Middle East

Effects of a Trump Trade War for the Middle East and Africa

by May 19th, 2017

  President Trump recently renewed his intention to reconsider and renegotiate incumbent trade deals involving the United States and several nations in the world. Using Euromonitor’s industry forecast model to develop a Trump Trade War scenario, we see de-globalization and constriction of open trade policies yielding several macroeconomic and market-level implications, even reaching as far […]

Iranian Presidential Elections – Impact on Consumer Markets

by May 16th, 2017

The Iranian presidential elections will set the stage for what role the government will play in the fast-changing global economy, with the country’s domestic governance significantly impacting the pace of growth of the various consumer industries. In particular, the finalisation of the nuclear deal in 2016 has opened the country for global trade, offering new […]

Euromonitor to Speak at StarchWorld Dubai 2017

by February 6th, 2017

Event Name: 2nd Starch World Dubai Event Date: 27th – 28th March 2017 Event Location: Dubai Speaker: John George, ingredients analyst at Euromonitor International Topic: Growing Consumer Interest in Natural Food Ingredients and Latest Trends Description: Euromonitor International is pleased to be speaking at the 2nd Starch World Dubai The Middle East region represents the highest growth area for the […]

Much Ado About Coconut Water?

by February 3rd, 2017

The emergence of coconut water As interest in keeping healthy expands globally, product emphasis has shifted from those that tout “low calories” or “no added sugar” to those that represent a healthier lifestyle.  Social media has assisted this, with Instagram and Facebook, for example, supplying inspirational quotes and short videos focusing on the mantra of […]

Rising Obesity Rates in the Gulf States Create an Opportunity for Health-Positioned Beverages

by January 22nd, 2017

Obesity is a growing concern in many nations in the Middle East, especially in the area surrounding the Persian Gulf. In the countries of the Gulf Cooperation Council (GCC) nearly a third of adults are now obese and diabetes and other weight-related diseases are becoming serious public health issues. While there are a number of […]

The Impact of the 2018 Value Added Tax (VAT) on the Food and Drinks Industry in UAE and Saudi Arabia

by November 30th, 2016

Intro Expected introduction of VAT in 2018 in 6 countries of Gulf Cooperation Council (GCC) which includes UAE, Saudi Arabia, Kuwait, Bahrain, Oman and Qatar, comes as a response to low oil prices and Governments seeking to diversify sources of revenue. According to Euromonitor International’s Industry Forecast Model (IFM), value added tax will have significantly […]

Interview Series: Q&A with Said Daher, CEO and Marwan Moukarzel, deputy CEO of Azadea Group

by November 9th, 2016

Euromonitor International is pleased to present an interview with Said Daher, CEO and Marwan Moukarzel, Deputy CEO of Azadea Group. Azadea Group franchises over 55 well-known international brands such as Mango, Zara, Virgin Megastore, Promod and the more recent KIKO Milano. Company operates over 650 stores in 13 countries across Middle East and Africa region. […]

Fashion Friday: Targeting the Middle Eastern Consumer in Personal Accessories

by and October 28th, 2016

The Middle East is well adapted to Western trends, as Middle Eastern countries are very well aware of international brands and their appeal due to social media. However, the strong retail sector and the culture of heading to a shopping mall as a leisure activity are facilitating the development of the retail and personal accessories […]