Resources

Middle East

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More than Nostalgia: What’s Driving Jollibee’s Instant Success in the United Arab Emirates?

by September 16th, 2016

In direct service to the more than 500,000 Filipino expatriates living and working in the United Arab Emirates, Jollibee opened its first outlet in the Dubai Mall in 2015, and has since expanded to four outlets across the market, with further openings planned. The fast food chain is much loved at home in the Philippines, […]

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Open-Book
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Fashion Friday: The Path to Purchase Beauty and Personal Care Products the Middle East and Africa

by and August 26th, 2016

Premium beauty and personal care is driven by the middle and upper-income groups in the Middle East and Africa, but also by aspirational consumers who are looking to align themselves to premium brands and therefore status. This is especially true in the countries such as the United Arab Emirates, where upwards of 90 percent of […]

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video-dubai

How Technology is Transforming Businesses in the MENA Region

by June 12th, 2016

  The Internet of Things and technology fast advancement are deeply transforming businesses and governments in the MENA region, with digital innovation becoming increasingly crucial for competitiveness and economic growth. Smart technology can add trillions to the GDP of MENA economies and revenues of companies operating in the region. Euromonitor estimates the global market potential […]

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Mediterranean-Neighborhood
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How Technology is Transforming Business in the Middle East and North Africa

by May 17th, 2016

Digital technology and the Internet of Things (IOT) are transforming businesses and governments in the Middle East & North Africa, becoming increasingly crucial for competitiveness and economic expansion. This white paper examines how capitalising on smart technology can add trillions to the GDP of MENA economies and revenues of companies operating in the region. Download […]

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