euromonitor International, tanto las economías emergentes como los países desarrollados observarán un aumento en el número de personas que cuentan con estudios académicos superiores. Para el año 2030, se espera que más del 50% de los jefes de hogar a nivel global cursen […]

Como Instituições Acadêmicas Usam Pesquisa de Mercado para Crescer

by March 24th, 2017

De acordo com pesquisas realizadas pela Euromonitor International, haverá um aumento expressivo do número de pessoas com diploma de nível médio e superior tanto nos países emergentes como também nos países com economias desenvolvidas. É esperado que em 2030 mais de 50% dos chefes de domicílio (homens ou mulheres) tenham obtido diplomas de nível médio […]

How Educational Institutions Use Market Research to Foster Growth

by March 18th, 2017

According to Euromonitor International’s economic and consumer trends research, there will be a rise in the number of people holding higher education degrees within emerging economies, as well as in developed countries. By 2030, it is expected that more than 50% of global household heads will obtain secondary education with annual household expenditure on education […]

Why Natural Resources Matter to your Business: Top 10 Resources for a Sustainability and Environmental Strategy

by March 9th, 2017

As consumer concern over the environment and the impact business and products continues to grow, so do ways that businesses must adapt to prove they are invested in the overall well-being of the environment. Market research can assist companies looking into sustainable business practices and provide insights on trends within the space. Beyond implementation of […]

How to Use Income and Expenditure Data to Enhance Your Business Strategy

by February 27th, 2017

Insights into who consumers are, what they spend their money on, where they live and their earning power are truly critical to business success. This information helps companies understand market potential, target consumers within appropriate income bands and devise long-term strategies, helping a business decide to enter a prospective market, the products and services to […]

How to Identify Growth Opportunities in Your Competitive Landscape: Part 2 – A Case Study

by January 30th, 2017

Euromonitor International’s previous article discussed how market size growth in developed markets has plateaued across many FMCG categories, and as a result, companies need to take a fine-tuned approach to growth strategy. In turn, this places a greater importance on strategic acquisitions as well as market share gains in companies’ existing categories as opposed to […]