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Showing 1 - 32 of 1461 documents
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Global Economic Forecasts Q3 2017

The global economy started 2017 strong with real GDP growth gaining momentum and rising to 3.6% in Q1 2017 and our latest macroeconomic outlook shows the previous uncertainty surrounding the global growth forecast receding since May 2017. In our latest report extract, we provide you with an update on our latest macroeconomic forecasts for key […]
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Megatrend: Healthy Living

Healthy lifestyle habits are becoming the normal way of life as concerns over obesity, food sensitivity and people affected by disease continue to rise. However, perceptions of healthy living are shifting beyond just physical health to represent a much more holistic view, where food, exercise, mental well-being and broader lifestyle issues are seen as a […]
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Healthy Lifestyle Trends for Global Mid-Lifers

Mid-life consumers will continue to represent a huge and lucrative market, with population numbers expected to expand by 10% globally over the forecast period. Euromonitor International’s Global Consumer Trends Survey of 2015 found that for global mid-lifers, good health is the top contributor to personal happiness, with 86% of respondents placing it in the top […]
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An Introduction to the 8 Key Global Megatrends

Successfully identifying, analysing and acting on megatrends is essential for success in consumer markets. The world is changing faster than ever, and it is becoming increasingly difficult to keep up with competitors as technology spurs both the rate of and access to innovation. Amidst this change, it can be difficult for companies to understand why […]
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Identity in Flux: A Top Consumer Trend for 2017

The nature of identity itself is in flux. The tension between global and local, part of the consumer trends landscape for some time, has been highlighted by the migrant crisis, which questions national identity. In addition, individuals demonstrating a more elastic understanding of ethnicity and “choosing” their identities may often be accused of cultural appropriation. […]
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Why Household Insights Matter for Business Strategy

Households worldwide are being heavily influenced by urbanisation, ageing and digitalisation, creating conditions for new consumer trends and behavioural patterns. Anticipating the diverse and complex changes in households is vital for brands to maximise new growth opportunities and minimise potential challenges. Download this strategy briefing today to understand why households data is key in being able to pinpoint […]
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New Strategy Briefing – Economic and Business Effects of Ethnic Diversity in Western European Cities

Throughout the last decade, migration has been growing in Western Europe. Foreigners have been flocking mainly to major cities of key economies in the region and thus shaping both their demographic composition and consumer markets. The New Strategy Briefing published by Passport Cities provides an overview of cities which were impacted the most by international immigration and what role it had in city growth. A few key findings: Additionally, […]
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Indonesia: Economic Growth Rate, Although High, Remains Below the Government’s Expectation

Euromonitor International’s Indonesia Economy, Finance and Trade Country Briefing focuses on one of the key emerging markets with immense growth potential. To accelerate economic growth amidst numerous global challenges, Indonesia has been implementing various reforms. A series of interest rate cuts was carried out by the central bank to stimulate credit growth. Additionally, the government has been […]
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How to Use Economy, Finance and Trade Data to Enhance your Business Strategy

No market operates in isolation from the economy. Economic conditions provide a context for the health of the consumer market, purchasing power and business confidence. Furthermore, as world trade and investment become more interconnected against the background of globalisation, no country is immune to fluctuations in the global economy. Consumer behaviour and purchasing power are […]
PODCAST

Food Waste: Success Story of Denmark

According to UN Food and Agriculture organisation approximately 1.3 billion tonnes of food is wasted annually. Denmark managed to decrease its food waste by 25% in the last five years. Euromonitor discusses the initiatives that facilitated improvement in fighting food waste in Denmark and the impact it has on companies.
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How to Use Consumer Survey Data to Define Target Segments: A Four Step Approach

Go beyond demographics to segment consumers Consumer segmentation can be a powerful tool to help companies better understand and appeal to their target market. By going beyond typical demographic-based groups, such as age or gender, and segmenting consumers based on similar buying behaviours and lifestyle habits, companies can better develop products, marketing campaigns, sales strategies […]
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World Expo 2020 will Strengthen the UAE’s Regional Superiority in Competitiveness

Euromonitor International’s United Arab Emirates (UAE) Business Dynamics Country Briefing focuses on the most competitive nation in the Middle East and Africa having a relatively diversified economy and a favourable business landscape. Despite being a small nation, UAE has emerged as being one of the wealthiest and most dynamic countries globally. The country’s demographic dividend adds to […]
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Faster Shopping: A Top Consumer Trend for 2017

In 2017, consumers are impatient. The digital world has schooled more of them into becoming so-called “IWWIWWIWI” — “I want what I want when I want it” — consumers, impulsive and in pursuit of immediate gratification. They want services yesterday and real-time virtual dialogue with their brands. Ordering in advance is no longer enough. Brands […]
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Argentina: Progressive Policies will Enhance Argentina’s Economic Prospects

Since taking office in December 2015, President Mauricio Macri has taken a number of steps to eliminate protectionist practices that have undermined Argentina’s growth potential for years. Immediately after taking office, the government scrapped currency controls and allowed the peso to freely float. Although this has weakened the peso considerably, in the long run, it will help […]
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Why Business Dynamics Insights Matter for Business Strategy

A clear understanding of a business’ operating environment is vital for minimising risks and maximising commercial potential in any investment destination. This process involves answering a number of questions in relation to the regulatory burden, corruption, political stability, physical infrastructure and labour force and there’s a challenge between risk and operation costs. The most expensive […]
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The End of Sanctions Marks a New Beginning for Iran

Euromonitor International’s Iran Economy, Finance and Trade Country Briefing focuses on one of the Middle East’s largest and most promising economies. The intensification of the international sanctions over Iran in 2012 and the fall in oil prices since mid-2014 took a toll on the Iranian economy. However, short-term relief from sanctions and rise in private […]
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New Strategy Briefing: Households and Gender

Gender has a major impact on the household, whether in terms of aesthetics, demands or roles acquired by its residents. However, as gender roles and characteristics evolve, predicting or assuming household behavioral patterns based on gender becomes a difficult proposition. Euromonitor’s newly released Strategy Briefing – Households and Gender – aims to identify the major shifts in gender within the household and their impact on brands, marketing and […]
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