Middle East

The Impact of the 2018 Value Added Tax (VAT) on the Food and Drinks Industry in UAE and Saudi Arabia

by November 30th, 2016

Intro Expected introduction of VAT in 2018 in 6 countries of Gulf Cooperation Council (GCC) which includes UAE, Saudi Arabia, Kuwait, Bahrain, Oman and Qatar, comes as a response to low oil prices and Governments seeking to diversify sources of revenue. According to Euromonitor International’s Industry Forecast Model (IFM), value added tax will have significantly […]

Interview Series: Q&A with Said Daher, CEO and Marwan Moukarzel, deputy CEO of Azadea Group

by November 9th, 2016

Euromonitor International is pleased to present an interview with Said Daher, CEO and Marwan Moukarzel, Deputy CEO of Azadea Group. Azadea Group franchises over 55 well-known international brands such as Mango, Zara, Virgin Megastore, Promod and the more recent KIKO Milano. Company operates over 650 stores in 13 countries across Middle East and Africa region. […]

Fashion Friday: Targeting the Middle Eastern Consumer in Personal Accessories

by and October 28th, 2016

The Middle East is well adapted to Western trends, as Middle Eastern countries are very well aware of international brands and their appeal due to social media. However, the strong retail sector and the culture of heading to a shopping mall as a leisure activity are facilitating the development of the retail and personal accessories […]

More than Nostalgia: What’s Driving Jollibee’s Instant Success in the United Arab Emirates?

by September 16th, 2016

In direct service to the more than 500,000 Filipino expatriates living and working in the United Arab Emirates, Jollibee opened its first outlet in the Dubai Mall in 2015, and has since expanded to four outlets across the market, with further openings planned. The fast food chain is much loved at home in the Philippines, […]

Fashion Friday: The Path to Purchase Beauty and Personal Care Products the Middle East and Africa

by and August 26th, 2016

Premium beauty and personal care is driven by the middle and upper-income groups in the Middle East and Africa, but also by aspirational consumers who are looking to align themselves to premium brands and therefore status. This is especially true in the countries such as the United Arab Emirates, where upwards of 90 percent of […]